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Looking for new ideas and a fresh perspective? Get to know the innovators who are re-defining advertising. Join us for an inspiring new season of FIVE, the Innovation Podcast for Marketers, a podcast unlike any other. Some of the biggest names and thinkers in digital marketing join Jake Moskowitz, Head of The Emodo Institute and the host of FIVE. Our first two seasons focused on the industry’s biggest shifts: 5G and AI. Season three is all about the marketing of big ideas and the biggest ide ...
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S3 E10: The Campaign That Brought Theater-Goers Back to Broadway – With Andrew Lazzaro
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47:23
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Jake talks with Andrew Lazzaro, Campaign Architect for The Broadway League about “This is Broadway,” the ground-breaking campaign that brought theater lovers back to Broadway shows after being closed for eighteen months. Broadway shut down due to COVID on March 12, 2020… a shutdown that lasted over a year. With Broadway contributing over $14 billi…
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S3 E9: The Metaverse: A New Frontier for Commerce @ Zenith Basecamp
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39:36
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This week’s episode looks a little different than usual. It’s a roundtable discussion about the metaverse from a recent thought-leadership event hosted by our friends at Zenith Media. The panel conversation is an insightful dive into the metaverse and how it will change the nature of brand-consumer engagement for marketers. The metaverse is conside…
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S3 E8: How Blockchain Puts the Brand at the Center – With Shelly Palmer
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51:28
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Shelly Palmer, co-founder of Metacademy and professor of Advanced Media in Residence at the Newhouse School of Communications, joins the pod to talk with Jake about the potential impacts of Blockchain, NFTs and Smart Contracts in the field of Marketing. Generally, consumers may not like advertising, but they tend to like brands who care about the t…
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S3 E7: The Disappearance of Device IDs: How Marketers See it – With Jeremy Lockhorn
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37:30
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Jake talks with Jeremy Lockhorn, VP, Head of Global Innovation at Ericsson Emodo about privacy and the loss of device IDs in advertising – how it’s affecting brands, agencies, and the companies that provide audiences, inventory and the infrastructure that makes our ad ecosystem work. Jake shares the results of Emodo’s recent “Voice of the Marketer”…
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S3 E6: CTV and the Consumer Journey – With Jessica Hogue
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48:31
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Jake talks with Jessica Hogue, General Manager of Measurement and Industries at Innovid about CTV advertising. What it is today. Where it’s going. Where it can go. And, how advertising innovation can help CTV advertisers model, measure and achieve success in new, compelling ways. Pre-pandemic, CTV advertising was on the rise, but it really came int…
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S3 E5: The Campaign That Transformed an Island – With Richie Taaffe and Adrian Begley
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49:45
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Jake talks with Richie Taaffe, Business Marketing Manager at Three Ireland and Adrian Begley, Chair of the Arranmore Island Council. Ireland’s mobile service provider, Three, launched a marketing campaign called “The Connected Island” a couple of years ago. While the campaign was terrifically successful from a KPI standpoint, its impact on people i…
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S3 E4: AR Ads and the Experience Economy – With Tom Emrich
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51:03
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Jake talks with Tom Emrich, 8th Wall. We’re entering a creative renaissance in the advertising industry. An era in which experiential creative and attention metrics are playing an increasingly essential role and new, measurable, experiential ad formats, like Augmented Reality, are taking off. There are several key advances that will define this new…
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S3 E3: General Mills’ Kitchen of the Future – With Jay Picconatto and Michael Stich
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40:18
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Jake discusses the innovative thinking behind some of the most recognizable, most iconic packaged food brands with Jay Picconatto, Global Media and Commerce Lead at General Mills and Michael Stich, General Partner and CEO of Services at Court Avenue. When you think of innovative companies, you’d probably reel off a long list of companies before you…
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S3 E2: Rethinking Grocery Commerce – With Jason “Retail Geek” Goldberg
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Jake talks with Jason “Retail Geek” Goldberg, Chief Commerce Strategy Officer at Publicis about innovation in grocery retail. The retail sector, for the most part, has undergone a huge amount of change over the last decade. The big department stores, the big clothiers, electronics stores have had to make huge shifts to digital, go omnichannel or fa…
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S3 E1: Winning Both Today and Tomorrow – With Michael Stich
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41:10
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Jake talks with Michael Stich, General Partner and CEO of the Services business at Court Avenue. There are periods in time when multiple forces converge in such a way that monumental change is bound to occur. This is one of those moments. Of course, we’ve seen huge changes over the last couple of years from the COVID pandemic – shifts in human beha…
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Season 3 of Emodo’s FIVE: Innovation for Marketers drops Wednesday, January 19th in this very feed. While you’re getting ready for an exciting new season packed with guests discussing the latest in adtech and innovations for marketers, why not catch up on our previous seasons: Season 1: 5G for Marketers Season 2: AI for Marketers The post Introduci…
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This is not your typical bonus episode, it’s a crossover! Jake joined forces with host of another podcast, Floor 9’s very own Scott Elchison. We recently took the stage at the MMA Impact conference to discuss how 5G is enabling better results through immersive creative experiences. Scott and Jake discuss the latest in Augmented Reality [...] The po…
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In this final episode of season two, Jake focuses on change and the role of AI in our transforming world. The title “The End of the Beginning” is a reference to the increasing application of AI within our industry. Over the last several years, AI, particularly machine learning has quietly become a component of growing [...] The post AI E9: The End …
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Marketers are currently evaluating how to effectively target and measure digital advertising at scale while adjusting for a whole bunch of ad industry shifts. And, how to do that with the same efficiency we’ve all gotten used to. In this episode, show host Jake Moskowitz talks with Todd Touesnard, EVP of Product and Data Science [...] The post AI E…
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Marketers are really good at detecting marketing BS. In the marketing field, AI is all the rage. There’s excitement around new AI capabilities. There’s heightened interest in AI-driven efficiency. And there’s an ongoing stream of new opportunities that are springing from AI innovation. That might lead even the best of us to get carried away [...] T…
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Change is one of the few constants we can count on in business. The question we all face is not, will change happen, but rather how can we adapt to the changes that are coming? Artificial Intelligence, as we all know, has accelerated the pace of change in many industries, and marketing is no exception. [...] The post AI E6: AI and the Future of Wor…
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Our listeners and clients work in the agency world and they are faced with challenges such as cookies going away, mobile ID’s going away and more. All of these changes lead to relevancy becoming even more elusive. Relevance depends on data. So it stands to reason that AI will fill the gap lost in the [...] The post AI E5: AI is for Agency Innovatio…
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AI has long been used as a tool to enhance and extend the in-store experience. But in the age of COVID, retailers have to find ways to keep store visits as short as possible, and in some cases eliminate them altogether. Fortunately, AI can help here, too. As retailers become more dependent on apps and [...] The post AI E4: Putting the AI in Retail …
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Jake Moskowitz and his guests explore algorithm training and the importance of good training data and practices in AI-powered marketing solutions. We might say an algorithm is good or bad, but in reality, an AI algorithm is either well-trained or not well-trained. Just like a dog. You don’t need to be a professional dog trainer [...] The post AI E3…
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Algorithms are often biased. In fact, it’s possible algorithms can’t be completely unbiased. There are two primary explanations for that: the way the algorithm is programmed and the data on which it’s trained. AI is ultimately biased because people program algorithms and select the data to train algorithms. How can marketers reduce the bias in [...…
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Marketing is overflowing with data. It informs and guides nearly every decision we make as marketers. AI, and, more specifically, machine learning, can help. But, ultimately, we are just people trying to create meaningful connections with other people who are making purchasing decisions based on very human factors. Just like a copilot, AI assists b…
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One of the key benefits of 5G is the ability to aggregate tons of metadata in real time. And perhaps the greatest impact from that is the ability to use that metadata to make decisions in real time and to make predictions; that’s what AI is all about. AI might be the part of 5G’s [...] The post Introducing FIVE: AI for Marketers appeared first on E…
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Bonus Episode of the Award-Winning FIVE Podcast In this bonus episode of FIVE, Jake Moskowitz and his guests take a fresh look at 5G in our changed world, discussing how COVID-19 and a changed economy are impacting the expectations and adoption of 5G, and what that means for marketers. Michael Stich talks sectoral winners and [...] The post 5G E10:…
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That’s a wrap, folks. Episode nine is the last in our nine-part series. The FIVE podcast was developed to help marketers cut through the 5G hyperbole and zero in on the specifics that matter: the opportunities, the concerns, the realistic, the near-term and the actionable. Over the course of the nine-episode series, host [...] The post 5G E9: The T…
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Jake Moskowitz and his guests take the 5G conversation out of the studio, into the marketing world. Episode eight was recorded live on September 24 at Advertising Week in New York. This time, instead of going deep on a specific topic, the discussion goes broad. Jake and his guests cover a variety of [...] The post 5G E8: FIVE Live @ Advertising Wee…
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Jake Moskowitz and his guests explore the future impact of 5G on programmatic advertising. Will the speed and especially the low latency of 5G fix the high-latency effect of programmatic advertising? Or, will it reveal the warts of advertising automation to consumers who expect blazing fast 5G experiences? Over the years, as programmatic [...] The …
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Episode 6, The New Privacy Conundrum, explores the ways privacy policy may impact 5G marketing and vice-versa. Data and privacy are so intertwined these days that any in-depth data conversation is inevitably going to end up including the issue of privacy. The previous episode of FIVE looked at the ways marketing data will [...] The post 5G E6: The …
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As 5G becomes more prominent, proactive marketers are going to have to plan differently, think about data and targeting differently and even partner differently. In our 5th episode, The Shifting Shape of Data, Jake Moskowitz outlines the significant changes coming to marketing data and talks with agency thought-leaders about the impact of 5G [...] …
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Jake Moskowitz and his guests explore new 5G opportunities for retailers. In the fourth episode of FIVE, Jake and his guests take a close look at retail – both physical and digital. The conversation covers a lot of ground, from the current state of brick and mortar stores to the revitalization possibilities that [...] The post 5G E4: The Reinventio…
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5G E3: Redefining the Connected Home and IoT
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Jake Moskowitz explores the internet of things in the connected home and beyond. In this episode of FIVE, Jake and his guests look at the technical, consumer and marketing aspects of IoT in a 5G world. Peter Linder and Yory Wurmser discuss the ins and outs of 5G fixed wireless access — the [...] The post 5G E3: Redefining the Connected Home and IoT…
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In this episode of FIVE, Jake explores the consumer and marketing potential of augmented and virtual reality in a 5G world. He talks about the impact of edge computing on next-gen XR devices with Peter Linder of Ericsson and the near-term extended reality opportunities for marketers with Yory Wurmser of eMarketers. Lauren Stearly [...] The post 5G …
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In the first episode of FIVE, Jake and his guests discuss the advances and attributes that set 5G apart from other mobile generations. They discuss the consumer benefits 5G spectrum, millimeter wave, low latency and edge computing. Jake talks about the timing of 5G at scale, 5G iPhones and consumers experiences with Yory [...] The post 5G E1: Not J…
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Introducing FIVE – The 5G Podcast for Marketers
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The advent of 5G technologies comes with various misconceptions that muddy business and consumer expectations alike. What is guaranteed, however, is that the influence of 5G will be multidimensional. An explosion in peripheral devices will generate far more actionable and meaningful consumer data. Data speeds will accelerate, upending current adver…
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