Best Episode 1 The Cookie Case Podcasts (2024)

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164. Baking it Down - Loss Leaders 1:07:46

8h ago1:07:46

1:07:46

🍗 Loss Leaders - How losing can help you win. In this week's Baking it Down Podcast - Episode 164 - Loss Leaders, we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business. 💰 If you've been to Costco (formerly Price Club) anytime in the last 2 decades, you've seen (or smelled) their rotisserie c…

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163. Baking it Down - Website 101 1:28:35

7h ago1:28:35

1:28:35

👨‍💻 Website 101 - An audit of twin2's website. We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163. The big takeaway is this: there are many website hosts + templates + themes + plugins. 💻 Find what wo…

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162. Baking it Down - Tags vs Tips 1:06:56

4d ago1:06:56

1:06:56

🤑 Tags vs Tips - The bottom line is the bottom line. This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom, but the concept still applies when it comes to stalkin' our clients. The issue arises when we feel we're owed more than just the money we made for an order. As someon…

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161. Baking it Down - Mmmmmm 1:26:43

1d ago1:26:43

1:26:43

🤝 Mmmmmm - A meeting framework (that works). About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 😕 Meetings can feel pointless unless they, well, have a point. And that's where meeting frame…

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160. Baking it Down - Price vs Value Prop 1:06:19

5d ago1:06:19

1:06:19

💸 Price vs Value Prop - Value is relative(ly easy to manipulate). I was watching a YouTube video featuring a TedTalk where a salesman asks a member of the audience for their pen. He then asks how much the person bought the pen for. "Five dollars," the guy tells him. The salesman then asks if anyone in the audience wants to buy his newly acquired pe…

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159. Baking it Down - Excuse my Excuses 1:52:12

24d ago1:52:12

1:52:12

🥲 Excuse my Excuses - Don't cry unless you've tried (everything). This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in this kitchen. You see - that defeatist mentality ain't go…

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158. Baking it Down - Comfy Mistakes 23:35

1M ago23:35

23:35

🤦‍♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes. We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes." 😿 Being bad at something sucks. It's no fun making mistakes. In fact, it feels like bad business acumen to make mistake…

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157. Baking it Down - Deborah Deborah Deborah 1:13:22

27d ago1:13:22

1:13:22

⭐ Deborah Deborah Deborah When you've not been seen, heard, or understood. Grab your popcorn - 🍿 we covered a buttery topic on today's podcast when a Canadian restaurant went viral for all the wrong review reasons. 🧈 Blaming Deborah in a now globally reaching door sign, Heirloom Restaurant closed its doors this April citing issues with... well, unh…

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156. Baking it Down - Class is Canceled 1:07:18

1M ago1:07:18

1:07:18

⛔ Class is Canceled - What to do when you need to cancel cookie class. When you venture into the wild world of cookie classes, the last thing you want to do is consider canceling said cookie class. BUT - it's just a fact of life that even the most seasoned instructors will have to face a cookie class cancelation. Heck - we've been doing this for ye…

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155. Baking it Down - Upsetspectations 1:35:50

1M ago1:35:50

1:35:50

😡 Upsetspectations - How setting expectations up front can keep us outta hot water. Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 🛫 Listen - you're the one piloting the plane here, you get to set the expectations because likely you…

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154. Baking it Down - Cottage Curb Appeal 1:10:55

2M ago1:10:55

1:10:55

🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales. 🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your house to snag their sweet treats. Ya see - marketing encom…

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Marketing After the Death of 3rd Party Cookies with Rich Stone of TechTarget 1:06:39

2M ago1:06:39

1:06:39

Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc... We talk about what online marketing looks like after 3rd party cookies are gone. About Rich Stone Rich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and le…

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153. Baking it Down - The Facebook Ouch-tage 2024 1:00:33

3M ago1:00:33

1:00:33

👎 Facebook Ouch-Tage - And what we can learn from Papa Zuck. I remember exactly where I was when it all happened... I was... sitting at my computer like I always am. I reached for my phone - only to realize, in horror, my access to the mighty blue thumbs-up app was no more. How was I supposed to post that absolutely hilarious baking meme (see botto…

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152. Baking it Down - Copy This 1:24:13

2M ago1:24:13

1:24:13

✍️ Copy This - Copy Formulas for Beginners. 🗒 If you see a big blank space asking "What would you like to say" and your brain follows suit and also turns into a big blank space - copy formulas are you're new bestie. 🤔 First - what's copy? 📑 Copy is any text you use to sell or persuade someone to take an action (like buying cookies). So copy could b…

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151. Baking it Down - Hobby vs. Have To 1:08:50

3M ago1:08:50

1:08:50

🎨 Hobby vs. Have To - And what Bob Ross has to say about it Okay okay - Corrie and I couldn't agree on the ✨definition✨ of "hobby baker" since most of us are technically a hobby baker - but in reality - I don't consider filing business taxes, updating your LLC yearly registration, and tappin' a lawyer to check for a trademark anything remotely clos…

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150. Baking it Down - License to Delight 1:15:38

3M ago1:15:38

1:15:38

🪪 License to Delight - And what we can learn from $400 perfume. Twin2 is back in her "Corporate Girly Era" with Neiman Marcus and "Patrick 2" - and here's what we learned from their customer experience manager that will help you delight your own customers all the way to the bank. Waiting up in the (fancy) corporate office of Neiman Marcus - a depar…

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149. Baking it Down - I Adject...ive! 1:17:18

4M ago1:17:18

1:17:18

☝️ I Adject...ive! - Using different words to sweeten the deal. Your business will live and die by the words you use - either words used to make more sales or words used unintentionally to make a sworn enemy whose new purpose in life is to drag you through all the local community groups. *shudders* But in today's podcast, we're talking about words …

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148. Baking it Down - Branding Woes 1:19:40

4M ago1:19:40

1:19:40

🪧 Branding Woes - The process to proceed with the perfect branding. If your commitment-averse (like yours truly), you'll find branding one of those long-term relationships you may eventually regret. So how do you build a brand when you're not sure of what you're building in the first place? Fair question. The answer? It's a tricky blend of approach…

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147. Baking it Down - Peeky Blinders 1:23:08

4M ago1:23:08

1:23:08

👀 Peeky Blinders - When to Look and When to Look Away The typo was intentional (this time) - 👀 it's a play on words when it comes to peeking over the proverbial fence of social media to see what our competition is up to. 🧠 But staring leads to comparing and that can be a real mind-trip wondering why the highlight reel of your nearest cookie competi…

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146. Baking it Down - G-i-v-e-a-w-a-y-s 101 58:42

5M ago58:42

58:42

🎁 G-i-v-e-a-w-a-y-s - What to Watch out for Choosin' a Winner. Giveaways - do you do them? If so, what do you need to watch out for? What should you give away? How do they enter? How do you make the post? How do you choose a winner? 🧠 Giveaways are tempting - I mean, who doesn't want free stuff? Marrying a giveaway to audience growth seems like a n…

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145. Baking it Down - Not All Leads are Created Equal 1:24:55

5M ago1:24:55

1:24:55

☎️ Not All Leads Are Created Equal Let's define some words before we jump into this week's podcast topic: ✅ Lead: someone contacting you to secure a potential product or service ✅ Qualified Lead: a lead that has been vetted and is willing to pay your price or work with your availability ✅ Converted Lead: a lead that has turned into a sale, a sign-u…

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144. Baking it Down - Community Groups 101 1:30:56

5M ago1:30:56

1:30:56

📍 Community Groups 101 - Creating Your Greatest Lead Source Community groups - you love them, you hate them, you love to hate them, you hate to love them - but they are a lead source powerhouse, and we're not ones to sit on the sidelines when it comes to making that dough (baking and monetary types). So what happens when you get banned from a commu…

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143. Baking it Down - EYO (End of Year) Tasks 1:11:43

5M ago1:11:43

1:11:43

📑 A list of EOY Tasks to set you up for sales in 2024 Hopefully you've survived the holidays and with NYE being a more muted cookie holiday, you get a chance to breathe, meet your kids you've not seen in 6 months because you've been sequestered in the kitchen, and take a little time to binge some good ol' Netflix. During this lull of a week in betw…

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142. Baking it Down - Burnout Boundaries 1:02:56

6M ago1:02:56

1:02:56

💚 Burnout Boundary - How to ward off the Spirit of Grinch-Mas. 'Tis the season to h-h-hate your bakery business. I can't even judge, I'm a slave to the "cookie SuperBowl" where we sell the MOST volume all year x10 (see the diagram from Google search queries for "Sugar Cookies" below). 🔥 It's our time to shine - shine - shine, baby, and then go out …

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141. Baking it Down - The Cookie Class Kits Explained 52:27

6M ago52:27

52:27

🏫 The Cookie Class Kits Explained and how you can get all 13 kits for $4.84 each Okay yeah - Heather here. I made a calendar boo-boo and thought I'd be in town on Monday, but turned out, I'll be outta town, so I had to record the "Tuesday Podcast" for the "Onesday Wednesday Newsletter" on Sunday - so, 👋 hello from the past. Since I had to podcast a…

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140. Baking it Down - Vendy Blendy Marketing-Endy 1:17:56

6M ago1:17:56

1:17:56

🙊 Vendy Blendy Marketing-endy and what you can learn from our blendy blunders. We may not be allowed to talk about "the event that shall not be named," but that doesn't mean we can't learn from it! A lot of marketing goes into the yearly Vendy Blendy, and it seems like each year we learn a little more from both the Vendys and the Pendys (turned Spe…

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139. Baking it Down - 2023 Best Baker Gift List 1:27:30

6M ago1:27:30

1:27:30

🎁 Best Baker Gifts 2023 (feel free to forward this email) 🎅🏻 Corrie had a genius idea (they come around to her once a decade) to ask bakers what they think other bakers would want should they find their names scrawled on Santa's nice list this year. 📜 Ho-Ho-Hold your credit cards, because some of these are really creative! We've come up with an "ac…

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138. Baking it Down - If I Gave You a Million Dollars 1:00:36

6M ago1:00:36

1:00:36

🤑What if I Gave You A Million Dollars... Would you do it? 🤔 "Do what? But also - yes," you might ask - and that's exactly the point of this week's podcast. If you knew you were going to get a million dollars for taking a benign action, most of us wouldn't think twice before we did it. Full confession - 👕 I was cleaning out my closet, 👖 donating wha…

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137. Baking it Down - Surviving Q4 1:02:47

7M ago1:02:47

1:02:47

😵‍💫 Surviving Q4 - the fight for the newsfeed It's the time of yeeeear... when the reach is low and the engagement is even lower. What gives?! I'll tell ya what - the deep pockets of big corporations capitalizing on the "year-end consumer" who is primed to pay. It's a fight to the feed death in Q4, and we've got some tips and tricks to help you gai…

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Branding Bootcamp and How to Leverage Your Brand to Build a Successful Loyalty Program to Boost Your Sales with Sheila Butler of Butler Marketing Group 1:03:42

6M ago1:03:42

1:03:42

Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales. ABOUT SHEILA BUTLER Sheila is an accomplished Chief Marketing Officer (CMO) with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partners…

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136. Baking it Down - The Last Rule Bender 1:02:15

7M ago1:02:15

1:02:15

⤴️ The Last Rule Bender - bending the rules for the bottom line You know we preach policies. 👏 Protect your boundaries. 👏 Charge your worth. 👏 Guard your peace. But you may be surprised to know we also say "bend the rules." You see - the policies are the "big bad monsters" we use as our fall guy. 🤷‍♀ "I'm sorry - my policies state no refunds for no…

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135. Baking it Down - Audit of a Cake Class 1:26:32

7M ago1:26:32

1:26:32

🍰 Audit of a Cake Class and the lessons we're implementing. Corrie and my mom and sisters all met up on Sunday for a cake class - they had a blast, but they also got to be on the "student" side of a class for once (Corrie specifically). So she made some notes she could take back to our own class drawing board. Here's her "bake down" of her mental n…

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134. Baking it Down - Squeezing the Most outta the Vendy Blendy Berry 1:20:20

7M ago1:20:20

1:20:20

🍓Vendy Blendy Berry (and how to squeeze the most from it) It’s that tiiiime of year… 😍 when the cookie world falls in love with some STELLAR deals. It's the third-ever Vendy Blendy! (👀 oh and how to win one of two Bambu Baby Carbon X1C 3D printers?! More on that in a minute.) Get into the holiday spirit by treatin’ YOSELF to some cookie cutters, st…

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133. Baking it Down - Corporate Girly Era 1:43:09

8M ago1:43:09

1:43:09

💼 Corporate Girly Era Corrie was on a mission this year to enter her ✨corporate girly era✨ - 👨‍💼 a time in her life (and business) where she gets most of her leads from small to medium-sized businesses (and heck - at this point, international businesses). Why? 🧦 Because corporate clients rock baker's socks - that's why. Here's the magic of corporat…

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132. Baking it Down - The 1 Percenters 1:14:03

8M ago1:14:03

1:14:03

1️⃣ The One Percenters As admins of a group of niche cottage home bakers, we get to see a lot of questions about getting sales - and even more people thinking they can compete on price to gain traction in the marketplace. But competing on price is a literal race to the bottom - the bottom of your bank account. Ya see, if I lower my price by $1, and…

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131. Baking it Down - Consistent Crows 1:17:12

8M ago1:17:12

1:17:12

🦉 Consistent Crows Ruth Ann (twin grandmother - my middle name is Ruth, Corrie's is Ann... you see what they did there, don't ya?) has a habit of being consistent. Not just any type of consistency - she's radically consistent. I mean - you could set the atomic clock to her ability to wake up at 6AM on the nose. So - last year, 🦉🦉🦉🦉🦉 (I know, these …

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130. Baking it Down - Make Mistakes. 1:18:30

8M ago1:18:30

1:18:30

🩹 Make Mistakes. I watched (see: was addicted to) a TikTok the other day where an insanely successful older man was interviewed on a podcast. 🤔 The interviewer said, "How did you know it was time to expand your business? Which metric were you tracking that helped you make the jump into expansion?" 🧐 "Metric? We weren't following a metric. I knew we…

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129. Baking it Down - How You get Them is How You Keep Them 1:26:44

9M ago1:26:44

1:26:44

🍿 How Ya Get 'em is How Ya Keep 'em Things we want when we market: 🤩 High engagement! 🤩 Exponential growth! 🤩 Reach as wide as the Atlantic - heck the Pacific! 🤩 Big Numbers! 🤩 Lots of Likes! 🤩 All the money in the WORLD! But what don't we want? All the above if you went about getting it the wrong way. Such is the topic of this week's Baking it Dow…

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128. Baking it Down - the Pricing Dance 1:29:06

9M ago1:29:06

1:29:06

💃 The Pricing Dance When's the perfect time to introduce price into the "cookie conversation"? Is it message one, 👋 "Hello, my name is $68 dollars a dozen?" Or is it after 50 messages when you've spent days (maybe even a week?) mocking up, designing, ordering cutters, and checking gel colors you've got, only for the client to turn "tire kicker" and…

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127. Baking it Down - The Nuclear Option 1:22:00

9M ago1:22:00

1:22:00

💣 The Nuclear Option 💵 Put ya money where ya goals are. Here's all you need to know about this week's podcast: PayPal: hello@sugarcookiemarketing.com 💥 Okay - a lil' more context before you send me your life's savings. I really like David from the Raptitude Blog - and one of his more recent emails talked about "atomic accountability" in the form of…

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126. Baking it Down - Narcissistic Conversations 1:20:08

9M ago1:20:08

1:20:08

🗣️ Narcissistic Conversations - how chatty cathy is costing you cash Okay - this isn't exactly what you think - I mean, we're not talkin' about your Narc ex. That's between you and a therapist. BUT we are talking about narcissistic conversationalists - of which many of us at times have been guilty. 🤑 And it's costing you cash. The term, coined by C…

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How AI SEO is Disrupting the Search Engine Services Industry and Organic Search with Cody Schneider CEO of Drafthorse AI 1:49:55

10M ago1:49:55

1:49:55

AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines. Cody explains how to leverage AI to dominate SEO in all these search engines. ABOUT CODY SCHNEIDER Cody is recognized for co-founding Swell AI and Drafthorse AI, companies specializing in AI-driven co…

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125. Baking it Down - Vendy Blendy Reggy 1:06:34

10M ago1:06:34

1:06:34

🛒 The Vendy de Blendy Is Open for Vendor Registration And we need your help - to bug the shops you wanna see Vendying the most! Okay - before I tell ya the who-what-where-when-why of the Vendy Blendy, lemme tell ya why we're talking about the un-talk-about-able. 🧠 We thought finally taking our own advice and working ahead this year would let us hav…

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124. Baking it Down - TOMA 1:16:28

10M ago1:16:28

1:16:28

🧠 T-O-M-A 🧠 🍅 Thought I typoed "tomato" didn't ya? I wouldn't put it past me at this point. But alas - no. It's an acronym this time. "What other weird acronym are the twins talkin' about today?!" 🗣️ Yeah - agreed, but this marketing jargon may make you sales without selling! ⬆️🧠 T-O-M-A: Top of Mind Awareness. Think of "TOMA" marketing as a way to…

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123. Baking it Down - The Gold Ratio 1:05:12

10M ago1:05:12

1:05:12

🪙 The Gold Ratio 🪙 I know some of you are screaming at your computer screen right now sayin' "IT'S GOLDEN RATIO!" But hold up, now ya hear! It's a play on words (but trust that 99.9% of other times it's a typo - but this time it isn't... surprisingly). In marketing, it's easy to fall prey to numbers. Numerical evaluations are THROWN at us daily. Ju…

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122. Baking it Down - A$$et A$$umptions 1:08:30

10M ago1:08:30

1:08:30

💲 Asset Assumption 💲 "A$$uming makes a butt outta you and me" - words have been changed to protect the innocent, but the stance stands true. Assuming client expectations rather than communicating them steals your business a$$ets and leaves you with an empty bank account and an angry customer. But I get it - communication is hard, we're busy, the cl…

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121. Baking it Down - Good Fast Cheap 54:05

11M ago54:05

54:05

✌️ Good. Fast. Cheap ✌️ Choose Two. Heather - still carless - has been bumming rides, but "get a pre-purchase inspection" isn't the only lesson learned here. Her derelict car had the option to go to a shop up north or another shop down south - both highly recommended. 😍 Heather: "Hey [mechanic]! Was wondering if I could get my car shipped to ya! Yo…

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Video Marketing with the Creators of the Purple Mattress Online Video Campaign That Hit $1 Billion in Sales 1:17:39

11M ago1:17:39

1:17:39

Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales. You'll leave with tons of video marketing tips and hacks to level up your online marketing and increase your sales. About Chris Knudsen Chris Knudsen has spent his career building companies. He was the origi…

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120. Baking it Down - Primed for Prime Day 1:05:40

11M ago1:05:40

1:05:40

🛒 Primed for Prime Day 🛒 🛍️ We may not be Bezos Billionaires, but we can learn a thing or two from the e-comm king. Jeffy has us in a headlock with his annual Prime Day Deals - and as we sit here refreshing the feed to lightning deals, 🕯 the twins wax old on both how to melt candle wax and how to implement some of the FOMO magic into our cookie bus…

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119. Baking it Down - A-B-C 51:52

11M ago51:52

51:52

By Heather and Corrie Miracle

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Episode 1 The Cookie Case Podcasts

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