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In "Equation of Excellence," expect the unexpected – from discussing the 'sine' of great branding to calculating the 'tangent' of market trends. This isn't your standard marketing talk; it's a blend of number crunching, trendsetting, and, of course, sneaker strutting. Tune in to unravel the formula of success in the digital marketplace, one hilarious equation at a time! Hosted by the ever-enthusiastic Rabah Rahil, each episode promises a deep dive into the dynamic world of Shopify, DTC, and ...
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Summary The conversation revolves around data measurement and mixed media modeling. The guests, John Snow and Michael True, discuss their background and how they got into the field of AI and machine learning. They talk about their journey in developing a model to predict where artists should tour and how COVID-19 shifted their focus to music stream…
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Guest Eric Seufert is an independent analyst, investor, and proprietor of the Mobile Dev Memo newsletter and podcast. He is a leading expert on mobile marketing, advertising, and the economics of free-to-play games. Seufert previously worked in strategic roles at companies like Rovio, Wooga, and Skype. Summary The conversation covers Eric's journey…
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Summary The conversation explores the use of AI in content creation and the impact on creativity and authenticity. The hosts discuss the challenges and benefits of short-form video content and the importance of storytelling and video progression. They also touch on the value of different social media platforms and the role of AI in advertising. The…
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Summary Drew Fallon, a former finance professional turned DTC entrepreneur, shares his journey from banking to e-commerce. He discusses the success of Mad Rabbit Tattoo, a beauty brand he co-founded, and the challenges he faced in the DTC space. Drew emphasizes the importance of financial rigor in e-commerce and introduces Iris, his new venture aim…
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In the world of marketing, much like gambling, we take calculated risks. We strategize, we forecast, and we adjust. Today on Decoded, we'll look beyond numbers and wagers through Blaise Pascal, whose thoughts, often poetic and deeply personal, remind us that at the core of all of our strategies lies a human touch. “GOOD IDEAS DON’T MATTER. GOOD PEO…
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Gottfried Wilhelm Leibniz was much more than Isaac Newton's rival. He was a polymath who dabbled in everything from music to metaphysics and embodied the spirit of true deep generalism. Modern marketers can connect the dots, even if you didn't know they exist, by studying continual change: from calculus or clicks. "ABSORB WHAT'S USEFUL, REJECT WHAT…
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Is the “path of least resistance” a universally true experience? Do all customers experience resistance the same way? In this episode, Rishabh Jain and Rabah Rahil from Fermát explore this idea through the legacy of polymathic thinker Pierre de Fermat, who pioneered the principle of least time in the 1660s. FORGING ‘DESIRE PATHS’ {00:20:48} “In the…
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Each season on Decoded, we demystify a nebulous concept in commerce. In this season of Decoded, presented by FERMÀT, Phillip sits down with Rabah Rahil, the CMO at FERMÀT, to examine the legacy of these prolific thinkers, inventors, and polymaths, philosophers, and mathematicians whose work inspired Steve Jobs, Jeff Bezos, and Bill Gates. One of th…
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Summary Michael True, President, co-founder, and CEO of Fermat, shares his entrepreneurial journey and the founding of Preshy. He discusses his background in sales and working with blue-chip companies like IBM and Oracle. He explains how he transitioned into the music industry and developed a model to predict tour locations for record labels. When …
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Summary In this episode of Equation of Excellence, Rishabh Jain, CEO and co-founder of FERMÀT Commerce, discusses his journey in entrepreneurship and the evolution of the company. He shares his belief that business is the best way to propagate ideas in the world and talks about his experiences in building various businesses, including a solar energ…
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Summary In this conversation, the guest shares his journey from influencer marketing to building and scaling e-commerce brands. He discusses the challenges of running a fulfillment center and the decision to transition from brand incubation to an agency. The potential of TikTok shops and subscription-based brands is explored, along with the impact …
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Summary Saunders Schroeder shares his journey from starting an e-commerce business to becoming a leader in the digital marketing industry. He then discusses the inspiration behind Buffed Energy, a premium energy drink made with organic mushrooms and nootropics. Saunders explains the product mix and pricing strategy, as well as his plans for the fut…
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In this solo cast, FERMÀT Commerce shares five tips for becoming a better marketing leader. The tips include hiring the right talent, delegating responsibility, running effective leadership meetings, distributing workload, and being your number one fan. FERMÀT also discusses the agency talent matrix, the RACI framework for responsibility, the L10 m…
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Summary In this conversation, Nate Lagos, a marketing expert, discusses his background in paid acquisition and his experience in the marketing industry. He shares insights on conversion rate optimization (CRO), the importance of understanding business metrics, and the exciting trends in the marketing industry. Nate also talks about his approach to …
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Sponsor Show is sponsored by Fermat Commerce. Helping you transform clicks into conversions using customized shopping experiences. Guest Caleb Ulferrs, Co-Founder & CEO of Haven Atheltic. Summary The conversation covers topics such as naming the company, finding co-founders, balancing life and work, creating a personal routine, Black Friday success…
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In the 50th and final episode of the podcast, LilMookieB welcomes his therapist, the legend, Dr. Myra Delaney (Jamie Denbo). Together they speak of topics such of living in reality, giving yourself credit for the progress you’ve made, how much you give vs. how much you take, and Dr. Myra suggests a scary hypothetical. Plus, Mookie fills the listene…
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LilMookieB is joined by internet hustler and multi-talented multi-hyphenate, Eric Rahill. Together they discuss topics such of having a higher calling, using more than 10% of your brain, and finding inspiration from yourself. --- Support this podcast: https://podcasters.spotify.com/pod/show/lilmookieb/support…
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LilMookieB welcomes thrill-seeker Micah Hidad (Mano Agapion) upon the podcast. Together they speak of such things of the unconventional thrills of life, hiding your baguette, and the importance of having a community. --- Support this podcast: https://podcasters.spotify.com/pod/show/lilmookieb/support…
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LilMookieB welcomes comedian, host, writer, director, rapper, and all around empresario, Craig Healy upon the podcast! Together they speak of which Hogwarts house the top political figures would be, speaking truth to power, and Craig reveals some new upcoming projects exclusively here upon the pod! Plus, Mookie answers a listener email about how to…
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LilMookieB welcomes professional apologizer, Mr Sorry (Derek Miller). Together they speak of things such of the difficulty of saying you’re sorry, learning selflessness at an early age, and Mookie gives Mr. Sorry what he’s never been able to give to himself. Plus, Mookie answers the call of a listener who needs to manifest some money quickly. --- S…
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LilMookieB welcomes spiritual and financial guru, Unity Gamma (Anthony Atamanuik). Together they speak of things such of the ancient powerful whisper of the gods that he possesses, some embarrassing audition stories, and how to gain everything you’ve ever wanted! Plus, Mookie answers the call of a listener who is looking for a daily spiritual routi…
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LilMookieB is joined of by longevity expert and former actress and model Janet Lamé (Mary Birdsong). Together they speak of mental health in the decades of old, the secret to living a long and healthy life, and the importance of keeping certain secrets. Plus, Mookie answers a question from a listener who is thinking of stopping attending of therapy…
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LilMookieB welcomes party promoter and internet personality, Frontin’ Felix (Lamar Woods). Together they talk of things such of being your authentic self and not “fronting,” the movies and films that inspired him to make major life changes, and he and Mookie fully agree to collaborate on a cool new project! Plus, Mookie answers a call from a listen…
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LilMookieB welcomes social media influencer and tough love guru Jessica Spruce (Mary Sasson). Together they talk of things of her new book Honey, You Sound Like a Loser, the empowerment women through money, and what women can do to get off their butts and find success and health and wealth. Plus, Mookie answers a listener voicemail inquiring about …
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LilMookieB is joined of by Jungian therorist, Henry Dumbbaby (Dan Lippert). Together they speak of things such of the masks that we wear, cutting out the toxic people of your life, and Mookie and Henry participate in a role-playing archetype wheel! Plus, Mookie answers a listener email regarding their multiple failed relationships. --- Support this…
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LilMookieB welcomes the creator of the the empowerment embroidery company EMBOLDERY, Cam Sutton! (Jessica McKenna). They speak of such topics as starting small, being able to admit when you don’t know something, and Cam even provides a few hot real estate tips! Plus, Mookie answers a call from a listener who is having trouble discerning and dealing…
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LilMookieB welcomes conscientious gamer, Max Morals One Love (Ali Ghandour). Together they speak of such things of violence in video games, looking at your options and taking in the scenery, and the impact he hopes to have on the youth of tomorrow. Plus, Mookie answers a call from a listener who is having trouble making an uncomfortable decision ab…
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LilMookieB welcomes 15 year old fan and admirer, Carter Meza (Jiavani Linayao) to help with his school project. Together they discuss things of choosing your chosen family, where we come from, and how love can be anything you want it to be. Plus, Mookie answers a listener email from someone who is trying to get their significant other to attend of …
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LilMookieB welcomes author of the book ONLY YOU CAN HELP YOURSELF, Lance Beagle (Peter Banifaz). They speak upon the idea of relying upon yourself for good mental health, being skeptical of therapy and and mental drugs, and the definition of insanity. Plus, Mookie helps a listener who wants to know how to be authentic in a world full of irony. --- …
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LilMookieB welcomes his former Uber driver Celeste Shay (Marcy Jarreau). They speak of such things of Celeste’s music career, the idea that art is everywhere, and the lessons we can learn from not being too accessible to strangers. Plus, Mookie answers the call of a pair of listener pals who would like some advice on how they can care of people bet…
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LilMookieB welcomes his machanic, Donny Pinks (John Gemberling) upon the podcast. Together they speak of thing such of seeing women as people, his long family history or mechanics, and being more than just what your job is. Plus, Mookie answers a listener email from someone who is struggling to find “THE ONE.” --- Support this podcast: https://podc…
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LilMookieB welcomes his good friend from group therapy Peavine Crouch. They speak of things such of learning to love yourself, the various other characters of their therapy group, and the difference between judgement and perspective. Plus, Mookie answers a listener call about what he can do to improve upon the podcast. --- Support this podcast: htt…
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LilMookieB welcomes propmaster Michael Beef (Bobby Moynihan). They speak of the importance of props in show business, the struggles of being a prop influencer upon TikTok, and they discover some of Michael’s other hidden talents. Plus, Mookie answers a listener email about the idea that music can be therapy. --- Support this podcast: https://podcas…
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LilMookieB welcomes his friend from yoga class and very interesting woman LUNA (Toni Charline). Together they speak of such interesting topics as what we are conditioned to do, the rebirth that comes with failure, and the importance of conversational collaboration. Plus, Mookie answers the call of a listener whose mood is not matching up of the cur…
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LilMookieB welcomes former email consultant and current mental health consultant Maurice Zilla (Joe Wengert.) They speak of things such of how feelings are a lot like emails, what to do when there are just too many emotions in your head, and Maurice’s “organizing your withinbox” method of mental health and wellness. Plus, Mookie answers the call of…
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LilMookieB is joined of by Prima Ballerina of the French ballet, Reneé Marisól (Lennon Parham). Together they discuss her incredible social media brand, finding something else you are good at, and living your own best life and not the life of someone else. Plus, Mookie answers of a listener call who is receiving some negative feedback at work. --- …
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LilMookieB welcomes design consultant/therapist Bernice Spouts (Madeline Walter) of the podcast. They speak of why your living space is important to your mental health, what a person’s home says about them, ands Bernice lets Mookie know why his apartment is bad. Plus, Mookie answers a listener email about moving forward from past mistakes. --- Supp…
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LilMookieB is joined of by famous sons Jimmy and Johny Craig (Nick Wiger & Mike MItchell). They speak of topic such of growing up in the shadow of a famous parent, the proper way for human beings to receive nutrients, and power of infantilism. Plus, Mookie takes a listener call asking him to comment upon a major celebrity news story. --- Support th…
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LilMookieB welcomes former professional skateboarder Miguel “Bibo” Abraham (Seth Morris). They speak of things such of his podcast “Shit’s A Trip,” and why and how the simple things of life are and came to be. And also how those things are actually very deep and interesting. Plus, Mookie answers a call from a listener who has a very specific idea o…
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LilMookieB welcomes upon the podcast, author of the book Boundaries Can Be Walls and someone who also happens to be his aunt, Carole Kincainde (Pam Murphy). They speak of topics such of when boundaries go too far, the wonderful gifts bestowed upon Mookie of his childhood, and they work out some personal issues of Carole herself. Plus, Mookie answer…
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LilMookieB welcomes of the podcast, insurrectionist Colin Matthews (Matt Besser). They speak of such things of not receiving the recognition you deserve, not relying upon others for happiness, and the fine art of bellowing. Plus, Mookie answers a cry for help from a desperate fan. --- Support this podcast: https://podcasters.spotify.com/pod/show/li…
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LilMookieB welcomes mommy blogger and CEO of the Miss Mommy empire, Serena Tush (Fran Gillespie). Together they speak of things such of what moms frequently do wrong, the attractiveness of someone’s personality, and the necessity of helping others. Plus, Mookie responds of a listener who calls in with a…suggestion… for the podcast. --- Support this…
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LilMookieB welcomes Energy Poet Rod Surf (Ronnie Adrian) upon today’s podcast. As far as we can tell, they speak deeply of existential topics such of being born with natural gifts, how everything can be poetry, and whether or not we are alive. Plus, Mookie answers of a listener email from an admirer who would like to start of their own podcast! ---…
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LilMookieB sort of welcomes his high school bully, Emily Deruló (Vic Michaelis) upon the podcast to speak of things such of all the terrible things she did to Mookie, the near death experience that changed her outlook on life, and righting the wrongs of her and Mookie’s past history. Plus, Mookie answers the call of a listener who wants to leave th…
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LilMookieB welcomes single mom Shandaleen Jean (Alana Johnston). Together they speak of things such as needing the validation of others, finding romantic partners on Linkedin, and the unconventional way of which Shandaleen defines being a single mother. Plus, Mookie answers a listener call of someone who is having some jealousy of their partner bei…
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LilMookieB welcomes the host of the “I’m Not Worthy” podcast, Willy Duvet (Neil Campbell). Together they speak of Willy’s lack of self-esteem, his favorite movies, and they try desperately to find what it is that Willy loves about himself. Plus, Mookie answers the call of a listener trying to find their value after a difficult breakup. --- Support …
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LilMookieB is joined of by his ex-girlfriend, Jane Hardy (Erin Whitehead), to show you that exes actually can be friends! They reminisce of the cute way that they met, go deep of their intimate past, and make a major decision together live upon the airwaves. Plus, Mookie answers of an email of an accomplished older listener who is looking for love.…
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LilMookieB is joined of by writer, performer, and all around creative genius Willem DeHines (Will Hines), to discuss things that only creative people may understand. Things such of how to know if you are creative, the negative voice of doubt inside your head, and Willem’s method of finding creativity called “The Writer’s Way.” Plus, Mookie answers …
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LilMookieB welcomes his beloved old grandmother aka Grammy (Betsy Sodaro) upon the podcast for a very special chat! They discuss what little there was to do in the times of old, share cute funny stories of Mookie’s childhood, and make strides toward strengthening of their relationship. Plus, Mookie answers of a call from a listener who feels as tho…
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LilMookieB is joined of by fellow comic, Bruno Salvia (Jon Daly). They speak of things such as male-wellness, rethinking the idea of what men are expected to be, and the great wisdom of the stoics. Plus, Mookie answers a listener call of a person who is having a problem of their neighbor. --- Support this podcast: https://podcasters.spotify.com/pod…
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