Best Erik Dietrich Podcasts (2024)

1
Erik Dietrich on Developer Content Strategy & SEO 52:31

3d ago52:31

52:31

Join Nate Matherson as he sits down with Erik Dietrich for the fifty-eighth episode of the Optimize podcast. Erik Dietrich is the CEO of Hit Subscribe, a marketing services business, and the author of the upcoming book "SEO for Non-Scumbags". In our episode today, Nate and Erik explore content marketing and SEO tactics, particularly for companies i…

1
Should Freelancers Have References, Like Employees? 15:44

3d ago15:44

15:44

It's common (at least in the US) for employees to furnish "references," which are essentially friends or colleagues who vouch for them as character witnesses. As a freelancer, should you also do this? View this podcast as a video on YouTube. Link of the week: Test Environments: Why You Need Them and How to Set It Up…

1
Caitlin Hartney on Product-Led Content and B2B Strategy 50:22

10d ago50:22

50:22

Join Nate Matherson as he sits down with Caitlin Hartney for the fifty-seventh episode of the Optimize podcast. Caitlin is the Director of Strategy at Block Club, an agency specializing in brand and content strategy for B2B tech companies. Caitlin has over 15 years of experience in content marketing, starting with an AMLA 250 corporate law firm, an…

1
What Are Taxes Like for Freelancers, Compared to Employees? 19:26

11d ago19:26

19:26

When you're an employee, you probably only really think about taxes once per year. But what about as a freelancer? Well... it's a little more complicated than that. View this podcast as a video on YouTube. Link of the week: Get Started With Salesforce QA and Testing: A TutorialBy Erik Dietrich

1
Samantha North on Showcasing Expertise, Brand Universe, and SEO 55:26

17d ago55:26

55:26

Join Nate Matherson as he sits down with Samantha North for the fifty-sixth episode of the Optimize podcast. Samantha North is a content strategist and SEO coach with a diverse background, having grown blogs to over 100,000 monthly visitors and driven significant conversions. In our episode today, Nate and Samantha explore the changing search lands…

1
How Many Hours Per Day or Week Should Freelancers Work? 23:20

17d ago23:20

23:20

In this video I field a question about how much per day or per week a freelancer should work. That's not really an easy question to answer because, in a sense, it's not the right question. View this podcast as a video on YouTube. Link of the week: Testim Salesforce TestingBy Erik Dietrich

1
Stephan Cizmar on Standing Up Outbound Sales Motions, Messaging, and Success 53:45

25d ago53:45

53:45

Join Nate Matherson as he sits down with Stephan Cizmar for the fifty-fifth episode of the Optimize podcast. Stephan is a co-founder and partner at ER Ventures, an operator-led venture fund. He is also an operating partner at Blackhorn Ventures and was previously the co-founder and chief strategy officer of LANG. In our episode today, Nate and Step…

1
Is Freelancing Riskier Than Employment? 20:54

25d ago20:54

20:54

If you're a salaried employee, freelancing or starting a business can seem like a major risk. But just how risky is it, actually? View this podcast as a video on YouTube. Link of the week: Test Automation from TricentisBy Erik Dietrich

1
Chris Bakke on Founder-Led Content Marketing, Going Viral, and Social Strategy 58:36

1M ago58:36

58:36

Join Nate Matherson as he sits down with Chris Bakke for the fifty-fourth episode of the Optimize podcast. Chris is the founder of Laskie, which was acquired by Twitter (now X) in 2023, and Interviewed, which was acquired by Indeed in 2017. He's worked in product and sales leadership roles at X, Indeed, and Zillow, and is well-known for his active …

1
Should You Charge for Discovery Calls? 23:27

1M ago23:27

23:27

Once you start taking sales and discovery calls, sooner or later you might have the impulse to start charging people for your time during this process. Should you do that? View this podcast as a video on YouTube. Link of the week: Serverless Computing for DummiesBy Erik Dietrich

1
Zac Harris on Google's AI Overviews, Tools and Templates, and Ranking Factors 57:30

1M ago57:30

57:30

Join Nate Matherson as he sits down with Zac Harris for the fifty-third episode of the Optimize podcast. Zac is an SEO and marketing leader and entrepreneur. He has worked with companies like Copy AI, Animals, Craigslist, and SpyFu. In our episode today, Nate and Zac explore topics like Google's new AI overviews, changing ranking factors, and his e…

1
Is Data Science as Viable for Freelancing as Programming? 19:00

1M ago19:00

19:00

A lot of the questions I field about freelancing and business come from people that are programmers. But what about data science? Can that be as viable a trade for freelancing as programming is? View this podcast as a video on YouTube. Link of the week: The basics of secret managementBy Erik Dietrich

1
Kevin Jurovich on LinkedIn Marketing, Going Viral, and Posting Best Practices 50:24

2M ago50:24

50:24

Join Nate Matherson as he sits down with Kevin Jurovich for the fifty-second episode of the Optimize podcast. Kevin is the co-founder and CEO of Circles, a startup enhancing discovery with live video. He also boasts a diverse background as a former NFL wide receiver for several teams, including the Philadelphia Eagles. Kevin shares his journey from…

1
How Do You Win Long Term Clients? 26:22

2M ago26:22

26:22

Many freelancers, especially new ones, will want to earn long-term clients. How do you go about doing that, and is it actually valuable to do? View this podcast as a video on YouTube. Link of the week: Cypress vs. Selenium: What’s the Better Testing Framework?By Erik Dietrich

1
Nate Saienni on the Value of SEO for B2B Companies, Content Optimization, and the Future of Search 53:24

2M ago53:24

53:24

Join Nate Matherson as he sits down with Nate Saienni for the fifty-first episode of the Optimize podcast. Nate Saienni is a solo SEO and content marketing consultant with a deep understanding of the B2B landscape. He brings a wealth of experience and unique perspectives on the evolving role of content and SEO channels. Nate Saienni discusses the c…

1
Is It Normal to Feel Guilty about Raising Rates? 20:49

2M ago20:49

20:49

One of the most important (and stress-inducing) times in the career of a freelancer/business-owner is when you increase your rates or prices. Is it normal to feel guilty when doing so? View this podcast as a video on YouTube. Link of the week: Tricentis SAP TestingBy Erik Dietrich

1
Matthew Kay on Technical SEO, Reporting, and B2B SaaS 53:00

2M ago53:00

53:00

Join Nate Matherson as he sits down with Matthew Kay for the fiftieth episode of the Optimize podcast. Matthew is a seasoned SEO consultant who brings a wealth of experience in technical SEO from his role at an agency focusing on B2B SaaS companies. In our episode today, Nate and Matthew explore essential SEO strategies shaping the industry. They d…

1
Do You Need a Bookkeeper to Freelance? 18:47

2M ago18:47

18:47

If you're going off on your own as a freelancer, do you need to have a bookkeeper? If so, when should you hire one? View this podcast as a video on YouTube. Link of the week: Data: What Is DevSecOps?By Erik Dietrich

1
Ray Grieselhuber on SERP Analytics and the Future of SEO 50:04

2M ago50:04

50:04

Join Nate Matherson as he sits down with Ray Grieselhuber for the forty-ninth episode of the Optimize podcast. Ray is the CEO of DemandSphere, a Y Combinator-backed data and analytics platform built for e-commerce and programmatic SEO teams, both in-house and agency. With over 17 years of experience in building and scaling SEO solutions, he leads a…

1
What to Say to "Freelancing Isn't a Real Job?" 15:47

2M ago15:47

15:47

This is an interesting one. How would should you respond to someone telling you "freelancing isn't a real job?" View this podcast as a video on YouTube. Link of the week: What is a staging environment?By Erik Dietrich

1
Dave Rathmanner on Algorithm Updates, March Core Update, and Ranking Signals 54:36

2M ago54:36

54:36

Join Nate Matherson as he sits down with Dave Rathmanner for the forty-eighth episode of the Optimize podcast. Dave is an experienced SEO consultant known for his deep insights into search engine algorithms and strategies. He is also an entrepreneur who is actively building a portfolio of websites across various niches, including the gambling secto…

1
Nile Frater on Niche Sites, Creating Content at Scale, and Competitive SEO 54:13

3M ago54:13

54:13

Nate Matherson chats with Nile Frater on this episode of the Optimize podcast. Nile is the founder and CEO of Masse SEO, an agency which specializes in delivering high-scale content campaigns for fast-growing startups at Series A and beyond. He previously owned NoCode.Tech, which was acquired in 2022 and runs a micro private equity firm, Concrete C…

1
Client Supplied Contract Instead of Signing Mine 19:42

3M ago19:42

19:42

This one is kind of a specific question. What happens when you're a freelancer and ask a client to sign a contract, but they supply their own instead for you to sign? View this podcast as a video on YouTube Links of the week: Get Started With Salesforce QA and Testing: A Tutorial 8 CI/CD Best Practices for Your DevOps Journey What Is A Social Media…

1
Dwayne Hogan on Content Briefs and Creating Helpful Content  55:57

3M ago55:57

55:57

Join Nate Matherson as he sits down with Dwayne Hogan for the forty-sixth episode of the Optimize podcast. Dwayne is a seasoned freelance SEO consultant with over 14 years of experience, including leadership roles with global brands. His Utah-based consultancy offers a deep dive into the evolving SEO landscape. In today's episode, Nate and Dwayne u…

1
What's it Like Adjusting to Not Having a Boss? 19:15

3M ago19:15

19:15

Once you go off on your own and freelance, likely for the first time in your career, you won't have a boss. What's that like? View this podcast as a video on YouTube Links of the week: Proxyrack.com Key Components of a CI/CD PipelineBy Erik Dietrich

1
How Do I Become a True Consultant? 29:15

3M ago29:15

29:15

One thing that freelancers commonly deal with, and that a lot of people ask me about is how to become a "true consultant" or an advisor, rather than just a laborer where the client gives you a checklist of things to go. View this podcast as a video on YouTube. Links of the week: Test Environments: Why You Need Them and How to Set It Up Key Componen…

1
Ben Goodey on Algorithm Updates, AI Content, and Bottom-of-Funnel Strategies 56:05

3M ago56:05

56:05

Join Nate Matherson as he sits down with Ben Goodey for the 45th episode of the Optimize podcast. Ben is the brain behind Goodey Marketing and the creator of the “How the f*ck” platform for SEO enthusiasts. In this episode, they dive into recent SEO turbulence, discussing algorithm updates, crafting effective bottom-of-funnel content, and the impac…

1
Mordy Oberstein on Algorithm Updates, Transparency in Content, Originality Scores, and E-E-A-T 43:16

3M ago43:16

43:16

Join Nate Matherson as he sits down with Mordy Oberstein for the forty-fourth episode of the Optimize podcast. Mordy is currently the Head of SEO Brand at Wix and concurrently serves as a communications advisor for Semrush. He hosts the SERP's Up Podcast and the SEO Rant Podcast and co-hosts the Edge of Web's news podcast. Mordy speaks at SEO event…

1
What Questions to Ask During Discovery? 31:15

3M ago31:15

31:15

Part of any freelancer's practice is going to be doing sales conversations, and any good sales conversation for custom work will involve a discovery process. What should that look like? What questions should you ask the prospect? View this podcast as a video on YouTube. Links of the Week: Learn Regression testing Get started with Kafka and Docker i…

1
Jack Chambers-Ward on SEO Hot Takes, SERP Optimization Strategies, and Benefits of Podcasts & Newsletters 55:44

4M ago55:44

55:44

Join Nate Matherson as he sits down with Jack Chambers-Ward for the forty-third episode of the Optimize podcast. Jack is the Marketing and Partnerships Manager at UK-based digital agency Candour and hosts the Search With Candour podcast. In his career, Jack has worked primarily on the agency side in SEO and has been hosting and producing podcasts f…

1
What To Do When Clients Want Bug Fixes after Contract Ends? 17:47

4M ago17:47

17:47

You've done some development work for a client, and as far as you're concerned, the work is over. But they come back later, demanding that you do additional work to fix a bug. How do you handle that? Join us to learn more. If you like this podcast and are interested in more business and freelance advice, you're welcome to join our free community. Y…

1
Vince Nero on Building Backlinks: Guest Posting, Strategic Content, and Outreach Best Practices 48:50

4M ago48:50

48:50

Join Nate Matherson as he sits down with Vince Nero for the forty-second episode of the Optimize podcast. Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. His previous work includes Siege Media, Homebuyer.com, and The Grit Group. During the episode, Vince and Nate discuss…

1
How Do I Get That First Client? 21:42

4M ago21:42

21:42

You've just hung out your shingle and are about to start freelancing. Congratulations! Now how do you get that first client? Join us to learn more. Link of the week: Proxyrack Residential ProxiesBy Erik Dietrich

1
Brett Pharis on Content Strategy, User Experience, and Recovering from Algorithm Updates 40:32

4M ago40:32

40:32

Join Nate Matherson as he sits down with Brett Pharis for the forty-first episode of the Optimize podcast. Brett Pharis is a content and SEO expert with over 15 years of digital marketing experience across numerous niche consumer comparison websites. Brett is the Co-founder & CEO of Vital Brands, a digital media business focused on the health and w…

1
Dealing with Variable Income as a Freelancer 26:22

4M ago26:22

26:22

As a freelancer, you'll find that your income tends to be a lot more variable and less dependent than salaried work. How do you deal with that situation, both in terms of financial planning and making things more predictable? Join us to learn more. View as a video on Youtube: https://www.youtube.com/watch?v=Xm5K4YiTf8o Link of the week: Serverless …

1
Jesse McFarland on Link Building Strategies (Good & Bad), Defining Proper SEO Strategy, and Humanizing AI-content 45:53

4M ago45:53

45:53

Join Nate Matherson as he sits down with Jesse McFarland for the fortieth episode of the Optimize podcast. Jesse is currently the CEO and Founder of SpearPoint Marketing and the Brands & Brews podcast host. Jesse is an SEO & Marketing leader with 15+ years of B2B, B2C, Legal, SaaS, Healthcare, & more. During the episode, Jesse and Nate break down v…

1
How to Use LinkedIn to Generate Leads 26:18

4M ago26:18

26:18

When you have your own practice or business, lead generation is obviously critical. But how should you go about it and, specifically, is LinkedIn a good channel for lead generation? Join us to learn more. View this podcast as a video on Youtube. Links of the Week: The basics of secret management Learn: AI in Software Testing…

1
Alex Ross on Programmatic SEO, User-Generated Content, and AI-Generated Content 57:37

5M ago57:37

57:37

Join Nate Matherson as he sits down with Alex Ross for the thirty-ninth episode of the Optimize podcast. Alex is currently the CEO of Inventing the Future of Humans Living with Plants at Greg, an app that helps people grow healthy plants at home and in the garden. Think AI--but for plant care. He was the former director of engineering at Tinder and…

1
How Does Insurance Work When You're a Freelancer? 13:20

5M ago13:20

13:20

Insurance is pretty straightforward for those in the salaried world. But when you go off on your own, how does it work? What kinds of insurance do you need to think about, and how do you obtain them? Link of the week: Your Complete Guide to Test Automation FrameworksBy Erik Dietrich

1
Charles Floate on Parasite SEO, Niche Site Risks, AI Content Strategies, and SGE 56:03

5M ago56:03

56:03

Join Nate Matherson as he sits down with Charles Floate for the thirty-eighth episode of the Optimize podcast. Charles is an SEO expert, entrepreneur, and investor from the United Kingdom. He’s behind The God of SEO blog and runs a successful link-building agency. Charles is known for his somewhat controversial SEO strategies, tutorials, case studi…

1
How Should You Handle Raising Your Rates? 20:32

5M ago20:32

20:32

This is something near and dear to the heart of any freelancer. The time has come and you've decided you need to raise your rates. How do you tell your clients about it, and how do you manage this process of rate raising in general? Link of the week: How To Test ProxiesBy Erik Dietrich

1
Jeannie Assimos on eHarmony’s Content Strategy, Scaling Way.com to 1.6M visitors per month, and Backlink Strategies 43:47

5M ago43:47

43:47

Join Nate Matherson as he sits down with Jeannie Assimos for the thirty-seventh episode of the Optimize podcast. Jeannie is currently the Head of Content/Communications for Way.com. She is a content marketing expert with 20+ years of experience leading teams as the VP of Content for eHarmony (perfect for our Valentine's Day episode!) and the Managi…

1
How Do You Break the Feast or Famine Cycle? 18:18

5M ago18:18

18:18

Anyone who has hung out their shingle to freelance has likely encountered the so-called "feast or famine" cycle. What is this, why is it suboptimal, how do you get out of it, and how long does it take to get out? Link of the week: The Pros and Cons of Test Data Synthetics (or Data Fabrication)By Erik Dietrich

1
Cyrus Shepard on Becoming a Google Quality Rater, Evaluating UX Data, and Internal Linking Strategies 42:23

5M ago42:23

42:23

Join Nate Matherson as he sits down with Cyrus Shepard for the thirty-sixth episode of the Optimize podcast. Cyrus works as an SEO and online marketer. As an early and long-time employee of Moz, he built his reputation by studying Google’s algorithm, researching and publishing scientific SEO studies, helping brands and businesses improve online vis…

1
What Do Freelancers Do When They Get Sick? 15:30

5M ago15:30

15:30

Sick time is pretty straightforward for employees. But how does this work when you go off on your own as a freelancer? How do freelancers handle it when they get sick? Link Picks Check out Tricentis Tosca: Intelligent test automation Ever wondered why distributed apps need dependency management?By Erik Dietrich

1
Noah Kagan on Knowing Your Customer, The Power of Habits, and the Million Dollar Weekend Philosophy 43:19

5M ago43:19

43:19

Join Nate Matherson as he sits down with Noah Kagan for the thirty-fifth episode of the Optimize podcast. Noah likely needs no introduction, but know that Noah is the CEO of AppSumo, one of the earliest members of the Facebook go-to-market team, the fourth employee at Mint, and the author of a new book, Million Dollar Weekend. In our episode today,…

1
Jeremy Galante on ClickUp’s Journey to 2 Million Monthly Visitors, Exploring Content Formats, and Influencing LLMs with the Surround Sound Method 41:42

6M ago41:42

41:42

Join Nate Matherson as he sits down with Jeremy Galante for the thirty-fourth episode of the Optimize podcast. Jeremy is currently the SEO Lead at ClickUp, where he applies his passion for optimization to both organic search and project workflows. Since joining as the first full-time SEO hire in 2020, ClickUp has grown search traffic by over 2 mill…

1
Should You Build a Business in Your Own Name or Pick a Brand Name? 17:18

6M ago17:18

17:18

You're thinking of starting a business or a freelance practice. Should you name the business and website after yourself, or should you create a separate brand for it? Links of the week: What Makes a Good Enterprise Release Manager? Understanding Playwright Selectors: A Guide Microservice tools: The top 10 for monitoring and testing Apex Triggers in…

1
Jason Hennessey on Legal SEO, Backlink Strategies, and Managing Expectations 45:28

6M ago45:28

45:28

Join Nate Matherson as he sits down with Jason Hennessey for the thirty-third episode of the Optimize podcast. Jason is a multifaceted entrepreneur, renowned SEO expert, author, podcast host, U.S.A.F. Veteran, and dynamic speaker known for reverse-engineering the Google algorithm since 2001. As the CEO of Hennessey Digital since 2015, he has grown …

1
Managing Context Switching When You Have Multiple Clients 16:53

6M ago16:53

16:53

If you're working on significant projects in parallel for multiple clients, you might find yourself mentally "thrashing," or struggling with the context switching between the different projects. How do you handle that? Links of the week: Get started with GitHub Actions Test Environments: Why You Need Them and How to Set It Up Playwright and GitHub …

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