Best Erik Lesser Podcasts (2024)

1
An Entrepreneur’s Guide to Building Wealth through Private Equity with Adam Coffey [Ep.161] 1:00:38

22m ago1:00:38

1:00:38

Many entrepreneurs think selling their business is a one-time event. But there’s another way to get a big payday and continue growing your business. Instead of selling everything, you can sell a portion of your business to a private equity firm. This reduces your financial risk by allowing you to cash out a large sum of money from your business. Pl…

1
A Data-Driven Approach to Mastering SEO with Manick Bhan [Ep.161] 59:25

3h ago59:25

59:25

Many people view SEO as art. It involves creativity, engagement, and out-of-the-box thinking. However, at its core, effective SEO is a science, grounded in measurable, data-driven strategies. Embracing this scientific approach is the key to SEO success.This is an area where Manick Bhan thrives. Manick is the founder of Search Atlas, an SEO software…

1
Overlooked Shopify Features That Can Transform Your Business with Chris Singleton [Ep.160] 37:46

1M ago37:46

37:46

Shopify is a powerhouse in the eCommerce industry, with merchants running more than 1,000,000 businesses on the platform. But Shopify is more than just a product listing tool. It offers thousands of apps and integrations to help you build a profitable eCommerce business. In this episode, we’re joined by Chris Singleton, the founder of Style Factory…

1
Behind the Scenes of an $85 Million Exit with Oliver Palmer [Ep.159] 1:04:40

2M ago1:04:40

1:04:40

Selling a business for millions of dollars is a dream that many entrepreneurs chase, but only a lucky few ever achieve.Oliver Palmer is one of those entrepreneurs. He founded a mobile technology business and sold it for an impressive $85 million.In this episode, Oliver takes us behind the scenes of his multi-million dollar exit. From the disappoint…

1
From Cart to Customer: How to Optimize Your eCommerce Logistics with Taylor Smits [Ep.158] 56:54

2M ago56:54

56:54

Expanding into omnichannel sales is a great way to grow your eCommerce business, but it also results in a more complicated supply chain. That’s why working with a logistics partner who has their finger on the pulse of the industry is so important. In this episode, we chat with Taylor Smits, co-founder of MyFBAPrep, the largest Amazon prep and eComm…

1
How to Build a Successful Digital Marketing Agency with Zero Sales Calls or Meetings with Frankie Fihn [Ep.157] 1:13:21

3M ago1:13:21

1:13:21

Most digital agency owners start their own businesses to be their own bosses and have more control over their time. However, they often find themselves overwhelmed with sales calls and meetings, working harder than ever. After falling prey to this pitfall himself, Frankie Fihn noticed that most sales calls and meetings follow the same script, with …

1
Growing a Link-Building Agency to $500K MRR through Effective Networking with Steven Khanna [Ep.156] 58:40

3M ago58:40

58:40

When running an online business it’s easy to fall prey to the mindset that everything should happen online. But sometimes, to really grow your online business, you need to step away from the screen and connect with people face-to-face. Take Steven Khanna, for example. He’s the Head of English Markets at White Press, a global link-building and marke…

1
Building the Fastest Growing Marketing Agency in the US with Erik Huberman [Ep.155] 35:22

4M ago35:22

35:22

There are roughly 88,000 digital marketing agencies in the US and Hawke Media is the fastest-growing amongst them. What is the secret sauce to this kind of growth? Well, according to Erik Huberman, Hawke’s founder and CEO, it all boils down to working harder than everyone else and actually delivering on your promises. In this episode, Erik walks us…

1
Growing a SaaS Acquisition to 4X Revenue in One Year with Mike Swigunski [Ep.154] 1:03:20

5M ago1:03:20

1:03:20

Why start from scratch when you can leverage an existing business’s traction and capitalize on its untapped potential? That is the power of entrepreneurship through acquisition. Mike Swigunski, a skilled entrepreneur and globe-trotting author, discovered this for himself while building his portfolio of profitable online businesses. In this episode,…

1
Mastering Mergers: Driving Growth through Agency Acquisitions With Josh Springer [Ep.153] 51:58

6M ago51:58

51:58

Two of the fastest ways to grow your business are to increase your customer base and improve your offering to attract higher-value customers. What if I told you there was a way to expand your customer base exponentially and enhance your offering in one clever move? That is what Josh Springer does through the power of acquisitions. Josh is the Head …

1
Opinions, Options, and Outcomes: Using Customer Feedback to Fuel Growth with John Li [Ep.152] 44:01

7M ago44:01

44:01

The customer is always right. If this is true, then understanding consumer’s opinions and preferences is the secret sauce to success. But how do you ask the right questions to the right people in order to gather this feedback?That’s where John Li comes in. John and his co-founder Justin were scratching their heads over this very question while tryi…

1
Behind the Buy Button: Buying and growing an eCommerce business with Landon Greenhalgh [Ep.151] 44:02

7M ago44:02

44:02

Buying an existing online business is great in theory, but what is the experience actually like in reality?In this week's episode, we chat with Landon Greenhalgh, an entrepreneur who recently took the plunge and acquired his first eCommerce business.Landon walks us through his eCommerce journey so far, from tracking down the ideal business and doin…

1
Clicks to Conversions: The Facebook Ads Playbook with Vincent Nguyen [Ep.150] 1:19:42

7M ago1:19:42

1:19:42

Unlocking success on Facebook goes beyond the simple act of launching an ad campaign and hoping for sales to flood in. It’s an art. A magic that only a few Facebook advertising wizards know how to truly unlock.Vincent Nguyen is one of those wizards. As the founder of Growth Ninja, Vincent manages a solo-run, multi-six-figure Facebook ads agency. He…

1
Navigating Amazon FBA In 2024: Industry Shifts & Marketing Insights with Mina Elias [Ep.149] 55:22

8M ago55:22

55:22

2023 was a whirlwind year for Amazon FBA industry as the ripple effects of the 2020-2021 bubble bursting were felt by sellers and consumers alike.Perhaps the largest of these ripple effects was the demise of the Amazon FBA aggregators whose rampant spending and operational shortcomings finally caught up with them. In this week’s episode, Amazon exp…

1
Reducing Your Tax Burden When Selling Your Business With Crystal Stranger [Ep.148] 1:06:18

9M ago1:06:18

1:06:18

We're back with a brand new episode! ________________________________________ Nothing is certain except death and taxes.As a business owner, taxes are a double whammy—they affect both your personal and business life. Imagine working hard to build a business that’s set to change your life when you sell it, only to watch taxes eat away at your profit…

1
Revisited - How to Unlock the Hidden Growth Potential of Pinterest with Kate Ahl [Ep. 63] 1:00:18

9M ago1:00:18

1:00:18

How do you integrate your business into consumers’ lives and have your products playing on their minds, even when they’re not online? Today’s guest believes Pinterest is the key to deepening customer engagement. In this episode, we talk to Kate Ahl, the founder of Simple Pin Media, a marketing agency that creates personalized Pinterest marketing st…

1
Revisited - Selling NFTs on Shopify: How to Get Ahead of the Game With Kasey Luck [Ep. 89] 50:26

9M ago50:26

50:26

In order to be successful, eCommerce sellers need to have the ability to be flexible and pivot to meet new trends head-on. In this episode, Kasey Luck explains how Shopify merchants can take advantage of the hype surrounding NFTs by minting and selling them through their Shopify stores. Kasey is the founder of Luck & Co, an agency that specializes …

1
112//Erik Leviathan//Self Made Records L.L.C.//Misanthropik Torment 59:44

9M ago59:44

59:44

Welcome back everyone, this is Jeff with Giro nation metal. Erik Leviathan is a man who spends much of his waking moments grinding to make the world of music better, by contributing both music and promotion. Erik is a member of self-made records LLC, who is closely ties with Earache records, and he is also a member of Misanthropik Torment, a black/…

1
Revisited - Using Email Marketing to Drive Traffic and Boost Engagement With Greg Zakowicz [Ep. 66] 1:06:16

10M ago1:06:16

1:06:16

In today’s world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers. This week’s guest is Greg Zakowicz, a veteran email marketer and the Sr. eCommerce Expert at Omnisend, an eCommerce marketing automation platform. With 15 yea…

1
111//Fabio D’Amore//Serenity 15:41

10M ago15:41

15:41

Serenity is a symphonic/progressive power metal band from Austria, who just released their 8th full-length album, titled NEMESIS AD, through Napalm Records on November 3rd of this year. Fabio D’amore, Serenity’s bassist and on of the band’s vocalist, joins me today to chat more about the album, introducing a new member to the group, and Fabio’s con…

1
110//Casey Hurd//Hinayana 33:01

10M ago33:01

33:01

Texas based melodic death/doom metal band Hinayana will be releasing their sophomore album, Shatter and Fall, through Napalm Records, on November 10th, just three days from the release of this episode. Today, I am joined by Casey Hurd, founding member and vocalist/guitarist of Hinayana as we chat about the new album, musical direction, Casey’s begi…

1
Revisited - Myths, Misconceptions, and Mistakes: How to Avoid the Most Common SEO Pitfalls with Kyle Roof [EP.51] 43:26

10M ago43:26

43:26

How important is SEO to your business? Great SEO is a primary factor in many online businesses’ success. But approaching it for the first time can feel like a minefield. Between out-of-date information and seemingly constant changes to Google’s algorithm, you may think SEO is an impossible game to win. But Kyle Roof knows it’s far from that. In fac…

1
Revisited - How to Get an Offer on Your Site in Just One Day With Doron Wolffberg [Ep. 73] 29:44

10M ago29:44

29:44

What if I told you that there’s a secret ingredient that can help you sell almost any business (yes, even the declining ones) in a fraction of the time? I’m not referring to huge discounts or expert-level negotiation tactics. I’m talking about the often underestimated element of trust. Doron Wolffberg, SEO expert and co-founder of Cliverse, has bui…

1
109//Travis Malley//Crimson Caliber 53:41

10M ago53:41

53:41

Canadian thrashers Crimson Caliber are releasing their 3rd EP, Destined for Delusion, on November 3rd, just three days after the release of this episode. Once again, I am joined by my friend Travis Malley, vocalist and guitarist of Crimson Caliber, to chat about upcoming music, a lineup change, themes within lyrics and artwork, the military, and th…

1
The Evolving Art of Profitable Acquisitions With Dom Wells [Ep.147] 57:37

10M ago57:37

57:37

Spotting a promising acquisition is just the beginning. Figuring out how to make that acquisition thrive is a whole new challenge. Dom Wells has cracked the code for both. Dom is the founder of Onfolio, a company that specializes in buying and nurturing profitable online businesses. Since Dom's last appearance on the podcast in October 2022, shortl…

1
108//Jarret ”FuzzGöd” Beach//Discarded Self//Ashes of Yggdrasil//Destroy my Brians 1:02:54

10M ago1:02:54

1:02:54

Discarded Self is a solo Canadian blackened sludge/doom band based in Lloydminster, Alberta. Jarret “FuzzGöd” Beach is the mastermind behind Discarded Self, as well as a member of Ashes of Yggdrasil and Destroy my Brains. Today, Jarret joins me to chat about his approach to sludge/doom, some musical techniques and personal experiences, as well as s…

1
Ramping up Rank and Rent: A Roadmap to Proven Results with James Dooley [Ep.146] 1:04:25

11M ago1:04:25

1:04:25

Sometimes, our talents are immediately recognizable. Other times, we accidentally stumble across things we end up being incredibly good at. This is what happened to James Dooley. Initially, he worked as a project manager, seeking a reliable way to generate leads for the business he was part of. He had a website created for that business and stumble…

1
107//Tim Baker//Cirith Ungol 28:14

11M ago28:14

28:14

Cirith Ungol is releasing their latest album, Dark Parade, on October 20th, through Metal Blade Records. In traditional Cirith Ungol fashion, they’ve again featured the incredible work of Michael Whelan on their album cover. During this episode, Tim Baker, vocalist of Cirith Ungol joins me to chat about the new album, artwork, literary inspirations…

1
Revisited - The Journey From Student Side Hustle to Fastest Growing Canadian Startup With Blair Forrest [Ep. 80] 1:09:08

11M ago1:09:08

1:09:08

What is the secret to creating the fastest-growing startup in Canada before the age of 24? For Blair Forrest, the answer lay in identifying the nexus between a common pain point for FBA business owners, and an untapped gap in the logistics market. While Amazon helps out by delivering products to consumers, the onus is on the seller to receive, stor…

1
106//Jorge Mares//Wych 53:17

11M ago53:17

53:17

Jorge Mares of Calgary’s Wych again joins me on the podcast to help kick off Year 3 of GNM and to promote some new music. During this episode, we chat about their latest single titled 666 God, featuring Crucifix of Satanic Tea Co. Wych’s lineup has changed and we discuss how that may change their music moving forward, as well as taking a deeper loo…

1
105//Prika Amaral//Nervosa 28:56

11M ago28:56

28:56

Giro Nation Metal kicks off Year 3 with a great guest and a bold new look. During this episode, now permanent vocalist of Nervosa, Prika Amaral joins me to chat about their new album, Jailbreak, which was released on September 29th through Napalm Records. We chat about some of her non-metal influences, social media, and stepping out of one’s comfor…

1
Revisited - Systematizing Your Business: The Key to Regaining Your Freedom With Lauren Tickner [Ep.102] 1:05:12

11M ago1:05:12

1:05:12

Sometimes, it’s an entrepreneur’s ability to neutralize their weaknesses that paves the way to their success. By prioritizing important tasks and removing themselves from activities they aren’t skilled at or simply don’t like, entrepreneurs can focus their talents on areas of their business where they can make a measured difference. Implementing sy…

1
Revisited - The Secrets to Seismic SaaS Success With Marvin Liao [Ep.107] 57:00

11M ago57:00

57:00

While every business faces its own unique challenges, many early-stage SaaS startups share common characteristics that can dictate their success or downfall. Figuring out what makes these startups thrive and what causes them to crumble requires years of expertise and industry knowledge. Having invested in and worked with over 450 pre-seed & seed st…

1
104//CC McKenna//Death Dealer Union//Actor//Music Producer 28:09

11M ago28:09

28:09

Episode 104 of Giro Nation is special for two reasons. It signifies the end of Year 2 of the podcast as well as celebrating the release of Initiation, debut album by the alternative gothic metal band Death Dealer Union, through Napalm Records. Today, I am joined by CC McKenna, actor, music producer, and most importantly, drummer of DDU. During this…

1
Stories and Advice from 15 Years in the Affiliate Trenches with Matt McWilliams [Ep.145] 59:56

12M ago59:56

59:56

Considering Google was created only 25 years ago, finding someone who has been working in the online marketing and affiliate industry for almost 18 years is rare. All the way back in 2005, Matt McWilliams created an affiliate program in a last-ditch effort to earn money for his business that was nearing bankruptcy. The affiliate program took off, g…

1
103//Ben Spectre & Curt Scythe//Cryophilic 34:07

12M ago34:07

34:07

Damned and Decayed is the sophomore album released by Canadian death metal band Cryophilic. Based out of Hamilton, Ontario, and formed in 2016, Cryophilic has teamed up with CDN records for not only the release of Damned and Decayed, but the re-release of their first album, Barbarity. During this episode, I am joined by Curt Scythe and Ben Spectre …

1
102//Mardy Leith & Noah Laidlaw//Dragoncorpse 1:05:06

12M ago1:05:06

1:05:06

Power metal and death metal/deathcore? I really didn’t think that would work. Dragoncorpse proved me wrong. Very wrong. Mardy Leith and Noah Laidlaw of Dragoncorpse join me today to chat about how Lorna Shore inadvertently inspired the formation of the band, a healthy dose of humour, and doing it all for the Dragussy. We cover both Noah and Mardy’s…

1
Due Diligence Deciphered: How to Avoid Buyer’s Remorse with Elliott Holland [Ep.144] 1:04:31

12M ago1:04:31

1:04:31

There’s a lot on the line when you buy a business, so you want to make sure you buy a business that is primed for success. An important lesson you need to learn as a buyer is that you can’t take businesses at face value. There’s a lot going on below the surface that you need to uncover. That’s where due diligence comes in. Few people know more abou…

1
Revisited - Neuromarketing: How to Influence the Behavior of Your Consumers With Nancy Harhut [Ep.108] 54:30

12M ago54:30

54:30

Sometimes, consumers need a little nudge to convince them to add your product to their checkout cart. You could try using discounts and promotions to lure consumers in, but these techniques aren’t always sustainable and can eat into your bottom line. So what strategies can you use instead? Nancy Harhut believes the answer lies in neuromarketing. Na…

1
101//Gypsy Danger//Knife//Suicide of Society (-) 24:52

12M ago24:52

24:52

Knife just released their 2nd album, Heaven into Dust, on August 25th of this year through Napalm Records. Knife was formed in 2019 and consists of members with decades of musical experience. Continuing the slasher/horror theme, their mascot, the Slasher Dude, makes another appearance in the album art by Timbul Cayhono. During this episode, I am jo…

1
Revisited - 7 Entrepreneurial Lessons Learned From 100 Episodes of the Opportunity Podcast [Ep.100] 51:33

1y ago51:33

51:33

This week we are revisiting an extra special episode of The Opportunity podcast. In this episode, Greg looks back on a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows. You’ll hear many familiar voices as some of our favorite entrepreneurs and industry experts share their top tips for building, runnin…

1
100//Garry Brents//Gonemage//Memorrhage//Cara Neir & More 1:25:07

1y ago1:25:07

1:25:07

Garry Brents has taken a unique approach to his music. Not only is he involved with an obscene number of musical projects, he’s also been able to keep up an intense release schedule with his bands Gonemage, Memorrhage, Cara Neir, KSSL, Sallow Moth, and Perfumed Saturnine Angels, to name a few. Today we get to dig a little bit deeper into Gonemage a…

1
Going Dutch: A Guide to Succeeding in the Dutch Affiliate Industry with Niels Zee [Ep.143] 53:13

1y ago53:13

53:13

In an era where thinking outside the box is paramount, foreign SEO has emerged as a tantalizing strategy for affiliate marketers in search of new frontiers. While foreign affiliate industries are not as established as their English-language counterparts, competition is less fierce and Google algorithm updates are less frequent and hard-hitting. Amo…

1
099//Bobby Crow//Signs of the Swarm 47:20

1y ago47:20

47:20

Signs of the Swarm just released their 5th album, Amongst the Low & Empty, on July 28th of this year. Featuring two new members, Signs of the Swarm has somehow been able to display a throwback to their roots while simultaneously pushing themselves. During episode 099, Bobby Crow, drummer and sole remaining original member of Signs of the Swarm, joi…

1
Growing a Full-Service, White-Label Agency with David Kauzlaric and Erich Schaefer [Ep.142] 49:47

1y ago49:47

49:47

Many highly skilled SEOs and digital marketers use their expertise to build high-performing websites and other online assets. Others recognize that their skill itself is an asset that they can leverage. So they create an agency, hiring out their SEO and PPC expertise to businesses in need. But building an agency is no walk in the park. How do you r…

1
098//Nate Garrett//Spirit Adrift//Big Riff Energy Podcast//Gatecreeper(-) 35:32

1y ago35:32

35:32

Spirit Adrift is releasing their 5th full length album titled Ghost at the Gallows, through Century Media records on August 18th, just 3 days from the release of this episode. Nate Garrett formed the band in 2015 as a solo project and has fronted the band since that time. In addition to hosting the Big Riff Energy podcast, Nate and the rest of Spir…

1
The ABCs of Rockstar Content Marketing with Philipp Schoeffmann [Ep.141] 1:04:21

1y ago1:04:21

1:04:21

With the content marketing industry constantly evolving, it’s easy to get caught up chasing the latest trends and forget about the basic principles that form a strong marketing foundation. This week’s guest, Philipp Schoeffmann, joins us to explain how to build on those basics to turbocharge your marketing. Philipp is a 20-year marketing veteran. H…

1
097//Sloan Voxx & Lyxx Rose//Syryn 51:56

1y ago51:56

51:56

Syryn is a Canadian power/thrash metal band from Calgary, Alberta, who is currently working on their 3rd album which will be released in 2024. Vocalist Sloan Voxx and bassist Lyxx Rose join me for episode 097, where we chat about dogs & vox, walking the plank, and mosh pit sword fights. On a more serious note, we talk how Sloan and Lyxx became invo…

1
096//Rob, ”The Witch”//Necronomicon 1:09:18

1y ago1:09:18

1:09:18

Rob, “the Witch”, of Canadian death metal band Necronomicon joins me for episode 096, as we officially conclude the countdown to the Loud as Hell Festival this weekend in Drumheller, Alberta. During this episode, we discuss band member changes, overcoming obstacles during a recent tour, Conan the Barbarian, and backing tracks during live performanc…

1
Supercharge Your Shopify SEO: How to Outrank Your Competitors with Benjamin Golden [Ep.140] 1:03:24

1y ago1:03:24

1:03:24

Shopify store owners have a whirlwind of responsibilities like managing supply chains, keeping tabs on inventory levels, and staying ahead in a competitive market. It's no wonder that SEO often takes a backseat. In the race for quick results, many sellers lean towards paid advertising, but this week’s guest believes that SEO is the real game-change…

Podcasts Worth a Listen

Erik Lesser Podcasts

Podcasts Worth a Listen

Quick Reference Guide