Best etailz Podcasts (2024)

1
Using Emotional Targeting to Optimize Your Website Conversion Rates 33:56

2+ y ago33:56

33:56

Have you been testing and changing your landing pages daily but have yet not seen an improvement to your website conservation rate? Conversion optimization is the process of converting more of your existing traffic into sales. Traditional doctrine contends that the best way to optimize for conversions is to focus on CTR and other similar metrics. O…

1
How Retail Commerce is Changing In 2022 45:41

2+ y ago45:41

45:41

Today, consumers can find their brands across online channels, including Amazon, Walmart, and Shopify, shifting the dynamic of traditional brick-and-mortar businesses. So, what should retail businesses do during this continued transition into the age of e-commerce? This week, we talk to Nicole Silberstein, E-Commerce Editor at Retail TouchPoints to…

1
B2B: The Billion Dollar E-Commerce Industry 31:45

3y ago31:45

31:45

Looking to grow your B2B business? Then you'll want to know exactly where to focus your efforts and the biggest mistakes to avoid. This week, we chat with Brian Beck, a B2B commerce expert, author of Billion Dollar B2B Ecommerce, and partner manager at Enceiba. After launching and developing multiple e-commerce brands, Brian shares his insight on w…

1
Trends You Should Know if You're a Seller on Amazon 28:02

3y ago28:02

28:02

Chris McCabe is a former Amazonian and the founder of ecommerceChris, a company that helps Amazon sellers reinstate suspended listings and seller accounts. In this episode, Chris shares about his years as a Seller Performance Investigator at Amazon, and how he used that knowledge to create ecommerceChris. Kunal and Chris discuss why Amazon suspends…

1
How to Scale Your Ecommerce Brand to Reach and Drive Acquisition 38:02

3y ago38:02

38:02

Want to learn the future of e-commerce? What does re-envisioning the future of e-commerce operations really look like? Is there really a one-stop-shop for direct-to-consumer brands? Remington Tonar, Chief Operating Officer of Cart.com, an innovating company that is renovating the e-commerce space. Kunal and Remington discuss the process of direct t…

1
Brand Building and Presence Across Online Marketplaces With BlueTuskr 37:01

3y ago37:01

37:01

On this podcast episode, Kunal interviews CEO, Andrew Maff, founder of Bluetuskr, a full-service marketing company expanding the reach of e-commerce brands through robust digital strategies, targeted media-buying, and data-driven analysis. Listen to Kunal and Andrew as they discuss how to amplify your #brandpresence on your direct website, online m…

1
THE FUTURE OF CUSTOMER SERVICE IN ECOMMERCE 27:29

3y ago27:29

27:29

Tygh Walters is the Co-Founder and CEO of SellerSmile, a company that outsources e-commerce customer service. They are a one-stop customer service solution for all of your e-commerce channels, including Amazon, Shopify, eBay, Walmart, and more. SellerSmile will manage your customer interactions for you to ensure your customer satisfaction is always…

1
How Kaspien Plans to Use Their New Raised Equity Funds 51:14

3+ y ago51:14

51:14

Join CEO, Kunal Chopra and the executive team of Kaspien, as they discuss how Kaspien plans on using the new equity funds raised in March. The team will discuss how Kaspien intends to deploy the funds to fuel growth, what the e-commerce platform will look like in the future, and the new phase for Kaspien.…

1
How to Deal with Unauthorized Sellers in the Marketplace with VantageBP 26:54

3+ y ago26:54

26:54

Derick Manlapeg, co-founder of VantageBP an online brand technology software that automates the enforcement of grey and black market products for some of the world's largest brands; joins Kunal to discuss unauthorized or counterfeit sellers in the marketplace through Amazon, Walmart, eBay, and more. Unauthorized and counterfeit sellers are some of …

1
Amazon Global Logistics: Benefits, Risks, and Best Practices 41:18

3+ y ago41:18

41:18

Kaspien's COO, Director of Retail Operations, and Director of Purchase Order Management join Kunal to discuss Amazon Global Logistics (AGL). AGL is an Amazon program that allows sellers to direct-import from China into different markets. Typically, importing from overseas requires multiple stops and multiple service providers, creating a lengthy an…

1
Amazon Brand Acquirers, featuring Ryan Gnesin, CEO of Elevate Brands 33:14

3+ y ago33:14

33:14

Ryan Gnesin is the founder and CEO of Elevate Brands, a company that buys and grows brands selling primarily or exclusively on Amazon. As of March 2021, nearly $3 billion have been invested in the Amazon brand aggregators space. In this episode, Gnesin shares his perspective on how the Amazon marketplace has evolved over time, becoming an incubator…

1
Lessons from Amazon featuring Stefan Haney, Creator of Seller Central 43:04

3+ y ago43:04

43:04

Stefan Haney is the managing principal of Vantage international. Haney worked at Amazon from 2003 to 2019, witnessing firsthand the creation of Amazon Prime, Kindle, FBA, AWS, and more. Haney notably led the development of Seller Central from 2009 to 2016, where he learned what makes great sellers great. In this episode, he joins fellow ex-Amazonia…

1
2020's Impact on the Future of Ecommerce 35:42

3+ y ago35:42

35:42

2020 accelerated the adoption of online shopping by as much as 10 years, according to experts. In this episode of Master the Marketplace, Kaspien's CEO, General Manager of Retail, and Vice President of Business Development discuss how 2020 changed the Amazon landscape and the future of ecommerce. They discuss the surge in Chinese-based Amazon selle…

1
The State and Future of Payment Processing, featuring Adi Ekshtain of Amaryllis 33:07

3+ y ago33:07

33:07

Adi Ekshtain was part of the dotcom boom that created the precursor to Apple Pay and Google Pay. Over his career, he has created numerous award-winning payment systems, before eventually co-founding Amaryllis, a company that provides a modular, scalable, and feature-rich payment engine to enable business growth for companies in all sectors. In this…

1
Fulfillment Methods for Ecommerce, featuring Waleed Shahzad of ShipHype 29:04

3+ y ago29:04

29:04

Waleed Shahzad is the founder of ShipHype, a third-party logistics provider for ecommerce that offers product prep, fulfillment, and storage. In this episode, he joins Kunal to pull back the curtain into the world of logistics built around ecommerce. Amazon FBA has long led the way, but third-party providers are finding innovative ways to add new v…

1
Starting an Amazon Business with Mark Lewyn, Author of "The $500 Start-Up on Amazon" 25:30

3+ y ago25:30

25:30

Mark Lewyn, author of "The $500 Start-Up on Amazon," joins Kunal to discuss his own experience with selling on Amazon. Lewyn worked as a journalist for USA Today and Business Week in the '80s and '90s before venturing into digital spaces, eventually discovering the rich potential of an Amazon FBA business. In this episode, Lewyn recounts how he sta…

1
How to Identify & Address Unauthorized Sellers 37:23

4y ago37:23

37:23

Kunal is joined by Richard Taylor, one of Kaspien's Account Managers for SaaS products. Since 2017, Richard has overseen Perispect, Kaspien's price & seller tracking software. As a result, he's grown into an industry expert at identifying and resolving issues with unauthorized sellers. In this episode, Richard defines what rogue sellers are and the…

1
Laying the Foundation for Sustainable Success on Amazon 38:52

4y ago38:52

38:52

Kunal is joined by George Reid, founder of The Listing People, an educational platform focused on the Amazon marketplace. They help sellers navigate through the Amazon jungle by providing training and a community. In this episode, Reid talks about the three fundamental pillars to achieve sustainable success on Amazon: operations, branding, and adve…

1
10 Tips for Satisfying Amazon Compliance Requirements 36:41

4y ago36:41

36:41

In this episode of Master the Marketplace, Kunal is once again joined by Jed Nelsen, Director of Compliance at Kaspien. In our last episode, Nelsen discussed how to reinstate a suspended listing or seller account on Amazon. In this complementary episode, Nelsen shares 10 tips for how brands and sellers can ensure they are compliant with Amazon's po…

1
How to Reinstate a Suspended Amazon Listing 30:19

4y ago30:19

30:19

In this episode of Master the Marketplace, Kunal welcomes back Jed Nelsen, Director of Compliance at Kaspien. Kunal has one big question for Nelsen: what should you do if your listing or account is suspended on Amazon. Nelsen utilizes years of Amazon compliance experience to offer a detailed plan for reinstating a suspended listing or account. Nels…

1
Cultivating a Culture of Connectivity 34:41

4y ago34:41

34:41

Staying connected with friends and coworkers can be challenging while working remotely, yet remaining connected is important for both our emotional well-being and our company's success. In this episode, HR Generalist Holly Johnson joins Kunal to discuss the upsides and downsides that organizations face when adapting to a remote workforce. As Johnso…

1
Keywords, Branding, and Becoming Number 1 on Google 29:12

4y ago29:12

29:12

Kunal is joined by Autumn Ledesma, Search Engine Optimization Specialist at Kaspien, for an in-depth and technical discussion about the myriad nuances and processes that go into reaching page 1 of Google. Their conversation is packed with advice, best practices, and exploration of the building blocks for a competitive SEO strategy. Drawing on over …

1
Resolving Compliance Issues on Amazon, Featuring 'Amazon Sellers Lawyer' 32:08

4y ago32:08

32:08

CJ Rosenbaum of Amazon Sellers Lawyer and Kaspien's Director of Compliance, Jed Nelsen, come on the show to talk about how manufacturers and sellers can address IPR violations and counterfeit goods on Amazon. Their conversation is packed with actionable advice, including how to handle cease & desist letters, how to handle accusations of price gougi…

1
A Crash Course for Selling on Amazon, Featuring 'My Amazon Guy' 42:21

4y ago42:21

42:21

Steven Pope, founder and CEO of My Amazon Guy, joins Kunal to share proven tricks and tips for selling on Amazon, as well as predictions for what Q4 will bring this year. They start at the beginning: How do you launch a new product on Amazon successfully as the marketplace enters the mature phase of its life cycle? Pope shares strategies for SEO, o…

1
etailz Rebrands to Kaspien to Launch Next Era of Growth 26:49

4y ago26:49

26:49

On September 3rd, 2020, etailz officially rebranded to Kaspien. In this exciting episode of Master the Marketplace, our CEO, VP of Human Resources, and Creative Director sit down to discuss the rebrand, including why we decided to rebrand, how we're honoring our heritage as etailz, and the meaning behind the new name, logo, and colors. The trio als…

1
Building An Online Brand And Finding Your Partner, Featuring “goTRG” 51:39

4y ago51:39

51:39

Kunal is joined by Fara Alexander and David Malka from goTRG, a returns management solution provider for some of the largest retailers and manufacturers in the world. In this episode, they discuss how consumer goods brands can grow rapidly by deploying products across online marketplaces, such as Amazon, Walmart, and eBay, and why it's so important…

1
Contextual Commerce & the Rise of Online Grocery, Featuring 'Chicory' 29:51

4y ago29:51

29:51

Kunal is joined by Yuni Sameshima, Co-Founder and CEO of Chicory, a digital shopper marketing platform that specializes in the grocery industry. Through Chicory, CPG brands and grocery retailers can serve highly targeted ads to shoppers preparing their groceries list. In this episode, Kunal and Yuni talk about contextual commerce in the age of COVI…

1
Should Companies Get Political 28:41

4y ago28:41

28:41

Lisa Wideman, etailz's Senior Director of Human Resources, joins Kunal to discuss whether businesses should take a stand when it comes to the two major crises currently happening in our country: the COVID-19 pandemic and the Black Lives Matter movement. In this episode, the pair talk about etailz's response to both crises, the importance of empathy…

1
Spokane, WA: The Next Big Tech Hub 25:01

4+ y ago25:01

25:01

Tom Simpson, a co-founder of etailz, Inc., board member, and active angel investor, joins Kunal to ask the big questions: is Spokane, WA going to become the next big tech hub, how it will happen, and why it's likely to happen. In this episode, they discuss the great quality of life, affordability, entrepreneurial community, and amazing educational …

1
Partner Perspective: Chamberlain's Leather Milk Discusses Diversifying Sales Channels 43:59

4+ y ago43:59

43:59

Aaron Snow, Director of Sales & Marketing at Chamberlain's Leather Milk, joins Kunal to share his experience with balancing online marketplaces, direct-to-consumer sales, and wholesaling. Their discussion dives into issues surrounding shifting sales channels, selling on non-Amazon marketplaces, and selling internationally. Before wrapping up, Aaron…

1
Product Compliance & Risk Management on Amazon 27:57

4+ y ago27:57

27:57

There was a spike in price gouging and non-compliant products entering the market as the coronavirus spread. To help businesses navigate marketplace compliance during this time, we've brought back Jed Nelsen, the Senior Manager of Compliance at etailz. With Kunal, Jed discusses Amazon's compliance policies, when and how they enforce those policies,…

1
Driving Success on Amazon, Featuring 'Buy Box Experts' 42:24

4+ y ago42:24

42:24

James Thomson is a founding partner of Buy Box Experts, a managed services agency that helps brands sell on Amazon. Before starting Buy Box Experts, James was the first FBA account manager at Amazon and helped onboard thousands of brands into this now ubiquitous Amazon program. In this episode, he joins fellow former-Amazonian Kunal Chopra to discu…

1
How to Source Products & Optimize the Supply Chain 29:50

4+ y ago29:50

29:50

Denise Abraham returns to Master the Marketplace, this time to discuss product sourcing and supply chain optimization. Denise draws on over 30 years of sourcing experience, primarily in textiles, and has worked extensively in Asia, Europe, and Central America. In this episode, she explains how her team identifies product opportunity, sources produc…

1
Social Media Marketing and Amazon 27:13

4+ y ago27:13

27:13

Social media is a powerful tool for establishing connections and building relationships. Brands can leverage social media to reach more shoppers and cultivate authentic, engaging experiences with their customers. In this episode, etailz's Inbound Marketing Manager, Katie Capka, joins Kunal to discuss the myriad uses and benefits of running active s…

1
Amazon Sponsored Ads - Strategy, Performance, Budgeting, and More 28:51

4+ y ago28:51

28:51

If you sell on Amazon, you've likely heard of Amazon Sponsored Product Ads. In this episode, etailz's digital marketing manager, Jeremy Rossow, joins Kunal to pull back the curtain behind the uses, strategy, and typical performance of the different Amazon ad types, including Sponsored Product Ads, Sponsored Brand Ads, Sponsored Display Ads, and Dem…