Reaching the right journalists with relevant content is of paramount importance to create media buzz about your company’s first investment round. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://faselisgrowth.com/en/promoting-initial-investment-via-press-release/…

Start-ups and entrepreneurs usually don’t understand the process for getting media attention. They believe that having a Web site and a business plan will bring people to their door, including local journalists or industrial editors. This is not the case. They have to follow the process or they won’t get the attention they seek. Here are the steps …

Part 3 of what makes something newsworthy follows. In parts 1 and 2, I gave you an overview of editors’ thinking and more specifically ideas for entrepreneurs. In Part 3, you will see more reasons why something might be newsworthy to editors. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://…

I recently wrote a blog about what makes something newsworthy. We decided that more could be said. Therefore, this article will give you more of what makes stories newsworthy. This is part 2. A third article will follow this one. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://faselisgrowth…

Start-ups and entrepreneurs don’t always know if they have something that is newsworthy, so they don’t bother sending press releases. Although whether a story idea is newsworthy is subjective to the editor and publication’s guidelines, there are general rules of thumb that you can use to guide you about whether something is newsworthy or not. Read …

Small companies don’t always know when they should send press releases. If you want to stay in front of journalists, you should be sending releases all the time. But, it is important to send the right type of release at the right time. And, you don’t want to neglect sending releases during the summer or during holidays. To understand the best time …

Small companies don’t always know what should be written in press releases. If you want to stay in front of journalists, you should be sending releases all the time. But, it is important to send the right information in your release. To ensure maximum attention to your release, you need to ensure your headline and first paragraph are the best. Read…

When business owners talk about publications, they often refer to local newspapers or journals. They don’t always think about trade magazines or online publications dedicated to a specific industry. However, they shouldn’t discount industry publications. Business owners can find out why industry publications are important from this article. Try Fas…

The new funding is the perfect opportunity to introduce – or reintroduce - your company to journalists and customers with a press release and attract attention from industry and consumer media. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://prforgrowth.com/en/announcing-first-round-funding…

Go anywhere on the Internet and you will find an article telling you content is king. That is true for digital, but your print content shouldn’t be outdated either. Business owners who are too busy to determine how to come up with ideas to stay fresh can get tips from this article. Try Faselis Growth now: http://freepr.net/ You can click on the lin…

Publicly held companies have to announce financial numbers in a press release every quarter. Often, politicians have to release financial data in a press release. Privately held companies can keep their numbers to themselves, but they might want to send a press release with their financial information, especially if are listed in a business journal…

Sometimes, companies aren’t sure whether their actions are newsworthy. If they won an award, promoted employees or hired new staff, they should send a press release. These are significant events that should be considered worthy of publicity. Consider the following reasons why editors consider these events newsworthy. Try Faselis Growth now: http://…

In my career, I have met many new authors and people who want to write books. Most of them are not sure how to market their books. They rarely send press releases. If they do send press releases, it usually is a generic one from the publisher. This is not going to get them media attention. Read this article to discover some tips for promoting your …

Social media is the internet’s most powerful tool in connecting people with who and what they enjoy—and brands are no exception. This article will explain four ways in which brands can utilize social media storytelling to better establish a following of loyal audiences. Try Faselis Growth now: http://freepr.net/ You can click on the link below to a…

Consumers have come to expect special offers during several holiday periods each year, and coordinating sales promotions with holidays can help bring in new customers and move more merchandise. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://prforgrowth.com/en/using-pr-to-promote-holiday-sh…

Often small companies will send press releases throughout the first quarter of the year. As the year progresses, the press releases they send start to diminish. This is not a good strategy. If you want to stay in front of journalists, you should be sending releases all the time. Summer months are excellent for sending releases. Here are some reason…

Public relations professionals know that have a better shot at getting media attention when they send their release to the right person. Finding that right person isn’t always easy. It takes skill to know where to look. Here are some tips for finding contact information in this article. Try Faselis Growth now: http://freepr.net/ You can click on th…

Do you think that the advertising and editorial departments are separated? They influence each other. You need to know how they do that. Read this to understand how the media really works. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://prforgrowth.com/en/how-do-ratings-advertising-affect-s…

Include photos of the art and featured artist with your press release to gain media and consumer attention for an art gallery opening. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://prforgrowth.com/en/art-gallery-opening-press-release/By Faselis Growth

The Internet makes everything convenient. You can shop online, order food online and even submit your press release online. But, before you click submit, you might want to consider that most journalists don’t like press releases that have originated from an online source. To improve your chances of getting attention, you should take the advice of t…

In the ultra-competitive tech industry, a well-written press release touting your product’s unique features can attract high-value media attention. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://prforgrowth.com/en/press-release-promoting-a-new-app-or-software/…

The media have a mob mentality. When big news hits, everyone heads in one direction. While this is effective, sometimes, it is just as effective to head the other way. Read this article to know when to do this. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://prforgrowth.com/en/try-to-zag-wh…

Creating a relationship with journalists is not an easy task. You need to know how they do business and how they react to newsworthy stories. However, with the right relationship, you will be heard. This article will help you create a respectful relationship with journalists. Try Faselis Growth now: http://freepr.net/ You can click on the link belo…

Explain what’s different – and better – about your new beauty product to get the most out of a press release. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://prforgrowth.com/en/promote-your-new-beauty-product/By Faselis Growth

To gain media and consumer attention, tout your products unique attributes and beware of allowing your models to gain more exposure than the fashions they’re showing off. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://prforgrowth.com/en/how-to-write-a-fashion-press-release/…

Business owners might see a need to network, but public relations representatives often don’t. They sit in their offices and write up the company news, but they don’t realize they are missing an opportunity if they don’t get out of the office once in a while and meet other people. P.R. reps should be networking with others in the field, with journa…

A well-written sales or product demo is an essential piece of your marketing strategy to generate revenue. Launching a successful demo, however, requires deft and subtle salesmanship in order to win over consumers, who have developed extreme distaste and awareness for overly salesy tactics. The key to a winning product demonstration therefore lies …

Many people believe that print journalism is dead. Although it appears dead with so many newspapers going to online only editions. However, the older population prefer to read a paper than to get their news any other way. Also, the online editions act just like the print editions with more features. Therefore, don’t think of print journalism as dea…

The ‘5 Ws and The H’ are still spot-on, just in the wrong order. Use this internet-savvy rethink of time-proven rules to write subject lines that get journalists to open your emails every time. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://prforgrowth.com/en/write-an-effective-email-subje…

A product launch is the perfect opportunity to introduce – or reintroduce - your company to journalists and customers with a press release and attract attention from industry and consumer media to promote your new product. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://prforgrowth.com/en/h…

Headlines are important to news stories and press releases. The right headline will grab the attention of editors and entice them to call you to do a story on you. That story could lead to new awareness of your product or service. You might get additional revenues from the story. However, the wrong headline might ruin your chances for a story. In s…

A well-written and informative boilerplate – also known as the ‘About Us’ paragraph – brings consistency, clarity, and SEO to every press release. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://prforgrowth.com/en/writing-stellar-boilerplate/…

When you are promoting a new product, a book, a movie or something else, you might want to create a media kit and online press room. These tools are good when you have a lot of information you want to convey to the journalist, but you want to make sure you are putting the right information in them. Media kits also can be used to entice customers an…

Your investor pitch deck is one of the most important presentations you’ll give as an entrepreneur. Although the stakes are high and the pressure is intense, using storytelling in your pitch will go a long way towards capturing an investor’s undivided attention. This article will explain how such a pitch can be conceived. Try Faselis Growth now: ht…

Every day, newspapers or television shows have stories that involve statistics. For example, the unemployment rate increased by 5 percent last quarter. Sending press releases with statistics could make your story more enticing to editors. However, business owners need to understand statistics and how to use them effectively if they want to attract …

The press release remains an invaluable marketing tool for corporates and startups to spread media awareness, even in the interconnected age of social media and Twitter. However, it is becoming increasingly more competitive to win over journalists, who are inundated with hundreds of PR emails every week. To truly stand out and rise above the pack, …

Storytelling has recently become the go-to strategy for corporates and startups to better connect with their customers—and for good reason. No other form of communication yields more powerful results than storytelling. However, many businesses and marketers still hold a vague concept of what exactly it means to tell a story. This article will help …

Because everything is digital now, business owners often forget to market to print. They believe that it is a waste of their time to put something in the paper. They might not send press releases. In some cases, business owners might not even know what a press release is. This marketing strategy is a mistake. Even in this digital world, press relea…

Follow these steps and gain earned media exposure by targeting industry and consumer media with a press release promoting a new executive or manager, or announcing an important staff promotion. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://prforgrowth.com/en/press-release-announcing-a-new…

Follow these four steps and gain earned media by targeting industry and consumer media with a press release promoting a new executive or manager, or announcing an important staff promotion. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://prforgrowth.com/en/first-four-steps-to-writing-an-eff…

When a national story breaks, the instinct is to cover the story as it is. However, most journalists want to find a way to connect that national story to what is happening locally. Trade journalists want to connect that national story to their niche. If you are a savvy public relations representative, you will link your news to that of the national…

It sounds so simple. Create an event and people will want to come. However, without proper planning, your event will fall flat. And, it is possible that no one would show. Your event is competing with so many other entertainment opportunities. To have a successful event, you need proper planning and proper publicity. Read this article to find out h…

When you are trying to figure out why your press release is not getting media attention, you should consider that the headline might be at fault. Like every other American, editors have short attention spans. If you don’t interest them in five seconds, they will move to another more interesting article idea. If you want to capture their attention, …

The need for pictures, video, and social media is imperative. They also add a valuable component to your news. However, how do you use those when trying to send a press release? This article will help you. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: https://prforgrowth.com/en/new-product-press-…

We know your new product is very important to you, but does it also have the same importance for journalists or the public at large? If you believe you have something special or something that would save lives, you should trust your instincts and write a release. Before you send it, make sure it meets these qualifications explained in the following…

Announcing a startup can seem daunting because you’re virtually unknown. Use these tips to craft an effective press release, attract attention from industry and consumer media and build a portfolio of earned media links to add authority to your organization. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this a…

Communication with journalists is an important process but if you contact them too few times, they will not remember you or your company. If you contact them more than journalists want, they get annoyed and ignore you. Although every industry is different, you can determine the right frequency for sending a press release for your industry. You will…

Creating a relationship with journalists is not an easy task. You need to know how they do business and how they react to newsworthy stories. However, with the right relationship, you will be heard. This article will help you create a respectful relationship with journalists. Try Faselis Growth now: http://freepr.net/ You can click on the link belo…

Using quotes in your press releases can bring added authority to your content, and help reach journalists to get your story out to your target market. By following a few simple rules, it’s not hard to learn to write like a journalist, gain their respect and earn valuable editorial coverage. Try Faselis Growth now: http://freepr.net/ You can click o…

Writing like a journalist is important if you want your press release to be taken seriously by news outlets. Here’s an overview of journalistic writing with explanations of the most important and most often-used elements of Associated Press style. Try Faselis Growth now: http://freepr.net/ You can click on the link below to access this article: htt…