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The Deep Dark Podcast

Fidelis Creative Agency

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Welcome to the Deep Dark podcast where we ask seasoned business minds to excavate their history, pulling the best insights, hardest moments, and yes, golden epiphanies. Somewhere in the stories, the deepest recesses, and big breakthroughs we all get a little smarter and feel a little better about our own business ventures.
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The Brand Manual

Fidelis Creative Agency

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On The Brand Manual, two creative agency owners sit down with people who make brand-identity and marketing decisions for companies every day. They pop the hood to find out how these successful businesses are getting the most horsepower for their message and vision for where they’re heading. For fans of “How I Built This”
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Delve into a thought-provoking conversation with Luke Benden, the VP and Co-Founder of GasQuip. On this episode of the Deep Dark Podcast, Luke discusses the challenges and thrills of launching a business, managing partnerships, and mastering the technical nuances of his field. Discover GasQuip, a company in SF6 equipment and services, catering to t…
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See how the sausage is literally made in this intriguing episode seasoned with practical advice and firsthand experiences from Marshall Kettler's business journey. Ever thought of curing meat at home? Well Marshall definitely has. Take a trip down memory lane with Marshall as he shares his early exposure to business through his parents' veterinary …
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We got to sit down with Nate Fischer, Founder and CEO of New Founding. Based in Dallas and a father of five, Nate shares his unconventional career journey from distressed real estate investments to his current mission of collaborating with visionary individuals to shape a positive alternative vision for America. Throughout the conversation, Nate ch…
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Taking steps of faith can often pose challenges, yet this week's guest on The Deep Dark shares his inspiring story that will motivate you to embrace those daunting steps. Join us as we chat with Jason Holland, the President of Joshua Nations. Jason tells us the mission of Joshua Nations, the importance of reaching the unreached, and his approach to…
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Step into our latest podcast episode featuring Will, the trailblazing founder of Chisos. Discover how his deep-seated Texas roots and a zeal for innovation have redefined traditional boot-making. Throughout the conversation, Will articulates Chisos’ fervent dedication to exquisite craftsmanship, steadfast ethical practices, and proactive environmen…
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Join us as we delve into the Deep Dark and share the profound insights of Jeremy Osterberger on the pre-process for positive growth. In this episode, Jeremy shares his belief in the transformative power of influence rooted in servitude, emphasizing the importance of fostering deeper, more meaningful connections. Explore how these principles resonat…
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Ride shotgun on this episode of The Deep Dark, featuring Lamar Romero's wild entrepreneurial ride, from coding apps to hustling Tequila deals. Lamar has held positions everywhere from Uber to Dell, before ramming headfirst into his fear of failure and founding Hire Dragons—a raw display of unwavering grit. Lamar's got no time for fluff; he dishes o…
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On this episode of the Deep Dark Podcast we tackle all the real issues with Jamie Wood, who is the leader of the Name, Image, Likeness (NIL) unit for TAMU Athletics. Jamie’s background includes a four year stint with the storied Ohio State Buckeyes; where he was recruited as a five-star defensive back. On the podcast, Jamie discusses his role in sh…
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Step into the shadows with the Deep Dark Podcast! This episode welcomes Nick Utter dexterous freelance cinematographer who's left his mark on projects with the Dallas Cowboys, Mavericks, and other bold national brands. Nick spills the gritty truth on steering a creative business and overcoming hurdles in colossal productions. Join us as we plunge i…
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On this episode of the Deep Dark we are joined by Susan Davenport, who is the President and CEO of the Brazos Valley Economic Development Corporation. Susan speaks candidly about her twenty year track record as an industry trailblazer working with local, regional, state governments; as well as tier one research universities to bring jobs to the are…
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Merry Christmas! This latest episode of the Deep Dark is a special gift from us to you. We had Chris sit down with our owners and hash out the business of making smart marketing decisions. Marketing is hard, bad marketing is expensive, and vanilla marketing will not get you far. Our owners discuss the problem with agencies who niche out, getting th…
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Have you ever wondered how to become a Toyota and Lexus off-road specialist in the USA's most populous city? Enter Duc, founder and owner of Duggy's Garage, Houston's premier Toyota and Lexus off-road specialists. Also joining us is our very own founder and fellow Land Cruiser owner, Mark Douglass. Duc educates us on how he started Duggy's Garage, …
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In this episode, we're exploring what it takes to run a large-scale business. Curtis Hite is the CEO and Chairman of Improving, a software consulting and training company that he founded in 2007. With a focus on conscious capitalism, he has grown the company to over $250 million in revenue with 1,500+ employees and 15 offices, providing software de…
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Interested in meeting a man whose entrepreneurial pursuits match his severe myopic tendencies? In this podcast, we share the table with David Sley, founder of Hestia Tobacco. David entered the tobacco market in its ossified and totally stagnant state, where a new company could go belly-up before its product ever reached the shelves. When he started…
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On this episode of the Deep Dark, we're joined by Nadav Mer a serial entrepreneur responsible for starting, growing, and selling businesses in the IT and specialty coffee industries. Prior to becoming a professor, Nadav was the founder and owner of Morning Bell Coffee Roasters located in Ames, Iowa. Nadav exited Morning Bell by converting the busin…
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Significant life changes oftentimes bring about a real estate need, and these two are the guys you'll wanna turn to. Listen in as we chat with Austin Wyble and Davis Scott, the dynamic duo behind Nail and Key Real Estate. This partnership navigated beyond the traditional W-2 path, overcame entrepreneurship challenges, and even embraced a spontaneou…
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The world of insurance may sound intimidating, but James Hoffman can resolve all your worries. Head over to The Deep Dark and listen up as we talk with the Vice President of Higginbotham Insurance. James opens up about the art of caring for their remarkable Higginbotham team and nurturing strong client relationships. Take notes as Chris and James d…
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If you've ever had an interest in visual storytelling, sink into a chair and listen close as Andrew Kilzer, the General Manager of Texas Filmworks, spills his wisdom in this episode of The Deep Dark. This episode explores everything from how Texas Filmworks started and what it is like to run a team in the media industry, to the excitement of a film…
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On this episode of the Deep Dark Podcast, we talk with Chris Salters, a professional Commercial & Brand Film Editor here in Texas, USA! Chris & Chris spent time talking about capturing the heart of the brand through film, telling the brand story, and discussing the world of commercial and brand film overall. Take a seat, and enjoy this episode of t…
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We are honored to have had the opportunity to gain business insight from Phyllis Deitz in this episode of The Deep Dark. Phyllis is a wife, a mother of three, and the CEO of Deitz Consulting. Join us as we explore the intricacies of work-life balance, business growth, and the power of perseverance. Phyllis guides us through what community involveme…
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It's that time again. We have another episode of The Deep Dark podcast ready for you! On this episode we sat down with Derek Ratliff, founder and president of Horizon Firearms, to talk about company leadership and understanding your market. We unpack a few killer topics like how CEOs respond in crisis, keeping up with cyclical trends, woolly mammot…
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Interested in building company culture and exploring authenticity in the workplace? Throw this episode of The Deep Dark in your queue. Chris is sitting down with Jeff Schiefelbein and Nick Besner, owners of Undivided Life and co-hosts of the Beatidudes podcast, to unpack these topics and more. You're gonna want to take notes on this one. More Episo…
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Company culture goes far beyond putting a foosball table in the break room, and it's Alex Sezer's mission to spread the word to businesses who might not know it. Through his gifting with both written and spoken word, Alex is on a mission to help as many organizations as possible grow in passion, production, and profits. Alex believes in combining t…
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Frustrated by the subpar selection of supplements on the market and their lengthy ingredient lists, Nick Salinas set out to create something better with Stoned Ape. Ever heard of the Stoned Ape theory? Listen to this episode of the Deep Dark to find out how it shaped Nick and his team's vision/brand direction for this up-and-coming business. He and…
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Today's Deep Dark guest, Steven Manuel, cofounded Outpost Advisors in 2018. Their mission is to help people expand their capitals while building a multi-generational outpost. While he was formally trained in communications/writing/producing, he has been on a mission to make disciples since he was 21 years old. How did that eventually translate into…
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Austin Taylor is a licensed Responsible Master Plumber, a State Board approved Continuing Professional Education instructor, plumbing certification course instructor, Eagle Scout, and owner of Dynamic Drains. He has been a licensed plumber for over 20 years, working in the commercial and residential service, repair, and drain cleaning side of plumb…
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Rodrigo Chavez owns What's The Buzz Coffee here in College Station, TX. We have meetings there weekly and frequently stop by for a quality cup of joe, so this episode hits close to home. At What's The Buzz, they value the togetherness that coffee brings by involving local communities and hard-working farmers across the globe. On this episode, Rodri…
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Ana Dudley and her husband run Texas-based Dudley Engineering - a structural and geo-technical environmental engineering firm with the ambition to grow to a national brand in the next few years. Simply put - they make sure buildings stay upright and safe and that the sub-surface is stable enough to keep those buildings in good order for the future;…
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On this episode of The Deep Dark, Ed Molitor joins our host, Chris Lyon, to unpack the concept of leadership in both athletics and business. Ed is the CEO of The Molitor Group, specializing in empowering individuals and groups to achieve at the next level. From working as an NCAA basketball coach at Texas A&M, DePaul NIU, & Lewis University to beco…
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On this episode of The Deep Dark, our host Chris Lyon sat down with Randy Trenary of Capsher Technology. Randy describes the process of acquiring and scaling a technology brand in a constantly evolving marketplace. He reflects on the importance of caring deeply for his clients and his own team. He goes on to describe how they have established a thr…
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This episode of The Deep Dark features Sam Hickey, owner of Creekstone Outdoor Living. Sam and Chris got right to it, talking through the steps you have to take before getting to do what you've dreamed about, navigating bumps in the road like hurricanes and market crashes, treating your customer right, and taking care of yourself as a business owne…
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On this episode of The Deep Dark we dove in with the owner of KLENR—Chris Thompson. He’s an Aggie grad, a veteran, and an entrepreneur deeply invested in philanthropy. They explore the transition out of the military and into business, adjusting your mindset, the importance of self-care and healthy choices, and how all of it comes into play when sta…
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John Pritchard is the owner and CEO of Stone Co. Climbing right here in College Station. We have lots of climbers around our shop, so we were excited to sit down with John to hear more about the driving forces behind the business we've come to love. In this episode, Chris and John wade through conversations about culture, brand identity, the future…
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Brandon Berdoll is the President of Berdoll Sawmill in Cedar Creek, Texas. He's a do-it-yourself kind of guy (more specifically, a build-a-house-yourself kind of guy), and that spirit has heavily influenced every aspect of his business. In this episode, he and Chris discuss the importance of delighting your customer, growing in both business and te…
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Welcome to the Deep Dark podcast - where we ask seasoned business minds to excavate their history - pulling the best insights, hardest moments, and yes - golden epiphanies. Somewhere in the stories, the deepest recesses, and big breakthroughs we all get a little smarter and feel a little better about our own businesses ventures. Remember: if it did…
  continue reading
 
Udayan Bose founded NetElixir almost 20 years ago. They're an integrated digital marketing agency that focuses on client empathy and doing as much good in the world as possible. Give it a listen, and then check out these resources to find out more about the work he's doing for others- Udaan Social Empowerment Trust (udaan-trust.org) Meet Swathi | U…
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Jackson Rollo is the newest generation at the helm of Rollo Insurance. As president of the agency, he’s constantly looking at the future- figuring out how to build relationships and how to integrate tech to accentuate and not replace quality interactions. He also hosts a podcast that helps young professionals and students find the best white-collar…
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Drew Lewis works at projekt202 in Louisville, KY. They’re on a mission to make better experiences for people everywhere. And, of course, they do that through experience-driven software design. You know, apps- stuff like that. They work with the entire spectrum of businesses, from funded startups to very big enterprises. Drew is an old college frien…
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On this episode of the Brand Manual, we got to hear from CEO Diane Schwartz of Ragan Communications. She is more than qualified to give her great insights on internal and external communications. She even offers thoughts on brand integrity and how you develop that integrity via messaging. She highlights the challenges of the last few years and expl…
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Pete and Ali are convicts. They also run a team of convicts in LA, New York, and Australia. Their agency name is a nod to the Aussie history, but it primarily speaks to their convictions. They've built a brand that helps other brands stir up the good kind of trouble to make the world a better place. These were the two most charming and thoughtful c…
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Jeff is the Chief Culture Officer at 5. That’s it, the numerical symbol 5. It’s proprietary. The kind of brain that would come up with “5” for a company that buys and sells energy contracts makes for a very fun interview. Jeff is an idea power plant, and he knows the secret to building a great company is by starting with the right people who have t…
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Today’s episode features Brett McCoy from Huck Cycles. He builds e-bikes for people who don’t suck. This episode was a truly great conversation with a jovial guy, building a great product, employing good folks, and doing it all right here in the USA. We’re glad that we have guys like Brett out in the world building good stuff the right way and powe…
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Remember that New Year's resolution you made that never came to fruition? There’s a reason why it didn't work out, and Marco can tell you all about it on this episode of The Brand Manual. Marco Palma is the director of the Human Behavior Lab at Texas A&M University and is doing some fascinating work researching what drives us so we can learn how to…
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In today's episode of The Brand Manual, we have guests Tyler Stillwell & Drew Murr– the entrepreneurial minds behind Banjaxed Solutions. We talk about culture, value, and honesty as they develop a product and service that declutters law firm operations freeing those firms to serve their clients in a more professional way. Tune in to this week's epi…
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If you've ever marveled at the genius behind company or product names like Amazon, Tide, or Xerox you can appreciate the artistry behind naming. Today's guest on The Brand Manual is Mike Carr of NameStormers– specialists in naming companies, products, processes, and anything you can think of. Mike has over 30 years of experience in the naming busin…
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This week on The Brand Manual we welcome Jim Stern. He is the founder of visionary and lead strategist for Trexo– an enterprise that helps develop personal discipleship programs for Christian organizations. He uses the word disciple because he helps people follow Jesus and run their race well. We are so excited to have this conversation with Jim an…
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On this week's episode of The Brand Manual, we welcome Will Hayes of Northwestern Mutual. He is the very definition of a community pillar especially in his work leading entrepreneurs and business owners in 1 Million Cups. Will works hard to bring value wherever he goes and we believe everyone can benefit from this conversation. Tune in now wherever…
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