Best Fifi Mason Podcasts (2024)

1
How To Use Summits For List Building, With Fifi Mason 33:05

1d ago33:05

33:05

How do you host your online summit or conference? Can you use a summit for list building and see more success in your business? We find out from our friend Fifi Mason, who's been running successful summits about personal branding for introverts for nearly 5 years. Here are some awesome strategies and tips to make summits as successful and stress-fr…

1
How To Stop Self-Silencing and Amplify Your Impact: A Conversation with Fifi Mason 34:12

14d ago34:12

34:12

In this episode, David welcomes Fifi Mason, a personal brand and visibility coach, to explore the topic of self-silencing. Whether you’re a solopreneur who doesn’t believe you have anything valuable to say, or a marketing team who needs to help an introverted internal expert become the organisation's evangelist, Fifi guides you through how to stop …

1
Mastering Simplicity In Your Proposition 34:51

7d ago34:51

34:51

In this episode, we're joined by Dave Thackeray, a seasoned content strategist with a passion for simplification in communication. Dave's journey from journalism to content strategy in various sectors, including education and telecommunications, has led him to advocate for clarity and simplicity in business propositions. In this episode, we discuss…

1
Buyer Psychology in Email Marketing - Make MORE Email Sales 27:19

8d ago27:19

27:19

How can you make your email marketing more effective? How do you sell more? By using buyer psychology in your email marketing. We're Kennedy and Carrie, and we're sharing all the good stuff about that. Ready? Then buckle up! SOME EPISODE HIGHLIGHTS: (0:30) Want to carry on with the conversation? Join our FREE Facebook group. (1:25) Share stories. (…

1
Little Tricks to Write Better Emails That Aren't Boring 27:50

15d ago27:50

27:50

How can you write better emails? Do you think your emails are boring? Do you need to be funny? Or should you try and be more interesting? And if so, how? We're Kennedy and Carrie, and we're sharing the little things you can do to make your email marketing less boring. Ready? Then buckle up! SOME EPISODE HIGHLIGHTS: (0:30) Want to carry on with the …

1
The Good, The Bad, and The BS in Marketing - A Candid Chat With Sabrina Chevannes 36:55

21d ago36:55

36:55

When a business recognises they have a marketing need that they don’t have the skills or capacity for in-house, and it doesn’t warrant making a permanent hire, they often default to finding a marketing agency to do the work. But agencies are expensive, and certainly in my experience, a lot of them are a bit crap. Turns out I’m not alone in that bel…

1
The 7 Best Email Marketing Strategies That Shouldn't Work 34:43

22d ago34:43

34:43

What are the BEST email marketing strategies out there? Well, we have 7 strategies for you that shouldn't work, but they absolutely do! We're Kennedy and Carrie, and the things we're going to share might surprise you. But trust us, they work! Ready to get all the good stuff? SOME EPISODE HIGHLIGHTS: (0:33) Want to carry on with the conversation? Jo…

1
From Confused to Conversions: Mastering UX with John Millist 26:24

28d ago26:24

26:24

In this episode, we delve into transforming website traffic into valuable leads, featuring insights from John Millist, a seasoned UX consultant. We discuss the common pitfalls companies face in user experience, the importance of truly understanding your audience and involving actual users in the UX process to avoid biases and ensure meaningful desi…

1
How To Build An Impactful Email Marketing Strategy Plan 31:36

29d ago31:36

31:36

How and why should you create an email marketing strategy plan? What are the pros and cons? What can planning help you achieve in your business? We're Kennedy and Carrie, and you're about to find out how planning your email marketing activities can be super simple and effective. Ready? SOME EPISODE HIGHLIGHTS: (0:32) Want to carry on with the conve…

1
Remembering The First P - Why Marketing Needs to Be Involved In New Product Development, with Lauren Fisher 25:52

1M ago25:52

25:52

When most people think about marketing, they automatically think about the promotional aspects of it. But anyone who has studied GCSE business will be able to tell you, that the other P’s in the marketing mix are equally important. In this episode of Marketing Freed, product marketing consultant Lauren Fisher joins me to discuss the importance of m…

1
The Surprising Things That Impact Your Email Deliverability 27:09

1M ago27:09

27:09

How do you improve your email deliverability? What can damage your sender's reputation? How can you make sure your emails land in your subscribers' inboxes? We're Kennedy and Carrie, and we're here to share the truth about all the surprising things that affect your email deliverability so you can have better results. Ready? SOME EPISODE HIGHLIGHTS:…

1
Actionable Social Media Audits, with Fiona O’Donoghue 34:57

1M ago34:57

34:57

The cornerstone of any strategy is not just understanding where you want to be, but also where you are now. And getting social media right for your organization is no different. In this episode of Marketing Freed, I’m joined by social media consultant, Fiona O'Donoghue, as we discuss how brands can audit their social media and use that as a springb…

1
Email Marketing Success: How Isabelle Lesschaeve Made $10,000 26:13

1M ago26:13

26:13

Want to hear a story about fantastic email marketing success? Isabelle Lesschaeve holds a full-time job as a scientist but also runs a side hustle passion business as a wine-tasting coach. By leveraging email marketing and implementing our Paparazzi flash sale campaign, Isabelle made an extra $10,000. We're Kennedy and Carrie, and you're about to m…

1
Engineering Success: Structured Marketing Strategies with Ros Conkie 30:39

2M ago30:39

30:39

The idea of a target market has been around for donkey's years. But with increasingly crowded markets, along with better targeting options for your marketing, simply knowing broadly who you’re selling to isn’t enough, particularly if you’re a smaller business with a limited budget. In this podcast episode, David is joined by marketing consultant an…

1
7 Proven And Essential Email Campaigns For Your Business 40:46

2M ago40:46

40:46

How many email marketing sequences do we need for our business? What are the critical email campaign examples you should have in place? We're Kennedy and Carrie, and here are the 7 email campaigns we think every business should have. Ready to take notes? (And, most importantly, take action?) SOME EPISODE HIGHLIGHTS: (0:38) Want to carry on with the…

1
Optimising Website Performance Using Psychology and Design Insights 31:52

2M ago31:52

31:52

A major challenge when trying to attract new customers via your website is you’re relying on a digital medium to try and spark a human connection. However, it is possible to hack into human psychology to influence the behaviour of your website visitors and get more people to take the actions you want them to take. In this episode, I’m joined by fre…

1
7 New Ideas To Build Your Email List In 2024 (With Extra Tips!) 55:16

2M ago55:16

55:16

What are the best ways to build an email list in 2024? What strategies are still relevant? Want to know what's working and what isn't? We're Kennedy and Carrie, and you're about to get a truckload of value from this episode. Guaranteed. Ready to take action and get some awesome results? Let's do this! SOME EPISODE HIGHLIGHTS: (0:33) Want to carry o…

1
Outsmarting Google’s Dirty Tricks With PPC Expert David Miles 29:24

2M ago29:24

29:24

Advertising on search engines can be a quick and effective way to get your business in front of the right people when they’re actively looking for a product or service you provide. But with Google making it so easy for anyone to get started, unless you’re careful, you can quickly find you’ve hosed away all of your marketing budget on buying irrelev…

1
Perfect Timing? What's The BEST Time To Send An Email For Maximum Impact? 25:49

2M ago25:49

25:49

What's the best time to send an email? It's the multimillion-dollar question we always get asked. But is there a specific time? Does when you send an email matter? We're Kennedy and Carrie, and you're about to find out the truth about this... Ready? SOME EPISODE HIGHLIGHTS: (0:33) Want to carry on with the conversation? Join our FREE Facebook group…

1
Pre-Planning PR for Maximum Impact - With Maeve O'Sullivan 26:39

2M ago26:39

26:39

When done right, PR can gain exposure for your brand that money simply can’t buy. But in many businesses, it’s an afterthought to a wider campaign and a last-minute press release is rushed out to little effect. In this episode, I’m joined by freelance communications expert Maeve O’Sullivan who gives valuable insights into building relationships wit…

1
Understanding the impact of SGE on SEO, with Hannah Millist 26:28

3M ago26:28

26:28

For the last 20 years, if you wanted to find something out online, you almost certainly used Google to start the process. But in what feels like the blink of an eye, AI has come along and promises to disrupt how people discover, interact with and understand the whole of the internet. Joining me today is Hannah Millist, founder of TwoGether Digital,…

1
Clear Strategies & Measurable Goals On Social Media - With Luan Wise 28:46

3M ago28:46

28:46

Failure to plan is planning to fail, and research by this week’s guest shows that most marketing teams are doing just that when it comes to their organisation’s social media. In this episode, I catch up with Luan Wise a marketing consultant specialising in social media where, among other things, we discuss the need for clear strategies and measurab…

1
Crafting Compelling Case Studies With Rob Beadle 37:03

3M ago37:03

37:03

Whether it’s fair or not, people generally don’t trust marketing, which is what makes customer case studies so valuable. Instead of just broadcasting a marketing message, your customers are sharing their stories in their own words. In this episode of Marketing Freed, I’m joined by Rob Beadle who shares insights from his career as a B2B Technology C…

1
Simplifying Your CRM to Generate More Sales 34:58

3M ago34:58

34:58

Keeping accurate, up-to-date information about your current and potential customers is crucial to effective sales and marketing activity. But, with increasingly complex tools to automate its analysis and associated activity, there’s a real risk to small businesses of ending up with just data instead of actionable intelligence. In this episode of th…

1
Lost Your Voice? Insights From Brand Voice Strategist Bethany Joy 34:27

4M ago34:27

34:27

Most organisations would never dream of allowing the imagery used on their website or brochures to be left to chance. However, when it comes to the language used in written and verbal communication, only around a third of UK businesses have invested time and effort into their tone of voice. And yet, the words you use make a huge impact on how you’r…

1
Techniques To Maximise The Power Of An Email Marketing Wait List 34:12

4M ago34:12

34:12

Can you use an email marketing waitlist for your next big launch? Maybe you have a membership or a course and want to generate excitement, curiosity, and demand. Can a waitlist help you do that? Also, how do you keep people on your waitlist warm? How long should you run a waitlist for, and how often should you contact people on it? We answer all th…

1
Nurturing Connections: The Art of Newsletters with Lenka Koppova 34:17

4M ago34:17

34:17

With more and more marketing happening within the walled gardens of social media, there’s one channel where businesses remain in control over who sees what messages. What’s more, it’s pretty much free. Email marketing, including e-newsletters, continues to be a crucial tool for building deep relationships with both existing and potential customers.…

1
Email Marketing Success Stories - Our Client Saved His Business! 21:11

4M ago21:11

21:11

We always say email marketing can help you make more sales, more predictably, and in less time. But you shouldn't just take our word for it - that's why we regularly share email marketing success stories from our amazing students. Our client Lucas Reuterstig is one of them. After joining our programme and implementing just two of our email marketin…

1
How To Create A Brand Story That Sells with Jim O’Connor 38:09

4M ago38:09

38:09

In most markets, it’s becoming increasingly difficult for companies to differentiate on features alone. And even if a business develops a unique feature that’s important for its customers, you can bet that the competition will follow suit quickly. A more sustainable advantage is to build a unique position in your customer’s mind, combining the feat…

1
Practical Ways To Increase Click-Through Rate 40:17

4M ago40:17

40:17

What's a good click-through rate? How can you drive a click-through rate increase in your email marketing? Is it possible? Why does it even matter? Let's find out the answers to these questions - and more! SOME EPISODE HIGHLIGHTS: (0:11) Grab our amazing resource Click Tricks totally for FREE! (4:29) Why is your click-through rate an important metr…

1
The Untapped Potential of Local SEO: Lessons from a Search Marketing Veteran 34:42

4M ago34:42

34:42

Getting your website to the top of Google for relevant search terms is a crucial part of capturing demand for many businesses. While many marketing teams concentrate on ranking for broad online searches, they often ignore their rankings on a local level. But with almost half (46%) of Google’s search traffic believed to have local intent, making sur…

1
The Mind-Blowing Power Of Familiarity Exposure To Boost Sales 32:12

4M ago32:12

32:12

What is familiarity exposure? Also referred to as mere exposure, there's a whole stack of theories around how the psychology of familiarity in marketing works and can help you make more sales. That's right. Become a 'household brand', and more people will buy from you. Want to know how it all works? Let's find out. SOME EPISODE HIGHLIGHTS: (0:19) G…

1
How To Show Customer Transformations In Email Marketing 34:50

4M ago34:50

34:50

Do you collect testimonials in your business? What's the best way to show customer transformations in your email marketing? Can the success stories and case studies of your customers help you convert more of the people on your email list? If you want to learn an easy way to go beyond your regular, commoner-garden testimonial, this is the place to b…

1
Elevate Your Email Marketing Copywriting With The Rule Of One 23:04

5M ago23:04

23:04

Want to find out how to immediately supercharge your email marketing copywriting? Then let's find out about the Rule of One. This isn’t just a technique you can use in your email writing. You can use it across any kind of writing you do for your business – sales pages, sales videos… everywhere! And it will massively improve your conversion. Ready t…

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