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The Total Entertainment Podcast - From Muster X Media, is a podcast where grass roots talent can get a chance to be interviewed as well as show the world a sample of their entertainment product. We openly encourage, musicians, singers, actors, directors, writers, and cabaret artists to come on our show fir an interview and talk about their act.
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Getting Better Acquainted

Getting Better Acquainted

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A weekly podcast: Join Dave Pickering on his journey to get better acquainted with the people he knows. Part interview show, part oral history project and part autobiography through conversation. British Podcast Award 2017 winner (bronze in Best Interview category) GBA was nominated for a 2012 Radio Production Award, aired for 3 seasons on Resonance 104.4 FM and was featured on BBC Radio 4's In Pod We Trust, BBC Radio 5 Live’s Helen and Olly's Required Listening and has been recommended by T ...
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Law Student's Essentials

Law Student's Essentials

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This is a true story of law students. We are first-year law students. In this podcast, we will tell you what we learn, what we think, and how we think in law school. This podcast is for those who would like to know about law school and/or who are law students. Thank you for listening to our podcast! This is a true story of law students. We are first-year law students. In this podcast, we will tell you what we learn, what we think, and how we think in law school. This podcast is for those who ...
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In this FIR Interview, consultant, writer, and science fiction enthusiast Ezri Carlebach offers a unique perspective on how speculative fiction can be a valuable tool in business leadership, innovation, and ethical decision-making in planning for the future. He discusses how sci-fi fosters imaginative thinking, helping organizations tackle complex …
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In this episode, Chip and Gini discuss results from the SAGA Q3 Agency Owner Survey. Despite a difficult year, the survey reveals widespread optimism among small agency owners regarding future revenue and profit growth. However, there is a noted contradiction, as not as many respondents plan to increase headcount. The discussion highlights agency o…
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This is the nineteenth episode of The Podgoblin's Hat, with Nina and Dave. You can find it on it's own feed wherever you get your podcasts.This story's title promises so much in terms of dragon content! In actuality there is hardly any dragon in this story, but what there is, is very good. Nina likes this story a lot anyway, Dave's more on the fenc…
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This is the 6th bonus episode of The Podgoblin's Hat, with Nina and Dave. You can find it on it's own feed wherever you get your podcasts.There's so much to say about The Fillyjonk Who Believed in Disasters that we invited Ruby on to say some of it for us! We ponder on the exquisite combo that is cosy and creepy, lament the missed connection betwee…
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This is the eighteenth episode of The Podgoblin's Hat, with Nina and Dave. You can find it on it's own feed wherever you get your podcasts.This week we're reading The Fillyjonk Who Believed in disasters, certified banger no matter who you ask! It's a melancholy, funny, poignant story that feels almost too real.Join us as we relate a little too clos…
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This is the seventeenth episode of The Podgoblin's Hat, with Nina and Dave. You can find it on it's own feed wherever you get your podcasts.Carrying on with our read-through of Tales from Moomin Valley, our story this week is A Tale of Horror! But don't get too excited. The scariest thing about it is the Whomper's daddy.This story, despite not bein…
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In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach. They emphasize the importance of understanding the diversity and unique needs of different types of agencies, such as PR, ad, and digital agencies. Chip and Gini discuss their experiences in various agency environments and highlight th…
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When OpenAI released Chat GPT 3.5 in November 2022, conversations about virtually any other technology were sucked into the vacuum of space. Venture capitalists and other investors shifted priorities overnight, sinking billions into Gen AI and often turning their backs on other endeavors. That and the colossal failure that is Meta’s Horizon Worlds …
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In this episode, Chip and Gini discuss the importance of effective reporting for agencies. Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits. Chip and Gini recommend auditing existing reports to eliminate unnecessary ones and creating meaningful reports that direct…
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“Share of model” refers to the frequency or prominence with which a particular brand, keyword, or phrase appears in an LLM’s responses to user prompts relative to competing brands or related terms. It measures how often and favorably an LLM mentions or discusses a specific entity or concept in its outputs. Marketers and PR practitioners were accust…
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The desire to stand out has declined significantly over the last 20 years, according to a new study. That has serious implications for society, business, and communicators. Meanwhile, shutting off comments on your social media channel could have worse repercussions than putting up with comments you don’t want to see. Also in this episode, The fediv…
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As we reported nearly a year ago, communication’s influence is growing among organizational leadership. However, in many companies, executive acceptance of communication may be taking a worrisome turn as additional responsibilities are being tacked onto the communication role, including sustainability and DEI. Is this because some companies see a n…
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In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement. They touch upon the challenges of spam and overautomation, and emphasize the importance of personalized, thoughtful interactions. They also share strategies for repurposing content, such as tailoring blog posts to different audi…
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The headline reads that Google’s Olympics ad went viral for all the wrong reasons and is fueling the growing concerns about using generative AI apps in people’s personal and work lives. Gartner’s Peer Insights offers Generative AI Apps Reviews and Ratings to guide your foray into foreign territory. And, Capgemini’s Harnessing the Value of Generativ…
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Op-eds pay off. According to one analysis, New York Times opinion articles get 37 percent more readers than the newspaper's general news coverage. Wall Street Journal op-eds attract 571 percent more readers than its general news. (That's not a typo. Five hundred seventy-one percent.) However, more and more news outlets are shuttering their opinion …
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Neville and Shel both spent time at a global Human Resources consulting firm in addition to their long tenures as independent consultants. At the core of all consulting is the labor-intensive work that takes time, and time is money. Every consultant has an hourly billable rate, and even when quoting project fees, those fees are based on the hours r…
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In this episode, Chip and Gini discuss the pivotal role of trust within agency teams. They explore common scenarios where agency owners struggle with trusting their employees, often due to micromanagement tendencies, ill-defined roles, or unrealistic expectations. Continue Reading → The post ALP 241: Do you trust your agency team members? appeared …
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AI can greatly enhance media production and social media engagement, but it should be used to complement, not replace, human creativity and connection. And, as AI becomes more integrated into media and social platforms, it’s crucial to establish ethical guidelines and robust systems to prevent the spread of misinformation. In this FIR interview wit…
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The End of the Generative Artificial-Intelligence Bubble The End of Investors' Generative AI Honeymoon Will Generative AI Really Pay Off? Generative AI Seed Funding Drops 76% As Investors Take A Wait-and-See Approach Is Generative AI Worth the Investment? These are all headlines from the last several weeks suggesting, as Gartner believes, that gene…
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In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients. Continue Reading → The post ALP 239: Does email marketing work for agencies? appeared first on FIR Podcast…
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A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How well did the company acquit itself? Neville and Shel look at the company's response and share what some crisis experts have said. Also in this episode…
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The headline is a bit dramatic but it was hard to pass up the "Shadow" reference. In fact, Shadow AI refers to employees covertly using generative AI tools at work without IT, HR, and other departments knowing about it. A recent report found vthat 27.4% of the content employees fed into AI tools like ChatGPT, Claude, Copilot, and Gemini was sensiti…
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If you’re a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can’t be avoided. Continue Reading → The post ALP 238: What to do when your agency can’t avoid responding to an RFP appeared first on FIR Podcast Network.
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An international panel of IABC Fellows shared thoughts on how to structure and lead effective organizational teams in today’s global landscape. The panel explored various team structures that lead to positive outcomes aligned with business goals. The panel also shared insights on fostering a space where diverse voices are shared with respect and ac…
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For years, Tractor Supply has touted its values and how firmly it has committed to them, as demonstrated by the fact that the Tennessee-based retailer recently set new targets, having already met the ones it established in 2018. But a vitriolic campaign by a right-wing podcaster led the company to summarily abandon those values, leading some employ…
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Share of voice, share of search, share of conversation—brands are forever measuring their share in whatever space they want to dominate. Now that people are seeking answers from generative AI models like ChatGPT, Claude, and Gemini, brands will need to know whether they show up in the responses these models deliver. There is already a proposal to c…
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Maven is a new social network that eschews likes and follows -- the features of other social networks that induce stress and anxiety in users who feel compelled to grow their numbers rather than have meaningful conversations. But if brands can't build a follower base or measure engagement on their posts, is there a use case for establishing a prese…
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Three IABC members comprise the 2024 class of IABC Fellows. In this special Circle of Fellows episode, you'll meet Andrea Greenhous, Juli Holloway, and Theomary Karamanis as they discuss their career paths and views on the day's pressing communication issues. Continue Reading → The post Circle of Fellows #105: Meet the 2024 Class of IABC Fellows ap…
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The UK Post Office scandal is a stark example of leadership and communication failures. When a faulty computer system was implemented, it erroneously flagged financial discrepancies, leading to the wrongful conviction of numerous subpostmasters for theft and false accounting. Instead of addressing the software's errors, the Post Office's crisis com…
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Organizations need to adopt policies and communication strategies based on the acknowledgment that remote/hybrid work is here to stay. The current state of play is rooted in an assumption that it's temporary, creating tensions between workers and leaders and leaving pre-pandemic company cultures in shambles. In a survey conducted jointly by the Int…
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In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election. Continue Reading → The post ALP 234: Adapting your agency for risk-averse clients appeared first on FIR Podcast Netwo…
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We are told, "AI won't take your job." Instead, "Someone who knows how to use AI will take your job." Tell that to the scores of copywriters who have already lost their jobs to generative AI. With ChatGPT and its competitors in the frontier LLM space being used to write more than anything else, agencies and organizations are figuring out how to cra…
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You work for one of the biggest consulting firms in the world. You've been told that taking a voluntary separation package from the company is in your best interest. When you agree (not that you had much choice), you're asked to sign an agreement that not only won't you disparage the company, but you'll use the language provided to you to let your …
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Several studies seem to suggest that a small cadre of "supersharers" was responsible for spreading 80 percent of "fake news" on X (formerly Twitter) in 2020. Further, by removing these supersharers from the platforms they use to spread misinformation and disinformation, the number of lies appearing on the social network plummeted. What's more, anot…
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Don’t sugarcoat it when writing up a job description or interviewing potential new hires – painting a rosy picture that doesn’t match reality will only cause you headaches down the road. Continue Reading → The post ALP 232: Setting honest expectations for your agency employees from the start appeared first on FIR Podcast Network.…
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PRovoke Media broke a story about at least 11 fake profiles of people who listed a PR recruitment firm as their employers. LinkedIn removed them as fakes—an action with which the business-centric social network is all too familiar. So far, no other media outlets seem interested in the story. Still, Neville and Shel wonder about the motivation behin…
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Despite the excitement over the possibilities generative AI provides, it was easy to predict that doubters would insist it's just a fad -- the same naysaying we heard about email, the web, social media, podcasting, live streaming, and a host of other digital technologies. In this case, the reports conflict with other research showing rapid adoption…
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Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do. Which means that as an owner, you need to evolve the way you communicate with and manage them. Continue Reading → The post ALP 231: Agencies need to adapt to effectively manage Gen Z employees appeared first on FIR Podcast Network.…
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PwC has released a detailed report analyzing over half a billion job ads from 15 companies representing over 30 percent of global GDP. The goal: unearth empirical evidence of AI's impact on jobs. The results are remarkable, if unsurprising. For example, the analysis found 4.8 times higher growth in labor productivity in AI-exposed sectors and 25 pe…
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This is the 5th bonus episode of The Podgoblin's Hat, with Nina and Dave. You can find it on it's own feed wherever you get your podcasts.To round off our spring miniseason we've got a final (for now) look at The Spring Tune, with special guest Matt Miller, a poet and theatre maker. Matt's take on this story is fairly different from all the other t…
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This is the 4th bonus episode of The Podgoblin's Hat, with Nina and Dave. You can find it on it's own feed wherever you get your podcasts.This week we've got a special guest in to talk all about the music of Tove Jansson, and the game we talked about last week (Snufkin: Melody of Moominvalley) AND the short story that kicked off this miniseason (th…
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This is the 3rd bonus episode of The Podgoblin's Hat, with Nina and Dave. You can find it on it's own feed wherever you get your podcasts.We're popping in with something a little different for you this week, it's a video game review! That's right, we're almost topical!Snufkin: Melody of Moominvalley is a beautiful, relaxing, not quite open world ex…
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This is the sixteenth episode of The Podgoblin's Hat, with Nina and Dave. You can find it on it's own feed wherever you get your podcasts.The crocuses are up, the cherry trees are in bloom, and Snufkin is tramping back to Moomin Valley - it must be time for our spring miniseries!We're kicking off with this beautiful, perfectly formed gem of a short…
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Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit. Continue Reading → The post ALP 230: Should you start your own agency because your boss is making too much off of your work? appeared first on FIR Podcast Network.
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