Disappearance of Agatha Christie in December 1926, missing persons and other strange mysteries. Online investigation in the Suite of the early 20th Century British Armchair detectives. Mixcloud version by Florent B, Online News Editor and Reporter in France.
We interview Experimenters from around the world and share our opinions on hot topics as well as the best sessions from our past conferences. Recent recognition: #8 on Goodpods' Top 100 Indie Business chart and #17 on Goodpods' Top 100 Business chart
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Experiment Nation: The Podcast


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S2E29: How Europe leverages AI for optimization with Noémie Sauvage
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Watch this session on Youtube: https://youtu.be/JqT95k7eG_8
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Experiment Nation: The Podcast


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S2E28: How Wordle proves that Experimentation works with Rommil Santiago
3:37
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About this series: Rommil Santiago, the founder of Experiment Nation shares his most recent thoughts about the industry and the craft of Experimentation in less than 5 minutes.
Based on a brand new obsession (thanks to the pandemic) for homemade pizza, I would like to talk about how optimisation is just like cooking that perfect pie. You can have all of the tools in the world, but do you have the experienced chef and the right ingredients. Sure, you can cook up a quick Margherita in under an hour, but does it taste good. …
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Experiment Nation: The Podcast


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S2E26: Can you run tests on sites with little traffic? With Rommil Santiago
4:11
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About this series: Rommil Santiago, the founder of Experiment Nation shares his most recent thoughts about the industry and the craft of Experimentation in less than 5 minutes.
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Experiment Nation: The Podcast


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S2E25: How to verify your data truly reflects user behaviour with Florent Buisson
31:19
31:19
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Florent Buisson is a decade-long behavioral economist who published a practical guide to behavioral data analysis in business. It's the book he wished he had when he started in analytics. In this episode, he shares: Plus other statistical concepts explained in a way even a five-year-old could understand.Why intuition can actually be a good thing in…
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Experiment Nation: The Podcast


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S2E24: How do I change people’s attitudes towards Experimentation? With Rommil Santiago
2:41
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About this series: Rommil Santiago, the founder of Experiment Nation shares his most recent thoughts about the industry and the craft of Experimentation in less than 5 minutes.
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Experiment Nation: The Podcast


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S2E23: How to make a better sandwich: An introduction to multivariate testing with Danielle Gunraj
11:57
11:57
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A/B Testing can be intimidating to the uninitiated, but it doesn’t have to be! I want to introduce testing concepts via a real-world scenario that we can all relate to: Dessert. I’ll cover what an MVT is, hypotheses, independent variables, dependent variables, results (of course), and design flaws. And if you need any more convincing, I have four w…
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Experiment Nation: The Podcast


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S2E22: Choosing the right A/B testing tool with Product for Product
27:27
27:27
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Matt Green and Moshe Mikanovsky of Product for Product podcast help you navigate the plethora of A/B testing tools out there. Whether you're in product or marketing, listen for a beginner-friendly comparison of tools like Google Optimize, Optimizely, and more. **This episode, nor those of Product for Product, are endorsements of any of the discusse…
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Experiment Nation: The Podcast


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S2E21: Experiment Cartography - Building the Perfect Roadmap with Kenya Davis and Krissy Tripp
25:15
25:15
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You can do better than testing button colors, but how do you decide what to test when, and what type of test to run? Roadmapping. This session teaches you to be the GPS navigator, helping your team optimize experimentation routes. On this journey, you will identify how each path can drive desired impacts by turning a formidable trek into a series o…
Experiment Nation: The Podcast is a show on which we share Interviews with Experimenters from around the world, opinion pieces, and recent presentations with you - the experimentation community. We hope you enjoy the show, let’s get to it. If you enjoy our content, consider signing up for Experiment Nation's bi-weekly newsletter here: https://buff.…
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Experiment Nation: The Podcast


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S2E20: How to rally your team around Voice of Customer research with Tracy Laranjo
13:50
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Tracy is a Toronto-based growth marketer with a knack for conversion optimization. In a past life she’s QA tested “adult” eBooks and helped make it easier for Canadians to write their wills online. Tracy is also one of the co-hosts of the Experiment Nation podcast where she chats with optimizers at the top of their game. Beyond the 9-5, you can cat…
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Experiment Nation: The Podcast


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S2E19: How do you respond to someone who says, “Let’s not experiment, it just slows us down. Can’t we just put it on our webpage?” with Rommil Santiago
2:57
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About this series: Rommil Santiago, the founder of Experiment Nation shares his most recent thoughts about the industry and the craft of Experimentation in less than 5 minutes.
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Experiment Nation: The Podcast


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S2E18: Johann Van Tonder on how to conquer 4 common ideation pitfalls with research-backed methods
37:22
37:22
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eCommerce CRO veteran Johann Van Tonder shares what usually goes wrong when coming up with test ideas and how to fix it. We also discuss the merits of quantity vs. quality of ideas, the problem with brainstorming, and what to do instead for more effective ideation sessions. Find Johann on Twitter: @amaclickclick Learn more about AWA Digital: awa-di…
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Experiment Nation: The Podcast


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S2E17: Developing a Culture of Testing/Experimentation with Anil Batra
19:01
19:01
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Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM. He holds a B. Tech in Electr…
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Experiment Nation: The Podcast


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S2E16: When is it OK to run 2 A/B tests simultaneously on a site? Is it ever OK? With Rommil Santiago
4:40
4:40
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About this seriesRommil Santiago, the founder of Experiment Nation shares his most recent thoughts about the industry and the craft of Experimentation in less than 5 minutes.
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Experiment Nation: The Podcast


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S2E15: Where are the users? with Moshe Mikanovsky
14:13
14:13
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When experimenting with our products, we need to find our users but it’s not always that simple! Where do we find the users? In this session Moshe will go over different types of products and different ways to find users for each of them. Coming out of this session, attendees will have some ideas on where to start looking for their users.…
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Experiment Nation: The Podcast


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How do I make the most impact in my role when I only own optimization for a small part of the user journey? With Rommil Santiago
3:44
3:44
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About this series Rommil Santiago, the founder of Experiment Nation shares his most recent thoughts about the industry and the craft of Experimentation in less than 5 minutes.
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Experiment Nation: The Podcast


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Using Chi-Square Analysis for A\B\N Tests with W. Scott Sanders
24:47
24:47
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Although the two sample proportion test is well known within the marketing experimentation community, there are a host of categorical data analysis techniques that are amenable to the analysis of A\B test data. This presentation provides a quick overview of Chi-square analysis and a discussion of its use cases in marketing experimentation. Specific…
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Experiment Nation: The Podcast


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Sina Fak on why CRO is not a person but a multidisciplinary Experimentation team
39:04
39:04
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Sina Fak is the Head of Optimization & Business Intelligence at ConversionAdvocates, the #3 top CRO agency in the world in 2020. Sina shares what businesses get wrong when they hire a shiny new in-house CRO strategist, what to look out for before taking an in-house CRO role, and when a business should consider going agency vs. In-house for CRO. Lea…
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Experiment Nation: The Podcast


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How to make a customer-centric diagnosis with Marion Ravel
12:41
12:41
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If you liked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ
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Experiment Nation: The Podcast


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Reducing the cost of running an experimentation program with Tasin Reza
17:21
17:21
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We know that the key skillsets you need for any successful CRO / Experimentation program are: Research, Design, Development and QA. Whilst larger companies who can afford to hire all of those skilled people, for smaller companies, it becomes a big challenge. So much so, many companies exhaust their options of running smaller tests and then stop doi…
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Experiment Nation: The Podcast


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What 13 Years of A/B Testing Revealed with Rishi Rawat
48:45
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Rishi Rawat is the product page guy. With his 13 years of running A/B tests, Rishi shares what makes an effective product description, his go-to method for segmenting product pages, and how to stand out to your visitors during their most “promiscuous state”. Learn more about Rishi's work at frictionless-commerce.com.…
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Experiment Nation: The Podcast


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What’s the best time to send an email with Deborah O'Malley
18:35
18:35
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A lot of research and data analysis has gone in to answering this question. But yet, there’s no clear, definitive answer. In attempt to resolve this question once-and-for-all, this session will present and interesting and surprising answer. Applying the results from a real-life A/B test case study, digital marketers will be prompted to think not on…
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Experiment Nation: The Podcast


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The challenges nobody talks about with Taz Risma
10:09
10:09
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Finally, remember to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ
Welcome to "Where I Started", the interview mini-series in which we get behind the scenes and find out how some of today's experimenters got into CRO. This should be a fun little project that Ontrack Digital started with Experiment Nation to give you a bit of a getaway from all those test results. But also it can be a source of inspiration for thos…
This session is about the conundrum that “data is everything” – a mentality circulating at large the past couple years. There’s so much data, and we often find ourselves simply staring at metrics looking for “+” or “-” to make decisions. The objective of this session is to draw on thinking strategies from physics, of how to approach CRO differently…
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Experiment Nation: The Podcast


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Moving Beyond Spaghetti Testing with Haley Carpenter
11:05
11:05
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The success of your testing program depends on the quality of your hypotheses. But too many experimentation programs lack the processes and frameworks to move from spaghetti testing to strategic experimentation. Haley shares two practical frameworks to help you form better hypotheses and objectively rank test ideas. --- If you liked this episode, d…
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Experiment Nation: The Podcast


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What is product growth? Creating & Navigating the path to product growth with Aditi Gupta
7:57
7:57
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Aditi Gupta covers the creation of a growth roadmap/ how to build alignment with stakeholders/ creating an org-wide impact. --- If you liked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ
Welcome to "Where I Started", the interview mini-series in which we get behind the scenes and find out how some of today's experimenters got into CRO. This should be a fun little project that Ontrack Digital started with Experiment Nation to give you a bit of a getaway from all those test results. But also it can be a source of inspiration for thos…
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Experiment Nation: The Podcast


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Speero's Experimentation Maturity Audit with Edgar Spongolts
45:56
45:56
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Speero's Director of CX Optimization, Edgar Spongolts, dives deep into the influential agency's Experimentation Maturity Audit and why maturity matters. Learn about the four pillars of a successful experimentation program and what it takes to reach the highest levels of maturity. Take the audit yourself here: https://speero.link/ExperimentNation---…
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Experiment Nation: The Podcast


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Creating an experimentation program that’s more than A/B testing with Annika Thompson and Paul Randall
20:00
20:00
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Too often experiments are squandered. But if you put customer problems first and design the right type of test you can ensure every experiment is valuable to your business. The following talk will give your experimentation programs guardrails to make sure you’re not testing for testing sake. In this session Annika and Paul will share; How to map ou…
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Experiment Nation: The Podcast


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Best practices might be killing your experimentation culture – 3 reasons why with Ana Catarina Cizilio
8:51
8:51
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Experiment Nation: The Conference Reloaded Everybody is doing it, so you have to do it too, right? As my mom used to say: you’re not everyone! Best practices are not experimentation and you should know that. I want to prove to you this is the easy way, but it’s not the right way for a healthy, profitable and experiment-oriented business. These tact…
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Experiment Nation: The Podcast


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Ripple Benefits: CRO as the foundation of other digital marketing efforts with Spencer Gray
13:39
13:39
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Experiment Nation: The Conference Reloaded CRO should be the foundation that all of your other digital marketing efforts rests upon. Through what we call our ‘Ripple Benefits’, I’d love to showcase just how CRO not only improves your conversion rates, but your SEO, Content Marketing, Paid Ads, and more. Testing is key and should be the foundation t…
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Experiment Nation: The Podcast


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Aiven’s Petra Lylander on experimentation documentation and processes
29:19
29:19
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Petra Lylander is a growth marketer who developed the experimentation process at Helsinki-based SaaS company, Aiven. In this episode she talks about process documentation for experimentation and how to get other teammates to care about it.------If you liked this interview, signup for Experiment Nation's bi-weekly newsletter to receive more great in…
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Experiment Nation: The Podcast


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How to "Hack" Experimentation with Anthropology with Eden Bidani
9:52
9:52
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Experiment Nation: The Conference Reloaded AKA Why you should approach research like an Anthropologist How ethnographic research helps you understand *why* people think the way they think (not just *what* they think or how they respond to triggers) to create more meaningful hypotheses and experiments. ------ If you liked this interview, signup for …
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Experiment Nation: The Podcast


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Experimentation post-conversion: Switching from buying journey to customer journey with Juliana Jackson
29:43
29:43
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Experiment Nation: The Conference Reloaded Experimentation post-conversion or how to switch from buying journey to customer journey.
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Experiment Nation: The Podcast


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Five things that piss me off about eCommerce and how to fix them with Jon Ivanco
18:33
18:33
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Experiment Nation: The Conference Reloaded A quick and dirty guide to pointing out bad practices that create friction to the customer when brands practice the company journey instead of the customer journey.
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Experiment Nation: The Podcast


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CRO não é um profissional e sim um processo (participação especial André Gillich)
38:44
38:44
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Nesse episódio nosso convidado André Gillich, Head of CRO, compartilha sua experiência na Jussi crescendo a cultura de experimentação, começando pela nova abordagem em que “CRO não é um profissional e sim um processo.”Exploramos o impacto da cultura “Agil” e o desafio do foco em outputs não outcomes.Fechamos o podcast de forma prática compartilhand…
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Experiment Nation: The Podcast


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Specsavers’ Steph Le Prevost on growing a top UK CRO program
43:07
43:07
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Steph walks us through the challenges of growing Specsavers’ CRO team and how she overcame them, her experimentation red flags, and her take on if CRO certifications are really worth it. Plus: A comparison of the CRO job market between Canada vs. the UK, including how well you can expect to be paid as an optimizer.…
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Experiment Nation: The Podcast


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The Science of Business with Jonny Longden
19:09
19:09
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Experiment Nation: The Conference Reloaded CRO, experimentation, A/B testing, research, analytics: these things are all parts of a whole which never really gets discussed. What we’re doing is replicating the scientific method in a business context, and yet we can’t see the wood for the trees. Our industry is focused on the individual elements of wh…
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Experiment Nation: The Podcast


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Strategies are not made every day, improvements are with Siddhartha Kathpalia
21:27
21:27
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21:27
Experiment Nation: The Conference Reloaded We'd love your feedback. Tell us what you thought of the session and of our conference for a chance to win a free Customer Value Optimization course from Omniconvert.com and a chance to be featured on ExperimentNation.com Send us your feedback here: https://forms.gle/Mzo9h33RZ94d471Q7…
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Experiment Nation: The Podcast


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Global experimentation: Problem-solving at scale with Melanie Kyrklund
9:19
9:19
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9:19
Experiment Nation: The Conference Reloaded We'd love your feedback. Tell us what you thought of the session and of our conference for a chance to win a free Customer Value Optimization course from Omniconvert.com and a chance to be featured on ExperimentNation.com Send us your feedback here: https://forms.gle/Mzo9h33RZ94d471Q7…
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Experiment Nation: The Podcast


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Change management for Experimentation Culture – Do’s and Don’ts with Ruben de Boer
19:06
19:06
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19:06
Experiment Nation: The Conference Reloaded As conversion specialists and data analysts, we strive for experimentation- and validation-driven culture. To be successful, it is essential to understand that your job is not just to run A/B tests. A large proportion of our work should be dedicated to change management. However, change is hard. In his pre…
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Experiment Nation: The Podcast


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How to use data to find hidden insights about customers & opportunities for optimization with Sina Fak
19:13
19:13
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19:13
Experiment Nation: The Conference Reloaded We'd love your feedback. Tell us what you thought of the session and of our conference for a chance to win a free Customer Value Optimization course from Omniconvert.com and a chance to be featured on ExperimentNation.com Send us your feedback here: https://forms.gle/Mzo9h33RZ94d471Q7…
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Experiment Nation: The Podcast


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Microsoft Digital Stores’ Tim Mehta on strategies for low and high maturity experimentation programs
46:57
46:57
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Tim shares his tips for running low and high maturity experimentation programs, what it’s like to optimize in-house vs. agency, when it is (and is not) ok to make compromises, and to how make your program’s results actually drive action. Plus: Tim’s take on those controversial UI polls on LinkedIn.
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Experiment Nation: The Podcast


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Tips on running a Test-to-Learn Experimentation Program with Shiva Manjunath
35:25
35:25
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Experiment Nation: The Conference Reloaded Shiva will run through WHY you want to be running an experimentation program based on insight generation and not simply ‘winning’. He’ll also show you how to structure tests to support the growth of an insight-driven experimentation program.
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Experiment Nation: The Podcast


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Seven lessons from running 22,000 AB tests with Ayat Shukairy
26:03
26:03
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26:03
Experiment Nation: The Conference Reloaded The average success rate of most AB testing programs hovers around 12%. Yep, for every 100 experiments you run, only 12 of them will generate an increase in conversions. That is worse than a coin toss. Too many companies start AB testing hoping that it will deliver a great increase in conversions. A few mo…
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Experiment Nation: The Podcast


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Migrando para a área de experimentação vindo do Jornalismo (participação especial Fabricio Migues)
44:33
44:33
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Hoje começamos um novo papo em nosso podcast: como migrar para a área de experimentação? Nosso convidado especial é Fabricio Migues, CRO Manager na Small World Financial Services, conta pra gente como foi sair da área de jornalismo e relações públicas e adentrar na experimentação, como aproveitar seus aprendizados e conhecimentos da área de comunic…
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Experiment Nation: The Podcast


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Women in experimentation: What holds us back? With Bithika Mehra
19:03
19:03
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Experiment Nation: The Conference Reloaded Why is it that all through school, girls outperform boys but that equation is flipped in the corporate world? Are there factors in our nurture (and possibly nature) that play against us? How do these factors play out in the experimentation space? In this session – recommended for women in experimentation a…
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Experiment Nation: The Podcast


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Shopify’s Shanelle Mullin on tough buy-in conversations and how we can empower future optimizers
34:52
34:52
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Tracy Laranjo chats with Shopify’s Experimentation & Analysis Lead, Shanelle Mullin, about tough buy-in conversations, her take on the “I don’t dream of labour” trend, making experimentation more representative of diverse voices, and how we can empower the next generation of optimizers. Follow Shanelle on Twitter: @shanelle_mullin…