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Dear Bri: Community Strategy, Fiascos, and Drama

Bri Leever, Community Consultant, Strategist, and Founder at Ember.

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Welcome to Dear Bri, an advice column for community conundrums, fiascos, and drama! In each episode, host and community strategist Bri Leever brings on a guest community expert to read and advise on an anonymous letter from a real-life community creator in distress. From online community-building mishaps to community engagement tactics, this podcast will help you master the art of community management by providing oh-so-relatable community stories (in a dramatic retelling) while approaching ...
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Kristina Crooks, Ontologist and founder of Empowered Human, will host conscious conversations with insightful guests that bring their unique genius and perspectives. From best selling authors, professional speakers and celebrities, to entrepreneurs, parents and small business owners. You will hear conversations where you walk away inspired, empowered and ready to take ACTION in your life, knowing full well YOU have the capacity to create anything you want. The guests will stretch your thinki ...
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Predicting the Turn is a podcast dedicated to equipping business leaders with the tools they need to navigate today’s ever-changing business landscape. Our host, Dave Knox, is a global thought leader in digital transformation, an international public speaker, and an award-winning author with experience in the worlds of both Fortune 500 companies and startups. Through this podcast, you will learn how to meet your industry's inevitable disruption head-on.
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Welcome to Dear Bri, an advice column for community strategy, fiascos, and drama. On this podcast, I collect anonymous letters from real-life community creators and bring on an expert from the community space to help you feel a little less alone and a lot less crazy. Should I build my community on Slack? Is membership the way to go? How do I create…
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PepsiCo is transforming how we think about beverages, pushing boundaries beyond the bottle. Greg Lyons, Chief Marketing Officer of PepsiCo's Beverages North America Portfolio, shares his insights on driving this innovation. In this interview, Lyons discusses embracing a challenger mindset, navigating the COVID-19 pandemic, and expanding into new ca…
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The story of Ember began with a simple observation over breakfast: cold scrambled eggs. Fueled by his background in thermal science engineering and a penchant for innovation, Ember Founder and Chairman Clay Alexander embarked on a mission to revolutionize the way people eat, drink, and live. I sat down with Clay to learn more about his journey laun…
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In a dynamic landscape where consumer brands navigate ever-evolving markets, Camino Partners has emerged as a beacon of innovation and collaboration. I sat down with Elle Lanning, President of Camino Partners and veteran of KIND Snacks, to discuss the firm’s pioneering approach to investing and incubating emerging brands. From leveraging operationa…
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In a landscape dominated by established brands, Nori emerged as a disruptor in the ironing industry. Where others saw a commodity, Nori pioneered innovation where few dared to venture. I sat down with Nori CEO and Co-Founder, Courtney Toll, to delve into her journey from launching Nori despite investor skepticism to navigating the complexities of h…
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In the competitive landscape of direct-to-consumer brands, Sunday's innovative approach to lawn care is setting it apart. By focusing on a seamless end-to-end customer experience, Sunday has redefined how consumers interact with and care for their outdoor spaces. This strategy not only ensures high customer retention but also positions Sunday as a …
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From humble beginnings in a kitchen, Coconut Cult has become a pioneering brand in the world of functional foods. I sat down with the Coconut Cult leadership team including founder Noah Simon-Waddell and CEO Ari Raz to learn more about their journey. We discussed the challenges and opportunities of self-manufacturing, how they have fostered communi…
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BODYARMOR has been disrupting the world of sports hydration since 2011. Founded by Mike Repole, the brand has witnessed a meteoric rise in the sports nutrition industry through game-changing innovation. Federico Muyshondt, CEO of BODYARMOR, took over leadership of the brand shortly after its acquisition by Coca-Cola. I sat down with Muyshondt to di…
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Catalina Crunch has carved out a niche with its innovative approach to low-carb, high-fiber foods. Founded by Krishna Kaliannan, whose personal journey with type one diabetes sparked the creation of Catalina Crunch, the company has rapidly evolved from a passion project to a thriving business. I sat down with Kaliannan to learn more about the brand…
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Cabinet Health is on a mission to reduce single-use plastic from healthcare. In just a few short years, they have found like-minded partners in major companies such as Target, CVS and McKesson. I sat down with Co-Founder and President Russell Gong to discuss the origins of the company and Cabinet Health's commitment to pioneering the next generatio…
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In the competitive landscape of the food industry, Red's has emerged as a beacon of innovation and quality in the frozen food sector. Founded by Mike Adair, Red's journey from homemade burritos to a beloved frozen food brand spans over 15 years of perseverance and dedication. I sat down with Adair to reflect on the company's humble beginnings, the …
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In a culinary landscape marked by innovation and a blending of cultures, MìLà, a modern Chinese food company, stands out as a beacon of success. From its humble beginnings as a restaurant in 2018 to its triumphant foray into the Consumer Packaged Goods (CPG) realm, MìLà's unique approach, guided by quality, accessibility, and a third-culture perspe…
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In the ever-evolving landscape of spirits, The Pathfinder Hemp and Root emerges as a groundbreaking non-alcoholic alternative, not merely mimicking traditional spirits but carving its own niche with a unique blend of bitterness, sweetness, and complexity. I sat down with Co-founder Chris Abbott to learn more about their journey through the inspirat…
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Unlike many of her peers in Venture Capital and Private Equity, Melissa Facchina comes from a background in Operations with a focus on food and beverages. Today, Facchina is the Co-Managing Partner of Siddhi Capital, which was born from a joint venture between her operating firm, Siddhi Ops, and the family office of her co-founding partners Steven …
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DEUX has the lofty goal to offer a healthier alternative to iconic food brands like Nestle. I sat down with Sabeena Ladha, founder of DEUX, a better-for-you snack brand of edible cookie dough,donut holes and dessert spreads, to share her journey from extensive experience in big CPG, McKinsey, and venture capital to disrupting the consumer category.…
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Soley is the fastest-growing natural fruit snack brand in the US and their unique approach saves 1.6 million pounds of fruit per year. I sat down with Solely's founder, Simon Sacal, to discuss this extraordinary journey from attempting a fat-free potato chip to pioneering a unique and sustainable vertical supply chain for disruptive fruit-based pro…
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Over the past five years, the collectibles world of sport and trading cards has seen a massive resurgence as a new generation of collectors have discovered the “Hobby”. This growth has led to innovative new business models like Loupe with box breaking and Goldin with auctions. But perhaps the biggest beneficiary has been Professional Sports Authent…
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Coming out of the global pandemic, consumers have increasingly been searching for non-alcoholic alternatives. Hop Water has been one of the fastest growing categories, with sales up nearly 200% in the past year. The market leader in this space is HOP WTR, a sparkling hop water crafted with a proprietary blend of stress-busting hops, adaptogens (ash…
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Inspired by their own morning routines, Hannah Mendoza and Roger Coppola co-founded Clevr Blends. As pioneers in the better-for-you coffee category, Hannah and Roger have reshaped classic cafe-style drinks like Matcha, Chai, and Coffee lattes, and infused them with adaptogens, functional mushrooms, and better-than-barista ingredients. Along the way…
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Jason Wright set out to create a first-of-its kind nutrient-dense protein chip for nutrition-conscious snackers. As the founder of WILDE, he’s done just that by using chicken breast, egg whites and bone broth in a familiar chip format. I sat down with Jason to learn more about his journey with WILDE, why he chose to manufacture in his own facility …
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In the world of business, many acquisitions fail to live up to lofty growth expectations. But with Rao’s, Sovos Brands has created a playbook of what works, growing the brand over 9x since acquiring it in 2017. I sat down with Yuri Hermida, the Chief Growth Officer of Sovos Brands, to discuss the company's journey to building Rao’s into a billion-d…
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Before the founders of Magic Spoon tackled the cereal aisle, their first startup was a line of protein bars using cricket protein called Exo. While the business was eventually sold, it taught them the importance of product-market fit and the difficulty of building a category from scratch. I sat down with Gabi Lewis, co-founder of Magic Spoon to dis…
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Over the past few years, TRUFF has partnered with brands ranging from Hidden Valley Ranch and Taco Bell to Super Mario Brothers and Warren Lotas. Despite the diversity of these partnerships, all have a common authenticity that unifies them. I sat down with co-founder Nick Ajluni to talk about their journey building the brand and why they have made …
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Since launching on the campus of Miami University in Oxford, Ohio, Mad Rabbit has changed the game in the tattoo aftercare market. They are doing so by bringing change to an industry that is thousands of years old but one that has been largely resistant to innovation until recently. I sat down with Oliver Zak, co-founder of Mad Rabbit, to talk abou…
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Over a decade ago, Charlotte’s Web created the CBD category and despite a roller coaster in the market, they remain the category leader today. As the category leader, they view it as their job to educate the industry and the general public on the benefits of CBD. In pursuit of this mission, at the end of 2022, Charlotte's Web became the first “Offi…
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During the COVID-19 pandemic, many restaurants across the country encountered a situation that they never imagined. But thanks to the CookUnity, chefs were able to turn to a new platform to get their recipes and food onto kitchen tables across the country. And for many of them, they have found a new source of revenue that allows them to reach more …
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Ep. 21- Standing in a Higher Perspective In this episode: - The value in seeing life from different angles - The importance of recognizing emotion and I am statements - Identifying our Sacred Ground - The movie Inside Out: https://amzn.to/3ItCWpL Connecting with Kristina: Ready to take your life to the next level? Your next expansion? Have a projec…
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E18- How to prepare for a difficult conversation Charity Youngblood is a Digital Producer and host of the podcast, Life’s Questions & Lessons. Life’s Questions & Lessons ( https://anchor.fm/lifesquestionsandlessons ) is a 5-minute podcast where Charity shares the tool she used to create an extraordinary life: self-reflection. Her hope is that you’l…
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If there is one staple of nearly every household with children, it is a pantry with boxes of Kraft Mac & Cheese (or maybe Annie’s). But Jen Zeszut and the team at Goodles are out to change that, while making it ok for adults to admit that boxed mac and cheese doesn’t have to be a guilty pleasure. I sat down with Zeszut, the CEO and Co-Founder of Go…
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E16- How a former CEO allows her heart to break open | Lorna Davis, TED speaker Lorna Davis has served as president of multinational consumer goods companies for 20+ years, in Danone, Kraft, and Mondelez. She has been a key leader in Danone’s purpose journey and is a Global Ambassador for the B Corp movement. In 2017, Lorna served as CEO and chairw…
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On Shark Tank, BeatBox secured a $1 million investment from Mark Cuban, one of the largest dollar raises in the history of the show. But in the explosive growth that followed, the brand learned the hard lesson of scaling too fast without having the fundamentals figured out. I sat down with Justin Fenchel, CEO and Co-Founder of BeatBox to talk about…
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In a previous life Sally was a TV news reporter and company spokesperson. She is also a qualified speech & drama teacher. Her extensive experience and knowledge about all things voice and presentation have led her to entrepreneurship, where she gives practical, relatable tips for speakers, both new and seasoned. It’s not unusual to find her toastin…
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When Dan Lourenco and Ryan Hughes started GHOST, they wanted to build something with authenticity at its core, not a fake version of fitness. Today, GHOST is one of the fastest growing brands in the industry across a multitude of categories. I sat down with Dan and Ryan to learn about their unique approach to brand building and how GHOST convinced …
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Cliff Ravenscraft is a business mentor, a professional coach and motivational speaker. His focus is to help you break free from any beliefs and or behaviors that are holding you back from living the life of your dreams and doing the work you feel most called to do in this world. In this episode we discuss: Spiritual, Financial, Physical, Mental and…
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Ember Lynn- The Journey of Self Discovery Ember is a woman living her best life while helping others do the same. In 2020, she left the traditional workforce and started following her passions, creating the life of her dreams. She loves to travel, explore the world, try new things and find different ways to experience pleasure daily. She's a certif…
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Rebecca P. Cohen, a social impact entrepreneur, fulfillment coach and founder of www.sharemyjourney.org , the curated peer hub and community of mutual support that connects our human experiences. Rebecca is also the founder of www.beoutsideandgrow.com , and the author of the parenting book, 15 minutes outside:365 ways to get outta the house and con…
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Aimee Yang has crafted her entire career around the pursuit of one day being an entrepreneur. Today, the CEO and Founder of BetterBrand has taken those building blocks to redesign traditionally non-nutritious foods that we crave into delicious, guilt-free versions of themselves. I sat down with Yang to discuss the inspiration behind BetterBrand and…
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Chris is a multi-passionate creative, who has always been particularly fascinated by how people come together and form social groups. He entered university to study engineering, but exited with a double major in sociology and philosophy. He later pursued an MBA with a focus on organizational development and leader. After 25 years working in the fie…
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Mike Harris From Victimization to Radical Freedom Mike Harris is a professional coach, entrepreneur, and adventurer whose mission is to guide people all over the world to discover their own form of radical freedom. His pursuit of radical freedom has led him through a number of careers, including pool hustling, professional poker, and corporate fina…
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After two decades as one of the leading innovators in the world of music and entertainment, Jonas Tempel was trying to figure out what was next. An off-handed comment to his friend Bradley Roulier about making popcorn cool led them to Opopop. I sat down with Tempel to learn more about Opopop, the pivot the company made during COVID, and the first q…
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Barry Selby is an inspirational speaker, relationship expert, best-selling author and spiritual guide. He is affectionately known as the Love Doctor to his friends and clients. With over 35 years of training and experience, including a Master’s Degree in Spiritual Psychology and over 20 years as a professional spiritual counselor, he has helped tho…
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Find Pete Cann Online #TheLaughterMan Websites: https://petecann.com/ http://www.thecheftree.co.uk Instagram: https://www.youtube.com/c/PeteCann-TheLaughterMan LinkedIn: https://www.linkedin.com/in/craig-daigle-5b4143200/ YouTube Channel: https://www.youtube.com/c/PeteCann-TheLaughterManBy The Kristina Crooks Show | Conscious Conversations about Life, Business and Relationships
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In this episode we discussed: Laughter yoga as a mechanism for mental wellbeing Pete Cann’s journey that led him to seek out becoming a laughter Yoga Instructor Further Resources Referenced: Womad UK https://womad.co.uk/ Find Pete Cann Online #TheLaughterMan Website: https://petecann.com/ http://www.thecheftree.co.uk Instagram: https://www.youtube.…
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Over the past decade, Patrick Schwarzenegger has been one of the most impactful investors in Consumer Products. After the success of his first investment, Blaze Pizza, Schwarzenegger has gone on to be an early check in breakout successes like Super Coffee, Olipop, and Liquid IV. In his latest investment, he’s turned to the role of founder, partneri…
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On Aug 11, 2015, Craig's life completely changed. That day he became a single dad of 2 young boys, was rumbling with divorce and a victim of DV. He was nearly 500lbs and facing extreme health challenges- mentally, physically and spiritually he was in crisis. Since that day he has lost 130lbs, become a public speaker to help others overcome their ad…
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Gay Hendricks is a leader in transformation, relationships, and consciousness. He is the author of over 40 books, including The Big Leap and Conscious Loving, the title that landed him an interview on Oprah . He lives in Ojai, California with his bride of 40+ years and together they own and operate the Hendricks Institute. Gay also writes fictional…
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Be Alink is a restoration architect, woodworker and inventor of The Alinker, a 3-wheeled walking bike that allows active people with mobility challenges to remain active. She was born and raised in the Netherlands and spent 10 years on community reconstruction in Kenya, The Sudan, Ethiopia, Indonesia, Kosovo, and Afghanistan. In 2008 she immigrated…
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