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Franchise Sales Secrets

Franchise Sales Association

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The Franchise Sales Secrets Podcast offers episodes bi-weekly to bring you tips, techniques, and strategies to help you unlock the secrets to succeeding to selling more franchises, more consistently. With informative interviews, stories, and ideas, you’ll hear real advice on what it takes to succeed in today’s competitive sales environment.
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Eden Exchanges

The Business Journey Podcast By Eden Exchange

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Franchising, business and investment insights from leading voices in the Australian market. Presented by Eden Exchange, a platform to buy and sell businesses, buy and sell franchises, or find an investor or an investment. Eden Exchange also provides targeted and integrated marketing and PR campaigns to sell your business to buyers in Australia and Overseas, find an investor or increase your franchise sales.
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IBBA Insights

IBBA - International Business Broker Assoication

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Geared to business brokers and business buyers and sellers, "IBBAinsights" podcast offers fascinating stories, helpful tips and insightful tales from experts in the business buying and selling industry. Listeners in other industries, such as sales, marketing, finance or legal, will also find this podcast entertaining and insightful. Stay tuned for episodes including: "Myths and Misconceptions About Buying a Business," "Blindsided: Surprising Reasons Deals Don't Close" and "Deal or No Deal: W ...
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Local News Matters highlights the interesting and innovative work of local newsrooms – as well as the crucial questions they face – as they endeavor to evolve their organizations to produce more meaningful journalism, to better serve their communities and to enhance their organization’s financial sustainability for long-term results. Hosted by Tim Regan-Porter, CEO of the Colorado Press Association, Local News Matters features guests from newsrooms and support organizations across the U.S. i ...
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Speaking Of Wealth with Jason Hartman

Jason Hartman with Dan Millman & Pat Flynn

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Welcome to the "Speaking of Wealth" podcast showcasing profit strategies for speakers, publishers, authors, consultants, and info-marketers. Learn valuable skills to make your business more successful, more passive, more automated, and more scalable. Your host, Jason Hartman interviews top-tier guests, bestselling authors and experts including; Dan Poynter (The Self-Publishing Manual), Harvey Mackay (Swim With The Sharks & Get Your Foot in the Door), Dan Millman (Way of the Peaceful Warrior) ...
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In the “IBBA Insights: Donatella Arpaia,” a celebrity chef is seen on Iron Chef America, Guy Fieri’s Tournament of Champions, and many more. Donatella Arpaia shares her inspiring journey from growing up in the restaurant business to defying her parents’ expectations and building a successful career. Born to immigrant parents, Arpaia was initially d…
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Today on Eden Exchanges, our Client Operations Manager and Team Lead, Kirstie Dinning, spoke to Ranae Hammoud from LeWrap.Listen as Ranae discusses the strength of LeWrap as a brand, how she got started with Le Wrap, the benefits of owning three franchise sites, the day-to-day life of a LeWrap franchisee, and so much more!Want to learn more? You ca…
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In this episode, I talk about four bad sales habits that franchise candidates want you to give up as the first part of a three part series where a total of sixteen bad habits will be discussed. Learning how to overcome these bad habits will help you better connect with franchise candidates, eliminate resistance, and express greater empathy to those…
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Research has shown that seven out of ten marketing messages are misunderstood, mistaken, missed, or just plain messed up in one way or another. What this means is that you must be absolutely clear about what it is that you are asking and what the franchise candidate means by what he or she says they are looking for in order to help him or her find …
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In this episode, I talk about differences in selling to generational groups and specifically ten ways you can better sell franchises to the Millennial Generation. A franchise candidate's background affects his or her buying preferences. Franchise candidates don't buy the same way that you do, but if you can't get into their world and understand the…
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In this episode of IBBA Insights, the host discusses how the 2024 U.S. election cycle could impact businesses with Emmy award-winning journalist Tim Boyum. The conversation explores various business-related concerns such as inflation, interest rates, taxes, immigration, energy costs, and consumer confidence. Tim also shares insights on his career i…
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Jay Rosen, a prominent media theorist and professor of journalism at New York University, discusses the critical role of local election coverage and the Citizens Agenda model as an alternative to the traditional horse race approach. He emphasizes the need for local journalists to ground election coverage in the concerns of their communities, addres…
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Sue Cross, the recently retired executive director of the Institute for Nonprofit News (INN), shares her insights on the remarkable growth and impact of nonprofit news. She highlights the evolving landscape of newsroom founders, the crucial role of community support, and strategies to maintain journalistic independence from funders. Cross also addr…
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In this episode, I talk about key ways that you can overcome discouragement when things go wrong with one of your franchise sales, how to overcome disappointments and letdowns, how to have more patience when the sale takes longer than you planned, and key ways to better ask for the franchise sale.By James Butler
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In this episode, I talk about the twelve most important skills in franchise development and how to rate yourself and your skills so that you can work on improving these critical skills. I also share key lessons about presenting your franchise brand to showcase confidence without appearing arrogant and putting together the most important KPI's (key …
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Mary Margaret White, CEO and executive director of Mississippi Today, discusses her journey in helping readers and philanthropy understand the value of journalism as a civic good. She shares insights on the history and growth of Mississippi Today, which launched in 2016 to fill a need for Capitol reporting and has since expanded to cover a wide ran…
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In an interview with Jason Hartman, Keith Butcher, founder of Butcher Joseph, discusses business succession and Employee Stock Ownership Plans (ESOPs). With many business owners approaching retirement, ESOPs offer a tax-efficient way to transition ownership to employees. This model enhances employee retention and loyalty, providing long-term retire…
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At the conclusion and epilogue of my book Franchise Sales Secrets, I share several suggestions to help you thrive in an extremely competitive environment with your business and sanity intact. All of us struggle with disappointment and discouragement when things don't go according to plan. That is a part of business. Yet, as leaders, we have to be o…
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Today on Eden Exchanges, our Digital Marketing Specialist, Ben Madden, spoke to Brad Jacobs from The Coffee Club New ZealandListen as Brad discusses his origins in franchising, why he joined The Coffee Club New Zealand, watching people rise through the ranks within The Coffee Club New Zealand, what they look for in franchisees, and how they support…
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In the “IBBA Insights Perspectives on Buying and Selling Businesses,” business coach and entrepreneur David Barnett shares his expertise on the sale of businesses from a seller’s perspective. Barnett discusses the importance of empathy for buyers and sellers during the transaction process, preparing a business for sale, and hiring the right people,…
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Amy Kovac-Ashley, the executive director of Tiny News Collective shares insights on how Tiny News Collective supports early-stage news founders, particularly those from traditionally excluded communities, by providing resources, tools, and a supportive community. The discussion covers the importance of diverse voices in local journalism, the challe…
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In this episode, Michael Shapiro, founder and CEO of TAPinto, delves into his innovative franchise model for local news. He shares insights on how TAPinto helps local news publishers focus on local content and advertising by handling backend services like billing, technology and graphic design. Shapiro highlights success stories from various franch…
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It can be easy to lose perspective. Many franchise developers and franchisors have realized this as they experience whiplash from the up and down roller coaster ride with their sales in today's economy. In this chapter, I discuss eight ways about how you can stand out to prospects and clients and act more decisively towards putting together marketi…
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Today on Eden Exchanges, our Founder/CEO, Raghu Rajakumar, spoke to Brad Jacobs from the Franchise Association of New Zealand.Listen as Brad discusses his origins in franchising, why he joined the Franchise Association of New Zealand’s board, the state of franchising in New Zealand, how the Franchise Association of New Zealand advocates for New Zea…
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In this chapter, I discuss the most important elements that can help your franchise create and build a powerful competitive advantage. I also share seven game changers you can use to better stand out in the marketplace, five ways to reposition your competitors, and fourteen questions you should ask to evaluate how well you stand up to your competit…
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In this episode, Holly Magister, a seasoned CPA specializing in business sales, provides actionable insights into tax planning for entrepreneurs gearing up to sell their businesses. Gain a better understanding of the intricate tax implications discussed and discover how to proactively strategize to maximize sale proceeds while minimizing tax burden…
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Kenny Katzgrau, majority owner of redbankgreen and founder of Broadstreet, shares his vision for revitalizing community journalism. He discusses strategies to help hyperlocal websites and small community weeklies thrive. Katzgrau’s approach involves enhancing advertising efficacy and community engagement through digital tools, advocating for news t…
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Today on Eden Exchanges, our Founder/CEO, Raghu Rajakumar, spoke to Simon Lord from Franchise New Zealand Media.Listen as Simon discusses his origins in franchising, what led him to start Franchise New Zealand Media, the differences between franchising in New Zealand versus Australia, Eden Exchange’s acquisition of Franchise New Zealand Media, and …
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In this chapter, I outline the costs of a mis-hire, how to recognize A players and recruit them to your team, the realities of hiring today, how to evaluate the performance of every position in your franchise support team, how to create a culture of leadership, and constantly be developing great leaders around you. No one achieves any significant g…
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John Garrett, CEO and founder of Community Impact, shares insights from his journey of launching and expanding a family of hyperlocal weekly newspapers from the game room of his Texas home in 2005 to reaching 2.5 million homes across 70 communities today. Garrett delves into the unconventional success of a print-centric model in a digital-dominated…
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Shannon Kinney, founder of Dream Local Digital, discusses the evolving landscape of digital advertising and how trust is also a secret sauce for news media in selling advertising. With her extensive experience and accolades, including serving on the board for the Local Media Association and being named Local Digital Innovator of the Year, Shannon o…
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There is power in taking action. In this chapter, I discuss five things you must be doing now as a franchisor or franchisee in your business including how to stay focused, how to better delegate tasks in your business, how to get better response from your marketing efforts, the critical nature of building your franchise brand, and what actions you …
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Larry Ryckman, editor and co-founder of The Colorado Sun, shares insights into the digital outlet’s journey. Transitioning to a nonprofit model on its fifth anniversary, The Colorado Sun has not only survived but thrived, garnering national attention for its approach to news coverage and its business model. With more individual members than the muc…
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Frank Mungeam, chief innovation officer at the Local Media Association, discusses his "Sustaining Philanthropy for Journalism" report released last month. He emphasizes the importance of community engagement and listening as the foundation for developing impactful journalism projects that resonate with local needs. Mungeam outlines a strategic appr…
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In this chapter, I discuss the powerful force of resistance that stops us from doing what we know we need to do. In order to get anything done and to stay focused on your personal and business goals, you have to beat resistance every day of your life. Stephen Pressfield in his excellent book, The War of Art, makes this observation: "Most of us have…
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As Kelly Ann Scott leaves her position as VP of Content for Alabama Media Group to assume the role of Executive Editor and Senior Vice President at the Houston Chronicle, she shares her insights on digital transformation in local journalism in one of the most fascinating examples of digital transformation. Scott discusses the strategic reorganizati…
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In Chapter 8 of my book Franchise Sales Secrets, I talk about the value of creating and implementing systems to ensure that franchisees deliver on your brand promise. In a franchise, a system is a way of doing things to produce a specific business result. The system is the solution to get the results you want. I outline three characteristics of a g…
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Today on Eden Exchanges, our Digital Marketing Account Manager, Kirstie Dinning, spoke with Kim O’Donnell, the Founder of Gecko Sports.Listen as Kim shares some insights into her background and what led her to become a franchisee with Gecko Sports, a crazy six-month period where Kim went from a dual franchisee owner to buying the national company o…
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In this edition of IBBA insights, Cress V. Diglio and Evan Ottaviano of Bennett Thrasher CPAs discuss the importance of quality of earnings (QoE) reports in the sale of businesses. They discuss what a QoE is, why it is important, and how it impacts business buyers, sellers, lenders, and the M&A process. They also cover the various levels of QoE rep…
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After every interaction or transaction at your franchise, your franchisee is one of three things: 1) Disappointed because they got less than they expected, 2) Satisfied and only got what they expected, or 3) Delighted because they got more than they expected. We can all go beyond just aiming to satisfy franchisees and clients. In this chapter, I ta…
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In this chapter, I talk about six problems with selling on price and how to build your unique, personal, and unique value in your franchise niche. I also discuss ten strategies in depth that you can use to increase your profitabilty and pricing for what you sell in your business. One of the biggest parts of learning how to sell with value as oppose…
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Today on Eden Exchanges, our Digital Marketing Account Manager, Kirstie Dinning, spoke with Warren Ballantyne the Founder, Owner and Managing Director of Gutter-Vac.Listen as Warren discusses how he started as a plumber and used his knowledge to develop the first effective gutter vacuuming machine, how demand inspired the creation of Gutter-Vac, wh…
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Today on Eden Exchanges, our Digital Marketing Account Manager, Dru Naidoo, spoke with Janie Rose and Martin Rose from Dash DogWash.Listen as Janie and Martin discuss how they left their careers as successful ice cream shop owners after seeing a gap in the market for professional washing and grooming, what led to the creation of Dash DogWash, how t…
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In this chapter, I talk about how the franchise discovery process has shifted from the perspective of franchise candidates and franchise developers / brokers and compare the two processes and expectations side by side. I then discuss three reasons why understanding this shift will help you make more franchise sales. I compare and contrast how both …
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In this chapter, I discuss ten of the best marketing principles and numerous marketing tactics you can use to increase sales and beat your competitors. I discuss how to dominate market squares instead of focusing on individual market pieces or products, nine of the most common marketing mistakes, fourteen distinct marketing strategies you must impl…
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Jason interviews Johnny Serpilla, former President of Camping World, about his book, "Life is Hard, but I'll be Okay", and his experiences in leadership and business. Johnny emphasizes the importance of approaching life with one heart and mind, the role of gratitude in leadership, and the impact of personal problems on work. Johnny also discusses t…
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Dan Grech joins host Tim Regan-Porter again to explore the practical applications of AI in journalism. This episode delves into how AI tools are currently being used in newsrooms to free up time for journalists and better service audiences. The conversation highlights the potential of AI to influence storytelling and marketing, its impacts on journ…
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Understanding add-backs can be the difference between a business selling for a premium and taking a haircut on the price. Whether you’re a business owner or a business broker, this episode promises real-world insights into adjustments and add-backs in Main Street transactions. Industry professionals Steve Mariani and Jeff Snell join us in this disc…
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In this chapter, I talk about one of the biggest traps that small business owners, emerging franchisors, and beginning franchisees fall into which is that they focus on what is happening to them and external problems in their industry (that they don't have a lot of control over). I discuss five things that you should spend more time on that you can…
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Today on Eden Exchanges, our Digital Marketing Account Manager, Kirstie Dinning, spoke with Matt Fiddes and Ryan Canavan from Matt Fiddes Martial Arts.Listen as they discuss how Matt Fiddes became one of the most notable names in martial arts globally, spending time as Michael Jackson’s bodyguard and the lessons learnt from the pop icon, how they h…
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In this chapter, I discuss seven mistakes that franchisors make and what you can do about them to ensure continual growth and expansion of your franchise. Most people don't like to confront their weaknesses, but simply ignoring them doesn't make them go away. In fact, it often accelerates the problem until the pending crash becomes even greater. If…
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In this candid discussion, Sara Lomax and S. Mitra Kalita, co-founders of URL Media, delve into the network's mission to support and empower independent media serving Black and Brown communities. Now in its fourth year, URL Media aims to address the gaps and challenges faced by these media entrepreneurs, focusing on enhancing reach, expanding reven…
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Today on Eden Exchanges, our Digital Marketing Specialist, Ben Madden, spoke with Nat Darbyshire, who is the Director at Motobility.Listen as Nat discusses how he decided that Motobility was the right business for him, why now is the right time for Motobility to enter the world of franchising, how Motobility works with the NDIS, what Motobility loo…
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Today on Eden Exchanges, our Digital Marketing Account Manager, Kirstie Dinning, spoke with George Saragas, who is the Director at Over 40's Transformation Centre.Listen as George discusses how he and his wife discovered a gap in the fitness market, how he and his wife used their knowledge of health, fitness and nutrition to create Over 40’s Transf…
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