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Freelance Cake

Austin L. Church

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This podcast helps ambitious freelancers get better results with less effort. We reveal the specific beliefs, principles, and practices that give you better leverage. Every episode contains no-hype, non-expiring ideas that you can use right away to make the freelance game more profitable and enjoyable.
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The Icing on the Cake is a UK wedding planning podcast, brought to you by me, Zoë, a wedding business consultant and freelance wedding venue manager. Today I work exclusively with wedding venue businesses across Wales, but prior to that, I had a very successful wedding planning company, based in Cardiff. After planning weddings for many couples in Wales and the South West of England for so many years​, I wanted to share my thoughts, ideas and suggestions to help you to plan your perfect wedd ...
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In this episode, Austin L. Church talks to journalist, freelance writer, and coach Wudan Yan about the art of negotiation. The driving force behind The Writers' Co-op, Wudan tells the story of her transition from journalism to freelance narrative writing and sheds light on the two different cultures with their sets of norms. Wudan goes on to share …
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In this continuation of “The 4 Stages of Freelancing,” Austin L. Church explores the last two stages: Lifestyler and Diversifier. After they’ve navigated through the Moonlighter and Hustler phases, freelancers reach a level of maturity where challenges become more complex. Meanwhile, opportunities for growth and personal fulfillment expand. Austin …
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You’ve surely heard of the corporate ladder, but what are the career progressions for freelancers? Those of us who sell creativity in some form usually freelance part-time at the start, and those who stick with it eventually think, “Hey, why shouldn’t I be one of those people who make money while they sleep?” In this episode of Freelance Cake, Aust…
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In this episode, Austin explores the root problem freelancers face and the constant battle to ignore distractions in the midst of an overwhelming number of to-dos: marketing, client projects, website updates… No wonder many freelancers are burned out! The truth is, we don’t really want to get more done. No, we want to focus on the right things at t…
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What if you could charge four times what you do now by making small changes to your freelance packaging? The freelancers who win consistently aren't always the most skilled or the hardest working. They’re the ones who focus on finding the right advantages, or “levers.” Packaging is one of those levers. If you've been in the freelance game for a whi…
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Hourly is by far the most popular freelance pricing model, and freelancers often get asked, "What do you charge?” Or, “What’s your hourly rate?” But when you think about it, time is never what clients want to buy. Read that again. Time isn’t really what clients want to buy. A patient getting heart surgery doesn’t want the surgeon’s time. She wants …
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One month, you're swamped with freelance work. The next, your project pipeline is dry. You try all the tactics you can think of. You cast your marketing net far and wide. You come up empty-handed. Meanwhile, those bills keep coming. It's no surprise that a lot of freelancers develop money anxieties! Irregular income and anxiety makes it difficult f…
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Can you be successful at art and business? Can you sell your work without compromising your artistic integrity? We’re all familiar with the identity of the starving artist. The assumption that artists and freelance creatives must forego financial stability to preserve their creative integrity usually goes unchallenged. It’s taken as a fact of life,…
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To niche or not to niche, that is the question. Many freelancers have the "jack of all trades" mentality. To survive in the freelance business, we take on a variety of projects in a variety of industries. That's what Austin did for 6 years. As a generalist, he made freelancing harder on himself. After adopting more of an abundance mindset, Austin s…
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In this episode, Austin shares the 20 Stories Exercise that helped him build a predictable flow of freelance income. He also goes over the 6 questions you need to uncover which of your current marketing strategies bring you your best, easiest money. Then, once you know where your best income is coming from, you can put his marketing ideas into acti…
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"What do you charge?" A potential client named Andrew asked Austin that question when he first started freelancing. Austin had just been laid off from his job at a marketing agency, and he chose $40 per hour as his rate because his agency had billed out his time at $85 an hour. If he charged half, then maybe clients would feel like they were gettin…
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Freelancing is hard work. There are so many moving parts in your freelance business: project management, marketing strategies, setting your freelance rates, you name it. With all those priorities flying around, all that noise and motion, it’s easy to get off track. It’s easy to keep saying yes to crazy clients and boring projects. It’s easy to forg…
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Are you getting paid to uncover pains and problems your clients don't know they have? If not, you're probably in the same situation as Austin was: juggling multiple ventures, meeting with clients, and helping them get clarity around their problems (but not getting paid for that). Discovering that his family was back in debt made Austin realize that…
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Freelancing isn’t easy, but many of us make it harder than it has to be. Working harder often doesn’t… work. Spending more time on the wrong things won’t produce better results. The way to break out of the freelance hustle is to ask what six-figure freelancers do differently. For starters, they remember that the Pareto Principle, better known as th…
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22. Zoë takes centre-stage - quite literally - as we hear her top 10 tips for planning your wedding, a talk she delivered to a wedding fayre in Cardiff last autumn. Plus listener Emma asks whether a comedian would be appropriate entertainment at her wedding. This is the final episode of Series 2 - Zoë will be back later in the year. Big thanks to A…
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20. We've all seen Jennifer Lopez do it but is it worth making room in your budget for a wedding planner? Zoë is joined by fellow wedding planner, Bernadette Chapman - who runs dream-occasions.co.uk and also the UK Alliance of Wedding Planners - to talk about how booking the right person can take the stress out of your day.…
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19. Videographer and podcast presenter, Richard Shelton, talks about the evolution of wedding videos and tries to convince us all to make the videographer one of your first bookings. Plus Zoë answers listener Charlotte's question on when to send invites to overseas guests. Richard's podcast is Our Week in Video: https://apple.co/2DMj7d3 (Apple) / h…
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17. We're out on location as Zoë and her business partner, Hanna, undertake a luxurious styled photoshoot, that will hopefully get picked up by one of the UK wedding bloggers. We meet the suppliers who make these kind of shoots happen and hear from Kat and Claire, our wedding bloggers from the last episode, on what they're looking for from styled s…
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16. Two of the real trendsetters of the UK wedding industry sit down for a chat with Zoë. Kat Williams, who runs Rock n Roll Bride blog (www.rocknrollbride.com) and Claire Gould, who runs the English Wedding Blog (english-wedding.com) talk real weddings, styled shoots, trends and whether blogs are replacing the traditional glossy magazine. Also thi…
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Hair and make-up consultant, Kate Ventress, married her husband Sean five days before Christmas. In this exclusive bonus snippet, Kate lists some of the money-saving advantages to getting married in the winter - and some practical tips to work around some of the major disadvantages. You can hear a full version of this interview with Kate Ventress i…
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13. Peony Lim is a model, stylist, creative brand consultant and world renowned blogger. She joined Zoë to talk about the way the wedding industry in the UK is changing - and about her own recent big day. Also, Zoë answers another listener question - do you need to have a theme for your wedding? Do you have a question about your wedding preparation…
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1.9 Zoë O'Sullivan from the Vale Cake Boutique in Barry, South Wales speaks to Zoë about the different styles and flavours of wedding cakes. We're talking chocolate cake, lemon cake, victoria sponge, the traditional fruit cake, plus advice on dessert tables, fake tiers and groom's cakes. WARNING - This podcast will make you hungry!!!…
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1.8 Zoë gives the lowdown on the different types of wedding stationery available. Also, what to include on your save the date cards, invitations and RSVPs. And the stationery you're going to need for the day itself, including table plans, name cards and menus. Plus, Zoë gives you her take on whether to allocate seating to each of your guests.…
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1.4 What do you want your big day to look like? Feel like? Everything from colours to table names will say something about you as a couple, so in this episode, Zoë and her business partner, Hannah Bousouf, give you ideas on how could add some real style to your wedding. Plus there are some words of warning about getting your inspiration solely from…
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1.3 You've been dreaming of this day since you were little. But will you have enough money to have the kind of day you've been planning your whole life? As your attention starts to turn to the bank balance (or at least, it should do), Zoë takes you through everything you need to know in order to bring your big day in on budget - and the common pitf…
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1.1 Congratulations! You've just got engaged! Enjoy the warm glow of this truly magical moment. But when you put the champagne flute down and finally stop staring at the ring, what do you do next? In the first of a new series, experienced wedding planner, Zoë Binning guides you through the first five things to get sorted to make that wedding day pe…
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