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The Brand Guys at Frejz present ideas on how to manage a great brand to superpower your business. Analysing iconic and new disruptive brands they uncover the magic so you can use the same brand building tools. Chatting with experts in business, branding and academia they bring together fresh tips and advice that you can use in your business and branding strategy. Although they use examples from across a diverse range of industries Classic Rock brands do seem to keep popping up as a key theme ...
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Life in the Brand Lane 2.1 - Movies that Rock
45:51
45:51
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Fin and Ron hook up in the studio for the start of a new series of Life in the Brand Lane. They start off the discussion around the sad passing of guitarist, songwriter and leader of The Band- Robbie Robertson. The mood lifts as they start to explore brand themes as they relate to cinema and famous directors such as Scorsese, Coppola and Spielberg.…
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Finlay is joined by Sanket Mali, founder and CEO of Viewpod, Adam Morris, Director of Shorthand PR and Shane Herath, founder and CEO of LondonInc to discuss the future of news. Sanket's app Viewpod lets users listen to news and share their comments and opinions vocally. Our panel discuss the advantages of this method over the traditional written wo…
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Life in the Brand Lane - Show 9 (UK)
1:04:02
1:04:02
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In this episode Finlay is joined by Ewan Reid. Ewan is the MD of Matthew Algie, a coffee roastery based in Glasgow that provides coffee and cafe supplies to coffee shops and cafes across the UK. He discusses their brand and how they've managed to strike the balance between being a heritage brand founded in the 19th century whilst continuing to evol…
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In this episode Finlay is joined by Ewan Reid. Ewan is the MD of Matthew Algie, a coffee roastery based in Glasgow that provides coffee and cafe supplies to coffee shops and cafes across the UK. He discusses their brand and how they've managed to strike the balance between being a heritage brand founded in the 19th century whilst continuing to evol…
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Life in the Brand Lane - Show 8 - The Festive Edition (UK)
1:01:50
1:01:50
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What do Van Halen, Joe Walsh and Harry Styles have in common? They're 3 of the tracks that Fin and Ron have chosen to define the essence of Frejz. In previous episodes we ask brand managers or company founders to choose the tracks that they think best represent the essence of their brand. But this time Ron and Fin indulge themselves (it's Christmas…
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Life in the Brand Lane - Show 8 - The Festive Edition (non UK)
36:02
36:02
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36:02
What do Van Halen, Joe Walsh and Harry Styles have in common? They're 3 of the tracks that Fin and Ron have chosen to define the essence of Frejz. In previous episodes we asked brand managers or company founders to choose the tracks that they think best represent the essence of their brand. But this time Ron and Fin indulge themselves (it's Christm…
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Frejz Thinking - Michael Frackowiak, Bespoke Shirt Club (UK)
46:11
46:11
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46:11
A tailor by trade, Michael Frackowiak chats with Finlay about how he considers himself more of a branding/marketing guy. Working in a very traditional sector he explains how he's adapted and how we all need to be considering what our consumers need now. There are some great insights here that could apply across all industries, not just clothing and…
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Frejz Thinking - Michael Frackowiak, Bespoke Shirt Club (non-UK)
41:17
41:17
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41:17
A tailor by trade, Michael Frackowiak chats with Finlay about how he considers himself more of a branding/marketing guy. Working in a very traditional sector he explains how he's adapted and how we all need to be considering what our consumers need now. There are some great insights here that could apply across all industries, not just clothing and…
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Iconic Scottish Brands - Johnnie Walker & the Scottish Football team
18:23
18:23
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18:23
Each week we discuss what makes an iconic brand and select Scottish examples to dissect. What brands make the list and possess the magic? Which brand will top the icon league? In this episode Ron and Fin look at the storytelling used in Johnnie Walker branding and discuss how the "Keep Walking" tagline of constant progress and overcoming adversity …
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Would you like to join us on our podcast? In this episode Finlay invites any brand managers, directors or founders out there that would like to come on to chat about the 3 tracks they would connect to their brand. Listen to find out more about getting involved. He also has a go at plotting rock music through folk, blues/country, pop and heavy rock …
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Would you like to join us on our podcast? In this episode Finlay invites any brand managers, directors or founders out there that would like to come on to chat about the 3 tracks they would connect to their brand. Listen to find out more about getting involved. He also has a go at plotting rock music through folk, blues/country, pop and heavy rock …
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Frejz Thinking - From Vinyl to Streaming and back to Vinyl
18:42
18:42
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18:42
This week Finlay flies solo in the Frejz Thinking podcast. Regular listeners will know Finlay and Ron's passion for music but this week Finlay considers not what we listen to or why we listen but how we listen. He contemplates how he's gone full circle from vinyl to cassette to CD, MP3 and streaming and is now back to vinyl. Frejz is a branding con…
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Frejz Thinking - Dorothy Fulop, Branding Strategist
24:03
24:03
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24:03
Finlay and Simon chat with Dorothy Fulop of Fillipbrands. Dorothy is a Hungarian based brand strategist who explains how her initial training as an architect helps her in her work today. They discuss why it's important to hire a professional and Simon chats about how in his job as a photographer he had initially ignored the idea of branding to his …
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Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does. In this, our 6th show, Ron and Fin chat with their first guest, Archie Paton, non-ex…
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Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does. In this, our 6th show, Ron and Fin chat with their first guest Archie Paton, non-exe…
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Iconic Scottish Brands - Loganair, Caledonian Sleeper & Billy Connolly
48:08
48:08
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48:08
Linz, (aka Dr Lindsay Carey, Glasgow Caledonian University) and Ron and Fin (of Frejz)discuss what makes an iconic brand and select Scottish examples to dissect. What brands make the list and possess the magic? Which brand will top the icon league? In this episode they look at storytelling in branding and chat about Loganair, the Caledonian Sleeper…
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Frejz Thinking - Jo De Sylva, Venue Director
24:40
24:40
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24:40
Finlay and Simon chat with Jo De Sylva, founder and director of Macgregors Bars and Bogbain Farm (www.macgregorsbars.com / www.bogbainfarm.com) about design and the importance of getting every little corner right. Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we can h…
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Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does. Still on coronavirus restrictions Ron and Fin record from their respective homes. Th…
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Frejz Thinking - Harmeet Singh, Marketing Voice
25:24
25:24
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25:24
In the second of our series of "Frejz Thinking", Finlay and Simon chat with Harmeet Singh, MD of Marketing Voice. Harmeet believes that our individual efforts will always be capped but in a group we can do so much more. They chat about how Harmeet built up his Airbnb property management business and the importance of collaboration and relationships…
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Iconic Scottish Brands - Irn Bru, Isle of Harris Gin & Walkers Shortbread
35:18
35:18
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35:18
Linz, (aka Dr Lindsay Carey, Glasgow Caledonian University and Ron and Fin (of Frejz)discuss what makes an iconic brand and select Scottish examples to dissect. What brands make the list and possess the magic? Which brand will top the icon league? Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd li…
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Frejz Thinking - Sandy McCurdy, The Sales Coach
33:12
33:12
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33:12
In the first of our series of "Frejz Thinking" (that's Fresh 😉)Finlay and Simon chat with Sandy McCurdy, The Sales Coach. With a wealth of sales and customer experience under his belt, Sandy has developed his own training programmes tailored to selling skills and customer services. They discuss integrity in sales and Sandy gives his top tips for th…
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Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does.**Due to current coronavirus restrictions Ron and Fin were not able to get into the C…
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Originally broadcast on www.radiocaley.com, our Brand Guys, Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does.This week they chat about…
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Originally broadcast on www.radiocaley.com, our Brand Guys, Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does.For rights reasons we can…
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Frejz Books - Discussion with Marty Neumeier
49:23
49:23
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Marty Neumeier, legendary branding expert, took the concept of storytelling to a new level when he used fiction as a vehicle to convey the principles of agile strategy in his "business thriller" Scramble. We had a great chat with Marty about his book and branding in our bookclub - Frejz Books.Have a listen, let us know what you think and join our b…
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Frejz Books - Discussion with Jeremy Miller
44:26
44:26
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Listen to our chat with Jeremy Miller, branding strategy consultant and author about his latest book, Brand New Name. Brand New Name is a graphically designed branding book that shows you how to name or rename anything. Part inspiration, part practical guide Jeremy chats to us about how Brand New Name can help you name anything.Frejz is a branding …
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The problems your business faces may stem from a single issue: lack of empathy. Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful. We had a great discussion with Maria about her book Empathy Edge, where she gives practical tips, big and small, for how to align your mission and values and hire the rig…
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