The Course Creator Show is for ambitious entrepreneurs who want to build successful online course businesses, but make it chill. We’re after freedom, flexibility, part-time hours… and big revenue goals. Hosted by Gemma Bonham-Carter, The Course Creator Show pulls back the curtain to give you the tips, strategy and inspiration you need to create a profitable online course business. Gemma is a sought after Online Business Strategist who has helped over 11,000 entrepreneurs launch and scale the ...
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Episode 187 | You need a Brand Book for your business (+ here’s how to build one)
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What's up, friends? Today, I’m diving into a game-changing tool that’s been keeping me sane, organized, and saving time in my business lately—my business brand book! Ever feel like you’re juggling a million things—managing social media, creating content, onboarding team members, launching offers, and more? Same here. That’s why I’m sharing the lowd…
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Episode 186 | I’m back! Returning to Canada After A Year in France
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What happens when you pack up your life, take your family to the south of France for a year, and attempt to keep your business rolling? Let's just say, things didn’t go quite as planned—but in the best possible way. Your girl is back on the mic, and I’ve got stories, lessons, and some big reveals for you! After a year of living in Aix en Provence, …
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Episode 185 | All Your Money Questions Answered, with guest Mallory Rowan [Part 2]
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Welcome to a special episode of The Course Creator Show, where I’m joined by my friend and fellow online business owner, Mallory Rowan. Together we tackle some of the most pressing questions our audience has about money management, investments, setting financial goals, and more. We’re pulling back the curtain and having some honest conversations ab…
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Episode 184 | Burn It Down and Build It Better, with guest Mallory Rowan [Part 1]
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In this episode of The Course Creator Show, we dive deep into the entrepreneurial journey's less spoken about side—why and how entrepreneurs are choosing to 'burn down' their businesses to forge something more sustainable, aligned, and ultimately, more successful. Join me, Gemma Bonham-Carter, and guest host Mallory Rowan, as we unravel the layers …
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Episode 183 | The Power of $50/Month: Starting Small but Winning Big with Investing
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In this episode of The Course Creator Show, we take a momentary pivot from our usual discussions on generating income to focus on what happens after the money is made. Gemma delves into personal financial management strategies that are crucial for not just course creators but anyone looking to take control of their financial future. In this episode…
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Episode 182 | Live the Life You Want NOW [My Interview on the Fatigue Fixer]
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Imagine what your life could look like if you made the decision to take action on what you truly desire? Whether you want to make a big move like changing countries, start a business, or simply have the time to sip a hot coffee alone quietly every morning - this episode is for you. Because although it’s a cliché, life really is short, and creating …
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Episode 181 | The online course world is crowded. Here’s what works.
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In this episode of The Course Creator Show, Gemma dives into the reality of today's online course marketplace - it's more crowded than ever. With AI and the surge of content, standing out is not just a strategy; it's a necessity. In this episode, we discuss: Navigating the Crowded Digital Space: Understanding the impact of AI on content creation an…
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Episode 180 | How can I get my lead magnet more seen?
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You're in for a treat because Gemma is back with another dose of wisdom, and this time, we're unraveling the mystery of "How can I get my lead magnet more seen?" Gemma's about to spill the beans on her top-notch tips for shining the spotlight on your lead magnet. It's like getting the secret recipe to make your creation shine in a crowded digital w…
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Episode 179 | Should I build a funnel off my PDF lead magnet or webinar?
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Should you build a funnel off a PDF lead magnet or a webinar? This is a question we get from our community all the time. And today, Gemma is going to unpack it all. She's here to break it down, helping you understand the nuances of each approach. So, if you've ever pondered whether to build your funnel around a PDF or a webinar, it's time to hit th…
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Episode 178 | [WORKSHOP REPLAY] 2024 Industry Trends to Take Your Course Business to $100k and Beyond
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We recently broke all of our records and had an incredible 2000 entrepreneurs sign up for a live workshop I hosted on January 16 called: 2024 Industry Trends to Take Your Course Business to $100k and Beyond It was so good that we knew we needed to bring it to the podcast. Tune in to this workshop replay to learn: My Triple-Threat Method, which is w…
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Episode 177 | The 2023 Wrap Up - What Sucked [Part 2]
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Welcome back to The Course Creator Show, where your host, Gemma Bonham-Carter, takes a candid dive into the less glamorous side of business. In this revealing part two of the series wrapping up 2023, Gemma shares the challenges and lessons learned from the aspects of her business that didn’t go as planned. In this episode, you'll discover: -Launche…
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Episode 176 | The 2023 Wrap Up - Highlight Reel [Part 1]
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Welcome back to The Course Creator Show, where your host, Gemma Bonham-Carter, takes a reflective look at the past year. In this exciting first part of her 2023 wrap-up series, Gemma shares the highlight reel that shaped her year both in life and business. In this episode, you'll hear about: -Personal Milestones from 2023, including trips, the move…
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Episode 175 | Life in France - The 3 Month Update
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Welcome back to another exciting episode of The Course Creator Show, where your host, Gemma Bonum Carter, takes you on a journey through her life-changing move to France. In this special update episode, Gemma shares the joys, challenges, and unforgettable experiences of her first three months living abroad. In this episode, you'll hear about: -Embr…
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Episode 174 | What currency should I charge in?
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Today, we're diving into a question that might have you scratching your head: "My customers come from all over the world. What currency should I charge in for my online course?" And trust me, Gemma's got some golden nuggets to share on this topic! Gemma's going to dish out the key factors to consider while you're on the currency decision journey. W…
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Episode 173 | How many bonuses should your course have?
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In this episode, we're tackling a question that's been buzzing around the minds of many course creators: "How many bonuses should your course have?" Yep, Gemma's about to spill the beans on this one, and it's a goldmine of insights. So, if you've ever wondered about the perfect balance of bonuses, hit that play button. Join Gemma in this friendly, …
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Episode 172 | Have a Record Breaking Black Friday in 2023
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Don’t miss out on the biggest profit-pulling day of the year. If you want to learn how to make this a black friday for the record books, hit play on this episode! Then go snag your copy of Black Friday in a Box: https://learn.gemmabonhamcarter.com/black-friday-in-a-box/ --- Want more? Check out our popular programs: https://gemmabonhamcarter.com/pr…
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Episode 171 | How do you balance live launches and funnels for different offers?
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Juggling live launches and evergreen funnels for different offers - how do we even DO that? Get ready for some insights from Gemma in this episode from our Quick Tip series to help you navigate this. So, if you've ever wondered how to find that elusive balance between live launches and evergreen funnels, it's time to hit that play button. --- Want …
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Episode 170 | Life in France [Month 1 Recap]
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Wondering what our first month in Provence, France has been like? Well I’m spilling all the tea in this “Month One Recap” episode! Things like… - What it was like when we left Canada - How we spent our first week here - What our first meal was in France (probably not what you’d expect) - Whether our kids are settling into their French school well -…
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Buckle up, because this time we're tackling the intriguing question: "Should you start a podcast?" Gemma's here to serve up some insightful analysis and relatable insights that'll light your path. Gemma's also got the lowdown on the essential workflows that wannabe podcasters should have on their radar. From dreaming up content to nailing the produ…
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Episode 168 | Get out of your own way and delegate - Here's how
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Time to dive into another enlightening episode with the one and only Gemma. Brace yourselves for a journey into the world of delegation—yes, that magic wand that can boost productivity and spur growth! Gemma's pulling back the curtain on her own experiences and expert insights to guide us through this transformative terrain. Gemma is… -Unwrapping t…
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Episode 167 | [Announcement] The Evergreen Experience
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Have you had “create an evergreen funnel” on your to-do list for months? Navigating through the process of setting up a funnel can seem like a daunting task. Well, it’s time to check it off your list, get it published, and start making those sales while you sleep. Click play to learn more about our new offer, The Evergreen Experience. We’re about t…
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Episode 166 | How to Make Sales of your Course 24/7/365
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You're an incredible course creator. You've put your heart and soul into building something transformative for your students. But sometimes it feels like you’re on a relentless launch treadmill, doesn't it? Truth be told, it’s not a surprise if the constant cycle of building up to launches, the adrenaline-filled sales period, and the inevitable cra…
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Episode 165 | 2 Years and $400k Later - Lessons from my Evergreen Funnel
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In this episode, Gemma is sharing the history of her experience with evergreen funnels, key strategies you need to know if you are going to build your own funnel, and some stats and metrics from her own business. As always, she’s pulling back the curtain and sharing real strategies you can learn from and implement yourself. If you are a course crea…
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Episode 164 | I'm Moving to France [Part 2]
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Have you ever dreamt of packing up and moving abroad for a year? In this episode of our podcast, Gemma continues to share the behind-the-scenes of her family's monumental move to France. It's a blend of excitement, anxiety, planning, and a lot of logistics. If the idea of living overseas piques your interest, or you're simply curious about the proc…
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Episode 163 | The Big Secret I’ve Been Keeping [Part 1]
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Gemma's got a big secret she's finally ready to spill! In this episode of the podcast, she takes you behind the scenes of a life-altering decision - a monumental move abroad! If you've been feeling the itch for a change of scenery or you just enjoy a good old-fashioned adventure story, buckle up and get ready to hear about the latest travel plans G…
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Episode 162 | Unlock the Power of Evergreen Funnels and Facebook Ads with Anna Konchar
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In today's episode, we dive deep into innovative ways to test and market your online course, with our guest and digital marketing maven, Anna Konchar. Show highlights: Anna's Journey - Anna opens up about her journey from dreaming of a corporate career, to realizing that it wasn't her true passion, and finally finding success with online courses an…
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Episode 161 | Micro-Apps and Course Magic: Jordan Gill on transforming online courses with AI
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Today’s episode is nothing short of revolutionary when it comes to the online course world. We're delving into the world of AI and its intersection with online course creation, featuring the brilliant Jordan Gill. Known for her expertise in systems, automations, and VIP Days, Jordan is now tapping into the power of AI to revolutionize the way we cr…
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Episode 160 | My new BFF: 10 Ways I’m Using ChatGPT in my Business
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In this episode, we're diving into how ChatGPT, my new AI BFF, is shaking things up and making waves in everything I do in my business. Get your free ticket to the AI Unlocked Summit happening July 17-21,2023 right here: http://aiunlocked.co You'll be in the know on: - My top 10 favorite ways ChatGPT has become the MVP of my team (Hint: from writin…
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Episode 159 | Announcing AI Unlocked - The Summit for Course Creators
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Get your free ticket to the AI Unlocked Summit happening July 17-21,2023 at https://aiunlocked.co Welcome to another exciting episode of the Course Creator Show with Gemma. Today we're diving head-first into something that's set to revolutionize how we do business - Artificial Intelligence (AI). Here's what we'll cover in this episode: - Announceme…
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Episode 158 | Bucking the Trend: My Hot Take on Social Media and Sales (plus a dirty little secret…)
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In this fiery episode, I serve up my own “hot take” on social media selling, discussing my alternative approach to the popular content-to-sale strategy. I delve into the reasons why, unlike many online entrepreneurs, I opt for tech and automation rather than constant performance on social platforms. Plus, I share my “dirty little secret” that I rar…
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Episode 157 | Jet-setting to Profits: My France Recap + Making $67k During Vacation
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Bonjour, dear listeners! I'm incredibly excited to share with you the details of my recent three-week trip to the beautiful South of France. From the enchanting streets of Aix-en-Provence to the historical gems of Toulouse, and the charming medieval town of Mirepoix, there's so much to unpack. But that's not all. Travelling with kids, as many of yo…
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Episode 156 | Making $52k in a week - How Anna Walker grew her marketing for therapists business
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Anna Walker of WalkerStrategyCo.com works with therapists and counsellors to help them with their marketing and copywriting. In this episode of The Course Creator Show, Anna shares: Her entire offer suite from DIY courses up to 1:1 offers, what she sells them for, and how she sells them Her experience with paid ads and running profitable funnels Wh…
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Episode 155 | Real Estate Investing - How I Bought 4 Buildings (worth over $4.5M)
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In this episode, Gemma shares her inspiring story of how she built a real estate portfolio of 4 buildings - now worth over $4.5M. We’ll hear how it all started with the purchase of her first home, where she DIY’d a renovation with her husband to turn their basement into an apartment to help cover their mortgage! We’ll also get a look at the acquisi…
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Episode 154 | Mastering Your Money as an Entrepreneur: Insights from Author, Belinda Rosenblum
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If you're an entrepreneur, you know that managing your finances can be a challenge. How much should you pay yourself? How do you know what to save, and how much should you allocate to expenses? And what about hiring? It can be overwhelming, but it doesn't have to be. In this episode, I sit down with Belinda Rosenblum, author of the best-selling boo…
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Episode 153 | Calculating Your Financial Freedom Number and How I Track My Personal Net Worth
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I’m spilling the tea and serving up some serious money insights in the latest podcast episode! It was at least 6-7 years ago when I first read about the idea of the “financial freedom” number. I read about it in a book and immediately started doing the calculations on the back of my notepad to figure out how much we would need invested to retire an…
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Episode 152 | What do Billionaires Invest in and More Financial Planning Advice for Entrepreneurs, with CPA, Kaitlyn Carlson
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Kaitlyn Carlson, CPA, is the Founder of Theory Planning Partners, a boutique wealth creation firm built exclusively for the top female entrepreneurs in the United States (and possibly with a Canadian partnership coming soon!). She has worked in asset management for billionaires and has brought her extensive knowledge of wealth management to the ent…
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In today’s episode of The Course Creator Show, I’m chatting about all things money! As someone who has always loved making my own money and saving it up, I didn't really start thinking about investing until I was in my twenties and bought my first house. It was then that I realized the true value of owning property and began to explore other avenue…
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Episode 150 | Best practices for launching a membership, with Lisa Princic
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In today’s episode, I’m sitting down with Lisa Princic. Lisa is a Business Strategist and expert in all things memberships! She helps coaches and niche experts create profitable 6-figure memberships that last. In this interview we talked about Lisa’s approach to memberships, why she believes in going deep versus wide, how to position and price your…
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Episode 149 | Did your course launch flop? It could have been because of this.
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Have you tried launching a course, but got crickets? That’s the worst feeling. It can be disheartening to put a new product out into the world and not make any sales. But instead of throwing in the towel or thinking that your course was a bad idea, tune in to this episode to learn the biggest reasons why most course launches flop. Understanding the…
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Episode 148 | Listen to THIS before you start using AI to create your content
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Thinking about using AI to create your content? Already using ChatGPT to help you with social media captions? I get it - it’s a useful tool for sure. But before you go any further, tune in to this episode to hear how to think about your content strategy so you can stand out. Because with AI tools will come more creators, more content, and more nois…
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Episode 147 | “Create a course in 5 minutes using AI - My take on this bogus claim”
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I saw an ad recently that claimed you could “Create a course in 5 minutes using AI”. Sure, you could theoretically do that. But would it sell? Would it be a transformation program for your students? Would it be a leverageable asset in your business you could sustainably scale to 6-figures or more a year? Absolutely NOT. Tune in to this episode to h…
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Episode 146 | A $150k Launch in 2023 - What worked and what didn’t
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Don’t you love going behind the scenes in someone’s business? That’s exactly what I’m doing today. I’m sharing all the lessons I learned from my recent $150k launch of my program, The Passive Project. Inside this episode, you’ll hear about what worked, what flopped, the lessons we learned, and ALL the numbers. Ready? Let’s deep dive into this one –…
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Episode 145 | How to Launch Your Course - My interview on The Art of Selling Online Courses
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We’re turning the tables today! I was recently interviewed by John Ainsworth on his show, The Art of Selling Online Courses. Our conversation was such a good one, that I knew I needed to share it here with all of you. In this episode, I’m covering: The ins and outs of my own online course business How to craft a no-brainer offer to sell to your aud…
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Episode 144 | The Power of Podcasting - Top Tips from Executive Producer, Erin Trafford
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In this episode, I have my long-time business friend Erin Trafford as a featured Guest Expert. Erin is a Podcast Network CEO who specializes in podcast strategy, production, and promotion. Fun fact? She produced over 200 podcasts in 2022. Erin’s background in radio and broadcasting paved the way to what she does today, as the Executive Producer and…
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Episode 143 | 4 Years of Podcasting: Here’s What I Would Do Differently
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After podcasting for 4 years, what would I do differently? In this episode, I’m taking you through the mistakes I’ve made, lessons I’ve learned, and what I’ve done right after publishing 140+ episodes of this show. If you are thinking of starting a podcast, or have one already, this will be a valuable show to tune in for! Let’s roll the tape - --- …
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Episode 142 | Adding corporate consulting, software and other offerings to a successful course business, with Becky Launder
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Becky Launder is the founder of Modern Direct Seller - providing training, strategy, and systems to help direct sellers grow their businesses faster. She is also a member of our community, The Passive Project. In this interview, Becky shares: How (and why) she transitioned from direct sales to courses The different revenue streams that have evolved…
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Episode 141 | Growing your audience with cold pitches (it’s not what you think!), with Laura Lopuch
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Laura Lopuch is a cold email maverick. She helps solopreneurs send cold and pitch emails that sell naturally. She was also a member of our program, The Passive Project. In this interview, Laura shares How (and why) she transitioned from copywriter to cold pitch expert What cold pitches even are, and why they work so well to grow your audience at an…
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Episode 140 | When “big” entrepreneurs quit their businesses - here’s what I think we can learn
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I have followed Vanessa Lau online for years (she’s always been on top of the game when it comes to social media) and last week she announced that she’s taking a potentially permanent sabbatical from her business. Here’s the article where she makes the announcement: https://vanessalau.co/sabbatical/ After reading her announcement, it got me thinkin…
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Episode 139 | 2023 Mastermind - I’m finally doing it
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I’m putting together a mastermind (finally! for real!) in 2023. It started at xmas, when I was reflecting on how I wanted to work with clients at the highest level this year. For a few years now, I’ve been taking on clients 1:1. Typically we sign for a 3-month container (a $10k package) and meet bi-weekly during that time. By working so closely tog…
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Episode 138 | Writing Coach Daniel David Wallace shares his tips for using summits for lead gen, hitting $39k in a week, and building his 6-fig business part-time
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Today, we're chatting with one of our Passive Project Members: Daniel Wallace. In his online events and classes, Daniel teaches fiction writers how to tell better stories using the "character-first" approach. In this episode, he is sharing: Why working with a business coach like Gemma really helps you spot the overly complex things to avoid and the…
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