Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com
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Summer Favorites - The Glint Standard Podcast
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Miriam and Jonathan sit down to talk about all things summer and how it can apply to your growing brand! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://www.instagram.com/glintadv/ Li…
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The Client-Agency Relationship - The Glint Standard Podcast
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Jonathan and Erayne sit down and discuss exactly how to handle client-agency relationships. Let us know in the comments what you'd like to hear us discuss and if you like longer or shorter episodes. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Faceboo…
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The Essentials of a Social Media Strategy
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Miriam and Tori sat down to talk about the essentials for a good social media strategy. Let us know what you think in the comments and what should we talk about in the future. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook…
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Business Development - The Glint Standard Podcast
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Stats to Validate Planning and Targeting: According to CSO Insights, organizations with a well-defined sales process experience 18% more revenue growth compared to those without. Additionally, LinkedIn reports that 62% of B2B customers respond to salespersons who connect by sharing insights and opportunities relevant to their business, underscoring…
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A.I. in the marketing world - The Glint Standard
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Craig and Jonathan sit down to discuss the evolving world of artificial intelligence. Let us know what you think in the comments below! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https:/…
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Women's History Month - The Glint Standard Podcast
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Miriam and Erayne sat down to discuss the trials tribulations and successes of women throughout history! Let us know what you think in the comments. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Insta…
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Marketing Automation - The Glint Standard
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Craig and Jonathan sat down to talk about all the ins and outs of marketing automation. Let us know in the comments your favorite part of the episode! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Ins…
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The Art and Science of Copywriting - The Glint Standard
21:12
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Erayne and Craig sit down to talk about the art and science of copywriting! Let us know what you learned in the comments below. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://www.ins…
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Holiday Marketing Tips - The Glint Standard Podcast
19:03
19:03
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Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://www.instagram.com/glintadv/ LinkedIn: https://www.linkedin.com/company/glint-advertising/ Twitter: https://twitter.com/glintadv Support…
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Advertising Planning and Tactics - The Glint Standard Podcast
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Erayne and Craig sit down to talk about the importance of planning and good tactics for advertising. Let us know what you think and what we should talk about on next month's episode! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.f…
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How to market for Nonprofits - The Glint Standard Podcast
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26:56
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Erayne sat down and asked our expert marketer, Lindsay, all the questions you need answers for. Sit down and take in all this great information if you're a nonprofit looking for help. Let us know if we missed anything, and we can help you with all of your needs. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com…
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Small Business Survival - The Glint Standard Podcast
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Erayne and Craig sat down to discuss the dos and don'ts of owning a small business. Let us know your thoughts on their fantastic insight and if we should do more! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdv…
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Intern Insights: Ethan Hilbert - The Glint Standard Podcast
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We are sad to see our summer intern leaving us, but we had to ask him some questions before he goes. Craig sat down with Ethan to see his perspective on the advertising industry. Let us know what you think below; hopefully, we will see more of Ethan soon. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ …
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Erayne, Miriam, and Lindsay all sat down for our annual loving lately podcast. Let us know what you have been loving recently, and drop a comment saying what we should talk about next in the world of advertising. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprou…
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The Glint Standard Podcast - Business Finance for Success
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Craig Lloyd and Guy Church sit down to discuss Finance in business. They had a great talk on what to look for when starting your journey and what steps you could take to further your journey. Let us know what you think below in the comments and if we should have Guy back to talk some more! Learn more at: https://glintadv.com/ ____________ FOLLOW US…
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Storytelling in Advertising - The Glint Standard Podcast
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15:33
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Miriam and Erayne sat down to talk about storytelling in advertising and how it could help you resonate with your audience. Let us know what you think in the comments below! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://www.youtube.com/watch?v=Cp0JOdC-ewg&list=PL2UgGVugOCPyl1MLKAD3yW0…
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What was your social media start - The Glint Standard Podcast
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Craig and Miriam sat down to discuss all things social media. What was the first social media that you joined? Let us know in the comments below what you liked about the episode! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://www.youtube.com/watch?v=vBJ0k-r6z34&list=PL2UgGVugOCPyl1MLKA…
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Choosing an agency - The Glint Standard Podcast
12:13
12:13
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Erayne and Miriam sit down to talk about choosing an agency. They have a great perspective on this as they have seen both sides of the industry. Check out their expert tips and let us know in the comments what you thought of the episode. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://w…
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The Glint Standard Podcast - The history of advertising
18:48
18:48
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Craig and Jake sit down to talk about the history of advertising. From the past to the present, they found lots of similarities. Let us know what you think of this new exciting episode and your favorite fact from the past. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Vidcast: https://bit.ly/3YSgP1L F…
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Erayne and Craig sit down to talk about Sunday's big game and much more. It's always an exciting time for advertisers as the season ends, so check out their insights and see if they like this or that. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Vidcast: https://bit.ly/3YSgP1L Facebook: https://www.f…
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The Glint Standard - When you feel like quitting
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We all feel burned out at our jobs, but whenever that makes you think of quitting, you have a lot of paths you can take. Erayne and Craig lay out the groundwork in this new podcast of what steps you can take to make that tough decision. Let us know if you found this helpful below and come back next month for more Glint Standard episodes. Learn more…
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The Glint Standard Podcast - When business sense doesn't make sense
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We have Shane on on the podcast this month to talk about his business sense. Let us know what you think below and your favorite part of the podcast! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Insta…
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The Glint Standard Podcast - Credit Union Marketing Tips
19:25
19:25
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Erayne and Miriam sat down to talk about their time working as credit union marketers and how they are bringing that attitude to Glint. Let us know what you think and comment down below what your favorite tip from this podcast was. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglin…
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The Glint Standard Podcast - Tips on becoming a boss
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25:40
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We sat down with Craig and let him discuss everything it takes to be a boss. Hopefully, you're inspired to start your business. Let us know if you have any more questions below Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.faceboo…
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5 things not to do in digital advertising
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We had so many topics we still wanted to talk to you about, so here's our part 2! We also have a new guest, Lindsay Huffman. Lindsay, our digital strategist, had a lot of great insight on this topic, and we loved having her. Let us know in the comments what you think! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glinta…
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We are jumping on the trend and sharing the 5 things that we would never do in advertising. Let us know if these tips were helpful and ask us any questions you have if you're having struggles in this space. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/…
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We took some time and sat down to discuss what we are all loving lately. Erayne brought some of her favorite must-need products while Craig discusses the life changes he’s made. Make sure you comment for your chance to win one of Eraye’s loving lately. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Pod…
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After our last podcast on general time management skills. We knew we had to make a follow-up on our personal favorite strategies. We discuss how the Pomodoro technique and the Eisenhower method are so helpful for our agency. Let us know what you think of these methods and if you think they could help you. Check out our blog on this topic: https://g…
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Time management might be the single best tool for productivity. Join the Glint team this month to discuss tips, best practices, and philosophy to save you those precious hours. Make sure to come back next month for part 2 because we have so much to talk about with this topic Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https:/…
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The law of attraction can be a very useful tool for all aspects of life. You can use the law of attraction to manifest positive things in your life or, use it to create a strategy for your clients. Let us know if you have any questions on the subject or suggestions for future episodes below. Learn more at: https://glintadv.com/ ____________ FOLLOW …
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There are so many ways interactive marketing can be implemented into your business. You probably are even doing some simple ones already but, let us give you some more examples so you can expand your knowledge further. Have questions? Email us at agency@theglintstandard.com Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://…
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Search Engine Optimization (SEO) refers to improving your brand's online presence. It's that simple! SEO may seem like a virtual vortex you want nothing to do with, but we're here to tell you it doesn't have to be that complicated. From on-page to off-page, we give you the basics of SEO and how this can help your brand's visibility. Have questions?…
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Job hunting, resume building, and interviews, oh my! What would you tell your 22-year-old self if you were applying for jobs with the knowledge you have now? Our workplace experience has given us the inside scoop to what potential employees are looking for. In this episode of The Glint Standard, we discuss our tips and tricks on finding the perfect…
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Creating company culture is one of the top priorities businesses should take on today for employees and customers alike. Company culture's role in business is invaluable to creating productive, dynamic work environments that support long-term growth. So how can leaders establish this environment, and what can employees do to help? We have the answe…
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Are you capitalizing on social media marketing? The digital frontier is ever-changing, and consumers are constantly looking up their favorite brands before committing to a purchase. So how do businesses take advantage of this? In this episode, the Glint team provides valuable insights into promoting your brand using social media tactics. From organ…
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When thinking of different advertising strategies, you may think of art direction, marketing automation, or brand awareness. While all these initiatives push the needle in our industry, the most significant influence on purchase behavior is appealing to emotions. Using emotional appeals is a common strategy amongst advertisers, and for a good reaso…
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We love sharing our knowledge as an agency, whether that be with our clients or employees, but especially our interns! Ryan interviews our intern Amanda about her time here this summer on this episode of The Glint Standard. From gaining more confidence to managing client relationships, Amanda dives into the most valuable things she learned and how …
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Businesses that develop great relationships with their clients are more likely to achieve overall business success and long-term client satisfaction. Excellent client relationships open up more opportunities because your clients are more willing to communicate with you. So how do you develop these relationships? In this episode, our team discusses …
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It all starts with an idea. Communicating to move people to take action is difficult to acquire but can easily be taught. Pitching a winning idea consists of explaining your concept well while simultaneously appealing to your audience. After all, they are the ones who will be investing in it. Is there a standard process? Do you need to tell a story…
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Stepping out of your comfort zone is essential to growing in your career. Some of the smartest people in the world continue to get uncomfortable because they understand it's the process of acquiring a new skill set. The biggest challenge is in your head and knowing that no one is looking for you to fail. In this episode, we talk about expanding you…
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How do you define your target audience? No matter the industry, each business has a specific target audience. The more knowledge you have of your top customers, the better the marketing initiatives. Who they are, why you're going after them, and your purpose are all factors that come into play when defining your target audience. We want to know you…
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Celebrity Agencies vs. Traditional Agencies
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We see more celebrity-owned marketing agencies today than we ever have before. Ryan Reynolds, Dwayne "The Rock" Johnson, and LeBron James are just a few of many who have stepped into the industry. High-profile celebrities such as these are a walking brand, continuously representing themselves throughout all aspects of their lives. What's the value …
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When can we let go of our perfectionism to get things done? Time is money, and constantly trying to make something better is a mindset that can eat up your time quickly. There's always going to be something to tweak, but knowing when to stop is what matters. In this episode, our team discusses the balance of trying to make an idea better while also…
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How many emails do you get a day? Although email has changed drastically over the years, it's still a significant part of our lives and is one of the most effective ways to reach your audience. So how do we capitalize on this as marketers? Making your email campaigns trackable and analyzing those results will not only provide your business with so …
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Although they go hand in hand, there is a big difference between work ethic and speed. Some people have a great work ethic but don't produce, while others are quick to get the job done because they want the paycheck. In this episode of The Glint Standard, our team talks about the critical differences between work ethic and speed, how both fit into …
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How Creativity Plays a Role in Thinking Bigger
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We immediately interpret creativity as the ability to design, make art, visually conceptualize, etc. However, the parameters of being creative far exceed the realm of design. At our agency, we define creativity as thinking outside the box and knowing how to solve the problem. Everyone is creative to some degree, all in different ways. No matter the…
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When it comes to marketing, selecting the right strategy is an age-old question. Depending on your marketing goal and your audience, do you go the traditional route or the digital route? In this episode, we discuss the stark differences between traditional and digital advertising and how we implement and adapt both in today's world. Which marketing…
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Websites: every business should have one. Think of a website as an extension of your marketing team, readily available to your audience 24/7. Having an established online presence gives your business more credibility and gives your audience a better understanding of your brand. From domains to content, we dive into why having a website is so import…
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When it comes to managing your reputation, you should be looking at all platforms, and if you're not, know that is affecting your business. Why? Because in today's world, your reputation directly correlates to online reviews, which are so important to have in your marketing strategy. Ninety percent of sales happen before those people even walk thro…
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A lot of people have misconceptions as to what branding entails. The reality is that branding is the impression someone feels when they engage with your company. Not only do you want your brand to be consistent in a competitive market, but you also want to set the standards for effective branding. In this episode, we discuss the elements that tie y…
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