Best Greenfield Online Podcasts (2024)

1
Marketing After the Death of 3rd Party Cookies with Rich Stone of TechTarget 1:06:39

1M ago1:06:39

1:06:39

Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc... We talk about what online marketing looks like after 3rd party cookies are gone. About Rich Stone Rich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and le…

1
Branding Bootcamp and How to Leverage Your Brand to Build a Successful Loyalty Program to Boost Your Sales with Sheila Butler of Butler Marketing Group 1:03:42

5M ago1:03:42

1:03:42

Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales. ABOUT SHEILA BUTLER Sheila is an accomplished Chief Marketing Officer (CMO) with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partners…

1
How AI SEO is Disrupting the Search Engine Services Industry and Organic Search with Cody Schneider CEO of Drafthorse AI 1:49:55

8M ago1:49:55

1:49:55

AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines. Cody explains how to leverage AI to dominate SEO in all these search engines. ABOUT CODY SCHNEIDER Cody is recognized for co-founding Swell AI and Drafthorse AI, companies specializing in AI-driven co…

1
Video Marketing with the Creators of the Purple Mattress Online Video Campaign That Hit $1 Billion in Sales 1:17:39

9M ago1:17:39

1:17:39

Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales. You'll leave with tons of video marketing tips and hacks to level up your online marketing and increase your sales. About Chris Knudsen Chris Knudsen has spent his career building companies. He was the origi…

1
How to Implement the Contribution Margin Function in Your Company 25:39

12M ago25:39

25:39

You need someone in your company running contribution margins across all products and services. Here's how to get it right. SHOW LINKS How to Run a Great Finance and Accounting Department with CFO Sean Lamb https://podcasts.apple.com/us/podcast/how-to-run-a-great-finance-and-accounting/id1522407349?i=1000608776346 PLEASE follow and tell a friend ab…

1
The High Stakes Game of Google Paid Ads and Online Marketing with Nick Erickson of Angel Reyes and Associates Law Firm 1:31:33

1y ago1:31:33

1:31:33

Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages. Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a trick or two on how to compete with paid ads to drive leads for your busin…

1
Learn SEO with SEO Expert Kyle Roof of Page Optimizer Pro 1:12:42

1y ago1:12:42

1:12:42

Kyle and Brandon have a candid conversation giving you effective SEO TACTICS you can IMPLEMENT TODAY. It's a mini class so you can learn SEO in an episode. About Kyle Roof Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-f…

1
Marketing Analysis with Jeff Greenfield CEO of Provalytics 1:22:30

1y ago1:22:30

1:22:30

Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly. About Jeff Greefield Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphas…

1
Marketing a Brand on Tik Tok and Instagram with Slo Jeans Co-Founder Marshall Conley 1:18:29

1y ago1:18:29

1:18:29

Marshall and his co-founder used their social media following on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like. Their audience said they wanted jeans, they listened and got more orders than they ever imagined. This is truly listening to users to build a successful clothi…

1
Contribution Margin 9:10

1y ago9:10

9:10

In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you through an example with a fishing lure company and calculates the contribution margin for one of their fishing lures in their product line. You'll leave this episode with everything you need to know about C…

1
TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say 14:02

1y ago14:02

14:02

Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead? Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it. Listen in to hear how TV advertising can working for your marketing mix as long as you do a few things right. PLEASE…

1
Influencer Marketing Strategy 23:19

1y ago23:19

23:19

Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service. EPISODE LINKS: Influencer Marketing Effectiveness Study in Journal of Marketing https:/…

1
Marketing Budget as a Percent of Revenue 4:02

1y ago4:02

4:02

Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market. Marketing budget as a percent of revenue is a key marketing metric that you want to track and optimize to get the most out of your marketing. P…

1
How to Increase Your Sales Targeting Customers When They're Drinking Caffeine 13:33

1y ago13:33

13:33

Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales. He covers using caffeine to increase your sales online as well as in retail and provides you some real world examples of businesses that are doing it. This episode will give you a marketing edge! EPISO…

1
Email Marketing ROI 13:12

1+ y ago13:12

13:12

Brandon explains how to model your email campaigns to forecast much money you can make each time you send an email to your list. He gives you a real world example and explains the different levers you have to be able to increase your revenue per send. Email Spreadsheet Model mentioned in this episode: Email Brandon at B at Brandon C White dot com w…

1
KPIs for Email Marketing 16:06

1+ y ago16:06

16:06

Brandon lays out the KPIs you should be tracking for your email marketing, how to improve them, and what the email benchmarks you should be aiming for are. This episode will give you an edge in your email marketing. Please hit "FOLLOW" so you don't miss any episodes. EPISODE INFORMATION ConvertKit - best email marketing service. Get your free trial…

1
Customer Acquisition Cost Formula Example 4:33

1+ y ago4:33

4:33

Brandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can see how it works. See MARKETING episode #8 for an explanation of the customer acquisition cost formula. PLEASE follow and tell a friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host …

1
Customer Acquisition Cost Formula 2:49

1+ y ago2:49

2:49

Brandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition cost for your business. Note that marketers refer to Customer Acquisition Cost as CAC Please be sure to hit "Follow" so you don't miss any marketing episodes! CONNECT WITH US Claim your spot on Brandon's Weekly Newsletter to Get You…

1
How to Calculate Your Net Promoter Score 7:32

1+ y ago7:32

7:32

Brandon Explains how to calculate your Net Promoter Score now that you've collected feedback from your customers. This is Part 4 of a four part mini-series on Net Promoter Score. Check the last three episodes on Net Promoter Scores. MARKETING Ep. 4: Net Promoter Part 1 - Net Promoter Score Definition MARKETING Ep. 5: Net Promoter Part 2 - Net Promo…

1
How to Get Your Net Promoter Score From Your Customers - The Question to Ask 6:22

1+ y ago6:22

6:22

Brandon explains the one question you need to ask your customers that determines your Net Promoter Score and how to get it from your customers. This is Part 3 of a four part mini-series on Net Promoter Score. Check the last two MARKETING episodes on Net Promoter Scores. MARKETING Ep. 4: Net Promoter Part 1 - Net Promoter Score Definition MARKETING …

1
Net Promoter Score Meaning and Industry Averages 9:02

1+ y ago9:02

9:02

What the Net Promoter Score actaully means and Brandon gives you industry averages so once you get your NPS you can see where you rank compared to your peers. This is Part 2 of a four part mini-series on Net Promoter Score. Next in the mini-series is how to collect your Net Promoter Score from your customers. PLEASE follow and tell a friend about t…

1
Net Promoter Score Definition 5:03

1+ y ago5:03

5:03

Brandon describes what Net Promoter Score is and four reasons you want to use it to learn more about your company and apply it to your marketing. This is Part 1 of a four part mini-series on Net Promoter Score. Next in the min-series is what your score means and the scale. PLEASE follow and tell a friend about the MARKETING Podcast. CONNECT WITH US…

1
KPIs for Websites That You Should Be Tracking 18:31

1+ y ago18:31

18:31

The ten key performance indicators (KPI) that you should be tracking with your website. Whether your website is for lead generation, information only, media, or e-commerce, these are the metrics you want to track to drive your marketing decisions. Show Notes Brandon dives into each one of these KPIs, targets you should be shooting for and the best …

1
Marketing vs Sales 8:04

1+ y ago8:04

8:04

Brandon describes the difference between marketing and sales and why it's important to know the difference. Show Notes Marketing - what it is and how it sets up and supports sales Sales - how sales relies on marketing and it's role in the sales process Marketing role post sales Please be sure to hit "Subscribe" so you don't miss any episodes! PLEAS…

1
9 Essential Metrics of Marketing 15:43

1+ y ago15:43

15:43

Brandon outlines 9 essential metrics of marketing and why you should be tracking them for your company's marketing. CONNECT WITH US Claim Your Spot on Our Weekly Newsletter to Get Your Marketing Edge Join over over 17,400 other subscribers https://edge.ck.page/29a495910f SHOW NOTES The 9 Essential Metrics of Marketing Marketing as a Percent of Reve…

1
Episode 33: Journeying through change with Charlie Summers 36:38

2y ago36:38

36:38

On today’s episode, I chat with Charlie Summers about how she relocated her photography business and changing photography genres. This is a lovely chilled out chat and we hope it will support anyone else going through major changes within their business. Connect with Charlie: Instagram: https://www.instagram.com/charliesummersportraits/ Website: ht…

1
Episode 32: Journeying through infertility, IVF & baby loss with Janine Fox 38:44

2y ago38:44

38:44

On todays podcast I am talking to Janine Fox from New Zealand. We are going into detail about her experience with IVF & miscarriage, and also her work with a charity which captures families going through infant loss. Janine shares reassuring advice for families going through similar experiences, however if infertility, miscarriage and infant loss i…

1
Episode 31: The Power of Showing Up Online with Holly from Nulla Content 39:09

2y ago39:09

39:09

Today on the podcast, I am chatting with Holly from Nulla Content. Holly works with businesses to create an online presence that breaks through the noise, helping them to stand out. We are going to chat about the power of showing up online, the different ways you can do this and our top tips for anyone who feels unsure about how to boost their onli…

1
Episode 30: 3 Lessons I've learnt when running a business 38:03

2y ago38:03

38:03

I'm back! After a little break in January to reset and re-evaluate, I am back with my first solo episode of the year. This episode covers the 3 lessons I've learnt since running my photography business: 1. Respect your time 2. Get help when you're struggling 3. Only you can control your life I cover each of these topics in detail and tell you my to…

1
Episode 29: Journeying through IVF, a pandemic & Motherhood with Jo Greenfield 55:14

2+ y ago55:14

55:14

In this episode, I chat with Jo Greenfield about her journey though IVF, a pandemic and motherhood. We discuss the ins and outs of her fertility journey, along with how she balances running her photography business alongside motherhood. It’s a powerful conversation that many of you may be able to relate to, and we encourage you to reach out to eith…

1
Episode 28: Working towards a work/life balance with Jessica Raphael 39:07

2+ y ago39:07

39:07

This week I am chatting with Jessica Raphael, a lifestyle photographer who specialises in weddings. We are going to chat about her journey to achieving a better work/life balance, and her top tips for taking ownership of your business schedule. Making your business work for you is a journey. You have to get it wrong before you get it right, and we …

1
Episode 27: Building a self-taught photography business with Renaye Mclachlan 50:42

2+ y ago50:42

50:42

On this week's episode, I chat to Aukland based photographer Renaye Mclachlan. Renaye specialises in newborn and family photography, and is a wonderful example of how you don't need a degree to be a successful photographer. We chat about her journey, from photographing her friend's baby and buying her first camera, to starting to charge for photosh…

1
Episode 26: 3 Ways to Grow Your Photography Business 29:43

2+ y ago29:43

29:43

3 Ways to Grow Your Photography Business This week I’m bringing you my first ever solo episode! I cover 3 different topics that can help you to grow your photography business: * Client experience * Keeping it personal * Staying consistent Want to know more? Dive into the episode to find out! If you’d like to continue the conversation, head over to …

1
Episode 25: Balancing Motherhood, Business & Mental Health with Kitty Clark 53:28

2+ y ago53:28

53:28

In this episode I am chatting to Kitty Clark, a fine art photographer who captures soulful motherhood images. Kitty tells us about her battle with mental health and how she has maintained her business through it. Kitty is relatively new to photographing, but things are definitely happening fast for her business. Currently, she shoots motherhood, ma…

1
Episode 24: Finding your way through the postpartum haze with Lindsay Kellar-Madsen 33:31

2+ y ago33:31

33:31

I am chatting to Lindsay Kellar-Madsen today, a Canadian author based in Denmark. Lindsay has just released her children’s book “The Lovely Haze of Baby Days,” a tribute to the beautiful chaos of motherhood. Lindsay joins me today to talk about finding your way through the postpartum haze. With 4 children under the age of 6, Lindsay has just publis…

1
Episode 23: Creating from the heart with Nina Goks 1:01:14

2+ y ago1:01:14

1:01:14

Nina Goks, a London based family, motherhood, and wedding photographer, is our guest in this episode. Nina will discuss developing your photography style, staying in your lane, and preparing for maternity leave. Nina focuses her work on the raw, natural side of motherhood. While motherhood is her primary focus, she does also do wedding photography …

1
Episode 22: Staying inspired after lockdown with Samantha Dennaoui 1:02:36

2+ y ago1:02:36

1:02:36

I’m happy to once again have Samantha from Fox and Feather Photography in Melbourne, Australia on the show today. Samantha wants to discuss lockdowns, staying inspired, and keeping the momentum going in your business if you have to close briefly. Currently, Melbourne is in lockdown number 6 due to COVID-19. While not all of Australia is currently l…

1
Episode 21: Unpicking common misconceptions in the photography industry with Katherine Schultz 55:35

2+ y ago55:35

55:35

In this episode I am chatting to Katherine Schultz, a newborn, wedding, and family photographer based in Adelaide, Australia. Kat talks about her journey, business, and the common misconceptions we see in the photography industry. Fresh out of school at 18, Kat registered her ABN (Australian Business Number) and began her business. For the first fe…

1
Episode 20: A Mother's Choice with Diana Pavlova 45:44

2+ y ago45:44

45:44

In this episode I am chatting with Diana Pavlova, a fellow photographer here to share her insights on motherhood. We’ll review the choices that you can make in your motherhood journey to empower yourself. Diana is a London-based family, baby, and maternity photographer. Additionally, she is mother to a 10-month-old little girl and is expecting her …

1
Episode 19: 5 things you can outsource to give you more time freedom with Lindsey Garvey 1:17:48

2+ y ago1:17:48

1:17:48

In this episode I am chatting to Lindsey, my incredible personal assistant. I have talked about her on previous episodes and wanted to give her the opportunity to tell her story on the show. Lindsey will explain what she does for my business, why you should be outsourcing some of your processes, and what it’s like behind the scenes. Lindsey is a Vi…

1
Episode 18: Building a life you love with Mel from Not Little For Long 53:54

3y ago53:54

53:54

In this episode I am chatting to Mel from Not Little for Long. Mel is a newborn and family photographer based in both Liverpool and London. She’s going to discuss her photography journey, moving from studio to natural lighting, and how she has built her business using Instagram. Mel started photography in 2017. Before then, she worked in media and …

1
Episode 17: Finding Inspiration with Gaia from The Family Lab 34:15

3y ago34:15

34:15

In this episode I am chatting to Gaia from The Family Lab. Based in New York, Gaia is an editorial family photographer. We discuss finding inspiration, building a slow living business, and staying true to your own style. For Gaia, inspiration can come from anywhere: fashion magazines, art, movies, and so on. A very visual person, Gaia finds herself…

1
Episode 16: Combining Marriage and Business with Sam & Yaz Mason 41:58

3y ago41:58

41:58

Yaz is returning to the podcast with her husband Sam to give us a different perspective on the collaborative side of their work. We discuss running a business with your other half while having a family and leaving the corporate world to start a self-employed business. Initially, Yaz started out with her own portrait photography business. As the bus…

1
Episode 15: Building a Business with Lydia Collins 59:29

3y ago59:29

59:29

I am chatting with Lydia Collins today, a London based photographer. Lydia joins me today to discuss how she has built up her business and expanded her client base. Lydia is a lifestyle and fashion photographer who works with influencers and brands, being fully freelance for around 4 years. To build up clients after university, Lydia did free shoot…

1
Episode 14: Freeing the Nipple on Instagram with Linzie Russo 42:40

3y ago42:40

42:40

In this episode I am chatting to Linzie Russo, a Scottish photographer now based in Australia. She joins me today to discuss her recent shadow ban on Instagram and the importance of sharing images that can educate and reassure other women about their bodies. Linzie has now been in Australia for twelve years and a full-time photographer for nine. Re…

1
Episode 13: Photography and Endometriosis with Stacey Cooper 48:04

3y ago48:04

48:04

In this episode I am chatting to Stacey from Ivitamay Photography. She joins me to discuss her experiences with endometriosis, how it affects her daily life, and how she manages it while running her business. Based in South East Kent, Stacey named her business after 3 powerful female influences on her life: her grandmothers Ivy and Rita, and her mo…

1
Episode 12: Taking Leaps in Your Business with Yasmin Anne 47:47

3y ago47:47

47:47

In this episode I am chatting to Yasmin Anne, a motherhood photographer based in Farnborough. She joins me today to discuss taking leaps in your business, how to prepare for the next step, and how to know when you’re ready. With 2 photography businesses, 4 children, 37 chickens, and 11 koi carp, Yasmin is always busy. Her journey in photography beg…

1
Episode 11: Motherhood it's Another Hood with Iona Hickman 32:36

3y ago32:36

32:36

In this episode I am talking with Iona Hickman, a designer, illustrator and owner of Eyeowna Designs greetings cards. Iona joins me today to discuss #motherhooditsanotherhood, speaking honestly about the reality of having children, and the impact of that truth. Iona has been a designer for the last 14 years and still has a day job that she balances…

1
Episode 10: Pivoting During a Pandemic with Katie Gray 37:05

3y ago37:05

37:05

In this episode I am talking with Katie Gray, a London-based personal trainer, Pilates teacher, and founder of Kind by KG. Katie joins me today to talk about what she does, how she got to where she is, and why it’s never too late to change your career. Katie has been training and teaching for the last 5 years. With Kind by KG, she has created an on…

1
Episode 9: Finding Your Identity with Sam Dennaoui 48:42

3y ago48:42

48:42

In this episode I am talking with Sam Dennaoui from Fox and Feather Photography. Based in Melbourne, Sam specializes in newborn, maternity, family, and wedding photography. Sam joins me to discuss gaining confidence in your business and finding your identity not just as a photographer, but as a person. With her and her family originally from Italy,…

Podcasts Worth a Listen

Greenfield Online Podcasts

Podcasts Worth a Listen

Quick Reference Guide