Best Greg Verdino Podcasts (2024)

1
Big Tech Winners and Losers in the AI Hype Bubble 39:20

10d ago39:20

39:20

This fun end-of-summer podcast features Nick Unger, Managing Partner, AlterityAI in a follow-up conversation about the AI hype bubble and its potential impacts on enterprise adoption. Nick, Geoff, and Greg discuss some of the winners and losers of the generative AI bubble (28:52), but before they get there, they discuss what long-term impacts AI hy…

1
NB 38: Is There an AI Bubble? (With Info-Tech Marketing AI analyst Shashi Bellamkonda) 41:23

3d ago41:23

41:23

Is there an AI bubble and if so what does it mean to businesses? Geoff Livingston and Greg Verdino discuss the AI bubble with guest Shashi Bellamkonda, Principal Research Director, Marketing & AI Research and Advisory for Info-Tech Research Group. The three explore a hype wave or a bubble in the AI industry and the challenges faced by companies tha…

1
NB 37: ChatGPT is the Excel Spreadsheet for Generative AI 35:40

1M ago35:40

35:40

In this episode of No Brainer, Geoff is joined by successful serial entrepreneur Andre Yee, Founder and CEO of Tiga AI. They have a great conversation about the future of AI and its impact on sales and marketing. Andre brought his wisdom, offering insights like, “ChatGPT is the Excel spreadsheet of generative AI.” ChatGPT is a powerful tool, like E…

1
Episode 36: Separating AI Hype from Hope. An AI Knowhow Podcast Takeover 35:35

2M ago35:35

35:35

In this special episode, the AI Knowhow podcast team – Knownwell CEO David DeWolf, CMO Courtney Baker, CPO Mohan Rao, and CSO Peter Buer – take over the No Brainer podcast to dive into how to decipher AI hype and (perhaps) overambitious hope. Is AI poised to solve all of humanity’s problems? Or are we headed for a tech-driven catastrophe? This epis…

1
NB35: The Human Touch in AI: A Conversation with Lisa Adams 44:41

2M ago44:41

44:41

In this conversation, Geoff Livingston interviews Lisa Adams, a CMO known for her expertise in AI. They discuss the importance of trust and authenticity in AI, the challenges of implementing AI responsibly, and the potential for AI to enhance human connection. Liza Adams and Geoff Livingston touch on the rise of PR, the importance of creating perso…

1
NB34 - Get to know the CognitivePath AI Maturity Model 41:42

3M ago41:42

41:42

On today's No Brainer, Greg and Geoff serve up a power-packed two-topic episode. In the first half, they dig into the AI Maturity Model they just released at their AI consultancy CognitivePath. Incorporating inputs from 100+ enterprise AI decision-makers, the maturity model lays out five stages and seven paths to take any organization from AI zero …

1
NB33 - AI Mythbusters: No, You're Not Behind (Yet!) 48:43

3M ago48:43

48:43

On today's episode, Greg is joined by Jennifer Ives -- a seasoned leader working at the intersection of business and technology, an in-demand AI advisor to C-suite executives, and all-around big thinker. Together, Jennifer and Greg set out to bust some AI myths. Is your organization really falling behind? Is everyone else already using AI? And isn'…

1
NB32: The "Guilded" Age of Marketing AI 53:02

4M ago53:02

53:02

In today’s episode, AI Marketers Guild (AIMG) founder and fractional CMO David Berkowitz joins Greg Verdino and Geoff Livingston for a wide-ranging discussion about the state of AI in marketing. The show kicks off with David’s summary of key findings from AIMG’s recent Q1 2024 marketing AI trends report. From there, they dive into the use cases for…

1
NB 31: Striking the Balance Between Creativity, Relationships, and AI 52:26

4M ago52:26

52:26

Knownwell CMO Courtney Baker joins Greg and Geoff to discuss the role of AI in marketing and professional services. The three discuss the importance of leveraging AI to enhance professional services companies' capabilities and relationships. Courtney emphasizes the value of relationship data in professional services and how AI can help organization…

1
NB 30 - Addressing the AI Hallucination Problem 50:25

5M ago50:25

50:25

Special guest Eyelevel.ai CEO Neil Katz joins Geoff and Greg to discuss generative AI's hallucination problem. Large language models' (LLMs') propensity to hallucinate in their answers represents one of the biggest barriers to enterprise adoption. Eyelevel boasts a 95% accuracy on private instance responses by using its APIs and tools to prepare pr…

1
NB29 - On the Front Line of AI Implementation 45:43

5M ago45:43

45:43

On today’s episode of No Brainer, Geoff Livingston and Greg Verdino chat with Steven Freidkin, Founder and CEO of Ntiva. Ntiva offers a full range of IT managed services to growing businesses. It’s no surprise that they’re implementing AI internally and fielding plenty of calls from clients about everything from Microsoft Copilot to more sophistica…

1
NB28: Mailbag Episode – Educating Teams and AI Selfies 58:56

5M ago58:56

58:56

In this episode, Greg and Geoff answer listener questions from Lisa Nirell, Phil Gerbyshak, last week's guest Paul Chaney, and TikTok commenters in an open-mic mailbag format. They discuss the challenges of educating organizations on AI integration, emphasizing the importance of alignment, change management, and training. They explore why people pr…

1
NB27 - Marketing, AI & Ethics 57:59

6M ago57:59

57:59

On this episode of No Brainer, we're joined by Paul Chaney. Paul is the editor of the AI Marketing Ethics digest -- a newsletter that explores the intersection between marketing and (you guessed it) ethical AI. Paul is a digital marketing veteran who was drawn to the subject of responsible and ethical AI when he saw how how few of the marketers who…

1
NB26 - AI Hype is Dead. Long Live AI! 54:29

6M ago54:29

54:29

Yahoo! Finance found that executives are only half as likely to mention AI on their earnings calls. Research from BCG found that enterprises aren't as enthusiastic as they used to be about generative AI. Even Sequoia Capital -- a major investor in AI startups --- has argued that the majority of AI tech companies are struggling to nail their value p…

1
NB25 - The End of Third-Party Cookies. Is AI the Answer? 46:20

7M ago46:20

46:20

In today's podcast, the conversation centers around Google's deprecation of third-party browser cookies, its impact on marketers, and whether AI might be part of the plan for moving digital marketing forward. Greg Verdino and Geoff Livingston discuss the importance of first-party data, the challenges of unifying data, the role of AI and machine lea…

1
NB24 - Brand Fakes 53:50

7M ago53:50

53:50

Taylor Swift is taking over the world... Fake Taylor Swift is taking over the Internet (and hawking Le Creuset pot and pans). In this episode of No Brainer, Greg and Geoff explore the effects of AI-generated deep fakes, misinformation, and disinformation on brands. In the second part of the show, the guys flip the script to look at how some brands …

1
NB23 - CES Takeaways for Marketers 53:05

8M ago53:05

53:05

Greg Verdino and Geoff Livingston, principal analysts from CognitivePath run down the most important AI news stories from this year's Consumer Electronics Show and give their take on what they mean for marketing decision-makers. Correction: During this episode, Greg refers to the FTC banning Walgreens from using facial recognition technology for fi…

1
NB22 - 2024 AI Predictions with special guest Jeremiah Owyang 52:31

9M ago52:31

52:31

It's our big year-end blow-out! For this episode, we're joined by AI expert extraordinaire, Jeremiah Owyang, as we each make three bold predictions for AI in 2024. Anyone who knows Jeremiah knows that he's made a career out of being a step or two ahead of just about everyone else when it comes to making sense of the intersection between business an…

1
NB21 - The AI Year in Review (2023) 40:25

9M ago40:25

40:25

A year! That's right -- it's been a full year since ChatGPT came onto the scene and sent the world into a tizzy over generative AI. To celebrate the occasion and because 2023 is winding down, Greg Verdino and Geoff Livingston taking a look back at the "Year of AI." What trends, tech, big news, and boo-boos caught and kept our attention during a yea…

1
NB20 (Special Episode) - Sam Altman Out at OpenAI? 35:23

10M ago35:23

35:23

Around mid-day on Friday, November 17, Sam Altman -- the high-profile CEO of OpenAI -- was fired without notice by the organization's non-profit b0ard. CTO Mira Murati was elevated to interim CEO, president Greg Brockman lost his own board seat and subsequently quit, and several senior AI researchers resigned too. Word on the street is co-founder a…

1
NB19 - OpenAI GPTs. Golden Eggs? Or Rotten Eggs? 59:55

10M ago59:55

59:55

At their first-ever DevDay, OpenAI announced GPT-4 Turbo with a massive new context window, training data through April 2023, and more cost effective API calls. But the news that most marketers latched onto was the launch of GPTs – a new way for anyone to create a tailored version of ChatGPT to be more helpful in their daily life, at specific tasks…

1
NB18 - Picture This! The State of AI Image Generators 1:10:05

10M ago1:10:05

1:10:05

This one's for the photographers, the artists, the agency creative directors, the designers, and anyone who likes to dabble with visual creativity. We go deep into the rapidly evolving world of AI image generation. What might have seemed like a two-horse race between Midjourney and Stable Diffusion is now a four-horse (or more!) race in which major…

1
NB17: Making Marketing AI Fun with Adam Brotman and Andy Sack 1:01:29

11M ago1:01:29

1:01:29

In this special episode, Geoff Livingston interviews Forum3 co-CEOs Adam Brotman, of Starbucks and JCrew fame, and Andy Sack, a Satya Nadella advisor about their new AI crowdsourcing platform Hive3. Hive3 aims to let brands run ‘creator content’ contests to source creative for marketing campaigns. AI-powered creators are encouraged to enter contest…

1
NB16 - Fact or Fiction? Making Sense of the AI Hype Machine 1:10:07

11M ago1:10:07

1:10:07

Every week offers a whirlwind of AI announcements fueling the hype wave. And last week was no different: from ChatGPT's multimodal features to Amazon's billion-dollar bet on Anthropic and everything in between. But let's pump the brakes for a second. In today's No Brainer, Greg Verdino and Geoff Livingston digest some of last week's big announcemen…

1
NB15 - Mr. AI Goes to Washington 57:21

12M ago57:21

57:21

Episode 15 looks at the U.S. government’s efforts to regulate the AI industry. Marketing professionals may want to closely monitor the rapidly evolving landscape of AI regulation. Greg and Geoff begin by discussing last week’s U.S. Senate hearings that garnered plenty of media attention but resulted in no concrete action. Despite the White House's …

1
NB14 - 10 Barriers to Marketing AI Success 1:21:15

1y ago1:21:15

1:21:15

In this hard-hitting episode of No Brainer, Greg Verdino and Geoff Livingston talk about 10 common barriers to marketing AI adoption. They analyze why these issues crop up, their causes, and how they become big problems. Where possible, the two offer their thoughts on possible actions marketing leaders can take to overcome these obstacles and find …

1
NB13 - AI and its Impact on Content Marketing 1:03:39

1y ago1:03:39

1:03:39

Before we dive in, we’re thrilled to announce that No Brainer has landed in the #6 spot on Feedspot’s list of the Top 15 AI Marketing Podcasts. Thanks to everyone for your support! On to lucky Episode 13. This one’s for the Content Crusaders. Generative AI continues to impact the content marketing profession at all levels. This week’s episode looks…

1
NB12 - The No Brainer Big MAICON Debrief 1:12:35

1y ago1:12:35

1:12:35

Anyone who follows the marketing AI scene knows MAICON -- the Marketing AI Conference, hosted by Paul Roetzer's Marketing Artificial Intelligence Institute. So, this year, Geoff decided to visit Cleveland, Ohio to check it out. In today's episode, Geoff shares his perspectives on the event, the speakers, his key takeaways, and (of course) the snack…

1
NB11 - Is OpenAI Losing Their Lead? Lawsuits! LLaMas! 1:03:27

1y ago1:03:27

1:03:27

OpenAI has been a recurring character in this podcast series, but we've resisted the urge to devote a full episode to the company and their blockbuster ChatGPT tool and GPT algorithms. Well folks, the time has finally come! But it might not be what you were waiting for. Instead, we're looking at claims that ChatGPT and GPT-4 might be suffering from…

1
NB10 - ChatGPT is NOT a Marketing Use Case 1:03:27

1y ago1:03:27

1:03:27

The marketing conversation about AI seems to be stuck in the land of "tools and tactics." And more often than not, the tool is ChatGPT and the tactic is cranking out content. But there's so much more to generative AI. And there's an entire world of "traditional" predictive AI beyond today's generative darlings. But to get the most out of AI for you…

1
NB9 - Focusing In On AI Video 1:10:09

1y ago1:10:09

1:10:09

In today's episode, Geoff and Greg zoom in on the rapidly evolving AI video space. The Black Mirror kicked off its sixth season with an episode called "Joan is Awful" which presented a dystopian view of a world of deep fakes, AI-generated content, and personalized entertainment taken to an extreme. Meanwhile, right here in the real world, marketers…

1
NB8 - The Smart Marketer's Guide to Surviving the A.I.pocalypse 58:37

1+ y ago58:37

58:37

We know! We know! We know! You're getting tired of hearing about the existential threat of AI. We are too. But when hundreds of tech company executives and independent AI experts sign yet another open letter tying the advance of AI to the end of humanity, it's a topic too big to ignore. That's not to say we believe there's an imminent threat of mas…

1
NB7 - What Every Marketer Needs to Know About Implementing AI 1:16:15

1+ y ago1:16:15

1:16:15

Geoff Livingston and Greg Verdino are back for lucky Episode 7 -- and it's almost like two episodes in one. For today's big topic, the guys delve into some must-know essentials for marketers who want to go beyond the hype and get real about implementing artificial intelligence inside their organization. They talk about objectives and strategy, use …

1
NB6 - Will AI Take Your Job? 1:02:00

1+ y ago1:02:00

1:02:00

While "The Godfather of Artificial Intelligence" turned AI doomer, Geoffrey Hinton, is on the media circuit warning that some future super-intelligence may eradicate humankind, Geoff and Greg set their sights on a near-term risk that's on every marketer's mind: Is generative AI coming for our jobs? In this "ripped from the headlines" episode, Greg …

1
NB5 - C'mon, Elon. And You Can't Spell Advertising Without A and I. 49:27

1+ y ago49:27

49:27

In today's power-packed episode, Greg Verdino and Geoff Livingston rant about "X" -- Elon Musk's entry into the generative AI race -- just weeks after he signed the controversial "AI pause letter" that called for a six-month moratorium on training advanced large language models. What are his plans for his so-called TruthGPT? Will he build an LLM th…

1
NB4 - AI Ethics: Humans Strike Back 1:00:07

1+ y ago1:00:07

1:00:07

Today’s episode is packed with power as Geoff Livingston and Greg Verdino dive deep into AI ethics. With ChatGPT churning out fake news and Midjourney attempting to pump the brakes on deepfakes, it’s no wonder companies and countries are looking to rein in the use of generative AI. Geoff and Greg explore all of this and more, as they ponder whether…

1
NB3 - Adobe Enters the Fray, ChatGPT Plugins Change the Game 49:25

1+ y ago49:25

49:25

00:00 Intro 00:28 Welcome to the pod 01:03 Adobe unveils generative AI 09:51 Incumbents vs startups: Who will win? 15:58 Marketers, get serious about strategy 27:08 ChatGPT Plugins: an App Store moment 31:35 What Plugins mean for media and marketers 41:55 Brainer: Going from “ooh shiny” to strategic 43:05 No Brainer: Check out Bard and Poe 47:07 Wr…

1
NB2 - GPT-4 is Here, Salesforce and Hubspot Put AI Inside 41:47

1+ y ago41:47

41:47

In this episode of No Brainer, Greg and Geoff discuss OpenAI’s announcement of GPT-4. Geoff shares his take on moves by Salesforce and HubSpot to bake GPT into their popular CRMs, then the two discuss whether this will be a boon for salespeople or a bust for their target prospects. All of this leads Greg and Geoff into a conversation about why it’s…

1
NB 1: Fiat and Kia Launch ChatGPT Use Cases, AI Shake Up Coming to the PR Sector 41:37

1+ y ago41:37

41:37

In the premier episode of No Brainer, Greg and Geoff discuss Fiat and Kia adopting ChatGPT for showroom and user support, respectively. They discuss what they like about each use case and touch on AI ethics. Then they dive into a new tool – PRprophet.ai – that has the potential to reshape media relations and challenge the typical PR agency’s model.…

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