))
Enter the realm where creativity and analytics converge, giving rise to a cutting-edge webcast, ’Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C Marketing that explore customer conversion, revenue growth and innovative marketing strategies. Join Lisa as sh ...
…
continue reading
1
The Impact of Generative AI at UiPath - Marketing Art and Science
32:16
32:16
Play later
Play later
Lists
Like
Liked
32:16
Art & Science, CMO Advisor Lisa Martin talks with the EMEA CMO of UiPath, Evanna Kearins. Tune in to hear Evanna share how she leveraged her journalism background to excel in B2B marketing, what the blend of artistry and science in UiPath marketing looks like and delivers, and how the MarTech stack is influencing the UiPath brand.…
…
continue reading
1
How Marketing Led the Brand and Cultural Transformation of a 30-Year-Old Business - Marketing Art and Science - EP11
36:30
36:30
Play later
Play later
Lists
Like
Liked
36:30
OSI Digital VP of Marketing Karen Dosanjh joins CMO Advisor and host Lisa Martin on this episode of "Marketing: Art & Science." Karen, who was recently honored as one of BC Business magazine's "Women of the Year" in the entrepreneurial leader category, shares how MarTech, communications, and relationships helped her transform OSI Consulting into OS…
…
continue reading
1
How Modern Marketing is Enabling Domino Data Lab to Unleash the Power of AI - Marketing: Art & Science - EP1
30:22
30:22
Play later
Play later
Lists
Like
Liked
30:22
Lisa Martin shares her insights on modern MarTech with Thomas Been, CMO of Domino Data Lab. They unveil the essence of modern marketing, discuss understanding audience motivations (the art) and how to swiftly address customer needs (the science).By greg@techstronggroup.com
…
continue reading
1
How Modern Marketing is Enabling Delta Air lines to Revolutionize Travel - Marketing: Art & Science - EP 2
33:49
33:49
Play later
Play later
Lists
Like
Liked
33:49
Lisa Martin, CMO Advisor at The Futurum Group, talks with Alicia Tillman, CMO of Delta Air Lines about Delta swarming the stage at SXSW 2024, and the marketing strategies it’s deploying to drive an award winning passenger experience.By greg@techstronggroup.com
…
continue reading
1
CMO Eric Herzog on The Art & Science of The Sales-Marketing Relationship - Marketing Art And Science - EP3
33:03
33:03
Play later
Play later
Lists
Like
Liked
33:03
Lisa Martin, CMO Advisor at The Futurum Group and Eric Herzog, CMO of Infinidat, discuss the importance of integrated marketing, the value of strong sales-marketing relationships, the true art in marketing, and the need for purposeful AI.By greg@techstronggroup.com
…
continue reading
1
Ash Parikh on the Evolution of the CMO role and the Influence of Tech on Marketing Management Style - Marketing Art and Science - EP4
30:03
30:03
Play later
Play later
Lists
Like
Liked
30:03
Lisa Martin, CMO Advisor at The Futurum Group and Ash Parikh, CMO of Trellix, talk about the evolution of the B2B CMO’s role and the customer journey, as well as the influence that technology, art, and science have on marketing management styles.By greg@techstronggroup.com
…
continue reading
1
The Intersection of Martech and PLG (Product-Led Growth) - Marketing Art and Science - EP5
35:53
35:53
Play later
Play later
Lists
Like
Liked
35:53
Lisa Martin, CMO Advisor at The Futurum Group, and Madhukar Kumar, CMO of SingleStore, explore the intersection of MarTech and PLG and its influence on the sales - marketing relationship and the dynamics of creativity and analytics in modern marketing.By greg@techstronggroup.com
…
continue reading
1
Unlocking the Power of AI in Marketing at Boomi - Marketing Art and Science - EP6
33:55
33:55
Play later
Play later
Lists
Like
Liked
33:55
Lisa Martin, CMO Advisor at The Futurum Group, and Boomi CMO Alison Biggan explore the power of AI and automation in marketing. Alison shares career insights, successful marketing initiatives, and how Boomi uses AI and automation to enhance customer engagement.By greg@techstronggroup.com
…
continue reading
1
The Tech CEO's Perspectives on Marketing - Marketing Art and Science - EP8
34:42
34:42
Play later
Play later
Lists
Like
Liked
34:42
Lisa Martin, CMO Advisor at the Futurum Group, and Observe, Inc. CEO Jeremy Burton dive into the evolving role of the CMO, with Burton sharing invaluable insights from his experiences running companies and marketing organizations at business like Dell.By greg@techstronggroup.com
…
continue reading
1
The Impact of Marketing AI Councils on Businesses - EP9
36:10
36:10
Play later
Play later
Lists
Like
Liked
36:10
In this episode of Marketing Art and Science, we discuss modern marketing leadership and the impact CMO Laura Heisman has made at multiple companies with Marketing AI Councils.By greg@techstronggroup.com
…
continue reading
1
What Stakeholders Want from B2B Marketing Leaders - EP10
29:08
29:08
Play later
Play later
Lists
Like
Liked
29:08
The latest episode of "Marketing: Art & Science" features the CMO of NetApp, Gabie Boko. In this great conversation, Gabie shares with us her background, double clicks on what stakeholders want from B2B marketing leaders, how she's using data to pull the levers of art and science in marketing, and how NetApp marketing is leaning into generative AI.…
…
continue reading
1
Crowdstrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences - Marketing: Art & Science - EP7
35:20
35:20
Play later
Play later
Lists
Like
Liked
35:20
CMO Jennifer Johnson (JJ) of Crowdstrike joins CMO Advisor and Host Lisa Martin on this episode of "Marketing: Art & Science" to discuss her ascent to the level of the CMO and the MarTech stack she and her team of 300 have implemented at Crowdstrike in the last 18 months. JJ talks about leaning into generative AI and shares some amazing metrics on …
…
continue reading
