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Talks about changing narratives in history and how truth has shifted Cover art photo provided by Massimiliano Latella on Unsplash: https://unsplash.com/@lamax
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The goal of the Customer Lifetime Value University Podcast is to provide listeners with actionable plans and strategies to improve their CLTV.The way we think about growth is changing. It's not all about acquisition. In fact, getting your existing customers to stay longer, spend more, and refer you are keys to creating exponential growth.Episodes will be a concise 15-30 minutes and will stay light on the theory and heavy on specific implementable things brands can do.
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How to build real community w/ Jillian and Matt from SPI Media
29:08
29:08
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29:08
Summary: - Be a guide for customers, and over time that will increasingly improve LTV - Difference between a community and an audience - How to allow your community members to connect with each other instead of it just being a megaphone from the company - Make community members a core part of your company's journey (ask feedback and get inspired by…
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1
3 LTV Breakthroughs from a former NASA data scientist Tyler Ryan
32:04
32:04
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32:04
Summary: Do you know your CLTV at 30, 60, 90, and 180 days? LTV starts with the first purchase LTV by campaign (vs. Global LTV) Most companies have a random customer journey strategy (and why that's a huge hole) LTV is not one number Understanding front-end vs. back-end revenue Look at LTV/AOV How to use your LTV data to market more effectively How…
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1
How to be Proactive to build a Healthy Customer Ecosystem w/ ActiveCampaign's Hailey Whitney
22:55
22:55
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22:55
-Focusing on CSAT (Customer Satisfaction) and NPS (Customer Loyalty) can be powerful leading indicators -Be proactive and check in with customers -Have tangible goals around gathering feedback -Aligning leadership around customer needs as you scale -Separate and layer customer phase -Anticipating and responding to customer challenges -Being an orga…
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How Relationships are Key to Maximizing CLTV w/ George Bryant
25:05
25:05
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25:05
-What is the MET (Minimum Effective Time) to generate X result -How to build relationships with intentionality -Using the “Mom test” to make communication accessible -Consistency in touchpoints -Personalization at scale -What extra things are you doing to build customer love? -Not B2B. Not B2C. H2H. Human to Human -Building product associations thr…
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How to Use Copy to Improve CLTV with Eden Bidani
19:36
19:36
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19:36
Things to Learn: How to write copy that provides real value “Providing Value” doesn’t just mean case studies/bottom of funnel plays How to not be disruptive in your client communications Setting expectations upfront affects CLTV Be transparent about TTV (Time to Value) Don’t just “dump information”. Be tactical in how you communicate to maximize ad…
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The Magic of “Golden Off-boarding” with Kay Peacey
22:00
22:00
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22:00
Things you will learn: Transitioning from an individual product/course to a membership model The reality of retention (how to think about it) KRIs (Key Retention Indicators). Things like coming to Office Hours, showing up in member community, visiting education site, are they opening, clicking, and engaging with emails How to use Airtable to make y…
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How to Get Clients that Stick Around for 10+ Years w/ Dale Beaumont
25:02
25:02
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25:02
Things you will learn: Economics of retaining existing clients vs. acquiring new ones How to not get sucked into the “acquisition trap” The power of niching down (and it relates to CLTV) How events can impact CLTV How to get clients that stick around for 10+ years How to use experiences to create stickiness How to get human with your customers Add …
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How to Go on Offense to Maximize CLTV w/ Gainsight's Nick Mehta
21:16
21:16
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21:16
Things you will learn: How things change with the subscription economy Where to start when it comes to CLTV Benchmarks for retention (enterprise and SMB) How do we go on offense (adoption, upsells etc) Product to platform discussion When to evolve pricing and how to update it (think alignment!) How to not overcomplicate things How TTV (Time to Valu…
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How to Think About Customer Lifetime Value w/ Profitwell's Patrick Campbell
14:43
14:43
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14:43
Things you will learn: 8 specific tactical things to optimize CLTV (Pricing, Positioning, Features/Upsell, Annual Contracts, Expansion Revenue, Reactivations, Cancellation flows, term optimization, etc.) Relationship directly tied to revenue Rise of the Subscription economy When should you increase pricing? Strategic vs. Tactical levers for CLTV Im…
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1
Tactics Any Brand Can Leverage to Build Stronger Community with Christo Hall
17:06
17:06
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17:06
Things you will learn: How a focus on CLTV can allow you to outspend your competition. How to reframe the concept of “upsell” How to make your customers your advocates. How do you get people referring? How to build a human connection with your leads and customers How small gestures can completely change a brand relationship How to keep it simple wi…
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1
How to Optimize CLTV through Human Experiences with Foti Panagiotakopoulos
25:20
25:20
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25:20
Things you will learn: How to create memorable customer experiences (that refer you business!) Customer Success Approach to CLTV (Human-centric) How to position “extra” benefits/services What does “Going above and beyond” actually mean and how does it affect CLTV Consultative approach across departments Culture and it’s connection to CLTV How to sp…
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This podcast gives a history of sex education from 1932 to 2018 with information based off archives and scholarly articles. It uses context to explain why this shifts happened and what the changing beliefs were.
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