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A podcast about life as a husband-wife duo who own a business. We'll talk marketing, sales, service delivery, relationships, communication and technology.
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A few months ago I was told that my marketing was cheap because they believed I was using fear mongering to get them to buy from my company. I decided to research what fear mongering REALLY was and if I was guilty as charged. Turns out I learned a few lessons along the way about the science of fear, how fear is truly used in marketing and how in or…
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