Harris and I are sad to report that we have decided to shut down the Hello Blink Show. We had an incredible time creating the episodes, sharing knowledge about sales and marketing, and meeting amazing new people. We learned a lot from our guests, and we hope you did, too. We discuss some of the things we could have done better if we were to go back…

Nonsense marketing is the seemingly frivolous activities that marketers do that have a chance of “catching on” or “going viral.” For example, Wendy’s often provocative Twitter account is an example of nonsense marketing. It requires creativity and is often experiential. Christine gives us some other examples of nonsense marketing, such as Ford’s Ho…

In this episode, we talk to Alessandro Grande and Robert Wolff, who run the Arm Innovation Coffee livestream on YouTube (which you can check out here). They tell the story about how they joined forces about a year ago to create a weekly interview video series during the pandemic. Alessandro and Robert use StreamYard to help manage the livestream, i…

Darian Johnson joins the Hello Blink Show crew for a live brainstorming session. He is working on a low-power, battery-operating LCD digital assistant. He plans to fund manufacturing through a crowdfunding campaign, but he needs help figuring out how to market the device first. Darian starts the episode by sharing a personal story about how he enco…

Description Sean talks about launching his product, EmotiBit, on Kickstarter. EmotiBit is a wearable biometric sensor used for research, engineering, and maker projects. Julio discusses what types of products do well in crowdfunding campaigns. For the most part, business-to-consumer, physical products with a price range of $50-$300 do the best. Sha…

Description We chat with Christine Sunu and Dominik Kundel from Twilio about the importance of developer advocacy in a marketing strategy and how it can help build trust with prospective customers. One of the keys of successful developer relations (DevRel) is to “meet people where they are” rather than trying to create a community out of nothing. T…

Description Harris opens the show by giving an account of his experiences with implementing good search engine optimization (SEO) practices and what he’s learned. After spending a little bit of time learning about SEO, he says that he was able to grow his organic traffic sooner than anticipated. Your goal for top-of-funnel content is to rank highly…

Description Sean gives his reasons for moving to New Zealand and starting his company, MagicDAQ. He was inspired to create the MagicDAQ after working for companies where many hours of labor were spent on manual testing. The MagicDAQ automates the testing and data acquisition process by allowing users to script the process with Python. Sean had succ…

Description We start by checking in with Jonathan Georgino, who last appears on the show in episode 5. Since then, he has gotten more sales and more distributors to carry his product (the Binho Nova host adapter). Specifically, Jonathan mentions that paid ads have not worked well at attracting new leads. However, collaboration with influencers (e.g…

Description Daniel Bogdanoff joins as a guest to discuss his experiences creating video content as part of the marketing strategy for Keysight. He noticed that Keysight, like many other tech companies, had essentially 2 options for creating video content: high-budget ads or off-the-cuff webcam shots. As a result, he transitioned into a marketing ro…

Description How do you get your first customers, and when should you hire help? Natalie Luneva joins us, who runs her own coaching and consulting business for software as a service (SaaS) startups. She talks about how she got started helping small businesses and offers insights into finding initial customers, the importance of joining communities, …

Trailer for the Hello Blink Show.By Shawn Hymel and Harris Kenny

Sponsor We want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of …

Sponsor We want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of …

Sponsor We want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of …

Sponsor We want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of …

Sponsor We want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of …

Sponsor We want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of …

Sponsor We want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of …

Overview In this episode, Harris and Shawn chat with David and Chris, owners of Cyber City Circuits. David and Chris are working to expand their contract manufacturing (for electronics and PCB assembly) business and need help reaching new customers. As a result, Harris and Shawn perform a live consultation with them to give advice on how to approac…

Overview In this episode of the Hello Blink Show, Harris and Shawn interview electronics engineer, Chris Gammell. Chris shares his insights into how he manages his clients and education for his businesses. Chris works as a hardware engineering consultant designing boards for clients as well as teaching through workshops and YouTube videos. He is a …

Overview Pariss Athena is the creator of the #BlackTechTwitter community and founder of Black Tech Pipeline, which helps connect Black technologists with companies looking for employees. She shares her story of growing and managing an online community and how she is turning that into a business. Pariss also provides some great tips on steps compani…

Overview Search Engine Results Pages (SERP) are the pages displayed by various search engines when a user searches for a particular word or phrase. When creating content as part of your inbound marketing strategy, you’ll want to employ various Search Engine Optimization (SEO) techniques to have your page rank higher in search engine results. You ca…

Overview On this episode of the Hello Blink Show, we welcome Jermaine Murray as our special guest to discuss best hiring practices for a company and how a startup can go about recruiting top talent. We ask Jermaine about his experiences that led to founding his own recruiting firm, JupiterHR, and about his role at TandemLaunch. Additionally, Jermai…

Overview We welcome to the show Kia Roberts, who worked as an Assistant District Attorney in Brooklyn and the Director of Investigations for the National Football League (NFL) and founded her own company, Triangle Investigations. Triangle Investigations performs third party investigations for companies into allegations of misconduct, including sexu…

Overview In this episode of the Hello Blink Show, Harris and Shawn interview firmware developer, hardware designer, technical writer, and community leader, Kattni Rembor. Kattni shares her insights into how she engages followers and educates her peers. Listeners will hear her advice as she delves into her experience with Adafruit and the process in…

Overview We welcome to the show historian and invention lover, Anton Howes. Anton recently released a book, Arts and Minds: How the Royal Society of Arts Changed a Nation, about how the Royal Society of the Arts encouraged invention and innovation during the Industrial revolution. As a result, we are excited to ask him about his thoughts on innovat…

Overview In this episode of the Hello Blink Show, Harris and Shawn interview business banker, Saira Rahman. Saira shares her insights in how she advises her clients. Specifically, Saira discusses broader topics including why financial management is important and what a bank can do for your business legally. One Powerful Quotation 17:50: “As you gro…

Overview In this episode of the Hello Blink Show, Harris and Shawn interview engineering and programming expert, Michael Dominick. Mike shares his insights on how he operates his business, The Mad Botter, an automation development company focused on making distributed teams and remote work more efficient. Specifically, Mike discusses his service pl…

Overview In this episode of the Hello Blink Show, Harris and Shawn share tips and techniques on staying focused and productive throughout the day. Working from home can offer a great deal of flexibility, but it comes with the added responsibility of managing your own time. Finding motivation can be a tough challenge when family, chores, and social …

Overview In this episode of the Hello Blink Show, Harris and Shawn interview legal expert and attorney, Mark Tyson. Mark shares his knowledge and how he advises his clients into incorporating their business while minimizing liability. Specifically, Mark discusses how he helps entrepreneurs and creators as Shawn and Harris weigh in on the importance…

Overview This week, on the Hello Blink Show, hosts Shawn Hymel and Harris Kenny welcome Joel Murphy to the show. This episode focuses on Joel’s work on the Spiro Wave "bridge" ventilator system that can be widely used in wake of the COVID-19 pandemic and how designers/small business owners can contribute to their network. Note that this episode was…

One Powerful Quotation 1:01:30: “When you’re looking for early customers, you probably don’t have a ton of leverage. You are probably gonna be more open to… changing some features or adding some features… If you’re getting started and you don’t have that leverage in the beginning, and if you really are very focused on bringing money in the door and…

Show Note We hope this podcast is of value to the you as the situation unfolds. We wish all of our followers and listeners their health and safety at this time. Please reach out @ShawnHymel or @HarrisKenny if there is anything they can do for you. One Powerful Quotation 26:00 – “If you’re a business owner or you’re a CEO, I think this is an appropr…

Overview This week, on the Hello Blink Show, hosts Shawn Hymel and Harris Kenny welcome special guest, Jonathan Georgino. Jonathan is a business owner and hardware engineer who focuses on working through distribution channels and closing multi-unit enterprise deals with his company, Binho. Listeners will hear from Jonathan about the steps he took t…

Overview On this episode of the Hello Blink Show, hosts Shawn Hymel and Harris Kenny welcome friend and innovator, Kitty Yeung. Kitty has lead extensive positions as a research scientist, hardware engineer, and user experience designer at Intel and Microsoft. With her degrees in Applied Physics and Natural Sciences from Harvard and Cambridge Univer…

Overview On this episode of the Hello Blink Show, hosts Shawn Hymel and Harris Kenny talk about content marketing and how the right approach can help your business. They discuss their own experiences with creative marketing and how they go about finding their audience. Listeners will hear Shawn and Harris’s insights on servicing their clients and h…

Overview On this episode of the Hello Blink Show, hosts Shawn Hymel and Harris Kenny welcome special guest, Moheeb Zara. Moheeb is a hacker, roboticist, installation artist, and software engineer. He currently works as a Senior Developer Advocate at Amazon Web Services (AWS) where he enjoys crafting new projects and generating content for those int…

Overview Welcome to the Hello Blink Show. This week, hosts Shawn Hymel and Harris Kenny introduce listeners to the podcast and what key themes will be discussed. Shawn Hymel is a technology marketing strategist and content creator specializing in technical content and product development for clients. Through content creation and in-person workshops…