MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!
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The Human Centered Design is the premier podcast for human-centered design enthusiasts on the internet with over 1 million downloads and is led by Gerry Scullion. As the leading destination for insights, skills, and expertise, our mission is to empower individuals keen on designing a more inclusive and positive future for everyone. Join us as we convene thought leaders from diverse fields—service design, user experience, interaction design, and product management—to delve into the nuances of ...
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1
Embracing the Flux Mindset: Navigating Change with April Rinne
51:05
51:05
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Welcome to This is HCD. In this enlightening episode, we sit down with futurist and advisor April Rinne to unpack the transformative concept of the "flux mindset." April shares compelling insights into how embracing this mindset equips us to thrive amid constant change and uncertainty. Our conversation delves deep into the significance of authentic…
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1
Neil Theise: Resilience, Recovery, and the Interconnectedness of Reality
1:17:48
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Welcome to another episode of This is HCD. We welcome back Neil Theise, a guest we know and love to have on the show. In this episode, Neil shares his personal journey of overcoming significant health challenges. He reflects on his recovery process, expressing gratitude for being pain-free and mobile again. The conversation explores the mind-body c…
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1
Balancing Sustainability and Business in Service Design with Sidney Debaque
41:20
41:20
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Welcome to This is HCD. In this episode, we chat with Sidney Debaque, a service designer and strategist, about integrating sustainability into design. Sidney discusses his journey into using design for good, balancing value-aligned work with financial needs, and the challenges of embedding sustainability in organisations. We emphasise using design …
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1
Designing for Impact: Insights from Adam Cochrane on Innovation and Community
35:37
35:37
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Welcome to another episode of This is HCD. In this episode, I chat with Adam Cochrane, the Senior Strategic Designer at Lufthansa Innovation Hub and the Conference Director for the Service Design Global Conference. Adam shares insights into his role at Lufthansa, where he drives innovation through strategic intelligence, research, and venture suppo…
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1
Designing for Longevity with Sheng-Hung Lee: Embracing AI, Empathy, and Growth
53:05
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Welcome to another episode of the Human Centered Design Network Podcast. We meet Sheng-Hung Lee and discuss key issues in the design industry, including the importance of empathy, AI's impact on design processes, and the challenges of ageism. We advocate for valuing older designers' wisdom and promoting continuous learning through personal projects…
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1
Experimenting with Work: Insights from Miro's Sid van Wijk
42:16
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Welcome to another episode of This is HCD. In this episode, we interview Sid van Wijk from Miro about the company's Living Lab and their innovative approach to employee experience and workplace design. We highlight the importance of experimentation, the challenges of hybrid work, and the future of both online and in-person collaboration. Sid shares…
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1
Redefining Constraints: Jerry Michalski on Trust, Design, and the Future of Knowledge Management
1:02:12
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In this episode, we sit down with Jerry Michalski to discuss our shared passion for Human-Centered Design and the crucial role it plays in creating products that truly serve people. Jerry shares insights about his 26-year project, Jerry's Brain, a personal knowledge management system, and the advantages of maintaining such a rich, evolving reposito…
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1
Democratising Map-Making: A Conversation with Loren Baxter from Felt
36:46
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Welcome to another episode of This is HCD. We chatted with Loren Baxter, a product designer at Felt, about their innovative mapping software. Felt aims to make map-making accessible to everyone, moving beyond just GIS experts. Loren shared how Felt simplifies the process of creating maps, making it easy for users to handle geospatial data and colla…
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1
Savoring Success: From Food Chemist to Sensory Consultant with Victoria Coutiño #97
40:54
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In this episode, we spoke with Victoria Coutiño, a renowned expert in the Foods & Beverages industry in Latin America. With over 25 years of experience, Victoria has transitioned from being a food chemist to a sensory consultant, making significant strides in sensory and consumer science research, human-centered innovation, and food design. Join us…
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1
Levelling Up Skills: Trauma-Informed Design Research with Jenny Winfield
49:44
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In today's episode of "This is HCD," we meet Jenny Winfield, a user researcher specialising in socially taboo topics and trauma. Jenny shares her journey from psychology and anthropology to design research, highlighting the significance of belongings in people's lives. She discusses the importance of trauma-informed design research practices and ho…
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1
Following the Service Design Journey with Arun Martin
22:02
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In today's episode of This is HCD, we're joined by Arun Martin, a Service Designer based in Canada who made a transition into service design while working at IBM several years ago. We delve into his journey navigating this transition within IBM and how he managed to expand his knowledge in a field that was entirely new to service design. This exper…
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1
Scent, Memory, and Consumer Behavior: Unraveling the Lobster's Tale with Andrew Livermore #96
31:16
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On this episode of HCD's Mindset, we discuss the fascinating world of consumer research with Andrew Livermore. With over 20 years of experience in the FMCG/CPG industry, Andrew has led groundbreaking work in sensory, market, and product research for global giants such as Avon, Kellogg, IFF, and Altria. In our conversation, Andrew shares insights fr…
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1
Designing Tomorrow: Genevieve Gaudet for Nava
47:37
47:37
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Welcome to another episode of This is HCD. We're joined by Genevieve Gaudet from Nava. She sheds light on her role as Director of Design, which revolves around enhancing access to essential government services for the people of America. Genevieve contrasts the allure of big tech in Silicon Valley, with its potential for higher earnings and work on …
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1
"Creative Journeys: From Design to Storytelling with Jessica Hische"
46:01
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We’re thrilled to welcome the incredibly talented Jessica Hische to the Human Centered Design Podcast. Jessica, a renowned lettering artist and author, based in San Francisco, shares her journey from studying graphic design to becoming an illustrator and author of children's books. Known for her exquisite typography and eloquent visual storytelling…
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1
Sensory Revelations: Navigating Consumer Experiences with Sensory Journey Mapping #95
31:20
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In this episode, we unravel the mysteries behind Sensory Journey Mapping, a cutting-edge methodology that combines Implicit Association Testing with Self-Assessment Manikin scales (SAM). Join us as we explore how this innovative approach unlocks a treasure trove of insights into consumer experiences with products. Sensory Journey Mapping has taken …
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1
Visualising Complexity: with Possibilitarian Dave Gray
52:19
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Welcome to another episode of the Human Centered Design Podcast, this time with someone I hold in the highest regards for their contribution to the world of design. It's Dave Gray, co-author of Gamestorming, and author of The Connected Company, and one of my favourite all-time books, not just design books, Liminal Thinking. Now this episode was rea…
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1
”AI Insights: Ethics, Trust, and Branding with Graham Nolan”
48:10
48:10
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Welcome to The Human Centered Design Network Podcast. In today's episode, I'm diving into conversation with Graham Nolan, the Head of Design for Accenture Song in Ireland. We're going to be discussing an Accenture Trends Report, which as many of you know, is an annual report that's been created for the last 16 or 17 years, I believe. And we're part…
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1
Episode 94: Unlocking the Power of 'Phygital': Sensory Connections in Digital Branding
28:08
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Explore the concept of "Phygital" experiences in this episode, where we uncover how sensory marketing influences consumer interactions with brands in both physical and digital spaces. From the psychology of sensory stimuli to brand harmonization strategies, discover the keys to creating immersive and memorable experiences that foster lasting consum…
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1
"Designing for Social Impact: A Conversation with Jenni Parker"
39:22
39:22
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-…
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1
"From Advertisements to Empowerment: Michael Rios's Journey Towards Social Entrepreneurship"
57:26
57:26
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-…
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1
Mindful Bites: Uniting Neuroscience & Food Science for Flavorful Discoveries with Alex Woo #93
31:28
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Tune in to the latest episode of HCD's Mindset podcast as we sit down with Alex Woo, the visionary founder and CEO of W2O, a flavor technology firm at the forefront of the food industry. With over fifteen years of experience, Alex specializes in leveraging contemporary taste and smell neuroscience to create Better Food through clean label plant-bas…
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1
"Emerging Talent: Inside the Service Design Network's Young Talent Board"
34:04
34:04
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-…
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1
Deciphering Qualitative Research with Tom Rich – From Ulysses to AI #92
31:20
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Join us on HCD's Mindset podcast for a captivating conversation with Tom Rich, a distinguished figure in the field of qualitative research. With over two decades of experience and a background in brand management, Tom offers invaluable insights into the intricate world of consumer behavior and market research. Discover how Tom's innovative approach…
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1
"Ancient Mysteries: Mythical Ireland with Anthony Murphy"
1:11:31
1:11:31
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-…
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1
"Empowering Resilience: The Journey of Lilli Graf"
46:49
46:49
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-…
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1
Designing Minds: Unveiling the Behavioral Science Behind Brand Transformation with Van Rais #91
31:25
31:25
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In this episode of HCD's Mindset, host Michelle Niedziela sits down with Van Rais, a leading figure in business and brand transformation. With a background in industrial and brand design, Van has worked with major organizations such as GE Healthcare and Starbucks, shaping their visual identities and strategies. Join us as we delve into the fascinat…
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1
"Conversations with Kasper Bjørkskov: From Architect to Activist - Unveiling the Path to Collective Change"
42:15
42:15
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers CIRCLE - A Community for Ethically Conscious Designers & Changemakers Fast-track your career with our 12-week training programme: Coaching & Mentoring for Innovators & Change-Makers with Gerry Scullion In this episode, I s…
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1
"A Fresh Perspective on UX: 'Think in 4D' with Erica Heinz"
31:27
31:27
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-ch…
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1
Unraveling the Scented Tapestry: Multi-Sensory Consumer Experiences with Tessa Moxley Episode #90
47:39
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Join us for an insightful journey into the world of multi-sensory consumer experiences with Tessa Moxley, a distinguished sensory and consumer research scientist who has made significant contributions at Reckitt and Dyson. In this podcast episode, Tessa shares her expertise in innovation and her unique approach to measuring the impact of fragrance …
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1
"Exploring Creativity and Collaboration: A Journey through Music Thinking and Jam Cards with Christof Zürn"
43:41
43:41
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-…
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1
"Crafting Human-Centric Employee Experiences: Insights from Elliott Nelson"
46:43
46:43
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-…
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1
🚀 The future is now with Idlir Proseku Episode #89
38:41
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Today’s episode features Idlir Proseku, HCD’s newest Research+ consultant. Discover the intersection of artificial intelligence, strategic foresight, and futurism with Idlir Proseku, HCD's newest Research+ consultant. With extensive experience and a Doctoral degree in Strategic Leadership focusing on Strategic Foresight, Idlir unpacks the pivotal r…
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1
"Unlocking Creativity: Exploring Liminal Coaching with Mike Parker"
43:45
43:45
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-…
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1
Global Vision – Introducing our New Research Maestro, Sophia Stafford #88
27:26
27:26
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Today’s episode features Sophia Stafford, the newly promoted Manager of Global Research and Consulting at HCD! Join us as we dive into Sophia's wealth of experience in neuroscience, analytics, and cognitive sciences. Learn how she navigates the intricacies of consumer research, leveraging behavioral and neuroscientific experiences. Discover Sophia'…
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1
"Empathy, Neurodivergence, and Holistic Support: A Conversation with Occupational Therapist Suzanne Hanway"
44:45
44:45
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-…
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1
"Journey Map Ops Unveiled: Navigating Customer Experiences with Richard, Maren, and Marc"
1:01:24
1:01:24
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-…
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1
Insights Unveiled – A Chat with HCD’s President, Glenn Kessler #87
37:31
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Glenn is the President & CEO of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In this episode we will kick off the new year with thoughts on where the market and consumer sciences field is going as well as where i…
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1
"Redefining Promises: Shaping the Future of Customer Experience with Damian Kernahan"
46:41
46:41
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: Coaching & Mentoring for Innovators & Change-Makers with Ger…
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1
Jon Wallhouse "Sutsu: Crafting Fashion with Purpose and Longevity in a Disposable World"
49:15
49:15
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-…
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1
"Driving Design Innovation: Building Mindsets, Navigating Challenges, and Assessing Maturity with Munib Karavdic"
51:08
51:08
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-…
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1
"Designing Change: A Decade-Long Journey in Service Design at Stanford with Morgan Miller"
50:58
50:58
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-…
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1
"Designing Success: Jeff Gothelf on UX, Lean Principles, and OKR Pitfalls"
48:48
48:48
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NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-…
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1
🪢Featured Flashback: NeuroPolitics with Glenn Kessler
28:15
28:15
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🎙 🪢 We're back with a Season 2 flashback for The HCD MindSet! In this series, both Michelle and Kathryn will meet with various guests to discuss plenty of interesting info such as personal journeys in consumer research, relevant topics that our hosts and guests specialize in, & more! In today's flashback episode, both Michelle and Kathryn covered H…
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'Playful by Design' with Prof Sonia Livingstone and Kruakae Pothong
57:44
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Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers In this episode, we welcome Professor Sonia Livingstone with Kruakae Pothong from the London School of Economics, also involved in Playful By Design. The discussion focuses on childhood development and incorporating …
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Carol Massa 'The Conscious Designer: Exploring Inner Values and Outer Realms'
41:28
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Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers Today on the show, we speak with Carol Massa. Carol is a phenomenal service designer, based in the U.S.A. In this episode, we speak about the nuances between strategic design and service design and we really get into…
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1
🪢Featured Flashback: Electroencephalogram (EEG)
40:52
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🎙 🪢 Are you ready for another featured flashback episode with Kathryn and Michelle? This week, we are hitting up one of the most commonly discussed tools in consumer neuroscience, EEG. In this episode, they go over the benefits and limitations of the tool, as well as talk through some literature that used EEG in their research design. Want to learn…
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'Catalina Bonavia: Transforming Lives - Designing a Health-Enhancing Toilet in Argentina'
33:07
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Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers In this eye opening episode, we meet Catalina Bonavia, known to friends as Cata, who is Head of Service Design for Three6.com.au. Originally from Argentina, now living in Melbourne, Catalina has worked on some very i…
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🪢Featured Flashback: Augmented Reality (AR)
24:14
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🎙 🪢 #MindSetMonday is throwing back to a cool topic that is integrated in every Snapchat filter, Pokemon Go game, and so much more. In Episode 19, Kathryn and Michelle dive deep into the technology behind AR and its emerging impact on the consumer experience. As technology such as #augmentedreality evolves into a standard for consumers, what awaits…
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Ben Dunn Flores ‘Innovative Inhabitance: Pioneering Your Path to Cooperative Homeownership’
42:59
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42:59
Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers I'm delighted to have you with me for another cracking episode this time with Ben Dunn Flores, Co-Founder of Roost. I’d stumbled across this start up late one night on a post that was exploding on LinkedIn that chall…
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Aoife Dooley 'Creative Sparks: The Journey from Inspiration to Award Winning Childrens Book Author'
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34:43
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34:43
Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers I'm delighted to have you with me for another cracking episode this time with Aoife Dooley, one of Ireland’s most talented illustrators. We connected several years ago at an event where we both were speaking at, and …
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