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The Highest Circle

Higher Learning Productions LLC

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Become a Paid Subscriber: https://podcasters.spotify.com/pod/show/thehighestcircle200/subscribe Real talk for Real people living Real life and trying to Elevate. Here to help awaken a higher level of thinking to our community as well as putting a spot light on black businesses.
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Podcasting Your Brand

Producer Jaime Legagneur

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Considering a podcast for YOUR brand’s content offerings? Be sure your show not only represents your brand’s quality, mission, and message, but is also maximized for success! Pick up what Producer Jaime has been putting down since 2014 and learn the tools to properly launch and then build your brand through the power of podcasting. Welcome to Podcasting Your Brand! Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn that mic on. (Formerly, Business in ...
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Considering a rebranding of your show? Well, that starts with the name. So, what’s in a name? Well, in podcasting… it turns out there’s a LOT. So, my Pro Podcasting Peer Guest, Johnny Pyka and I are going to dive deeper into naming your podcast–starting first by debating whether the name should just say exactly what your show is about, versus going…
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Is your roadmap to sponsorship sales still fraught with fog? Let’s clarify the path for you! My guest Pro Podcasting Peer today is Nicole Walker of WinHers United. She is an award-winning podcaster, international speaker, sponsorship strategist, and women’s empowerment advocate. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influence…
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Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved in a partnership, you need to…
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When you are ready to present yourself to a sponsor, how do you best represent yourself and your show to land those partnerships? Beyond the media kit (which I covered on Episode 85), there is so much more that you need to have ready before beginning those sponsorship conversations. You have to properly set the table and have an established process…
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No matter how many episodes and downloads you have, you won’t be ready to secure sponsorships and monetize, if you don’t have the correct materials at your fingertips. And, the most critical of these is your media kit, because you need to be able to present the story of you and your podcast (your BRAND) at a glance--like a quick snapshot. So, you n…
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Once you have decided on the best trailer for your show, how do you then plan the launch strategy that will compliment your initial content? Today, I will take last week’s episode on trailers up a notch and cover your options for both your initial content and your cadence of content releases. How many episodes should you release at the beginning an…
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Figuring out the best trailer for a particular show is one of my favorite steps of the podcast launch process! Should you start with a simple descriptive intro–which will be very different from all of your other episodes? Or, should you instead just start with a regular episode? Is there a third option for you to consider? Well, it turns out, there…
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Let’s revisit a Podcasting 102 topic from Season 1: Less Talking, More Listening. This is a valuable revisit for building your brand, as I dive into my NUMBER ONE rule when it comes to sales. So, this is a MUST listen (no pun intended--you'll hear why) for anyone who is serious about unlocking the secret code for turning a passion into a profit. An…
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Every time you turn that mic on, you are creating content you own. But, have you really absorbed, yet, what opportunities can exist for yourself, your brand, and your business’ bottom line with that content? You can turn it into tools to fuel your business! Today, I will walk you through repurposing your podcast audio, video, and transcripts and cr…
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BONUS: Hello and welcome to the Trailer Episode for the Power Moms Podcast AND the Power Moms Podcast Network. I'm your host, Producer Jaime, and I am BEYOND excited to connect all of us Power Moms together, so we call all parlay our parenthood superpowers into success. So, today, let’s explore the essence of a Power Mom. I’ll then share with you c…
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A cornerstone of a LOT of podcasters’ success plan is monetization. But, how do you monetize your community? Well, it first starts with building that community. Today, I am joined by my Professional Podcasting Peer Guest, Anna DeShawn. She is a multi-award-winning podcaster, Ambie award-winning podcast producer and host, and Co-Founder The Qube–a p…
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What are additional resources that you can provide for your audience that not only lets them get even more out of being your listener and tuning in on a regular basis, while also serving you and your own brand’s growth? Today, I’m going to share four different extras that you can provide for your audience, explain how to share these extras, and als…
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Is your podcast properly protected? Over my nearly nine years of producing podcasts and building podcast networks, one of my most constant motivators has been empowering people to OWN their voices. And, for you, that means owning your podcast content. So, you have to protect that ownership. My Pro Podcasting Peer guest today is Gordon Firemark–also…
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Whether you are planning a deeper dive into a past topic point or having a guest on for a repeated visit, your show’s content will create better value for your listener, if you can make easy and reliable references to your past episodes. If you have kept good records of your content along the way, you will be able to drive your listeners to episode…
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Are you using music in your podcasts to your full potential? My Pro Podcasting Peer guest today, Sean Savage, and I talk about using music in your podcasts–and branding is just the BEGINNING of the conversation. We discuss that plus other purposes and best practices above and beyond branding–from setting your ambiance and tone through transitional …
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How can you embrace using ChatGPT and AI tools as an ethical means of streamlining your podcasting work? From generating topic ideas and guest scheduling emails through episode preparation and publishing your show notes, ChatGPT and AI want to help you by pulling from sources other than yourself. So, how do you keep yourself at the core of your con…
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Mobile podcasting has the power to level up your podcasting and positioning. I will showcase the different ways you can work with organizations–both local and otherwise–to position yourself as a thought leader in the industry. And, my lessons for you will include sharing how I have used these methods over the years and the incredible results they h…
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Have you ever considered taking your show on the road–even for just an episode or two here and there? No? Well, let me tell you why you should! I have been doing mobile podcasting since day 1 of my podcasting career back in 2014. From meeting people in their own spaces my Curve the Cube interviews (my very first show) through hitting the road for a…
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YouTube–the world’s second largest search engine–is finally fully leaning into podcasting! First, I will review the essential news on YouTube for podcasting for you. Then, I will run down my list of immediate actions items you should take, plus also suggest two other actions I want you to strongly consider in order to grow your show with YouTube. B…
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Have you ever thought about putting the shoe on the other foot and submitting yourself to be a guest on another podcast? As I discussed last week on Episode 69 with my Pro Podcasting Peer, Kate Erickson Dumas, you can really grow your audience by becoming a guest on other shows. But, even though you may have received submissions from hopeful guests…
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Are you wanting to maximize the return on your time spent guesting on other shows? My Pro Podcasting Peer, Kate Erickson Dumas, takes a deep dive with me today on the power of being a guest on other podcasts in order to grow your own audience and business. First, we discuss some of the main pros of becoming a guest yourself–how it not only so easil…
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Remember the pure joy of finding pocket change in a couch cushion as a kid? Well, let’s bring that feeling back! After a quick definition of affiliate links and promo codes, I will run down the basics of creating these links and codes for yourself and where to best use them. Then, we will hold that idea up to the light, polish it off, and sharpen i…
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What has been the most creative way that YOU have built revenue related to your podcast? Over the years of building my brand through podcasting, I have come up with some quite creative ways to monetize. The opportunities go well above and beyond the pre-produced sponsored ads. And, through meeting so many other podcasters over the years, I have alw…
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I will be presenting you with four hooks to get your listeners to listen all the way through to the end of your episodes–along with my caveats that go along with each. It’s my next Podcasting 102 topic ready to roll for you today. And, of course, I will also share with you two of my recent daily podcasting tips AND announce a new opportunity to hel…
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ChatGPT has certainly created an avalanche of applications and opportunities for podcasting–well beyond anything we have had at our fingertips before–and I have my first Pro Podcasting Peer joining in to talk about it. AI (Artificial Intelligence) has long-impacted what we do as podcasters. For example, AI has given us some helpful communication to…
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What is the most important consideration when launching a podcast? This question was posed to me recently, and I thought my trifecta answer of your why, your ecosystem, and your plate was applicable to all podcasters–whether you are preparing for episode 1, 100, or 1,000 of your show. In order to be sure you are hitting your audience and content ta…
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We are gearing up for Season 3 of Podcasting Your Brand! Listen in for a mix of my new daily podcasting tips that I’ve been posting on Instagram (@FlintStoneMedia) and TikTok (@ProducerJaime). Plus, I will update you on the exciting changes for Season 3 that will elevate the value of this show and its ability to help YOU become a better podcaster. …
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Today, I want to make sure you are thinking strategically about your podcast in terms of the holidays and heading into the new year. What should be on your end-of-year to-do list? And, what opportunities might you be able to take advantage of? Well, I will first be sharing some considerations you should think through and plan for in terms of how th…
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Kanye West is losing deals do to so call anti-sematic comments. The question is.... WHO WAS REALLY AFFENDED. Kyrie Irving black balled from NBA for sharing anti-sematic movie being streamed sold by Jeff Bezos and Amazon. The movie does it best to paint the holocaust as not being as bad as western society makes it out to be. BET YALL WONT CANCELL AM…
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Audience engagement is a key component to the success of most podcasts and podcasters. So, how do you do it? I will first run through the many benefits that come from engaging with your listeners. Then, I will give you a run down of ways to have that kind of back-and-forth relationship with your audience that goes well beyond your closing calls to …
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I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will …
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I will share with you the four main positive drivers for search engine optimization that I want you to focus on to organically grow the exposure for your show through your podcast’s website content: 1) keeping your site fresh and up-to-date, 2) site relevancy, 3) linkbacks, and 4) the average time spent by visitors on your site. And, all four of th…
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You MUST have a website for your podcast (or at least, a landing page for it on your main website). And, I’ll start off today by telling you why. Then, I will discuss the general rules of any good website structure and framework and run through some key points on website design for a podcast website specifically–including the essential content elem…
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Today, we will decode the power of SEO for your podcast! I will start off with a brief intro into the concept of search engine optimization and by sharing an SEO-inspired listener question. Then, I will help you boost the relevancy of your list of keywords from Episode 56 with two of my favorite online tools for finding both the best keywords for y…
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I will begin turning your attention now toward marketing that great content you have been working on in order to help find and grow your audience. And, that begins with naming your podcast! So, I will first discuss how the best name for a show often lies at the intersection of being matter-of-fact and being clever. Then, I will encourage you to cro…
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For my next Podcasting 102 topic, let’s work together to take your solo episodes up a notch! First, I will start by answering a question I brought up on the last episode: why you should share stories of both your own wins AND your losses. Then, I will run through my list of the various types of solo content I have used for my own shows or suggested…
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For my next Podcasting 101 topic, I am going to dive into how to keep your solo episodes within the scope of your subject matter, so as to not overwhelm your listeners. First, I will discuss keeping your listeners in mind when deciding how detailed into the weeds to go in your solo content. But, I will also explain why you have to keep YOURSELF in …
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For my next Podcasting 101 topic, I want to switch gears from talking about guested episodes to having great solo episodes. First, I’ll begin with reasons why incorporating solo episodes into your podcasting endeavors can help boost your brand so powerfully. Plus, I’ll share some thoughts on why, with a solo episode, it is more important than ever …
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