Best InkHouse PR Podcast Podcasts (2024)

1
A Lesson in Higher Education PR Strategies 7:36

6y ago7:36

7:36

Higher education institutions face many of the same marketing and media relations challenges as businesses. But with the right strategies and stories, opportunities exist to break through and generate meaningful visibility that helps schools achieve their goals. InkHouse VP, Lisa van der Pool, chats with InkCast host Samantha McGarry about what it …

1
Why CSR Must Evolve: The Shift Towards Purpose-driven PR 6:00

6y ago6:00

6:00

In this episode, host Samantha McGarry talks with InkHouse EVP Tina Cassidy about the new mandate - and opportunity - for businesses to do good in the world; what we call purpose-drive PR. More than just CSR, it’s about the need for a broader set of strategies and tactics to help businesses own an issue and take action.…

1
In a New York minute: PR, Media and Startup Life in the Big Apple 14:55

6+ y ago14:55

14:55

Nicole Bestard, executive vice president and GM of InkHouse NYC talks with host Samantha McGarry about what makes the New York City business and PR scene so exciting and challenging—from the diversity of companies and problems being solved, to its sophistication and influence on a global scale. To quote both Nicole and Frank Sinatra, "If you can ma…

1
Black Friday and Cyber Monday: How to Land Media Coverage During the Holiday Season 9:39

6+ y ago9:39

9:39

Lisa van der Pool, InkHouse VP and former reporter for Adweek and The Boston Business Journal joins host Samantha McGarry to talk about the Q4 holiday season, the "retail apocalypse" and what it takes to break through and secure media coverage.By InkHouse PR Podcast

1
Enterprise Tech PR Challenges: Finding the Emotional Drivers in Backend Widgets, Nuts and Bolts 18:19

6+ y ago18:19

18:19

InkHouse enterprise tech PR executives Ed Harrison and Keith Giannini explore how B2B tech PR has evolved--from product news, press releases and print magazines, to integrated campaigns and people-based stories that nurture prospects through the sales funnel.By InkHouse PR Podcast

1
What's Driving Real Estate Development Beyond Boston's City Limits? 10:46

6+ y ago10:46

10:46

In this episode, host Samantha McGarry and InkHouse VP of Real Estate Susan Elsbree take a tour of the hottest neighborhoods outside of Boston--from Somerville, Quincy, and Lynn to Chelsea and East Boston--and discuss how real estate developers are using PR to compete for residents, businesses and economic development.…

1
Emerging PR Challenges for Silicon Valley 14:44

6+ y ago14:44

14:44

Silicon Valley, once the "shiny new object" driving job growth and innovation, is experiencing critical challenges. In this episode, we sit down with Jason Morris, Executive Vice President and GM of InkHouse San Francisco to discuss the three big issues facing tech in the valley - platform, perception and politics - and how they are impacting PR.…

1
IT People Are Humans Too 13:55

6+ y ago13:55

13:55

Business-to-business technology PR used to be scope locked on product news and feeds/speeds - but times have changed. In this episode, InkHouse’s SVP of enterprise technology, Ed Harrison, discusses the evolution of tech PR and today’s imperative to use data to tell stories and position IT teams as heroes. He also sneaks in a quote from The Simpson…

1
How Curiosity Drives PR Success - No Matter The Industry 9:58

7y ago9:58

9:58

To be successful in marketing and PR, it takes a particular set of skills. Executive Vice President and General Manager of InkHouse NYC, Nicole Bestard discusses these skills, her career path, and the poetic parallels she discovered when moving from wine PR to technology PR.By InkHouse PR Podcast

1
The Business Benefit of Social Good 9:31

7y ago9:31

9:31

Social good is something that creates growth and opportunity for everyone. In this episode, InkHouse CEO Beth Monaghan interviews Alliance for Business Leadership President, Jesse Mermell on social good--how businesses can be successful while doing good in the world.By InkHouse PR Podcast

1
Love That Dirty Water: Innovation In Boston's Commercial Real Estate Market 9:26

7y ago9:26

9:26

In this episode, InkCast host Samantha McGarry sits down with InkHouse VP and former Boston Redevelopment Authority Director of Communications Susan Elsbree, to talk all things commercial real estate market in Boston. They touch upon the importance of strong messaging and what tech advances like VR mean for developers.…

1
Making the Leap from Traditional PR to Integrated Digital Marketing 8:49

7y ago8:49

8:49

The PR industry as a whole is challenged with making the leap from traditional public relations to the world of digital marketing. CMOs ponder how to integrate the different elements of their marketing mix and the best kind of agency to work with. In this InkCast episode, EVP and Chief Content Officer Tina Cassidy discusses earned, owned and paid m…

1
PR Measurement & Social Media In The Digital Age 15:43

7y ago15:43

15:43

This InkCast episode features conversations with InkHouse measurement guru Kate Bachman and social media expert Sarah Mitus. Bachman shares the strategies, methods and new technologies available to help PR develop metrics that tie to business impact, including the importance of setting the right measurable goals at the beginning of a campaign. Mitu…

1
PR in the Post-Truth Era - The New Crisis Management 18:04

7y ago18:04

18:04

In this inaugural episode of the InkHouse InkCast series, InkHouse CEO and Co-founder Beth Monaghan sits down with SVP and host Samantha McGarry to explore the state of PR and crisis communications in the post-truth era. The discussion leads to an engaging look at how building good will now can shorten your exposure during times of crisis. In addit…

Podcasts Worth a Listen

InkHouse PR Podcast

Podcasts Worth a Listen

1
InkCast

InkHouse PR Podcast

1
A Lesson in Higher Education PR Strategies 7:36

1
Why CSR Must Evolve: The Shift Towards Purpose-driven PR 6:00

1
In a New York minute: PR, Media and Startup Life in the Big Apple 14:55

1
Black Friday and Cyber Monday: How to Land Media Coverage During the Holiday Season 9:39

1
Enterprise Tech PR Challenges: Finding the Emotional Drivers in Backend Widgets, Nuts and Bolts 18:19

1
What's Driving Real Estate Development Beyond Boston's City Limits? 10:46

1
Emerging PR Challenges for Silicon Valley 14:44

1
IT People Are Humans Too 13:55

1
How Curiosity Drives PR Success - No Matter The Industry 9:58

1
The Business Benefit of Social Good 9:31

1
Love That Dirty Water: Innovation In Boston's Commercial Real Estate Market 9:26

1
Making the Leap from Traditional PR to Integrated Digital Marketing 8:49

1
PR Measurement & Social Media In The Digital Age 15:43

1
PR in the Post-Truth Era - The New Crisis Management 18:04

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