In this episode of Stories of Market Research: The Insightrix Podcast, host Sharday Torgerson sits down with Shonna Caldwell, Chief Revenue Officer of Insightrix, and Larry Anderson, Chief Relationship Officer of Chess Club Agency, to explore the benefits of collaboration and partnerships! Shonna and Larry emphasize the advantages of working togeth…

In this episode of Stories of Market Research: the Insightrix Podcast, host Sharday Torgerson engages in an insightful conversation with a spirited and intuitive strategist and qualitative UX researcher with Savanta. Sharday and Nikki delve into the human side of qualitative research and user experience, highlighting the role of empathy in successf…

In episode 35, Sharday connects with Natalie Renna, President of Fieldwork Minneapolis. Natalie joined Fieldwork in 2015 as a Project Manager and, in March 2020, took on the role of President of Fieldwork Minneapolis. In the episode, Sharday and Natalie discuss the importance of project management in facilitating face-to-face market research projec…

Welcome back to the Stories of Market Research: the Insightrix Podcast. We are excited for another new season of SoMR – with amazing guests and topics focused on the world of market research. In our first episode of Season 4, Sharday connects with Leib Litman (Co-Founder and Chief Research Officer) and Cheskie Rosenzweig (Senior Researcher and Prod…

Some of the brightest minds in market research have found their way into the industry, often from an unsuspecting path, to support a gap in the sector where their background and passion can thrive. The same can be said for our next guest! Dr. Jill Kushner Bishop is the Founder & CEO of Multilingual Connections, a Chicago-based company that provides…

“Heroes are made by the paths they choose, not by the powers they are graced with.” —Ironman As they say, not all heroes wear capes! However, many possess the ability to make things happen by helping and supporting others by acting as a catalyst for change. In Episode 32, Sharday connects with Kevin Hayes and Scott Wells – two co-leads at the Regin…

In Episode 31 of the Stories of Market Research: The Insightrix Podcast, Sharday meets with Leigh Caldwell – a mathematician and economist and the Co-Founder and Partner at the Irrational Agency, a group of narrative discovery experts committed to exploring consumer world views and perspectives. In this episode, Sharday and Leigh dive into the nuan…

In Episode 30 of the Stories of Market Research: The Insightrix Podcast, Sharday connects with Anne Brown, the CEO and principal of Gazelle Global Research Services, an established leader and innovator in managing research logistics on a global scale. As a leader in international research, Anne joins us to share her perspective on how global insigh…

You asked, and we listened! We decided to drop all three parts of episode 29 into one easy-to-listen episode! People. Work. is. Changing! Nine-to-five schedules are less relevant, co-location offices are more common, and hybrid working with flexible schedules are here to stay. In Episode 29, Sharday connects with Karen Jaw-Madson, principal of Co.-…

In our final part of episode 29, Karen and Evan offer their final thoughts on how organizations can continue to apply holistic strategies to help support their employee engagement programs. Karen, an author and expert on workplace culture, sets the stage for brands looking to break the ceiling and build organizational capacity in a way that can let…