International Online Marketing Coach For Service Based Business Owners public
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This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed. With her DREAM-P ...
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Have you ever clung to a business dream with the same tenacity you'd hold onto the last cookie in the jar—only to worry it might crumble? That's where my entrepreneurial journey began, and it's the heart of the latest Diamond Effect Podcast episode. Snuggle into the behind-the-scenes tales of my transformation from a hopeful dreamer to a six-figure…
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As I look back on how I started my business and what allowed me to keep doubling it since then. And how I work with my clients to ensure they get similar results. We always start with the basics. A solid business foundation. One that supports your CEO decisions and guides your actions. In today's Maggaie's Moment, I walk you through what that found…
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Two weeks ago I attended a coaching conference in Washington, DC. Such conferences allow me to keep growing as a coach. Staying on top of the newest coaching techniques and better ways to help my clients is a priority for me. The better I am as a coach, the faster my clients get results, and the bigger their return on investment is. At the same tim…
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Did you know your business coach doesn't need to specialize in your specific industry? To scale your business in a way that allows you to stand out, you need to grow your industry expertise and your business acumen. In today's Maggie's Moment, I share 3 reasons why having a wider perspective, outside of your industry, will help you grow your servic…
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From my experience, having worked with hundreds of small business owners through my coaching, training, and workshops, there are three main causes of entrepreneurial overwork. And they have to do with 3 S's - Strategy, Skillset, and Systems. In today's episode, I explain why that's the case in each S, give you examples to illustrate, and share tang…
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You know there is a huge potential for you to reach more clients and organically grow your service business through social media. You also feel overwhelmed by all the demands that you need social media requires for you to be successful there. So most of the time you either aren't using social media for your business at all or are very on and off, w…
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As a service business owner, hiring a contractor or an agency to remove marketing and sales responsibilities off your plate because you don't like them isn't a good reason to do it. It actually will lead you to lost money, minimal results, and a lot of frustration. This podcast episode will help you do it at the right time and get the maximum retur…
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If you have ever told yourself "This doesn't or won't work for me." when considering a marketing tactic for your business, today's Maggie's Moment is for you. Especially if that specific tactic works for other businesses in your industry. Tune in to learn the 5-step process of making any marketing acting you want to adopt work for you. And if you'r…
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In this episode, I give you practical tips to help you master time blocking as a crucial tool for business owners to manage time, prioritize tasks, and reduce stress. I address common issues entrepreneurs have with time blocking, such as distractions and unrealistic expectations. I also outline a three-step process for effective time blocking align…
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"Easy money" projects, clients, and income in your business can be a good thing when you need to pay an unexpected bill or earn a few extra bucks. However, that can put you in a trap of working lower-paying work and not having time to sign clients paying your full price. And, therefore working hard and underearning. In Today's Maggie's Moment, I sh…
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How do you double your service-based business without adding more work? By embracing the concept of strategic constraint and the Pareto Principle. Instead of spreading yourself too thin trying to do it all, you want to make it strategic and take a few actions that will create most of your results. Such decisions are based on positive emotions rathe…
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What if the thing you’ve been avoiding doing so far in your service business is the exact thing preventing you from growing it? No matter how much you want to believe that it’s not. No matter how much you’re trying to do without it by finding other solutions. That thing could be you presenting in front of people. Or hiring your first employee. Or h…
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Your current happy clients that stay or keep coming back (depending on the services model you have), and also refer anyone they know to you, should be the bread and butter of your business. Yes, bringing on new clients consistently is key, but if you cannot retain a core clientele you'll always be hustling. It's always harder, more expensive, and t…
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The prices of everything have gone up, and so are your business expenses. Rent. Fuel. Lunches. Vendors are raising prices. You’re worried about not making enough income or even going bankrupt. You can’t shake that off, which is making you feel panicky and hopeless. But being stuck in panic isn’t going to solve the problem. As a business owner, the …
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In today's episode, I'm talking with one of my clients, Paola Di Fonzo, owner of BallooniqueTO, an event decorator, and a balloon stylist. We delve deep into the world of entrepreneurship and success exploring a topic that's often glamorized but rarely understood: the difference between hustle and hard work in business. 1. Defining the Terms: First…
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39-41% of businesses in the US are women-owned Canada is lacking at 17-18% but that number is growing More and more women enter the entrepreneurship and business world. And with that more and more valuable perspectives and ideas. Today I highlight what women value as they run their businesses. And encourage all of us #womenentreprenurs to use our v…
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In this episode of the Diamond Effect podcast, I help you explore the intricacies of pricing strategies for service-based businesses. I address the psychological barriers often leading to underpricing and the subsequent impact on business growth. With a focus on mindset and practical strategy tips on what to consider when first setting prices for y…
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As your service-based business grows and you start getting busier and busier with clients, inadvertently a time comes when you start feeling overwhelmed. The feeling itself is not a problem. It can prompt you to change how your business is structured and/ or how you, the service provider and the CEO, work in it. The problem starts when you don't do…
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You feel like you are being pulled in all directions right now. Trying to keep up with clients' work. Post something on social media weekly. And occasionally do a networking lunch between service projects and client emergencies. It feels like you've barely kept your head above the water. You're tired of shooting in the dark, figuring out how to sig…
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Two types of planning will increase your productivity and effectiveness and save precious time doing unnecessary things. I talk about them in today’s Maggie’s Moment. Tune in :). I teach these planning skills as part of my T.O.P. CEO Performance Enhancer Formula. All is a simple, practical, and easy-to-implement way. If you want to double your serv…
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We've all heard that to be successful in business and entrepreneurship "you should leave the emotions at the door" or "skip the feelings." I disagree with it. Not only because it's humanly impossible to do, no matter what you can be telling yourself. As humans our actions are driven by emotions And emotions result from what we think and how we thin…
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Studies show that “talent” (the thing we are born with and can’t choose) doesn’t have as much weight on our success as learning and mastering skills through practice, training, and just work (the things we have control over and can influence). And I believe that business skills are the “shortcut” to success as a service-based business owner. Not so…
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Today's Episode of the Diamond Effect podcast (the one I host 😉) is diving into 5 Ways to Become More Effective as the CEO of Your Service Business. Because your business results depend on you, the leader. The more effective you are, the better the results. To work with me and double your business without adding more work, schedule a free initial c…
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If you'd like to spend more time in your inbox dealing with emails, today's Maggie's Moment isn't for you. But you want to tune in if you're among most business owners overwhelmed by e-mails, feeling like the inbox is running you and stealing your precious time. Find out 5 reasons why you might have too many emails to deal with every day and how to…
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Business is just like having kids. Small business - small problems. Big business - big problems. Yet the idea of dealing with "big problems" shouldn't scare you or worse stop you from growing your business altogether. The solution for "big problems" becoming small is to grow yourself. The more skilled you are in business and the more emotional capa…
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Have you watched an Oscar-nominated movie Nyad? I highly recommend it :). Even though it’s about the journey of a PRO athlete, marathon swimmer, Diane Nyad, the movie offers many business lessons too. In today’s Maggie’s Moment, I’m sharing two of them. To work with me one-on-one, apply HERE.By Maggie Perotin
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Embrace the Entrepreneurial Roller Coaster! Some months are booming, with clients and money coming, while others are quieter. In this episode, we tackle those slower times with tips on tracking income, smart budgeting, and attracting clients. Learn to see lower-income months not as setbacks, but as opportunities for growth. Tune in for a successful…
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The more experienced you are as a service provider, the more knowledge you have, and the more your brain assumes that everyone else knows the same—especially your clients. Such expert bias can be dangerous and is probably costing you money: in lower marketing and sales conversation or even client retention. How is that possible? Today's Maggie's Mo…
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Establishing good habits brings a myriad of benefits that contribute to overall well-being and success. One of the key advantages is the efficiency they bring to daily life, as habits automate tasks, saving time and mental energy. Moreover, cultivating positive routines enhances discipline and self-control, fostering a sense of empowerment and acco…
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If your marketing and sales strategy isn't attracting the type and/or number of clients you want; or if you don't have a business growth strategy, tune in to today's Maggie's Moment. Inside you'll learn the key components of an effective strategy. And also discover why the hard work you're doing now isn't translating into the results you hoped for.…
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In this episode, I sit down with Maria Nenciu, the visionary behind Richvale Consulting, a commercial lease audit company. Maria kicks things off by sharing the journey of how it all began – the spark that ignited the creation of her business and the passion that fueled its growth. We explore the early years, delving into the challenges and triumph…
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Because of the slow economy or recession, your clients have changed their thinking about money and spending it. It doesn't mean they don't have money. Or that they don't want to invest in your services. It's just how they think about it has changed. I'm talking about how this affects your marketing and selling in today's Maggie's Moments. I can hel…
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In this episode, I share how I approach practically setting a goal and then taking action to achieve it. I'm talking about the Strategic Planning process that I and my client use to learn from the past and inform what we're going to do in the future. Then how from there I improve things that are working to do them even better and fix the things tha…
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Happy New Year! 2024 is going to be great! Better than 2023 :)! How? Because we're going to grow together as leaders. And when you grow, your business and results grow. That's how :). And to help you to the faster and more powerfully, I am transforming Motivational Mondays of the Diamond Effect Podcast to Maggie's Moments on Mondays :). It's not ju…
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Learning from your own experience is one of the most powerful ways to accelerate your business growth. The second most powerful way to shortcut your journey to results is learning from someone who already knows. The two combined work magic :). I know because I do both, and my clients do both as well. And we experience that magic. In today's podcast…
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The holiday season is a time for joy, reflection, gratitude, and rest. I find myself reflecting on the incredible journey we've shared together this year, my dear listeners. In today's Motivational Monday, I'm sharing some fun stats about the Diamond Effect podcast and offering us a challenge of giving back. Giving back is a big personal value of m…
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This past week, my clients and I created Strategic Plans for our businesses for 2024. Part of this event was to celebrate one's successes, big and small. And for some of us, that was the hardest part. Many reasons contribute to that: being a high-achiever, not accomplishing all your goals as you wanted, com[parison to others. All those traps that o…
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Sonja Keeve and I both hold executive MBA degrees from Jack Welch's Management Institute. We met during one of the JWMI's networking events and realized that our journeys from employee to entrepreneurship, despite being different, also have many similarities. We decided to talk about that and share those experiences in the form of a podcast episode…
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Still debating if you should take time from your busy schedule to create a strategic plan for your business? Today's Motivational Monday talks about three key benefits of doing that. And if you need help making it practical and straightforward to implement, schedule a free consultation with me here. I'll be happy to guide you.…
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Creating meaningful connections and, with it, relationships is key to growing your business. It can be relatively easy when you have a person in front of you and you can start a conversation. But what about online marketing? When you're creating content (a post or a video), it can feel like you're talking to no one. A void. Or millions of people yo…
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If you're a business owner who tends to get stressed and overwhelmed during holidays, this podcast is for you. If, after the Holidays, you dread coming back to running your business (or you actually never stop and pause), this podcast is for you, too. Inside I give you three insightful questions you can ask yourself as the Holiday season is here. T…
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If: spend days thinking about what else you can do to grow your business but never actually do anything, or you decide to try something (ex., a new marketing activity), try it once or twice, and when you don't see the results, you hoped for, you stop doing it all altogether and go back to thinking about what to do; or you go back and forth between …
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What if trying to be more productive is not the solution for you becoming less busy, stressed, or overwhelmed in your business? What if working on being more productive keeps you in the hustle of doing it all and less in creating the results you want? In today's Motivational Monday, I'm showing you the difference between productive and effective. A…
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As a small service-based business, you can keep growing even in a recession or slow economy. I will tell you why and how in this episode. To make the HOW fun and simple, I created the MODERN framework that I explain in detail today. It's an acronym of strategies and perspectives that you can adopt to boost your service business. I can help you doub…
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All my clients get results. No exceptions. Because I don't let them just check boxes of self-development. What's the point of creating client avatars if you are never going to go deeper and use them in your marketing? What's the point of strategic planning for the New Year if, a month after, you forget about it and go back to doing what you've alwa…
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Selling is not about persuading people to buy what they need or could benefit from but don't want. Selling is offering value in exchange for money to those who want what you offer. Your ideal clients have a problem that they want help solving. They can't wait to get it solved. They also have a goal they want to achieve. So they are willing to get h…
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2024 is coming. And as a business coach, I'm all for being proactive and planning for a successful year now rather than waiting till January to do it. Because then, by the time you get to it, you've lost a month, if not more. However, planning won't create the results of your Big Vision on its own. It's the execution of the plans that leads to the …
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