This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed. With her DREAM-P ...
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EP # 146 - From Hopeful Dreamer to Six-Figure CEO: A Guide to Growing Your Business Based on My Journey
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Have you ever clung to a business dream with the same tenacity you'd hold onto the last cookie in the jar—only to worry it might crumble? That's where my entrepreneurial journey began, and it's the heart of the latest Diamond Effect Podcast episode. Snuggle into the behind-the-scenes tales of my transformation from a hopeful dreamer to a six-figure…
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MM 146 - One Thing Every Service Business Needs to Scale to 6 Figures and Beyond
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As I look back on how I started my business and what allowed me to keep doubling it since then. And how I work with my clients to ensure they get similar results. We always start with the basics. A solid business foundation. One that supports your CEO decisions and guides your actions. In today's Maggaie's Moment, I walk you through what that found…
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EP # 145 - Entrepreneurial Edge - Business Wisdom from the Coaching Conference
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Two weeks ago I attended a coaching conference in Washington, DC. Such conferences allow me to keep growing as a coach. Staying on top of the newest coaching techniques and better ways to help my clients is a priority for me. The better I am as a coach, the faster my clients get results, and the bigger their return on investment is. At the same tim…
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MM 145 - POV - Why your business coach doesn't need to specialize in your industry
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Did you know your business coach doesn't need to specialize in your specific industry? To scale your business in a way that allows you to stand out, you need to grow your industry expertise and your business acumen. In today's Maggie's Moment, I share 3 reasons why having a wider perspective, outside of your industry, will help you grow your servic…
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EP # 144 - Beyond Burnout - 3 Culprits of You Overworking in Your Service Business and Effective Strategies to Work Smarter
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From my experience, having worked with hundreds of small business owners through my coaching, training, and workshops, there are three main causes of entrepreneurial overwork. And they have to do with 3 S's - Strategy, Skillset, and Systems. In today's episode, I explain why that's the case in each S, give you examples to illustrate, and share tang…
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MM 144 - How to use social media as a service business owner without burning out
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You know there is a huge potential for you to reach more clients and organically grow your service business through social media. You also feel overwhelmed by all the demands that you need social media requires for you to be successful there. So most of the time you either aren't using social media for your business at all or are very on and off, w…
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EP # 143 - How to increase sales when you already hired a marketing and ads agency to do it
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As a service business owner, hiring a contractor or an agency to remove marketing and sales responsibilities off your plate because you don't like them isn't a good reason to do it. It actually will lead you to lost money, minimal results, and a lot of frustration. This podcast episode will help you do it at the right time and get the maximum retur…
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MM 143 - Getting any marketing tactic to work for you
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If you have ever told yourself "This doesn't or won't work for me." when considering a marketing tactic for your business, today's Maggie's Moment is for you. Especially if that specific tactic works for other businesses in your industry. Tune in to learn the 5-step process of making any marketing acting you want to adopt work for you. And if you'r…
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EP # 142 - Maximizing Your Effort - How to Master Time Blocking as a Business Owner
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In this episode, I give you practical tips to help you master time blocking as a crucial tool for business owners to manage time, prioritize tasks, and reduce stress. I address common issues entrepreneurs have with time blocking, such as distractions and unrealistic expectations. I also outline a three-step process for effective time blocking align…
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MM 142 - How to stop underearning in your service business
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"Easy money" projects, clients, and income in your business can be a good thing when you need to pay an unexpected bill or earn a few extra bucks. However, that can put you in a trap of working lower-paying work and not having time to sign clients paying your full price. And, therefore working hard and underearning. In Today's Maggie's Moment, I sh…
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EP # 141 - Strategic Constraint: How to grow your service business faster by focusing on less things
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How do you double your service-based business without adding more work? By embracing the concept of strategic constraint and the Pareto Principle. Instead of spreading yourself too thin trying to do it all, you want to make it strategic and take a few actions that will create most of your results. Such decisions are based on positive emotions rathe…
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MM 141 - The hard thing you’re avoiding is the thing you must do to up-level your business
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What if the thing you’ve been avoiding doing so far in your service business is the exact thing preventing you from growing it? No matter how much you want to believe that it’s not. No matter how much you’re trying to do without it by finding other solutions. That thing could be you presenting in front of people. Or hiring your first employee. Or h…
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EP # 140 - How to book out your service business with returning clients and referrals
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Your current happy clients that stay or keep coming back (depending on the services model you have), and also refer anyone they know to you, should be the bread and butter of your business. Yes, bringing on new clients consistently is key, but if you cannot retain a core clientele you'll always be hustling. It's always harder, more expensive, and t…
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MM 140 - Mitigating the raising costs of running your service business
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The prices of everything have gone up, and so are your business expenses. Rent. Fuel. Lunches. Vendors are raising prices. You’re worried about not making enough income or even going bankrupt. You can’t shake that off, which is making you feel panicky and hopeless. But being stuck in panic isn’t going to solve the problem. As a business owner, the …
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EP # 139 - The Myth of Hustle - Unveiling How It Undermines the Growth of Your Service Business with Paola Di Fonzo
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In today's episode, I'm talking with one of my clients, Paola Di Fonzo, owner of BallooniqueTO, an event decorator, and a balloon stylist. We delve deep into the world of entrepreneurship and success exploring a topic that's often glamorized but rarely understood: the difference between hustle and hard work in business. 1. Defining the Terms: First…
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MM 139 - Running a successful business as a woman
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39-41% of businesses in the US are women-owned Canada is lacking at 17-18% but that number is growing More and more women enter the entrepreneurship and business world. And with that more and more valuable perspectives and ideas. Today I highlight what women value as they run their businesses. And encourage all of us #womenentreprenurs to use our v…
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EP # 138 - 5 Steps to Raising the Prices of Your Services Without Losing Customers
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In this episode of the Diamond Effect podcast, I help you explore the intricacies of pricing strategies for service-based businesses. I address the psychological barriers often leading to underpricing and the subsequent impact on business growth. With a focus on mindset and practical strategy tips on what to consider when first setting prices for y…
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MM 138 - How to deal with overwhelm when your service business grows and you get busy with clients
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As your service-based business grows and you start getting busier and busier with clients, inadvertently a time comes when you start feeling overwhelmed. The feeling itself is not a problem. It can prompt you to change how your business is structured and/ or how you, the service provider and the CEO, work in it. The problem starts when you don't do…
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EP # 137 - CEO Power Hour: How One Strategic Hour a Week Can Grow Your Service-Based Business Without Adding More Work to Your Schedule
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You feel like you are being pulled in all directions right now. Trying to keep up with clients' work. Post something on social media weekly. And occasionally do a networking lunch between service projects and client emergencies. It feels like you've barely kept your head above the water. You're tired of shooting in the dark, figuring out how to sig…
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MM 137 - Two types of planning to get the right things done and increase productivity as a service provider
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Two types of planning will increase your productivity and effectiveness and save precious time doing unnecessary things. I talk about them in today’s Maggie’s Moment. Tune in :). I teach these planning skills as part of my T.O.P. CEO Performance Enhancer Formula. All is a simple, practical, and easy-to-implement way. If you want to double your serv…
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EP # 136 - Why the good-old hustle is no longer working in your service business
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We've all heard that to be successful in business and entrepreneurship "you should leave the emotions at the door" or "skip the feelings." I disagree with it. Not only because it's humanly impossible to do, no matter what you can be telling yourself. As humans our actions are driven by emotions And emotions result from what we think and how we thin…
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MM 136 - Business skills are your shortcut to filling up your service business with clients
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Studies show that “talent” (the thing we are born with and can’t choose) doesn’t have as much weight on our success as learning and mastering skills through practice, training, and just work (the things we have control over and can influence). And I believe that business skills are the “shortcut” to success as a service-based business owner. Not so…
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EP # 135 - 5 Ways to Become More Effective as the CEO of Your Service-Based Business
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Today's Episode of the Diamond Effect podcast (the one I host 😉) is diving into 5 Ways to Become More Effective as the CEO of Your Service Business. Because your business results depend on you, the leader. The more effective you are, the better the results. To work with me and double your business without adding more work, schedule a free initial c…
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MM 135 - E-mail overwhelm: 5 reasons why your inbox is overflowing and how to fix it
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If you'd like to spend more time in your inbox dealing with emails, today's Maggie's Moment isn't for you. But you want to tune in if you're among most business owners overwhelmed by e-mails, feeling like the inbox is running you and stealing your precious time. Find out 5 reasons why you might have too many emails to deal with every day and how to…
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EP # 134 - Becoming a Bigger Person: How to Thrive in the Face of Business Challenges
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Business is just like having kids. Small business - small problems. Big business - big problems. Yet the idea of dealing with "big problems" shouldn't scare you or worse stop you from growing your business altogether. The solution for "big problems" becoming small is to grow yourself. The more skilled you are in business and the more emotional capa…
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MM 134 - Running a successful service business as a marathon not a sprint
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Have you watched an Oscar-nominated movie Nyad? I highly recommend it :). Even though it’s about the journey of a PRO athlete, marathon swimmer, Diane Nyad, the movie offers many business lessons too. In today’s Maggie’s Moment, I’m sharing two of them. To work with me one-on-one, apply HERE.By Maggie Perotin
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Embrace the Entrepreneurial Roller Coaster! Some months are booming, with clients and money coming, while others are quieter. In this episode, we tackle those slower times with tips on tracking income, smart budgeting, and attracting clients. Learn to see lower-income months not as setbacks, but as opportunities for growth. Tune in for a successful…
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MM 133 - How your industry expertise is costing you clients
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The more experienced you are as a service provider, the more knowledge you have, and the more your brain assumes that everyone else knows the same—especially your clients. Such expert bias can be dangerous and is probably costing you money: in lower marketing and sales conversation or even client retention. How is that possible? Today's Maggie's Mo…
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EP # 132 - How to establish a high-performance habit that helps your business grow and sticks
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Establishing good habits brings a myriad of benefits that contribute to overall well-being and success. One of the key advantages is the efficiency they bring to daily life, as habits automate tasks, saving time and mental energy. Moreover, cultivating positive routines enhances discipline and self-control, fostering a sense of empowerment and acco…
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MM 132 - Creating a growth strategy for your service business that works
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If your marketing and sales strategy isn't attracting the type and/or number of clients you want; or if you don't have a business growth strategy, tune in to today's Maggie's Moment. Inside you'll learn the key components of an effective strategy. And also discover why the hard work you're doing now isn't translating into the results you hoped for.…
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EP # 131 - Scaling a Service Business with Strategic Planning While Avoiding Burnout with Maria Nenciu (Lease Auditor)
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In this episode, I sit down with Maria Nenciu, the visionary behind Richvale Consulting, a commercial lease audit company. Maria kicks things off by sharing the journey of how it all began – the spark that ignited the creation of her business and the passion that fueled its growth. We explore the early years, delving into the challenges and triumph…
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MM 131 - How your clients' spending preferences are changing in 2024
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Because of the slow economy or recession, your clients have changed their thinking about money and spending it. It doesn't mean they don't have money. Or that they don't want to invest in your services. It's just how they think about it has changed. I'm talking about how this affects your marketing and selling in today's Maggie's Moments. I can hel…
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EP # 130 - How to Achieve Your 2024 Goals
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In this episode, I share how I approach practically setting a goal and then taking action to achieve it. I'm talking about the Strategic Planning process that I and my client use to learn from the past and inform what we're going to do in the future. Then how from there I improve things that are working to do them even better and fix the things tha…
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MM 130 - From Motivational Mondays to Maggie's Moments
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Happy New Year! 2024 is going to be great! Better than 2023 :)! How? Because we're going to grow together as leaders. And when you grow, your business and results grow. That's how :). And to help you to the faster and more powerfully, I am transforming Motivational Mondays of the Diamond Effect Podcast to Maggie's Moments on Mondays :). It's not ju…
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EP # 129 - Reflecting on 2023: Valuable Lessons for Growing Your Service Business in 2024
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Learning from your own experience is one of the most powerful ways to accelerate your business growth. The second most powerful way to shortcut your journey to results is learning from someone who already knows. The two combined work magic :). I know because I do both, and my clients do both as well. And we experience that magic. In today's podcast…
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The holiday season is a time for joy, reflection, gratitude, and rest. I find myself reflecting on the incredible journey we've shared together this year, my dear listeners. In today's Motivational Monday, I'm sharing some fun stats about the Diamond Effect podcast and offering us a challenge of giving back. Giving back is a big personal value of m…
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EP # 128 - Embracing Entrepreneurial Success - The Power of Celebrating Every Victory, Big or Small
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This past week, my clients and I created Strategic Plans for our businesses for 2024. Part of this event was to celebrate one's successes, big and small. And for some of us, that was the hardest part. Many reasons contribute to that: being a high-achiever, not accomplishing all your goals as you wanted, com[parison to others. All those traps that o…
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MM 128 - One powerful tip to help you reduce stress and overwhelm this week
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If you're feeling increasingly stressed and maybe even overwhelmed as the Holidays are approaching, today's Motivational Monday is for you. This one powerful tip will help you manage everything on your plate better and start enjoying the Holidays.By Maggie Perotin
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EP # 127 - From corporate employee to service-based entrepreneur - Sonja Keeve and Maggie Perotin sharing their experience
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Sonja Keeve and I both hold executive MBA degrees from Jack Welch's Management Institute. We met during one of the JWMI's networking events and realized that our journeys from employee to entrepreneurship, despite being different, also have many similarities. We decided to talk about that and share those experiences in the form of a podcast episode…
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MM 127 - 3 Benefits of Creating a Strategic Plan for Your Service Business
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Still debating if you should take time from your busy schedule to create a strategic plan for your business? Today's Motivational Monday talks about three key benefits of doing that. And if you need help making it practical and straightforward to implement, schedule a free consultation with me here. I'll be happy to guide you.…
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EP # 126 - Creating meaningful connections while marketing your service business online
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Creating meaningful connections and, with it, relationships is key to growing your business. It can be relatively easy when you have a person in front of you and you can start a conversation. But what about online marketing? When you're creating content (a post or a video), it can feel like you're talking to no one. A void. Or millions of people yo…
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MM 126 - One critical mistake you want to avoid when growing your service business
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If your business goes through client overflow and droughts regularly, you might be making this critical mistake. Find out what it is and how to avoid it. So this way your client and revenue streams are more consistent.By Maggie Perotin
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EP # 125 - How to enjoy Holiday Season & come back reenergized to your service business
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If you're a business owner who tends to get stressed and overwhelmed during holidays, this podcast is for you. If, after the Holidays, you dread coming back to running your business (or you actually never stop and pause), this podcast is for you, too. Inside I give you three insightful questions you can ask yourself as the Holiday season is here. T…
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MM 125 - Ready for more growth? Here's how to be concise getting there
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Are you ready for more business growth in 2024? Not sure how to get there? This bonus episode is for you. And if you want to double your business without adding more work, I can help you. Schedule a free consultation HERE, and let's talk about how.By Maggie Perotin
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EP # 124 - Making more money in your service business with better decisions
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If: spend days thinking about what else you can do to grow your business but never actually do anything, or you decide to try something (ex., a new marketing activity), try it once or twice, and when you don't see the results, you hoped for, you stop doing it all altogether and go back to thinking about what to do; or you go back and forth between …
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MM 124 - You don't need to be more productive
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What if trying to be more productive is not the solution for you becoming less busy, stressed, or overwhelmed in your business? What if working on being more productive keeps you in the hustle of doing it all and less in creating the results you want? In today's Motivational Monday, I'm showing you the difference between productive and effective. A…
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EP # 123 - Strategies to Boost Your Business Growth when Faced with Stagnation as a Service Provider
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As a small service-based business, you can keep growing even in a recession or slow economy. I will tell you why and how in this episode. To make the HOW fun and simple, I created the MODERN framework that I explain in detail today. It's an acronym of strategies and perspectives that you can adopt to boost your service business. I can help you doub…
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MM 123 - Checking Boxes vs. Creating Results
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All my clients get results. No exceptions. Because I don't let them just check boxes of self-development. What's the point of creating client avatars if you are never going to go deeper and use them in your marketing? What's the point of strategic planning for the New Year if, a month after, you forget about it and go back to doing what you've alwa…
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EP # 122 - Five selling mistakes most service providers make and you want to avoid
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Selling is not about persuading people to buy what they need or could benefit from but don't want. Selling is offering value in exchange for money to those who want what you offer. Your ideal clients have a problem that they want help solving. They can't wait to get it solved. They also have a goal they want to achieve. So they are willing to get h…
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2024 is coming. And as a business coach, I'm all for being proactive and planning for a successful year now rather than waiting till January to do it. Because then, by the time you get to it, you've lost a month, if not more. However, planning won't create the results of your Big Vision on its own. It's the execution of the plans that leads to the …
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