Vince Reed, internet marketing coach and trainer, provides daily blog post reviews and live mastermind calls to help home business professionals, network marketers and internet marketers get internet leads for their businesses!
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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com
The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!
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Join James Reynolds and leading web traffic experts and learn how to get more website visitors and grow a profitable audience online. On each show James Reynolds grills his expert guests and gets them to reveal their very best traffic getting secrets. Topics covered on this hard hitting internet marketing show include; Twitter (Scott Stratten), Google Plus (Chris Brogan), Podcasting (Pat Flynn and John Lee Dumas), Content Marketing (Joe Pulizzi), Rand Fishkin (SEO) You Tube video marketing ( ...
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Episode 977 – AI Machine Learning vs “I” Human Learning
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AI is machine learning. It’s great for repetitive tasks. It collects knowledge and synthesizes it into useful compilations. AI machine learning can be predictable. “I” learning is what we do when we interact with people. It’s as unpredictable as an amateur golf swing. Interacting with humans requires empathy, psychology, self-awareness, and patienc…
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Episode 976 – Embrace the Individual and Embrace the Resistance – Encourage Small Wins!
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In business, we need to embrace systems to align people with processes. Companies spend time and money on systems to speed up or simplify processes. The one thing that stands in the way of business systems being effective is people. You are working with a group of people with different life experiences, goals, and beliefs. As much as we try, we can…
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Episode 975 – What To Do When What Was Working… STOPS WORKING!
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Businesses, especially ones that have well-established systems and methodologies, tend to ebb and flow. It’s pretty common for a business to slow in the dog days of summer and pick up in the fall, but I hear frustrations from some and jubilation from others. I was conversing with a client about how business has changed since COVID-19 (2021-2022). B…
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I had the opportunity to travel to the South Carolina Coast for my son’s wedding. However, I dreaded the idea that renting a house or condo was the only way to stay on Edisto Island. I had visions of Florida or Myrtle Beach, where the coast has huge hotels and condos. When it comes to marketing a B2b business online, it’s more like Edisto than Myrt…
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Episode 973 – Best Of – Sales & Marketing… It’s a MATH Problem
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When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas and principles. I know it’s used in science and computing, but I’m in sal…
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Episode 972 – Out with the New and In with the Old – WHY Should You C.A.R.E.?
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Growing old means having another day to learn, live, love, and grow. If you choose to continue to learn every day, you acquire wisdom. That wisdom may or may not help you become more successful, but I find that to stay relevant in business, you have to continue to follow trends and learn from experts who may be both younger and older than you! When…
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Episode 971 – The New Artificial Intelligence Internet Traffic Jam and WHY You Should Care?
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One big difference between Chicago and Raleigh is traffic. Chicago has basic north-south east-west routes and a lake that stops you from going east at one point. Raleigh has roads that can go east-west-north-south within a few miles, and you cannot live without a GPS. Also, Chicago has many 8-12 lane roads while Raleigh has 2-6 at most points. Yet,…
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Episode 970 – Man vs Machine – A Brief History of Algorithms and Artificial Intelligence
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Back in 1997, Deep Blue (an IBM computer) defeated Garry Kasparov, the world chess champion at the time, in a six-game match with a final score of 3.5-2.5 in favor of Deep Blue. Almost 20 years later, in 2016, Google’s AlphaGo program achieved a similar victory by defeating Lee Sedol, one of the world’s top professional Go players, in a five-game m…
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I have always been entertained and enamored by magic tricks. When people see one performed, they usually have one of two reactions: amazement or curiosity. The amazement is, “How did they do that?” and the curiosity is, “How did they do that?” Some people will look forward to the next one, while others are distracted by trying to figure out the sle…
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Episode 968 – Data is a Gift… Share The Love!
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Do you remember life before Beepers, CB Radios, and Fax Machines? All three gained momentum and popularity in the ’70s and ’80s and peaked in the ’90s. However, all three fell victim to mobile phones. Beepers became text messaging, faxes became email, and CB radios became Nextel phones and then standard mobile phones. Artificial Intelligence is abo…
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Episode 967 – Organic Marketing – How Artificial Intelligence Can Sweeten Relationships
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As Artificial Intelligence begins to overtake the marketing world, I think it's a good idea to get nostalgic about marketing and see how we can infuse it with a modern-day perspective.When you get down to the core of marketing, it's about people. Marketing is creating, communicating, delivering, and exchanging offerings that have value for customer…
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Episode 966 – Artificial Intelligence Decisions… Data Determines the Destination
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In sports (and in business), two factors affect success. The physical and the mental are two parts of the whole, yet one is easier to evaluate to predict success… especially in football.In business, we tend to focus more on the mental than the physical of the people we work with. This is why artificial intelligence is both an opportunity and a detr…
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Episode 965 – BACON – Chapter 17- So Much Peopling
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I was just in Chicago at the American Marketing Association's Leadership Conference, where 400 people from around North America, representing 50+ chapters, came to learn and grow with and from each other.Conferences are great for networking, learning, and getting out of the routine work rut, but they are also very peoply. Sometimes, too peoply.Like…
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Episode 964 – BACON – Chapter 16- The “Known Knowns”, “Known Unknowns”, and “Unknown Unknowns” of Marketing
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Growing up in New York, Yogi Bera was one of my favorite characters. He was a good player but even more of a philosopher (well, sort of).Some of his most famous "Deep Yogi Thoughts" include:"It ain't over 'til it's over.""When you come to a fork in the road, take it.""It's like déjà vu all over again.""You can observe a lot by watching.""Baseball i…
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Episode 963 – BACON – Chapter 15: Unicorns are REAL… Business Leads are NOT
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When you think of unicorns, I am sure the first thing that comes to mind is a mythical and colorful horse with a single horn. Although there are no living, breathing unicorns that I have ever seen, I know unicorns are REAL!Real unicorns in business refer to an elite privately funded startup that has crossed the $1 billion valuation mark, usually in…
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One of the most recognized sounds computer lovers remember is the dial-up connection and AOL's announcement that says, “You've Got Mail!” It was like a sugar high whenever you heard that sound. Nowadays, most of us feel like we have the stabbing pain of a cavity when we hear our Outlook or Gmail inbox notification saying, “You've Got Mail!”What cha…
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Episode 961 – BACON – Chapter 13: 5 Myths & 5 Remedies to Cure Internet Marketing Fatigue
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Let's face it. We are living in a world that is overwhelmed with information.380 new websites are created every minute, and over 500,000 new websites are added every day7 million blog posts are published across the internet daily300 BILLION emails are sent per day (85% spam)720,000 hours of video is uploaded to YouTube (30,000 days' worth of video …
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Episode 960 – BACON – Chapter 12: Connected Content
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Mulch is made by shredding trees. Finer shredding improves the soil over time. As organic mulches decompose, they can add nutrients and organic matter to the soil, enhancing its quality.Mulch is not only decorative but also functional. It helps plants by regulating soil temperature, retaining water, and preventing weeds and erosion—all from recycle…
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Episode 959 – BACON – Chapter 11: Persuasion Versus Thought Leadership
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You may not think about it, but we are surrounded by messages and ads all day long. In today's digital age, the average person encounters between 6,000 and 10,000 ads daily. We are bombarded with billboards, snail mail, radio, and TV, not to mention all the social media content, spam emails, and robocalls.All of that noise has one goal: to get you …
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Episode 958 – BACON – Chapter 10: The Connection Conundrum!
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If you have been involved in online marketing in any way over the last 10+ years, you have been fed a steady diet of more. More followers equals more sales. More hits to your website equals more sales. More social media engagement leads to more sales.Almost nobody would argue that more sales are bad, but people have conflated more with better. I am…
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Episode 957 – BACON – Chapter 9 – Trust Me…
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Trust has to be planted and grown. It is a seed planted through a personal relationship. It needs to grow roots and be nurtured through light and water to produce fruit. Trust must be watered by honesty, warmed and fed through the light of integrity, and rooted in consistency. Strong roots and branches provide shade and shelter in the stormy weathe…
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Episode 956 – BACON – Chapter 8 – Like Me… Like You!
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Going from Know to Trust requires a stepping stone, and that’s called a Like. You can try to jump over that stone, but it leads to a transactional two-step. You may make a sale, but it will not build a relationship.Relationships are key in the B2b world because businesses need to be reminded that you are there to serve them when needed and that the…
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Episode 955 – BACON – Chapter 7: Getting to Know You
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Know is a beautiful word. People ask, “You know what?” They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge.Know is a two-way street when it comes to marketing. You want people to know about you and your business. You may also want to know who knows about you and your business.Knowing who knows what is almost …
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Episode 954 – BACON – Chapter 6: Know – Like – Trust
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The concept of “Know – Like – Trust” has been around for a while. It is commonly attributed to author Bob Burg (Endless Referrals and The Go-Giver).Another person attributed to the concept is sales trainer Michael Goldstein, who talked about buyers needing to experience “confidence, affinity, and empathy” before making purchases.No matter who origi…
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Episode 953 – BACON – Chapter 5: Get Out…
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Networking has been around for a long time in business. Some of the names you may recognize (Benjamin Franklin, Andrew Carnegie, Henry Ford, and John D. Rockefeller) were prolific advocates of networking.As we know it today, networking started taking hold in the 1970s. More formal groups like BNI (Business Networking International) started in 1984.…
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One of the foundations that's stuck with me through the years is, “Businesses do not do business with other businesses. People do business with people.” There has never been a corporation that has ever paid cash or written a check. People do that. Yes, companies try to put you on autopilot by making you subscribe to things, but it still takes a hum…
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What’s your image?Top view on pan with fried egg with baconBabies are cute, puppies are cute, and bacon is not cute, but I bet your mouth watered a little bit.What if someone recently lost a baby? Maybe they are a cat person? What if they are an animal rights activist or vegan? Then, those first statements could not be any farther from the response…
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You can’t control change; it controls you.Chances are, you are in one of two camps:1) Those who embrace technology or2) Those who are overwhelmed with all the change.Now, you may still be a damn the torpedos, I am going to use my printed Franklin planner and Palm Pilot Blueberry thingy kind of person, but I want to try and help you understand what …
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Episode 949 – BACON – Chapter 1: Relationship Marketing
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I've spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. I’ve had the chance to see the birth and evolution of the personal computer, and I worked at the company that pioneered the cell phone. Then I watched the “brick” phone transform into a …
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Episode 948 – I’ll Take My Bacon… Extra Crispy – A Prologue
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It’s been 10 years since I wrote my first and still my favorite book. I was faced with the challenge of deciding if I wanted to write a new book or update the original.This is the beginning of that journey...What follows is the prologue form the new bookSections Include:So here we are!The Birth of B2bThe TeacherThe Birth of this BookFast Forward 10…
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Episode 947 – Out With the NEW… In With the OLD!
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Here are the top five New Year's sayings or cliches:1. Out with the Old, In with the New2. New Year, New You3. Another Chance for Us to Get It Right4. See You Next Year5. A Frest StartNow, I don't want to become a Captain Buzzkill or minimize the significance of what the New Year may mean to you. We should all be proud that we survived to make anot…
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Episode 946 – Best Of – Foresight 2024 – Forecasting Future Profits with Mark SA Smith
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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Board…
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Episode 945 – Sales & Marketing… It’s a MATH Problem
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When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store.I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas and principles. I know it's used in science and computing, but I'm in sale…
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Episode 944 – Best Of – How To Build Awesome Business Relationships Through Email with Ely Delaney
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Ely Delaney is an Automated Systems Strategist and the co-founder of Purple Knight Marketing, an education company designed to help entrepreneurs go from surviving to thriving in any economy.He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits”With a passion for connecting people, his best selling training course…
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Episode 943 – Moral Marketing… (and why it’s tough)
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This is the time of the year when there tends to be a heightened sense of humanity, spirituality, and morality in the air.Business slows down, and we start to think about something more than ourselves while being thrown into the mix of chaos, hustle, and short emotional fuses.Now, I don't want to go all holier than thou on you because I am as flawe…
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Episode 942 – Best Of – How To Maximize Your Networking In 2023 with Mike Verret
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Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13 years in the agency world as a client services …
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At the beginning of 2023, businesses were facing the possibility of rising inflation, a recession, and workforce shortages. Then, the tech business community added some spicy Artificial Intelligence into the chaos soup.While the Bitcoin Bros were trying to pass themselves off as ChatGPT prompt writing gurus (making $100K or more), sales teams were …
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Episode 940 – Best Of – Creating One Million Jobs Through Collaboration with Dennis Yu
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Dennis Yu’s mission is to create a million jobs.CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. We offer courses, implementation, and consulting.My personal mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sha…
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To some of you, 2023 was a cakewalk compared to 2021 and 2022. To others, this was the most challenging year ever. Either way, I agree with you!Whether it was good or bad, you probably grew personally, fiscally, and/or physically. Every day, running a business is a challenge. Yet, throughout the year, situations, circumstances, and outcomes tend to…
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Episode 938 – Best Of – Books Are Not Just For Paper Anymore And Why YOU Should Write One with Heidi Thorne
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Dr. Heidi Thorne, MBA/DBA, is a business speaker and author with over 25 years of combined experience in sales and advertising, including over 15 years as editor and advertising director of a trade newspaper covering the plumbing and mechanical contracting trades. In addition to two advanced business degrees (MBA/DBA), Heidi also has five years of …
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I have failed.When I wrote my book, It's Not About You, It's About Bacon, I thought I would finally find fantastic success. I had dreams of speaking worldwide, pontificating about the virtues of Relationship Marketing. In short, I thought I was going to be rich and famous.Then it hit me, that's what Relationship Marketing is all about—helping other…
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Episode 936 – Best Of – Leveraging Relationships And Reinvention with Michael O’Neal
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I'm originally from Ohio, and lived there for 12 years. Grew up Catholic (I'm a recovering Catholic now) and played every sport known to man when I was a little kid. Became a Steelers fan back then. Steel Curtain and all that. Got in a lot of trouble in school too. (No surprise to those of you that know me). At 12, we moved to a little 'burb outsid…
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It's that time of the year when business starts to wind down, and people are looking forward to the holidays.Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We're tweaking our brands and checking it twice, revamping websites, and optimizing systems with the latest tech.Since people…
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Episode 934 – Best Of – Reinventing Sales Teams with Rent-A-Rep with Bill Guertin
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Bill Guertin (pronounced like "13") is a positive voice for change and is the leader of the “7 Voices” Movement, whose purpose is to hear, recognize, and minimize the effects of the negative Voices inside people’s heads and to implement simple strategies to make positivity a life-choice every day. As a sales trainer, he's worked with the ticket sal…
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I've heard it said that to succeed in business, you must master business tools. Some businesses make do with what they can afford, while others highly invest in cutting-edge technologies.With the advent of AI, companies hope that data can be gathered, processed, analyzed, and implemented faster and at a lower expense by a computer instead of people…
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Episode 932 – Best Of – Drive Growth Through The Customer Experience with Chip Royce
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Chip’s first experience with the tech sector started in 1994 after downloading the first Netscape browser (now Firefox) and led him to join his first startup a year later. He’s worked for and advised high-growth ventures and Fortune 500 companies in online media, internet infrastructure, PCs (Dell & Lenovo), and most recently, Fintech & Gov Tech Sa…
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Dog daycares have to vet their potential customers before they can become customers.First, they are required to have the right vaccinations to prevent doggie flu, kennel cough, and more. Next, they have to pass a temperament test. They put your dog in the play area with one to two other dogs that have been singled out because they play well and und…
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Episode 930 – Best Of – Social Selling On LinkedIn with Brynne Tillman
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Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world.…
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Episode 929 – What do Your Leads… LEAD to?
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If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections.You know how it works. Someone connects with you and says, “I am not trying to sell you anything”, and then kee…
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Episode 928 – In Memorial of – Simplifying Your Sales Process with Mark S A Smith
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In Memorial ofOn October 21st, 2023. Mark SA Smith passed on. He was a friend and an inspiration to me and this podcast. He was an educator and entrepreneur who gave his knowledge and time to help others.Fly on Friend______________________Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disrup…
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