This secret outlines WHY people folllow and how to get your donors to do what your are asking (Spoiler: what is a Dog Whistle and how does it engage my donors?). In today's Mini-cast (3 minute podcast): we unpack a phenomenom called Social Proof. We tell you how to use this secret to engage your donors...plus tell you how to ACT on this TODAY.…

The secret to getting people to listen, believe and trust you is really not a secret. In today's Mini-cast (3 minute podcast): we unpack what Dr. Robert Cialdini has shown through a lifetime of studies is the key. We tell you how to use this secret to engage your donors...plus tell you how to ACT on this TODAY.…

When we read emails that are meant to engage donors, a lot of times the emails are centered on the org, not the donor. We give you some tips on how to get better engagement by talking about what is important to your donors!By Ironwood Venture