Best Isaline Muelhauser Podcasts (2024)

1
Bonus Episode Winter 2023 w/Areej AbuAli 27:48

6M ago27:48

27:48

In this final episode of the year 2023, discover Areej’s wins and setbacks during the past year and celebrate with her the new initiatives. A couple of months away from our 5 year anniversary we already have much to rejoice about. Areej and Isaline share what’s next for the podcast in 2024. You can connect with Areej through her LinkedIn and Twitte…

1
The One Where We Discuss Years Of Experience And Career Longevity With Veruska Anconitano 30:12

7M ago30:12

30:12

Veruska is a Multilingual SEO & Localization Consultant with 20+ years of experience with brands wanting to enter non-English-speaking markets. With a background in sociology & sociolinguistics, she follows a culturalized approach to SEO and Localization. In this episode, she discusses the benefits and opportunities that emerge from years of experi…

1
The One Where We Discuss How To Scale An Agency with Adriana Stein 29:54

7M ago29:54

29:54

Originally from the US and now living in Germany, Adriana Stein is the CEO and founder of the marketing agency AS Marketing. She leads a team of multi-language marketing experts who develop holistic international marketing strategies for global companies. In this episode, she discusses the personal and professional challenges she has faced as a mar…

1
The One Where We Discuss How to Recognize When It Is Time To Leave An SEO Job With Kavi Kardos 29:38

7M ago29:38

29:38

Kavi Kardos is an altruistic SEO evangelist with nine years’ experience leading organic search strategy for top companies in entertainment, cybersecurity, education, and beyond. A former Mozzer, she is the creator of Moz Academy’s Technical SEO Certification and a contributor to Whiteboard Friday and the Professional's Guide to SEO. Kavi is current…

1
The One Where We Discuss Building An Inclusive SEO Remote Workforce with Ebere Jonathan 28:51

8M ago28:51

28:51

Ebere Jonathan is a Medical Technologist who found love in the Digital Marketing space. She got into Tech SEO through Chima Mmeje's FCDC Initiative and worked as a Contract SEO Specialist with The Gray Dot Company. She spends most of her time auditing and analysing websites for opportunities to improve their performance. When she's not working, Ebe…

1
The One Where We Discuss How To Bounce Back From A Layoff With Melissa Popp 27:54

8M ago27:54

27:54

Melissa Popp is the Content Strategy Director at RicketyRoo. She works with clients to create engaging and authoritative content that dominates local search results. In this episode, Melissa shares how she found herself in an unexpected situation when she was laid off from a job she loved due to company-wide downsizing. She wasn't prepared for this…

1
The One Where We Discuss Ways To Package SEO Skills To Make Them Scalable with Shé Langley 35:21

9M ago35:21

35:21

Shé Langley is a full-stack digital marketer with over 17 years of experience in helping businesses grow their online presence. Since 2018 Shé has been the caregiver for her mother while raising two children with her husband. Being an SEO professional and entrepreneur (Shé runs her agency Rank Lift) has had its benefits and disadvantages during thi…

1
The One Where We Discuss What I Would Do Differently In My Freelance Journey with Preeti Gupta 28:53

9M ago28:53

28:53

In this week's episode, Preeti Gupta shares mistakes she made in her messaging, branding, her website, and the blog posts she has written during her first year as a SEO consultant. She is a consultant and founder of Packted. She offers 1:1 SEO coaching, courses, and shares resources to learn SEO. Preeti genuinely discusses how she defined her servi…

1
The One Where We Discuss How To Pivot Into An SEO Role With Esther Akinsola 28:11

10M ago28:11

28:11

In this week's episode, Esther Akinsola, a content marketer for travel Saas startups and small businesses, shares how she pivoted into an SEO role. It does not look like a one size fits all or a linear process. It is an intentional path involving personal development, research and learning. Esther shares how she finds enthusiasm and curiosity and s…

1
The One Where We Discuss How to Manage Freelance Life With Jo Juliana Turnbull 31:18

10M ago31:18

31:18

In this week's episode, Jo Juliana Turnbull (SEOJoBlogs) shares tips for freelancing that no one talks about. Jo finds that many people talk about how they make more working freelance than working at an agency or in house and how much better their life is when going freelance but sometimes we do not always hear the stories on how to get those good …

1
The One Where We Discuss Starting As An SEO Consultant With Heba Said 26:38

1y ago26:38

26:38

In this week's episode, Heba Said shares how she has started her SEO Consultancy after working several years for world famous brands as an in-house SEO. She shares how she leverages her knowledge about multilingual SEO to convert clients, how she adjusts her language and offer during the pitching process to her client’s needs and current knowledge …

1
The One Where We Discuss Working With A Neurodiversity With Greta Koivikko 27:21

1y ago27:21

27:21

In this week's episode, Sara Greta Koivikko shares what it is like to work with a neurodiversity. She discusses what she means when she says ‘being on the spectrum’, her personal tips to manage time and work relations (including adjusting to British politeness) and how she is able to intensely focus on tasks. She also tells how co-workers can be mi…

1
The One Where We Discuss Starting In A New Team With Sara Moccand-Sayegh 28:44

1y ago28:44

28:44

In this week's episode, Sara Moccand-Sayegh shares how she joined a new team when she started as an SEO specialist in an agency. She discusses how often she saw her recommendations implemented during the first year, how she built trust as an SEO and what she learned about herself. We also find out what inspires Sara and what empowers her to be the …

1
The One Where We Discuss Quitting A Manager Role For An Operational Role With Alice Roussel 26:29

1y ago26:29

26:29

In this week's episode, Alice Roussel, Growth Marketing Manager, shares how she quitted manager roles for operational roles and discusses how what can be seen as an unconventional career path brought her. We also find out what inspires Alice and what empowers her to be the brilliant woman she is today. You can connect with Alice through her LinkedI…

1
The One Where We Discuss How To Land Your First Job As An SEO With Katherine Nwanorue 28:36

1y ago28:36

28:36

In this week's episode, Katherine Nwanorue shares how she landed her first job as an SEO down to the nitty gritty of ‘job-hunting like a job’ and how to prepare and dress for the interview - even as a videoconference. We also find out what inspires Katherine and what empowers her to be the brilliant woman she is today. You can connect with Jo throu…

1
The One Where We Discuss Breaking Through As A Conference Speaker With Jo O’Reilly 29:31

1+ y ago29:31

29:31

In this week's episode, Jo O’Reilly, Digital PR Manager, shares how she approaches public speaking as a first time speaker down to the nitty-gritty of preparing her pitch as a speaker, dealing with rejection and preparing for the D-day. We also find out what inspires Jo and what empowers her to be the brilliant woman she is today. You can connect w…

1
The One Where We Share Our Enthusiasm For Season 4 11:11

1+ y ago11:11

11:11

In this intro episode, Areej and Isaline get together to chat about the upcoming season 4 for WTSPodcast. Discover what’s coming up in 2023. Introducing #WTSPodcast The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with…

1
EP#15 Daniel Cheung - How I deal with imposter syndrome - Australia 30:45

2y ago30:45

30:45

In this episode Daniel openly discusses how he deals with imposter syndrome, how it affects his life and career, how he gets comfortable with being uncomfortable and how he became the successful SEO that he is today. Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. Who is Daniel Cheung Daniel is a coffee-lov…

1
EP#14 Tina Ehrensberger - SEO in Latin America and the community Latinas en SEO 31:15

2y ago31:15

31:15

Christina, also known as Tina, started as a SEO manager at Dafiti and later implemented the digital fundraising strategy at UNICEF Mexico. Since 2017 she is an SEO consultant, focusing on website audits, technical SEO and e-Commerce. Tina has been very successful working remotely with clients around the world (B2C and B2B) and as a SEO professor. M…

1
EP#13 Nadia Mojahed - How I learned to manage clients' expectations 28:22

2y ago28:22

28:22

Nadia, an SEO consultant based in Switzerland, discusses issues that arise during a project due to unsettled client expectations, confusion around SEO progress and timelines, taking the lead on SEO actions and priorities, and communicating with the tech team. Nadia shares what she learned from real project experiences - good and bad. Who is Nadia M…

1
EP#12 Gus Pelogia - Moving across continents and working as an SEO 33:34

2y ago33:34

33:34

Gus had a desire to leave abroad for a short period of time - and did not plan to never return! He didn't want to stay far from Brazil for too long, because he was just starting to build a professional network. Little did he know that he would not go back. From Argentina, to Amsterdam, to Dublin. Over this experience Gus learned to be vocal about w…

1
EP#11 Ellie Ferrari - What it's like to work as an in-house SEO - Argentina 33:30

2y ago33:30

33:30

What does it take to work as in-house SEO? How to find in-house allies to get SEO strategies implemented? Ellie, an SEO specialist based on Argentina, shares her story with us about her time working in Naranja Bank in Argentina. Who is Ellie Ferrari? Ellie is a geek of Digital Marketing and SEO in particular. She loves the internet and working on d…

1
EP#10 Christina LeVasseur - Answer 10 Questions to carve your path in the SEO industry 31:26

2y ago31:26

31:26

How to find your place in the SEO industry? There's a place for everyone and it becomes a game of finding out where we fit in. Christina, an SEO consultant based in the USA, will guide you to ask yourself 10 questions. You'll learn more about who you are, find your niche, make a difference, and earn the money you want and deserve. You will learn th…

1
EP#9 Nerissa Marbury - Founding and running a digital marketing company 35:42

2y ago35:42

35:42

This is the story of a woman who always envisioned herself running a company but never starting one. “I’m a reluctant company founder” Nerissa planned to acquire a company that was having some challenges and be able to turn it around successfully and run it very well. Today OneEpiphany is a successful 10+ years old consulting company. The hardest t…

1
EP#8 Melissa Popp - SEO Specialist and Digital Nomad 32:43

2+ y ago32:43

32:43

Have you ever considered working on the road? Being a digital nomad is easier than what you expect. In this podcast, Melissa shares her experience and her tips to make sure that you are all set to go on the road. Melissa is a digital marketing strategist with a passion for technology and travel. She coaches her partners to connect with their audien…

1
The One Where We Do A WTSPodcast End Of Year Review 2021 24:50

2+ y ago24:50

24:50

In this bonus episode, Areej and Sarah get together to chat about stand-out episodes, what Google did good and bad this year, and predictions for SEO in 2022. Thanks to all of our guest speakers, sponsors, and listeners - we wouldn't have the #WTSPodcast without you. Roll on Season 4 in 2022! Stand out episodes: Kristie Plantinga Abby Reimer Jamie …

1
The One Where We Discuss Running And Scaling An Agency With Laura Hogan 27:48

2+ y ago27:48

27:48

In this week's episode, we chat with Laura Hogan, Owner of Sweet Digital Agency, about running and scaling an agency. Where to find Laura: LinkedIn Twitter Website Resources from the episode: Search Engine Journal Search Engine Land --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysi…

1
EP#7 Daisy-ree Quaker - Working as an SEO Content Marketer - USA 31:00

2+ y ago31:00

31:00

SEO is a broad industry. When you're first starting in SEO, it can be difficult to know what kind of SEO role you want. In this episode, we discuss content marketing and working as a content marketer. You will learn what it takes to work as a Content Marketer and have a unique sneak peek into Daisy’s daily life. Daisy is a Content marketer using SE…

1
The One Where We Discuss Local SEO With Levi Williams-Clucas 30:53

2+ y ago30:53

30:53

In this week's episode, we chat with Levi Williams-Clucas, SEO Specialist at StrategiQ, about local SEO and the importance of reputation, reviews and trust. Where to find Levi: LinkedIn Twitter Resources from the episode: BrightLocal Academy BrightLocal blog StrategiQ blog --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming F…

1
EP#6 Heba Said - Working as an Outreach Specialist 30:35

2+ y ago30:35

30:35

SEO is a broad industry. When you're first starting in SEO, it can be difficult to know what kind of SEO role you want. In this episode, we discuss external linking and working as an outreach specialist. You will learn what it takes to be an outreach specialist and what working as an outreach specialist can look like. Heba Said is a Senior SEO Spec…

1
The One Where We Discuss Making Technical SEO "Make Sense" With Giovanna Angulo 26:47

2+ y ago26:47

26:47

In this week's episode, we chat with Giovanna Angulo, Associate SEO Director at Mediahub Global, about making technical SEO "make sense". Where to find Giovanna: LinkedIn Twitter Website --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to…

1
EP#5 Victoria Olsina - Facing harassment and bullying 29:12

2+ y ago29:12

29:12

Nearly a third of people are bullied at work, this number is higher for women and it gets worse in male dominated environments such as tech and financial services. Our guest, Victoria Olsina, shares her experience with us. She gives tips and advice - such as journaling - if you face bullying or harassment at your workplace. Victoria Olsina is an SE…

1
The One Where We Discuss SEO For Small Businesses With Sheri Mandour 31:43

2+ y ago31:43

31:43

In this week's episode, we chat with Sheri Mandour, Freelance Digital Marketing Consultant and Founder of Digital Tulips, about SEO for small businesses with small budgets. Where to find Sheri: Facebook LinkedIn Twitter Instagram Website Resources from the episode: QuickBooks Persado Monday Trello PageSpeed Insights Google Analytics Semrush Google …

1
EP#4 Tobias Willmann - The SEO working for a Publisher 28:35

2+ y ago28:35

28:35

What kind of challenges does a SEO face and solve when working for a Publisher? What is News SEO? How is it like to work with journalists and in a newsroom. With this podcast episode, you will have an idea of if you want to work for a News Website and how to take the next step to towards this goal. Tobias Willmann is Head of SEO at the Blick Group.…

1
The One Where We Discuss Relevancy In Digital PR With Beth Nunnington 29:52

2+ y ago29:52

29:52

In this week's episode, we chat with Beth Nunnington, PR Director at Journey Further about the importance of relevancy with digital PR. Where to find Beth: LinkedIn: https://www.linkedin.com/in/bethenynunnington/ Twitter: https://twitter.com/bethnunnington/ Resources from the episode: Free relevancy tool The Drum article --- Episode Sponsor: This s…

1
EP#3 Amruta Khemnar - Keeping up to date with SEO trends 26:33

2+ y ago26:33

26:33

Keeping uptodate with trends and Google news can be confusing and overwhelming, especially at the beginning of a SEO career. Listen to a genuine story of what it is like to navigate trends in SEO. Amruta was so kind as to offer us one hour of her time to answer our questions. Amruta Khemnar is experienced both in SEO and Business Management. Amruta…

1
The One Where We Discuss Imposter Syndrome With Kristie Plantinga 31:37

2+ y ago31:37

31:37

In this week's episode, we chat with Kristie Plantinga, Founder of TherapieSEO about how to manage feelings of imposter syndrome. Where to find Kristie: Website: https://www.therapieseo.com/ Twitter: https://twitter.com/kristie_plant Facebook: https://www.facebook.com/therapieseo Instagram: https://www.instagram.com/therapieseo/ --- Episode Sponsor…

1
EP#2 Brenda Malone - Starting an SEO Career at age 60 38:12

2+ y ago38:12

38:12

Listen to a genuine story of what it is like to navigate a SEO career at age 60 and start new projects. If you are thinking about pivoting your career to do more SEO, like Brenda did, you will be inspired by Brenda. Brenda Malone is a SEO Technical and WebDev Specialist. Brenda is one of the most active members of the Women in Tech SEO community. S…

1
The One Where We Discuss Setting Client Expectations With Billie Hyde 26:52

2+ y ago26:52

26:52

In this week's episode, we chat with Billie Hyde, SEO Training Lead at The SEO Works about setting client expectations. Where to find Billie: Website: https://billiegeena.co.uk/ Twitter: https://twitter.com/billiegeena LinkedIn: https://www.linkedin.com/in/billie-hyde-a0396919a/ --- Episode Sponsor: This season is sponsored by Screaming Frog. Screa…

1
The One Where We Discuss Creating Content For Both Search Engines & Humans With Abby Reimer 33:31

2+ y ago33:31

33:31

We are back for Season 3 and this week we have Abby Reimer on the podcast to talk about the importance of creating content that both search engines (eg Google) and humans love. Resources from the episode: Hemingway App - https://hemingwayapp.com/ Thruuu - https://app.samuelschmitt.com/ Article - https://searchengineland.com/creative-ways-to-source-…

1
EP#1 Isaline Muelhauser - Why I started WorkinSEO 23:42

2+ y ago23:42

23:42

To launch the podcast, Isaline, Work in SEO podcast host, is answering questions as a guest. Isaline discusses her path in SEO from digital marketing, the challenges she faced, what she was scared of when she started her SEO consultancy Pilea.ch and why she wanted to launch the work in SEO podcast. Listen to a genuine story of what it is like to na…

1
The One Where We Discuss XML Sitemaps With Michelle Race 27:57

3y ago27:57

27:57

In this week's episode, we chat with Michelle Race, Senior Technical SEO at DeepCrawl about all things XML sitemaps. Where to find Michelle: Twitter: https://twitter.com/shellyweb --- Episode Sponsor This season has been sponsored by NOVOS. NOVOS, the eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Ag…

1
The One Where We Discuss SERP Features With Diana Richardson 29:44

3y ago29:44

29:44

This week we chat with Diana Richardson, Social Media & Community Manager for the SEO division of Semrush, all about SERP features. Where to find Diana: Twitter: https://twitter.com/DianaRich013 LinkedIn: https://www.linkedin.com/in/%F0%9F%8D%B7-diana-richardson-8965a317/ --- Resources: https://www.semrush.com/blog/ --- Episode Sponsor This season …

1
The One Where We Discuss Schema With Beth Barnham 31:01

3y ago31:01

31:01

In this week's episode, we chat with Beth Barnham, Technical SEO Specialist at Liberty Marketing about all things schema. Where to find Beth: Twitter: https://twitter.com/bethbarnham --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for its eCommerce SEO campaigns including …

1
The One Where We Discuss Starting Out In SEO With Dhriti Shashikanth 30:18

3y ago30:18

30:18

On this week's episode we chat to Dhriti Shashikanth, Account Executive at Mindshare London, about starting out in the SEO industry after graduating from university. Where to find Dhriti: LinkedIn: https://www.linkedin.com/in/dhriti-s-451969166/ --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has…

1
The One Where We Discuss Large Scale Website Migrations With Katherine Ong 36:38

3y ago36:38

36:38

This week we speak to Katherine Ong, Owner of WO Strategies, about large scale website migrations. Where to find Katherine: Twitter: https://twitter.com/kwatier LinkedIn: https://www.linkedin.com/in/katherinewatier/ --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their…

1
The One Where We Discuss Having A More Human Approach To Site Structure With Aiala Icaza Gonzalez 30:32

3y ago30:32

30:32

This week we speak to Aiala Icaza Gonzalez, SEO Director at Reflect Digital, about having a more human approach to site structure. Where to find Aiala: LinkedIn: https://www.linkedin.com/in/aialaicaza/ --- Resources Empathic search results – how neuroscience impacts content SEO? (LinkedIn Post) The Neuroscience of SEO (Blog Post) --- Episode Sponso…

1
The One Where We Discuss Transparent Client Reporting With Barb Davids 27:31

3y ago27:31

27:31

This week we speak to Barb Davids, owner and SEO consultant at Compass Digital Strategies, about transparency and communication in client reporting. Where to find Barb: Website: https://compassdigitalstrategies.com/ Twitter: https://twitter.com/BarbDavids LinkedIn: https://www.linkedin.com/in/barbdavids/ --- Episode Sponsor This season is sponsored…

1
The One Where We Discuss Content Marketing Calendars With Himani Kankaria 31:04

3y ago31:04

31:04

This week we speak to Himani Kankaria, Digital Branding & Marketing Consultant, about the importance of planning content and preparing content calendars. Where to find Himani: LinkedIn: https://www.linkedin.com/in/himanikankaria/ Twitter: https://twitter.com/himani_kankaria Website: https://www.himanikankaria.com/ Content calendar template: https:/…

1
The One Where We Discuss Ecommerce SEO With Laura Brady 32:34

3y ago32:34

32:34

This week we speak to Laura Brady, SEO Manager at NOVOS, about all things e-commerce SEO. Where to find Laura: LinkedIn: https://www.linkedin.com/in/laura-b-578299129/ Twitter: https://twitter.com/lauraabrady8 --- Episode Sponsor Massive shout out to NOVOS for sponsoring the full second season of WTSPodcast. NOVOS, the eCommerce SEO agency, has won…

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