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A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and valu ...
 
Keeping up with online marketing news and tactics can take a lot of time in a busy week. That’s why we bring you the top marketing news and insights. CMODigital is a weekly podcast hosted by Fawn Annan, President and Group Publisher of ITWC, & Jim Love, Chief Digital Officer at ITWC. You can also watch the video version of this podcast. Each week we feature a "Shout Out" to someone in the Canadian marketing community. If your agency has a change in executive staff or exciting news, shoot us ...
 
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show series
 
Noah Elkin, Gartner’s Co-Chief of Research for Marketing and Communications practice, covers its recently published results for The Gartner Digital Marketing Survey 2021 in this episode. Noah shares the first iteration of Gartner’s bi-annual work based on a limited number of longitudinal questions carried over from prior studies. Highlighted are 20…
 
This episode reports on the availability of a new Canadian data centre for users of Sophos products, a survey shows people still fall for tech support scams, Amazon cuts off a controversial spyware company and new figures on ransomware attacksBy ITWC
 
This episode features Danny Sachdev from TrueQC, who gets to the heart of quality control when outsourcing lead and demand generation services. TrueQC is a Dubai-based go-between broker, ensuring the client and third-party provider delivers on the promise of top quality leads. This interview begins with the procurement stage of what questions marke…
 
Today's podcast reports on the controversy over an Alberta non-profit's data theft, an insurance giant is notifying victims of March ransomware attack and some subscribers to U.S. wireless carrier Mint Mobile have their phones ported to another carrierBy ITWC
 
Today’s episode focuses on the knowledge required to justify procurement decisions for Martech offerings for and through the CMO office. CEO Mike Couch provides insights as a technologist and digital marketer from Couch and Associates. With over 7,000 new marketing tech solutions available, such technology decisions must make every marketing dollar…
 
Today's podcast reports on three more Canadian firms hit with ransomware, the Nobelium continues to go after organizations,, open databases at Dreamhost and Mercedes-Benz discovered and warnings to Zyxel and legacy Western Digital NAS devicesBy ITWC
 
This episode features a discussion about the need for a senior information security professional to sit at the table with the C-suite, and the government of New Brunswick's new cybersecurity training program for high school studentsBy ITWC
 
Today's podcast reports on a small Canadian firm hit by ransomware, a criminal marketplace offering stolen data to competitors of victim firms and another company's data left open by misconfigured databasesBy ITWC
 
Today's episode reports on a fake Darkside group sending threatening emails, how Google hopes to stop software supply chain attacks, another Carnival cruise line hack and the lastest vishing scams
 
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