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There is an intricate ecosystem that exists around any field of play. Meet the credential-wearing people who play key roles in the sports industry. Credentials Only profiles the sports business professionals filling a wide variety of jobs behind the scenes to make games possible for the stars to play and fans to enjoy. For more, visit www.credentialsonly.com.
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Paul Woody’s career has seen him selling for a variety of properties, from college athletic departments to a racetrack that really is a year-round event facility to his current role as Vice President of Business Development for the Professional Rodeo Cowboys Association. Paul stresses there is one thing that is more important than anything else in …
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Bob Bryant has had a number of different titles in his career regardless of his role, he feels his job has always been to be a promoter. From working with the circus to connecting Cartoon Network with NASCAR to his current work as President & CEO of the 500 Festival, he feels drawing on all his past experiences has always served him well. In this e…
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Scott Kornberg says he sees a lot of fireworks shows each summer. Such is life working in minor league baseball. Scott stays busy serving as not only broadcaster but also media & public relations manager for the Jacksonville Jumbo Shrimp. After Minor League Baseball was shut down in 2020 on account of the pandemic, it is back in 2021, and the new y…
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Simon Evans has covered a wide variety of sports in nearly two decades with Reuters, but his university background in government and political science may have been his most valuable training in the past week as he covered the Super League, the doomed breakaway effort by leading European soccer clubs. As Reuters football correspondent, Simon was he…
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Dan Rossetti has built his career in sports working to get others their career in sports. The founder of Ascension Sports Partners, his agency has conducted searches for a wide variety of sports organizations. One of the unique aspects of his company is not limiting their placement work to only C-suite positions. As so many others have, he recogniz…
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Courtney Ksiazek works for a team that is still one year away from playing a game yet is one of the more recognizable brands in sports. In this episode, she shares how the high-profile investors behind Angel City FC have generated a great deal of buzz for the organization. In her role as Director, Partnership Marketing, Courtney is seeing firsthand…
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Kevin DeShazo broke into sports by consulting college athletes and athletic departments about social media. In just one decade, the conversations have changed from warning of the pitfalls to encouraging engagement, and even monetization, of the platforms. His work with Fieldhouse Media is expanding to focus more on the personal development of colle…
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Andrew Merle has transitioned through different roles in the sports world, from public relations to athlete marketing to sports marketng to now working as the Director of North American Brand and Consumer Marketing at New Balance. In many of these roles, he was working directly with athletes, often as they served as endorsers. In this episode he di…
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Mary Carillo has won both a Sports Emmy and a Peabody Award during the career that has earned her induction to the Sports Broadcasting Hall of Fame. A tennis analyst for nearly every network that has carried the sport in the last four decades, she is also a key contributor to NBC’s Olympic coverage and a correspondent on HBO’s Real Sports with Brya…
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Brittany Allen has played a role in numerous major events during her career, including a Super Bowl, Final Four, Winter Classic and MLB All Star Game. Her experience has taught her that it’s thoroughness with all the small details – such as manhole covers – that ultimately paves the way for the big event to be a success. A Commercial Group Coordina…
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Kelly Wolf considers a big part of her career to have been an investment of time and emotion as she has represented athletes at Octagon where she is now a vice president. Many of the clients she has worked with have been tennis players, and Kelly explains how for that sport, representatives really serve as the front office for those athletes, worki…
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Jeff Chandler remembers when he started with Fanatics in 2008 it was best known for having stores in a couple Jacksonville malls. Today, he works as Director of Business Development as the company’s officially licensed merchandise business has grown to nearly $2.5 billion of revenue per year. In this episode, Jeff describes how Fanatics uses a v-co…
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Aaron Drogoszewski knows plenty about the importance of recuperation as a former athlete himself which is why he set out to create a recovery studio in New York City. Quickly he discovered it was not just athletes who were looking to better their performance through the use of the tools at ReCOVER. In this episode, Aaron explains what many of the d…
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Erin Stone says she has the highest level respect for operations people who work in golf considering how they build a functioning venue for spectators and vendors around a golf course, often while accounting for the rolling terrain that runs alongside the pristine tees, fairways and greens. Making those areas spectator friendly is very important fo…
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Tony Trabert was a fantastic tennis player and, by all accounts, an even better person. He passed away on February 3 at the age of 90. In 2014, I had the opportunity to interview Tony for what was to be published as a Q&A in the Western & Southern Open tournament program. However, Tony was so good at telling his story, I simply did my best to to st…
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Matt Humphrey does not need a lot of motivation to get to work because the sensory overload he experiences from being on the infield of a track stands his hair on end and keeps him excited to come back as Director, Racing Communications at NASCAR. In this episode, Matt discusses why he thinks NASCAR is at the dawning of a golden age, sharing how a …
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Michael Fiur’s work will begin when the Super Bowl ends this Sunday. For the 16th year in a row, Michael and his team will produce the Lombari Trophy Presentation in which the winning team will accept their trophy after the contest. In addition to the Super Bowl postgame, Michael was involved with producing several halftime shows during his time wi…
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Todd Martin knows plenty about tennis having played professionally for more than a decade before coaching both juniors and pros. While the sport is familiar, there has been a lot to learn for Todd in his current role as CEO of the International Tennis Hall of Fame. In addition to the standard fare for a Hall of Fame of induction ceremonies and a mu…
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Kristen Fulmer brings a wealth of non-sports experience with her as the Founder of Recipric. Careful to distinguish it as an agency not a consultancy, Recipric is seeking to redefine homefield advantage by working with organizations to bring sustainability to many facets of an operation. A big part of this effort is related to the environment and f…
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Matt Gardner is finding more and more ways to leverage touch points with fans in his role of Vice President, Digital Media & Emerging Technology at the St. Louis Blues. In nearly two decades in the space, Matt has seen firsthand how much closer fans are able to get as new technologies have come online and knows that many of those areas of growth ha…
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Nick McCarvel makes his living telling stories, but his own story is a great lesson in perseverance, from pitch rejections to side gigs, that have led him to his current role as US News Producer for the Olympic Channel. In this episode, Nick shares how he got his start, showing up unannounced at the office of one publication in pursuit of an intern…
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Each episode of Credentials Only concludes with the Set Pieces, the same half dozen questions for each guest. We turn the tables this week, with editor Mike Meuché taking the reins to ask our host, Pete Holtermann, for his answers to these pressing questions. Pete explains what he was hoping for when he came up with these questions, then reveals hi…
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Michael Cvitkovic feels his communications background has served him well even as his career has grown beyond public relations. He has used those skills as he has taken on a number of leadership roles, including his current position as President of the Ottawa BlackJacks of the Canadian Elite Basketball League. In this episode, Michael shares how no…
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If travel headaches are not your thing, you definitely should not get a job like Melissa Beasley’s. As Director of Operations for the Cross Country and Track & Field teams at the University of Georgia, any snafu with a bus or a flight for the traveling party of as many as 70 is her problem to solve. In this episode, Melissa shares how she enjoys pl…
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As Editor in Chief at SportsBettingDime.com, Matt McEwan oversees a team that looks to provide as much information and insight as possible to bettors. That ranges from their Betting 101 content that explains how it all works to providing in-depth analysis of upcoming contests. In this episode, Matt offers a brief tutorial about wagering on sports, …
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We have asked each of our guests to recommend some books they think others should read. From classics to autobiographies to plenty of books on leadership and motivation, to date more than 60 titles have been mentioned. Just in time for the holidays, we have compiled all those book recommendations in one place for this special episode with the Crede…
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Jason Fein has been Director of Athletics at three different universities, currently serving in that role at Bates College. All of Jason’s athletic department work has been at the Division III level and he explains how it is different than working at Division I. He also shares how his role compares to being a CEO, all the facets of an athletic depa…
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Tara Baker feels she has millions of stories to tell as part of her work with Special Olympics as Director of Marketing & Communications. In her role, Tara liaises with North American chapters of the organization, providing her a constant feed of stories about athletes, coaches and volunteers within Special Olympics, an organization that provides i…
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Katie Spellman credits her work as a newspaper editor in helping her be very effective in her current role as a sports communication consultant where she works with both athletes and events on their PR and social media. On the event side, Katie has been hired by tennis tournaments to oversee not only their media relations outreach but also media op…
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Carrie Taylor has been part of a number of firsts during her time in soccer. As a collegiate player, she helped launch her school’s first varsity women’s soccer program, then was a coach involved in starting both a college and a professional team. Her coaching career has also involved her twice being one of a very limited number of females working …
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Julia Fry has experienced sport in some incredible locations around the world, but she’s about to take that to a new level with her work in the new motorsport series Extreme E. Due to launch in 2021, the circuit will hold electric off-road rally races in areas of the world impacted by climate change, ranging from Greenland to the Amazon. Julia shar…
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Blair Henley grew up in tennis and has stayed involved in the sport with a career as a host, writer and reporter. Today she works for professional tournaments to provide a variety of services, including serving as on-court emcee, corporate event hosting and social media content production. Each facet of her work requires a unique approach, from fol…
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Stephen Duckitt describes it as a blank canvas on which to make art as he works to develop the newly formed World Table Tennis as its Head of Event Strategy. With a remit to operate a tour of events around the world, Stephen is involved as the start-up determines everything from rankings to optimal seating manifests at its events during this phase …
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Jason Beck has a background in newspapers but for more than two decades, he has been an online journalist, including nearly 20 seasons covering the Detroit Tigers for MLB.com. With 162 games over six months, plus additional weeks with spring training, free agency, and like this season, a managerial search, there’s plenty to cover on the beat. With …
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Nick Hessler treats each season as its own storybook in his role as Digital Strategist and Social Media Community Manager for the NCAA. Working for the governing body of collegiate athletics, Nick considers the role of his team to be the voice of all 352 teams across a variety of sports. In addition to sharing the process his team using to develop …
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Isabelle McLemore has spent much of her career working with individual athletes, from professional tennis to UFC to now working as the Director of Communications at USA Swimming. Similar to her previous time with Tennis Canada, her work at USA Swimming involves not only working with top-flight athletes but also supporting grassroots participation i…
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"If you’re standing next to 50 other photographers, why are the people that are hiring you paying you what they’re paying you versus the 50 other people standing next to you?" Ben Solomon has built a career as a sports photographer by taking advantage of any opportunity he has been given. He now shoots not only for media outlets, but also gets corp…
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Sandy Brown just led Major League Lacrosse through an eight-day, single venue season during the Coronavirus pandemic. The commissioner shares from his experience of working with players, coaches, owners, sponsors, broadcasters and government officials to develop protocols to be able to carryout the season. Sandy also discusses the value of collabor…
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Mike Mulcahey spends a lot of time getting ready for game days, but as the assistant athletic trainer at the University of Dayton, he definitely prefers to not be pressed into duty during the action. From prehab to rehab and recovery, Mike prioritizes education and communication to develop trust with the athletes in his care. He also brings his uni…
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Dr. Kristi Sweeney has a unique lens on the sports world as the program director and a professor of Sport Management at the University of North Florida. Because sports is ever-changing, so, too, is Dr. Sweeney’s curriculum. And the COVID pandemic has certainly raised a number of issues within sports, and she shares her view on many of those topics …
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Scottie Rodgers has just started as Director of Communications for the Goodyear Cotton Bowl Classic, but he has already worked more than 20 of these Dallas bowl games. In his career, Scottie has worked at the highest levels of collegiate athletics, from the College Football Playoffs to Final Fours, and he has represented a number of entities along …
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Ben Nichols is an international sports communications specialist who has worked with a wide variety of global entities. Ben’s experience includes Formula 1, a Middle Eastern tennis tournament, the Gold Coast Commonwealth Games and the World Anti-Doping Agency. During our conversation, Ben talks about working with international properties both in te…
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Jennifer Carper packs a ton of insight into this episode. The industry veteran has built and managed small to mid-size agencies focused on integrated marketing in the lifestyle space with expertise on brand management, global sponsorship and consumer engagement. Her portfolio includes traveling the world on behalf of sponsors in professional tennis…
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As a racket stringer, Nate Ferguson is responsible for ensuring the equipment in the hands of some of the most successful tennis players in the sport’s history is finely tuned every single time they step on the court. From his days as the personal stringer for Pete Sampras to founding his company Priority One - which works with Roger Federer, Andy …
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Neil Stubley is the Head of Courts and Horticulture at the All England Lawn Tennis and Croquet Club. In that role, his most high-profile function is to prepare the grass courts each year for Wimbledon. Neil feels if he and his team have done their best work, you will have no reason to talk about the playing surface and instead can focus on the play…
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A classics professor at the University of Vermont, Dr. Jacques Bailly serves as the pronouncer at the annual Scripps National Spelling Bee. A former champion speller himself, Dr. Bailly explains what goes into his role at the event, from introducing the words to supplying additional information such as definitions and language of origin to helping …
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The Golf Channel’s Cara Banks looked for any chance she could to get herself close to broadcasting, then took full advantage of each and every opportunity to eventually make her way on camera. From transcribing meetings to being a show runner, Cara took any work she could get behind the scenes to get herself involved in productions. Once there, she…
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Paul Tesori will walk well over 1,000 miles a year for his job and will carry a 40-plus pound bag on his back for the vast majority of those steps he will take. Such is the life of a PGA Tour caddie. Paul, a former college golf standout who still competes at the mid-amateur level, has worked with Webb Simpson since 2010. His tenure with Simpson has…
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Joel Lamp, the author of a fictional book about college football titled “Chasing Glory,” has an incredibly diverse portfolio of events that he has been a part of during his career, ranging from football and basketball to motocross and curling. He also has represented a number of different organizations in staging those events, including universitie…
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Vince Cicero’s career has taken him across the spectrum of sports, including amateur, college and professional with work in a number of leagues, including the NBA, NFL and now MLS as the Senior Vice President, Partnerships and Broadcasting at FC Cincinnati. A very unique trait to Vince’s work is his involvement with four major facility projects dur…
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