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The Online Course Show

Jacques Hopkins

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The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My gue ...
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According to the CDC: Every three minutes and 11 seconds, someone dies of stroke. The medical device industry is answering the call in this country, developing new devices to help clear clots and speed patient recovery. Together with John Murray, Head of Global Strategic Marketing and Strategic Relationships at Johnson & Johnson MedTech Neurovascular, we'll talk with those pioneering neurosurgeons who are developing new procedures and setting higher expectations for new devices. We'll unders ...
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After exploring the world and embracing adventure often in my teens and twenties, I realized the shift to motherhood and a professional career was threatening the amount of adventure that showed up in my life. I responded by reframing the destination to a journey. In designing a life of adventure we nurtured the creation of new experiences, challenged the status quo, and tested our risk tolerance. 10 years and 3 children later, these intentional family adventures were far greater than any de ...
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In this episode, I sit down with Benny Lewis from Fluent in 3 Months to talk about what it really takes to stand out in a crowded online course space. We dig into how he turned a simple PDF into a global brand, why timing isn’t the barrier people think it is, and what creators should focus on right now to grow. We also get into positioning, pricing…
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Ever feel like you're building a course based on what everyone else is doing instead of what actually fits your life and your students' needs? In this episode, I chat with speech coach Mike Pacchione—who’s worked with the likes of Amy Porterfield and Donald Miller—about how he’s built a high-impact, low-complexity program that prioritizes feedback …
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In this episode, I chat with Panos Siozos, CEO of LearnWorlds, about what sets successful course creators apart and how platforms like his are evolving with AI, instructional design, and community-building tools to help elevate the student experience and online course outcomes. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: htt…
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In this episode, I chat with Rick Howard, who went from struggling consultant to six-figure course creator thanks to one unexpected viral YouTube video. We dive into how Rick’s background in federal government contracting set the stage, and how consistency—plus smart content strategy—completely transformed his business without spending a dime on ad…
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Ever put off launching your online course because you're worried about content theft or unsure which legal steps to take? You're not alone—and that's why I brought in Harvard Law grad turned online entrepreneur Bobby Klinck. In this episode, we tackle the biggest legal fears and misconceptions course creators face, from copyright and trademarks to …
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What if you could stop guessing about your online course funnel—and just build the one that actually sells? In this episode, I’m joined once again by John Ainsworth of Data Driven Marketing. John’s tested countless funnels across real online course businesses and breaks down the three that are consistently working right now. Whether you're new to f…
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What does it take to grow an online course into a thriving company with clients like NASA and Apple? In this episode, I catch up with Tom Geiss, founder of GD&T Basics, to hear how he turned a niche engineering topic into a multimillion-dollar business. We talk about building a team, selling to enterprises, and the mindset shift from solopreneur to…
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Ever felt like you're not "expert enough" to launch your online course? Mark Taylor knows that feeling well—and overcame it to build a booming online course business generating over £10,000 a month. In this inspiring episode, I sit down with Mark, a longtime in-person dog trainer from the UK, who turned his passion and experience into a scalable on…
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In this episode, I welcome back Caleb Ulku—my go-to SEO expert—who last joined the podcast seven years ago. We’re diving into how much has really changed (and how much hasn’t) in the world of SEO with the rise of AI and tools like ChatGPT. You’ll hear about the strategies that still work today, how AI is changing the game, and why SEO is far from d…
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Feeling overwhelmed by the day-to-day of your online course business? In this episode, I sit down with Jordan Gill, the brilliant mind behind Systems Saved Me, to explore how the right systems can transform your workflow, improve your student experience, and help you reclaim your time. We talk through practical ways to automate processes, avoid com…
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In this episode, I’m pulling back the curtain on a major family adventure—our 4-month RV road trip across the U.S.—and the surprising business lessons that came with it. From the Florida Keys to the cliffs of California, this journey wasn't just about travel—it was about testing the lifestyle freedom that an online course business can offer. I’m sh…
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Think LinkedIn is just for job seekers? Think again. In this episode, I sit down with LinkedIn expert Richard van der Blom to explore how course creators can use the platform to build authority, grow an audience, and drive real results. We get into what types of content work best, how the LinkedIn algorithm really functions, and smart ways to turn …
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Imagine spending months building the perfect online course—only to hear crickets at launch. In this episode, I break down why that happens and reveal the critical mistake many course creators make: skipping validation. I walk you through five proven validation methods, from simple surveys to powerful presale strategies, that will help you avoid was…
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YouTube is one of the most powerful platforms for growing an audience and selling digital products—but it also comes with its fair share of challenges. From optimizing your profile to creating high-quality videos, thumbnails, and engaging content, there's a lot to consider. In this episode, I sit down with Gillian Perkins, a YouTube expert with nea…
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In this episode, I’m breaking down the top 8 mistakes online course creators make, ranked from least to most damaging. These are the exact pitfalls that can cost you sales, waste your time, and hold you back from the impact you're meant to have. After working with hundreds of course creators (and making a bunch of these mistakes myself), I’ve seen …
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Imagine making $40,000 a month from a $9 membership. Sounds impossible? Think again! In this episode, I sit down with email marketing expert Liz Wilcox, who has cracked the code on how to turn a low-cost membership into a thriving business. Liz shares the secrets behind her high-converting email strategies, why she’s anti-storytelling in emails, an…
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What if you could boost your course sales every month—without ads, new launches, or more work? In this episode, I’m pulling back the curtain on Relaunch Magic, the system I use to re-engage non-buyers and turn them into customers automatically. If you’ve got an evergreen funnel and leads who didn’t convert, this strategy can help you bring them bac…
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Do you ever feel like there aren’t enough hours in the day? If you’re struggling to juggle your responsibilities, feeling overwhelmed, and stuck in the hustle, you’re not alone. In this episode, I chat with time management and productivity expert Alexis Haselberger. We explore how she turned a random LinkedIn message into a thriving six-figure busi…
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Want to increase your revenue without creating anything new? In this episode, I reveal a simple yet powerful strategy that helps course creators generate more income with minimal effort. By leveraging affiliate partnerships, you can boost your earnings while continuing to serve your audience. I share a real-life story of a podcaster who built his b…
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Welcome to Ordinary Sherpa, the podcast dedicated to helping families embrace adventure, challenge the status quo, and design a life that aligns with their values. I'm your host, Heidi Dusek, and today, we're diving into a topic that's both exhilarating and daunting—moving abroad with your family. After years of exploring the U.S. and traveling the…
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Ever thought about flipping the script on online courses? What if, instead of selling your course, you gave it away for free - and still built a wildly profitable business? In this episode, I sit down with Itai Nusbaum, who has done exactly that. Itai has created 16 online courses, all available for free, and has used them as a powerful marketing e…
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Struggling to gain traction with your online course business? You're not alone! In this episode, I dive into what to expect in the early stages and, more importantly, how to turn failure into progress. I share a personal story about my first 24 hours as a brand-new RVer, where everything seemed to go wrong - only to realize that struggle is part of…
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In this episode, I sat down with Jasmine Jonte, a true expert in course creation and founder of Cre8tion Co. Jasmine has helped top consultants, speakers, and coaches craft online courses that are not only engaging but also deliver powerful results. She shared her secrets for building courses that students rave about, explaining the key elements th…
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Feeling overwhelmed, stressed, or like there’s never enough time in the day? In this episode, I share the exact system that transformed my productivity and helped me reclaim my time while staying fully present with my family. These seven powerful rules, refined through my own trial and error, will help you go from spinning your wheels to crushing y…
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Are you sitting on untapped expertise, unsure if it can translate to the online world? This episode is for you! I sit down with Amelia Lee, founder of Undercover Architect, to explore her fascinating pivot from a traditional architectural practice to building a thriving online education business. For nearly a decade, Amelia has been helping homeown…
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In 2024, only months before the world lost Dr. Nick Hopkins, Host John Murray, sat down with Dr. Hopkins to discuss his innovative treatments in stroke care, the necessity of collaboration and partnerships to advance research and clinical care, and the importance of mentorship and training the next generation of neurosurgeons. In this special memor…
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Ever wondered what it truly means to run a successful online course business? In this heartfelt episode, I get real about my journey with Piano in 21 Days, the online course that changed my life. Over a decade ago, this course allowed me to pivot from my career as an electrical engineer to creating a life I love—and it generated over $4 million alo…
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What if transforming your online course into a certification program could be the game-changer for your business? In this episode, I sit down with Sahara Rose De Vore, the founder of the Travel Coach Network. Sahara shares her inspiring journey of evolving her online course into a globally recognized certification program. With insights into how ce…
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In this episode of The Online Course Show, I share an exciting personal and professional journey - taking a five-month road trip with my family across the U.S. while continuing to run my online business. From how I prepared for this adventure to the systems I’ve built to ensure my business thrives in my absence, this episode is packed with strategi…
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Are you struggling to grow your online course business because your niche feels “too small”? This week on The Online Course Show, I’m chatting with two incredible sisters, Christy-Lyn and Megan, who turned their passion for teaching harp into a thriving, half-million-dollar-a-year online course business. What’s even more inspiring? They did it whil…
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In this episode of Neuro Innovation Talks, host John Murray interviews Charles "Chuck" Kerber, MD, Emeritus Professor of Radiology and Neurosurgery at UCSD, a pioneering force in neurovascular medicine, whose innovations—such as flow-directed catheters and cyanoacrylates for therapeutic embolization—transformed the field. Dr. Kerber reflects on his…
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The new year is fast approaching, and what better way to start than by creating a game plan for financial success? In this episode, I’m sharing the ultimate roadmap to building a profitable online course business in 2025. Whether you’re just starting out or have dabbled in course creation, this episode is packed with actionable strategies to help y…
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Today’s episode features special guest, Dean Booty. Dean’s entrepreneurial journey started with the launch of his self-storage podcast five years ago and a newsletter 18 months ago, spearheaded with no initial email list. Inspired by Sean Perry’s "Milk Road," Dean harnessed platforms like LinkedIn and his podcast to attract subscribers, amassing an…
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Crafting a killer logo doesn’t have to be daunting! Whether you're starting out or revamping your brand, discover practical tips and tools to design a logo that stands out. Episode Highlights: Why your logo matters—but not more than progress in your business. Key logo design principles: simplicity, audience alignment, flexibility, and memorability.…
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In this episode of Neuro Innovation Talks, Host John Murray interviews Professor Jacques Moret, MD, Professor and Consultant Interventional Neuroradiology and Honorary Chairman, NEURI center, Bicetre University Hospital, a pioneer in neurovascular intervention, as he reflects on the early challenges and groundbreaking innovations that shaped the fi…
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In today’s episode, we’re exploring how to achieve consistent sales without the stress of live launches. Joining us is the brilliant Abi Prendergast, Evergreen funnel expert and author of 'Day 1 Evergreen'. Abi shares her strategies for building authentic evergreen webinar funnels that generate steady income while enhancing the customer experience.…
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Today, I’m taking you back to a pivotal moment in my entrepreneurial journey. A moment that completely flipped my understanding of business. It all began with one game-changing book that reshaped how I saw entrepreneurship and paved the way for building a $4 million business that gives me the freedom to live life on my terms. In this episode, I’ll …
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Today we dive into the journey of Claire Ellerbrock, a psychiatric nurse practitioner who has built a successful online course business in just 18 months. In this episode, Claire shares how she transformed her course from being a nice-to-have "vitamin" to a must-have "painkiller" for her audience, achieving remarkable milestones along the way. From…
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In this episode of Neuro Innovation Talks, Head of Global Strategic Marketing and Strategic Relationships at Johnson & Johnson MedTech Neurovascular, John Murray, returns to the DeviceTalks podcast studio to spotlight one of the foremost pioneers in neurointervention, Fernando Vinuela, MD, Professor Emeritus of UCLA Interventional Neuroradiology. D…
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Today, we're diving into the world of Facebook Ads with a special focus on what's working right now, joined by our expert guest Kwadwo Sampany-Kessie. Kwadwo shares his proven strategies on how course creators can leverage low-ticket offers to generate quality leads and drive sales for higher-priced courses. We cover everything from crafting target…
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I didn't know the concept of a gap year was available to me. As a mom in my 40's with 3 school aged kids I thought I missed out. There weren't many examples of families taking a mid-life break from professional careers and taking kids out of school to travel. The examples I had found were existing entrepreneurs and homeschool families. We were entr…
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In today’s episode, we're diving deep into the world of online courses with our special guest, Logan Grimé. Logan is a musician and songwriter who has generated over $140,000 in sales from a low-ticket, $47 course. We'll explore Logan's innovative marketing strategies, his process of repackaging and enhancing his course offerings, and the significa…
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In this episode of Neuro Innovation Talks, the newest podcast series in the DeviceTalks Podcast Network, the DeviceTalks editors invite Johnson & Johnson MedTech Neurovascular's Head of Global Marketing, John Murray to take over the podcast studio and bring to light the stories from the pioneering neurointerventionalists who have helped shape the s…
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Today we're diving deep into the latest strategies for succeeding on YouTube with our special guest, the amazing Marley Jaxx. Marley is a globally-recognized expert in video creation, YouTube growth and content strategy. In this episode, we explore the do's and don'ts of multiple Calls to Action (CTAs), the importance of YouTube analytics, and the …
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Today, we're diving into an inspiring and detailed case study: From 0 to 5-Figures/Month, featuring the remarkable journey of Hugo Ortega. Hugo transitioned from an unfulfilling engineering career to the exciting world of yachting, and eventually to helping others pursue careers on super yachts. We explore Hugo's early business challenges, his stra…
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Much like our guest today, my motivation for pursuing gap year life was not that I hated my job. I just had a vision for something bigger and a window of opportunity with my kids that seemed like it might be closing. When we started to get really serious about Gap Year Life it was pretty obvious that our life didn't cost that much. I didn't need to…
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Today, we dive into a game-changing approach to growing your audience without relying on ads or social media, featuring Bryan Harris. Renowned for coaching multimillion-dollar companies, Bryan reveals how businesses, especially smaller ones, can focus more effectively on high-ticket products and optimizing personal connections. He discusses the pow…
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In today’s episode we sit down with tennis coach turned online course creator, Florian Meier. Florian takes us through his remarkable journey from traditional tennis instruction to a thriving, seven-figure online business. Discover how he leveraged affiliate sales, optimized his brand for search engines, and transitioned his focus to YouTube—where …
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