Jaime Cerreta public
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Two Arizona sisters are serving up western style apparel adorned in sequins, feathers and fringe. Their first concept, Norde Scottsdale, quickly became an online hit and Old Town Scottsdale destination. Then the space opened up next door, and Faith and Julia Ballor jumped at the chance to open Turquoise Candy Hat Bar. The two sisters were studying …
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Handcrafted jewelry for your wardrobe. Artwork carved in silver adorned with beautiful stones. At Saddlebags in Scottsdale, you can find silver buckle sets with leather belts. The business is celebrating 32 years in the Valley. Owner Todd Joseph tells us how it all began with his father and why Hanny's is such a special place to his family. Instagr…
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Haley Balzano of Hale Collective is changing the look of our city. She’s the architect behind renovations at State Farm Stadium, the new restaurants at Sky Harbor Airport, and the new build at the BetMGM Sportsbook. She built a business she calls a collective because she realized to create a beautiful space, you need all your creatives in one place…
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One woman makes the ice cream, the other serves it in her store. Linda Moran-Whittley worked in accounting before deciding to pursue a passion project after her husband passed away. Karen Gagne of Karen’s Kreamery also worked in accounting before she decided she wanted to start a business in which she could involve the family. Karen’s responsible f…
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Afi Maita comes to the Valley by way of England and West Africa. While in England, Afi graduated in media studies, but it was in Africa as a little girl that the woman who created her fashion styling company—Afi Like Taffy—learned a love of wardrobe from her father. Hear how she fell in love with an American man and moved to across the sea to start…
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For decades, one Arizona family's been feeding Arizona families. The Miracle Mile Deli is celebrating 75 years in the Valley. Famous for their pastrami sandwiches, the deli serves up big portions at reasonable prices. The restaurant has long given back to the community through work like its reading program with Southwest Human Development. We talk …
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The plants of Arizona hold the keys to withstand the harsh elements of our dry desert. So Earth Based Body skincare turns to nature to moisturize. We meet owner, Nancy Rimbergas. She and her business partner, a skincare scientist, started their business three years ago. They call it succulent skincare using ingredients like desert aloe, prickly pea…
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We meet the women behind Frosted Bakehouse in Ahwatukee. Kristina and Celeste met nearly a decade ago while working for a fine grocery store bakery. Each went on to have their own home bakery, then right before Valentine's Day in 2024, they opened a storefront together. Hear the incredible story of how they found their space just two weeks before t…
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We talk to the founder of The Sparkle Bar in Old Town Scottsdale. It's a makeup studio where you can have a professional do your make up for headshots, weddings, or just a night out. Alex Bradberry says The Sparkle Bar was born out of necessity. Unless you had a friend who's a makeup artist or wanted to make a purchase at the makeup counter, your o…
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It all started with a cookie and grew into a full-size brick and mortar that really rocks at brunch. We are talking dancing in the aisles at this Scottsdale restaurant! We talk to Dana Dumas, the founder and CEO of SugarJam The Southern Kitchen, about how her corporate background trained her to be a savvy businesswoman and how her family's influenc…
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We meet the woman behind C2 Interiors, who went from a career in pharmaceutical sales to interior design. Connie Lamoreaux's love of design started young—as a kid, she'd rearrange furniture with her mom at home, in college, she started designing her friends' dorm rooms, and as a professional, they call her "The Material Muse." Connie has a degree i…
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In this episode of Jaime's Local Love: The Podcast, we meet the man behind Crust Restaurant Group. It serves up authentic New York Style Pizza with generous portions at a really good price. The owner, Michael Merendino, says he wants to keep his customers coming in two or three times a week, and not just when they're celebrating. Merendino came to …
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Two Valley teachers loved working together so much they often created projects to combine their math and science classes. Now Lindsay and Emily are tackling their passion project together: Leaving teaching behind to create a neighborhood wine bar on Roosevelt Row called Genuwine Arizona. It was inspired by a self-serve wine machine they discovered …
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You've likely seen Chris Powell on his frequent appearances on Good Morning Arizona talking about healthy food and fitness. Powell's been a regular on GMAZ for some 20 years and tells us how he garnered that coveted spot and keeps getting booked today. He has a passion for helping others invest in their fitness journey and made a promise to himself…
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"If we don't make it, we don't serve it." That's the motto at Persepshen in Phoenix. The restaurant's owners Katherine and Jason Dwight met in culinary school at Scottsdale Community College. Now Katherine creates the pastries and Jason is on meats and veggies at their restaurant off Central and Highland. They started at the farmer's markets with a…
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Word of Mouth Grill began with the concept of bringing people together with food. The family-owned and operated barbeque restaurant in Tempe boasts shredded pork like you've never had, a wing flight that takes your taste buds through a myriad of flavors, and heat and elevated collaborative dinners. Hear the incredible story of how the owner Demetri…
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Stephanie Vasquez is a proud Arizona native. She grew up Maryvale, went to ASU and was a middle school teacher in the West Valley. She loved it! Then she went on vacation to Costa Rica and learned how tough the coffee industry can be on the people it employs and on Mother Earth herself. She had to do something. Vasquez opened Fair Trade Coffee in 2…
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We meet Joey Lucidi of Westside Concepts. He grew up in the restaurant business and loves creating a welcoming dining experience, a neighborhood place where you can come to hang. Lucidi started with the original Haymaker restaurant in 2013 and now has nine locations, with more coming this year. Joey tells us what it takes to be an restauranteur wit…
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A husband-and-wife team with three kids and two businesses. That's what you'll find behind the brand of Naked Rebellion. Owners Jessica Wenger McPhaul and Jay McPhaul started the clothing brand after Jessica was fired from her costume job in L.A. because she couldn't find inclusive bras. So she and Jay started their own underwear line and now the t…
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In this week's Jaime's Local Love, we mixed it up a little. Instead of interviewing a local business owner, we invited Ian Schwartz on, calling him the Arizona Insider. It's a name he gave himself around the Super Bowl last year as he highlighted events happening around the big game. Ian grew up in Mesa, and when not working at Arizona's Family, he…
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We talk to the founder of Local First Arizona, Kimber Lanning. The Arizona native started her own record store as a teenager. That's when she realized small businesses had minimal support in our state. She would spend the following decades working to change that through her foundation, Local First Arizona, which provides businesses with education, …
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A former banker turned BBQ pitmaster joins us in the podcast studio. Sterling Smith—AKA Smitty—is Jaime's brother-in-law. Smitty and Jaime's sister Molly met when Molly was in high school and Smitty was in the Navy. We talk about building a business and a family while smoking meat, creating rubs and sauces, and winning a lot of trophies and checks.…
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A New York style deli where freshness comes first That's what you'll get at Rinaldi's in north Scottsdale. Owner John Sayegh is celebrating 30 years in the Valley where you can always count on—breakfast burritos filled with just-cracked eggs topped with his wife Bolivia's homemade salsa, amazing deli sandwiches, and Italian dishes like chicken parm…
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A Phoenix native bears the nickname "The Fry Guy". In this episode, we learn how Flip Isard of Frites Street—a graduate of Shadow Mountain High School—launched a potato company, making the fries you'll find in Phoenix's fine restaurants. His journey took him around the world as a roadie for Jared Leto's band, eating from late night frites shop in E…
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Wally's American Pub 'n Grille is a neighborhood bar and grille where you can take the family or meet a friend for a drink. It has a cozy environment offering comfort food like meatloaf and pot roast. Wally's has been family owned for 22 years and much of the staff has been there for decades too. We talk to owner/operator Matt Collins about running…
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Divya Yoder works full time and is a dedicated mom trying to keep her husband and two young boys healthy. She says when one person in the house got sick, the illness ran through the whole family. To stop the colds, she found the healing power of the elderberry. Her continued research revealed many elderberry products on store shelves contained ingr…
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If you are looking to explore what Arizona has to offer, learn, and laugh, ya gotta try Rydables! These are motorized large stuffed animals that roam Scottsdale, Mesa and Wildlife World Zoo on guided tours. On this episode, the creator of Rydables said he thought it would be something fun to do to entertain people. But he soon learned that these st…
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The holidays can be filled with indulgence. Food and drinks flow with every celebration. And that's why The Nixer wants to provide an inclusive experience whether you're drinking alcohol or not. On this episode, we talk to Kristine Abrams-Petersman of The Nixer, a pop-up cocktail bar slinging non-alcoholic drinks. She says she saw major life change…
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In a year-and-a-half, two Arizona entrepreneurs went from one location to four. The business is called Retail Therapy AZ. It is a makers' market, supporting small business owners, with locations in downtown Glendale, Westgate, Scottsdale Fashion Square and coming soon to the Phoenix Convention Center. But first, the two owners, Jacqueline Thomas an…
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A former TV reporter takes what she learned in the field to create grapes and hops at Tatum and Greenway. Arizona native Jen Rogers took one of her first TV jobs in Washington wine country where she'd interview the farmers growing grapes and fell in love with the work behind the wine. Fast forward to today when she just opened a neighborhood bottle…
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Showing people how to enjoy the beauty of the desert is the job Laurel Darren of Wild Bunch Desert Guides gave herself. She created her own hiking and mountain biking tour group and shows visitors and locals the best practices when it comes to taking on Mother Nature on two wheels or two feet. Hear how she works with many first timers and loves hel…
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Paul Hoffman of Desert Rock Winery and Distillery has long worked in the world of wine. Founded in 2006, this is his 20th vintage making wine and 13th year in spirits. He gives back in many ways to our veterans and our animals and works with soldier's best friend. Hoffman's facility is by Kierland Commons and is the only one in the Valley where gue…
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Words have power and handwriting artist Rachel Hudgens is committed to using her words to spread kindness, love, happiness, and faith. Hudgens started her hand lettering as a hobby, and when she started making shirts expressing her love of her new hometown of Phoenix, her business exploded. Hear how she went from trapped in a dumpster (it happened!…
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Terri Weisz started her own business in Scottsdale out of necessity. She was pregnant and left to raise her child alone. She thought running her own kitchen store would allow her the flexibility to work and raise a family. Thirty-four years later, her store "Two Plates Full" is still going strong. Hear how Terri bobbed and weaved to make it work.…
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The best cocktail bar in the United States is right here in the Valley. The Tales of the Cocktail Foundation announced Century Grand in Phoenix the Best U.S. Cocktail Bar. The awards are like the Oscars for the beverage industry. Yet, Kailee Asher of Barter and Shake, says the award announcement generated more digital leads from LOCAL media, not th…
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Patrick and Mary Burch are fourth-generation Arizonans who met in seventh grade. The couple LOVES Arizona but realized we were missing something in the Valley—a men's boutique with casual yet stylish options for men. That "someday" finally came and the Burches opened Cave + Post. And in a nod to Arizona legacy, the shop is located in the same build…
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Ned and Lisa Heath discovered the hard way that their young daughter has severe food allergies. After two big scares, they decide to take what she eats into their own hands. Using "Momma Lisa's" food allergy research, "Chef Ned" went to work using key ingredients to create a restaurant in Mesa, Arizona where EVERYONE can eat safely and together as …
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Debbie Hendricks grew up in Arizona and learned to enjoy our state's beauty at a very young age. Debbie and her husband Ray started an adventure company which then turned into an outdoor retail business, offering everything you need from a backpacking trip to a day hike. Debbie gives us some "pro tips" on which hikes have the best sunrises and suns…
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Once in the finance world, Los Muertos Salsa maker and founder Anthony Perez is celebrating nine years as an Arizona entrepreneur. Host Jaime Cerreta learns how Anthony started by taking salsa orders at the bank to working the farmers markets, moving into a commercial kitchen and shifting business strategies during the pandemic. Los Muertos Salsa i…
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Erin Dragoo says she bounced from job to job until she went back to the way she spent her lunch money as a child. Host Jaime Cerreta learns how Erin's childhood fascination with colorful trinkets, tongue in cheek sayings, and happy vibes led her to her passion—helping people find the perfect gift to give! Her Chandler, Arizona store is filled with …
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Host Jaime Cerreta introduces us to the source of her love of local. As a little girl, she watched two very important people work as business owners in the ice cream and candy industries. Jaime launches this podcast by interviewing her parents—the reason she feels so passionate about local business owners—Jim and Kathy Cerreta…
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