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Podnews Weekly Review

James Cridland and Sam Sethi

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Weekly
 
The last word in podcasting news. Every Friday, James Cridland and Sam Sethi review the week's top stories from Podnews; and interview some of the biggest names making the news from across the podcast industry. Winner, "Best Podcasting Podcast", 2025 Ear Worthy Awards Support the show at https://weekly.podnews.net - or hit the boost button! Sponsored by Buzzsprout: start podcasting - keep podcasting!
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This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert. Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, a ...
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Grow your podcast with insights from talented podcasters, entrepreneurs, and industry insiders. Emmy-Nominated TV Journalist & Podcast Coach Christine O'Donnell uses the lessons she's learned after more than a decade in the news business and a few years in marketing to focus specifically on helping independent podcasters grow their shows. This goal of this podcast is to be a resource for growth, inspiration and community. Our guests include Libsyn's Elsie Escobar, Rob Greenlee, Erica Mandy, ...
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In & Around Podcasting

Mark Asquith, Danny Brown & Friends

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We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals". In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclu ...
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The Podmotion Podcast: The Art of Podcast Production & Promotion is created and produced by Podmotion.co, a podcast production and marketing agency based in Toronto, serving the world. The Podmotion show provides listeners with valuable information and actionable tips about podcast production, marketing, and promotion. We cover everything about podcasts - from interview techniques, sound, marketing, and website development, through to editing, content creation, social media marketing, and em ...
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Are you a business owner trying to market your venture through content marketing? Are you struggling to get an ROI with your marketing? If the answer is yes, this podcast is for you! In this ever-changing world, it is imperative to stay up to date with the latest developments in the creator economy. Have you ever wondered why certain businesses using content marketing succeed while others struggle to put content out there? Tune in and learn the secrets of running a successful business in the ...
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Podcasting isn’t just talking into a mic — it’s a fresh, fast-paced, ever-evolving industry fueled by creativity, innovation, and determination. But with so many moving parts, how do you find your footing? Whether you’re launching your first show or building a podcasting career, navigating the challenges and opportunities of the podcast industry can feel overwhelming. People in Podcasting takes you inside the world of audio (and video) production. Hosts Sam Datta-Paulin and Daria Lawson expl ...
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"6BM Bournemouth sends hearty greetings to the world... We do hope you can smell the pines!" On 17 October 1923 (oh and look at the date this podcast landed - 102 years apart), the BBC opened its eighth station: 6BM Bournemouth. It was the last of the first, after the original plan for eight station. Now the map atop the Radio Times cover would be …
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We break down TikTok’s podcast network with iHeart, Netflix’s audio push, and whether video is worth the cost, then dig into research on clips, companion podcasts, and the ad shift between radio and on‑demand. Sari Azut joins to show how a screenshot becomes a shareable clip and useful attention data. • TikTok’s entry into podcasting and censorship…
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Should you put episode numbers in your podcast titles? Some podcasters swear it makes episodes easier to find. Others argue it kills discoverability. And turns out, this one simple choice could shape how listeners see your entire show. In this episode, I’m breaking down the pros and cons of episode numbers and showing you the simplest way to help l…
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On 12 November 1925, the BBC broadcast one of its most bizarre programmes yet: 'MASS TELEPATHY: An Experiment in Thought Reading in which every Listener will be invited to assist' On 12 November 2025, we present a dramatic re-enactment, based on newspaper articles of the day, and brought to life with a cast of marvel and a guest radio drama produce…
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(This is an AI description from Buzzsprout's Cohost) We test Netflix’s “video podcast” land grab, then show why Apple’s AI chapters and Timed Links are the practical upgrade creators needed. DAX’s Brian Conlan joins to explain why audio’s problem is ROAS, not downloads, and how better measurement unlocks bigger budgets. • Netflix licensing moves an…
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What happens when you’re doing everything “right” (publishing weekly, emailing your list, sharing your episodes) but your podcast still isn’t growing? After a year of following the industry’s “just stay consistent” advice, Anne Rajoo was still trapped in 100-download jail no matter how many posts or promos she put out. With limited time and zero de…
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October 1923: The BBC's on-air critics go national... These aren't critics OF the BBC (there were - and are - plenty of those), but critics ON the BBC - a literary critic, a music critic, a drama critic, a film critic... Think Front Row, Barry Norman, The Old Grey Whistle Test, but decades earlier. These weekly shows went national via simultaneous …
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We unpack a bold true crime breakthrough: RNZ uses AI to recreate a deceased inmate’s voice with family consent and full disclosure, elevating the investigation without faking facts. We also dive into video on the TV screen, premium RSS, and why co‑host chemistry beats guest fatigue. • Spotify adds video podcasts to Apple TV • YouTube AI upscales l…
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Every podcaster wants the same thing: a podcast that grows quickly, without eating more of your time, draining your energy, or demanding a marketing budget you don’t have. The truth? There's no single “fastest way” to grow your show. If there were, every podcast would already be successful, and you wouldn’t still be asking this question. But there …
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We track Edison Research’s sale to SSRS, Spotify’s TV distribution push, and whether video truly grows podcast audiences. We debate Oxford Road’s new ad-performance ranker, membership models that creators can own, and the messy state of podcast standards. • SSRS acquires Edison Research and keeps the team • Edison’s people-based ranker shows stable…
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What happens when the podcast you’ve worked so hard to build isn’t holding people’s attention? After her “perfect” launch — charting, downloads, glowing feedback — Dr. Annie Campanile quickly realized her show wasn’t nearly as shareable as she thought. So she made one gutsy change in her positioning, and nearly doubled her downloads in just 7 days.…
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We break down the Netflix–Spotify pact to move select video podcasts off YouTube, weigh the real winners, and ask whether exclusivity helps or harms creators. We also challenge Apple’s ad‑free push, share data on when people actually listen, and explore practical tools that make podcasts easier to find and love. We'd have had ChadF on this week for…
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What if the real driver of podcast growth isn’t how consistent you are or how well you market your show? There are 5 invisible mechanics every top podcast has in common, and the degree to which your show grows depends on how well these mechanics are working under the hood. Alex Sanfilippo, the founder of PodMatch, has spent years studying what toda…
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If your podcast isn’t growing, it might be tempting to blame your marketing. But before you spend more time or money there, it’s time to take a hard look at your content. Because no marketing plan in the world can fix a show people don’t want to binge. Alex Sanfilippo, founder of PodMatch, is here to show you how to change that. From making your co…
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Flightcast’s Rox Codes joins us to unpack a video-first hosting and growth platform built for YouTube, Spotify, and serious creators, while we challenge inflated web “browser” downloads, pricing resets, and what actually counts as a podcast in a $3B market. We weigh useful AI assistants against synthetic co-hosts, and map the road to practical stan…
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Most podcasters have no idea if their podcast SEO is working. You don’t want to spend hours optimizing your show only to stay invisible in search. The good news? Podcast SEO gives you both the thrill of quick wins and the payoff of long-term podcast growth when you know how to track it. In this episode, we're breaking down exactly how to tell if yo…
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"Aberdeen Calling!" On 10 October 1923, the BBC opened its seventh station: 2BD Aberdeen. Its station director R.E. Jeffrey was fresh from the success of Rob Roy - a drama he'd produced and starred in - and in later years he'd head up BBC drama, with contributions arguably including radio's first sci-fi and first sitcom (not at the same time - Red …
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We break down AI-generated podcast “slop,” Spotify’s leadership shift, and why attention—not downloads—should be the metric brands care about. Fresh Air’s Neil Cowling joins us to explain how branded podcasts create real value, and where video fits in. • reactions to Jeanine Wright's interview and AI content quality • risk to advertisers from bots …
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One in two podcast listeners discover new shows through search inside Apple and Spotify… which means, if your show isn’t showing up in search, you’re handing half your audience to someone else. In this episode, we’re fixing that. I’m back in the studio with Irene Picco from Ausha to share the 5 best Podcast SEO practices that get your show ranking …
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41% more downloads in just 30 days. No podcast ads. No podcast guesting sprint. Just Podcast SEO done right. In this episode, I’m joined by Irene Picco from Ausha, widely recognized as the global leader in tracking podcast SEO performance. Irene and I first unpacked this data live from stage at Podcast Movement, and now we’re giving you the inside …
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AI is transforming the podcast industry, raising questions about disclosure, quality standards, and audience preferences as companies like Inception Point AI create thousands of AI-generated episodes weekly. • Jeanine Wright from Inception Point AI reveals they produce 3,000 episodes weekly with just eight staff members • Discussion of AI disclosur…
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“Just stay consistent and make great content” is the podcast industry’s favorite advice, and it’s exactly why most shows never grow. It doesn’t matter how good your content is if no one can find it. And if your podcast isn’t showing up in search, you’re missing out on 54% of the listeners who are finding new shows that way every single day. In this…
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AI-generated content is rapidly flooding the podcast ecosystem, creating tension between innovation and quality standards across the audio landscape. Companies like Inception Point AI are generating thousands of low-quality episodes despite criticism, while YouTube introduces new features that could either revolutionize monetization or exacerbate c…
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Taylor Swift’s engagement dominated headlines, but the real story is what it revealed about fan psychology. To outsiders, it might look like an obsession. In reality? This "crazy" fan behavior all boils down to simple human psychology. And it’s the same psychology you can use to get your listeners binging your podcast every week. In this episode, I…
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We remember podcasting pioneer Todd Cochran who passed away suddenly this week, reflecting on his 19-year journey in the industry and the indelible mark he left on the medium. • Todd's journey began in 2004 with a $14.95 Walmart microphone, creating his first podcast in a hotel room in Waco, Texas • An excerpt from our 2023 interview with Todd shar…
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On 28 September 1923, a new magazine hit news-stands. The Radio Times was a BBC publication, born out of a listings ban seven months earlier, when the press tried to charge the Beeb advertising rates to print what was on. The BBC’s General Manager John Reith saw an opportunity: they’d just print their own. We previously (on episodes 75 and 76) brou…
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Taylor Swift’s engagement isn’t just celebrity gossip, it’s the biggest podcast marketing lesson of the year. Swifties aren’t only streaming her music, they're buying the exact Ralph Lauren dress she wore in her engagement photos and crashing ticket servers because they feel like they know her (even though in reality, they don’t).. That’s not hype,…
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In this episode of The Pod Files, host Bogdan Bratis welcomes Andreea Coscai, a Romanian podcast producer, marketer, and co-founder of Podvision. Andreea shares her international journey, having lived in China and the United States before returning to Romania. She talks about her beginnings in podcasting, inspired by her mentor and exposure to the …
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Jakarta sets the stage for an exploration of Asia's unique podcast landscape, where innovative approaches to monetization and content distribution reflect the region's diverse markets and consumer behaviors. • Ron Baetiong from Podcast Network Asia leverages Spotify's Open Access with local payment systems like GCash for their audio drama platform …
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You’ve niched down (at least, you think you have). You’ve defined your ideal listener, picked a category, maybe even reworked your show description and cover art (twice). But deep down, you’re wondering… have I niched down too far? Or not far enough? In this Fix My Pod session, I help Anthony uncover the subtle red flags that were keeping listeners…
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Alex Sanfilippo shares how PodMatch is revolutionizing podcast guest booking through an innovative platform that functions like a dating app for interviews. He explains the platform's unique business model and why he believes community building is the future of podcasting. • PodMatch connects podcast hosts and guests while automating administrative…
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James and Sam examine Spotify's new direct messaging feature for sharing podcast recommendations and how it might impact content discovery. • Spotify releases data showing Gen Z students increase podcast listening at breakfast time when returning to school • Science, business, and technology podcasts see significant growth among younger listeners •…
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Hot topics get clicks. But what about the episodes you want to record, even if they’re not “trendy” or SEO-friendly? It's a smart question, and it begs an even bigger one: how do you make every episode sound like a must-listen so listeners can’t help but hit play, no matter what you’re talking about? In this episode, I’m answering both and showing …
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This audio has been rescued from almost inaudible audio thanks to recording using the wrong microphone - this was just on a laptop microphone carried around a loud conference. Good job that Buzzsprout has a tool called Power Clean that fixed much of that for us. We also speak with Oskar Serrander about Wondercraft's new tool, Wonda. Send James & Sa…
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In this solo podcast episode, Bogdan Bratis talks about why naming a podcast correctly is important and what mistakes to avoid in the process. You will learn the power of keywords in ranking your show on podcast players, why trademarking is essential, and how the right podcast name can improve your company or personal brand. This episode is short a…
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Back in 1923, between SB and RT - that's 'Simultaneous Broadcasting' (networking nationally via landline) and The Radio Times (the BBC listings mag still had the 'The' back then), a month went by... ...But did nothing happen in that month? Of course not! So between these two bigger landmarks, on this episode we bring you some smaller but notable on…
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