James Eling Restaurant Marketing public
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We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
 
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show series
 
Restolo - the Restaurant OnLine Ordering system is going nuts. Low commission to help you increase profitability in your online ordering business. We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed. This episode discusses 10 free and easy tools you should be using to drive your Restaurant profitabili…
 
This podcast episode follows on from our Restaurant Value Engineering series. We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed. Do forget to check out our free Restaurant Website Audits. If you think you're missing out on your fair share of customers, maybe your web developer has made some of the c…
 
This is the fourth episode in our Restaurant Value Engineering podcast series. We look at real-world examples to help you increase the profitability of your Restaurant. Do forget to check out our free Restaurant Website Audits. If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mist…
 
This is the third episode in our Restaurant Value Engineering podcast series. We look at real world examples to help you increase the profitability of your Restaurant. Do forget to check out our free Restaurant Website Audits. If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mista…
 
This is the second episode in our Restaurant Value Engineering podcast series. We take a deep dive on a great marketing and business idea that was well executed by KFC Japan and break it down using the lens of Restaurant Value Engineering. Do forget to check out our free Restaurant Website Audits. If you think you're missing out on your fair share …
 
We discuss the concept of Restaurant Value Engineering. What is it? Why do it? What are examples of Restaurant Value Engineering? How can it help you increase the profitability of your Restaurant? Check out the show notes for the podcast where you'll find more details on this weeks episode. Do forget to check out our free Restaurant Website Audits.…
 
This is Part 3 of our Resto Trends 2021 series. Check out Episode 1 of our Restaurant Trends for 20201 series if you missed it. 2020 has been a year that has been very different to what we expected. We discuss the food, marketing and business trends for your Restaurant in 2021. Do forget to check out our free Restaurant Website Audits. If you think…
 
This is Part 2 of our Resto Trends 2021 episode. Check out Episode 1 of our Restaurant Trends for 20201 series if you missed it. This episode talks about the changes in the online ordering and delivery space and how Restaurants will work to increase profitability in a very dynamic space. Do forget to check out our free Restaurant Website Audits. If…
 
We look at how COVID-19 has impacted the Restaurant Industry and how you can position yourself in 2021 to survive, revive and maybe even thrive in what has been for most Restaurants around the world, a truly awful year. Don't worry - there are some things to be hopeful about. Do forget to check out our free Restaurant Website Audits. If you think y…
 
Our last episode was part one of our look at Restaurant USPs. . Have a listen for some great tips on how a Restaurant USP can increase your profitability. This week we look at lessons for Restaurant Owners from the closure of Sizzler Australia. A sad development for staff and customers. Collins Foods Limited have talked about the effects of COVID-1…
 
Our last episode was part one of our look at Restaurant USPs. . Have a listen for some great tips on how a Restaurant USP can increase your profitability. This episode looks at Restaurant Unique Selling Propositions examples and how to create one. Check out our free restaurant online ordering system. It's free, integrates with Stripe and notifies y…
 
Our last episode looked at how to plan to reopen your Restaurant with the new COVID-19 normal. Have a listen for some great tips to help you survive the coronapocalypse. This episode looks at Restaurant Unique Selling Propositions. What are they, why are they important and what they can do for your Restaurant. Check out our free restaurant online o…
 
Our last episode looked at how to build a Restaurant Take Out Business to survive COVID-19. This has been one of our most popular episodes! This episode looks at some of the smart ideas we've seen from Restaurants as they prepare to reopen to the new normal in the COVID-19 world. Check out our free restaurant online ordering system. It's free, inte…
 
Our last episode looked at how to build a Restaurant Take Out Business to survive COVID-19. This has been one of our most popular episodes! Today we talk about some of the things you need to think about as you start to reopen your Restaurant. It is going to be tough and very much survival of the fittest, so have a listen to the podcast and think ab…
 
The last episode looks at leadership, runway and reengineering your Restaurant to survive the next 8 - 12 weeks. Today we discuss how to build a sustainable take out business to survive. Check out our free restaurant online ordering system. It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer. We ar…
 
Last episode covered what we are seeing working in quick and dirty Restaurant Marketing. Today we discuss some key concepts as we move into lockdowns and shutdowns. Runway. Cash going out vs cash coming in. Re engineering your Restaurant to bring in cash from different areas. Some great things that Restaurants are doing. Restaurant Leadership. To h…
 
This is a follow up to our 134 - The Coronavirus / COVID 19 Emergency Marketing Plan for your Restaurant Episode. That ep covered some easy ways to bring customers in. Today we discuss some campaigns we have in market today that are working really well. Restaurant Marketing has changed fundamentally in the last week. What's different and what is wo…
 
Last week we discussed some tactics to help your Restaurant survive the COVID19 virus. This week we discuss quick and dirty (that means free / cheap and easy to run) marketing ideas to help you get through the damn Coronavirus crisis. To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team abou…
 
Last week's episode looked at some great Easter marketing ideas for your Restaurant. This week we cover off on a plan to help you manage the impact of the Coronavirus / COVID 19 on your Restaurant. These are some of the ideas that we have been discussing with our customers and some are making a big difference in cash flow, so please have a listen. …
 
Did you listen to our episode on Al Desko Dining? It could be a good little revenue stream and a new product for new customers in your Restaurant! Last weeks episode looked at the trend of Al desko dining. What is it and how can you profit from it? We've got a 7 step guide. This week we go through how we created some cool ideas for Easter. These ar…
 
Last episode we looked at Restaurant Profitability for 2020. For many it is going to be a tough year and we've listed what we see as working for a lot of Restaurants. These weeks episode looks at the trend of Al desko dining. What is it and how can you profit from it? We've got a 7 step guide. For more information on this podcast, check out our sho…
 
After looking at the Restaurant Trends, we discuss what tricks you can use in your Restaurant in 2020 to improve profitability. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes. It really helps us to get the word out and share it on our Facebook page. For Free Tools to build …
 
This is Part II of our Restaurant Trends 2020 podcast. Listen to the first episode to get all of the Restaurant Tech and Food trends for 2020. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes. It really helps us to get the word out and share it on our Facebook page. For Free …
 
We've collated lots of research to determine the big trends for 2020 in the Restaurant industry. We discuss products like Zero Foods Black Rice Toastie. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes. It really helps us to get the word out and share it on our Facebook page.…
 
This is Part 5 of our Menu Engineering series, looking at our 7step process for building great menus. This episode discusses the final steps for writing the perfect menu. If you are looking for tips on writing a great menu for your Restaurant, this is a great place to start. If you missed earlier episodes, check out the BCG Matrix for Restaurant Pr…
 
We've look at Restaurant Culture in the past with Carrie Luxem. This episode looks at how we can be better leaders in our companies with some great tips for you to be a better leader. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes. It really helps us to get the word out and…
 
This is a continuation of our 7 step guide to Restaurant Menu Engineering. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes. It really helps us to get the word out and share it on our Facebook page. For Free Tools to build your Restaurant business, check out our free tools pa…
 
This is a continuation of our 7 step guide to Restaurant Menu Engineering. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes. It really helps us to get the word out and share it on our Facebook page. For Free Tools to build your Restaurant business, check out our free tools pa…
 
Some of Yelp's business practices are very damaging to Small Businesses and goes against the core mission of helping consumers to find great small businesses. We talk to Kaylie Milliken about Yelp and her documentary, Billion Dollar Bully. If you haven't seen Billion Dollar Bully, check it out to really understand the impact on small businesses aro…
 
We've talked about Restaurant Creativity and Innovation and we've been working with a lot of creative chefs and innovative Restaurant owners. Here is a model that we are developing to help restaurant owners and chefs be more creative and innovate more. It is difficult, but our framework gives you clear examples and some strategies for creativity an…
 
We look at Menu Engineering and how it can be applied in a small Restaurant. We show you the easy tips you can use to increase revenue with your menu, and more importantly, how to increase profit with our 7 step process to Menu Engineering. Listen to the podcast and visit the website for more information on Menu Engineering. For more information on…
 
This episode of Secret Sauce, the Restaurant Marketing Podcast looks at influencer marketing. Who are the influencers, what can they do for your Restaurant and should you use them? We discuss this hot topic. Please check out our show notes for more information about Influencer Marketing and how you can use it better in your Restaurant. If you liked…
 
We cover an example of innovation you can use with your menu. What is your website doing for you? We saw a Restaurant who had their traffic fall 75% after moving from our platform to a different website provider. Not all websites are made the same - and this fall in web traffic has translated into a LOT less bums on seats. It is crushing to think t…
 
We talk about what you can learn from visiting a Trade Show like Foodservice Australia 2019. Too many Restaurants don't think about how they need to be innovating to keep ahead of the competition. A great way to do this is to head to a trade show and talk to the vendors and other Restaurant owners about what is happening in the industry. We discuss…
 
This is Part 2 of our Restaurant KPIs and Restaurant Metrics podcasts, detailing the kind We discuss cash flow tracking and influencing. Rent / Hour. Fixed Costs / Hour. These 2 metrics are often not considered in the Restaurant Business plan. Make sure you check out the show notes, or download the podcast, we have a lot more info on Restaurant Met…
 
Your restaurant's performance is bounded by it's performance across a range of Key Performance Indicators, but many restaurants don't bother to look at these numbers. We have 8 monitors that generate automatic data for our business so that everyone can see how the team is performing. We discuss 7 groups of KPIs that are critical to running a succes…
 
We've discussed myths before, particularly marketing myths in Episode 64 and Episode 65 - Restaurant Marketing Myths. This episode covers the Restaurant Myths that we see that are causing financial damage to so many Restaurants and some of these are killing Restaurants. Have a listen and see if you are falling for one of these myths. For more infor…
 
If you interested in cutting Restaurant costs, check out our Free Tools. We talk about just how much people are saving with these ways of cutting Restaurant costs. We look at the myths about the kind of food that you have in the restaurant, and how great food just doesn't speak for itself. It's the economy stupid - no, often it isn't. There might b…
 
We have more details on what we cover in the show notes. We split the venue into different parts: Food Drinks Events And discuss some bespoke marketing ideas for each of them, and then combining them for a better result. Have a listen for our tried and true methods of increasing large venue patron numbers. Links mentioned in the podcast: Creating a…
 
We discuss one customer who increased his prices by 30% for UberEats customers. His REVENUE stayed the same, (so he lost 30% of orders). This means that he is now shipping each order at a price that makes sense for him. Many Restaurants are turning to Pick up only services powered through their own website, using FROLO, the Free Restaurant OnLine O…
 
We discuss who you can create a template for a marketing campaign based on the Lamington Cake restaurant marketing campaign that we discussed a few episodes ago. Links mentioned in this podcast. We discuss the campaign by Dinner by Heston. We look at some of the ideas we mentioned in the online ordering podcasts. Here is the Restaurant Creativity a…
 
We continue on with our discussion on increasing profitability with online ordering. We look at decreasing costs with companies like Menulog, Just Eat, Grub Hub, Uber Eats and Deliveroo. Should you use UberEats or Deliveroo? Which one is better for your Restaurant? What is the long term prospects for Menulog? We discuss where we think this will go.…
 
We discuss packaging, kitchen throughput, pickup only and differential pricing. For the details of what is discussed in this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes. It really helps us to get the word out and share it on our Facebook page. For Free Tools to build your Restaurant business, check …
 
This episode has an example of a great Restaurant Marketing campaign from the talented marketing team at Dinner by Heston. We break down the process that they used and more importantly the way that you can replicate their success. Check out the show notes which have a lot more detail on the episode and the example of the marketing campaign. We brea…
 
This is the 3rd in our SEO series for Restaurant Websites. If you missed the first one, have a listen to it first, as this podcast builds on the first and second episodes in the Restaurant SEO series. Check out the Show Notes for this podcast. This Restaurant SEO Series is designed to help you do your own SEO or at least work out if the marketing c…
 
Check out last weeks episode and our Google Analytics podcast to help you get the basics for Restaurant SEO. We continue on with some of the tricks that SEO companies use, like monthly SEO contracts. The main thing that a lot of Restaurant Marketing companies do is send through reports, especially SEO reports, many of which are automatically genera…
 
We talk about why it is super important for all Restaurant owners to take a holiday and some of the tips that we used to take our big Christmas holidays. We talk about the differences between business and technical SEO. We discuss the technical SEO tips that you need to be thinking about for Search Engine Optimisation for your Restaurant Website. T…
 
How did you go with the Restaurant Trends podcasts, looking at the trends that we see as being important in 2019? We look at the Restaurant Customer Loyalty Graph in this podcast and how you can drive customers to the right, increasing the value of your average customer in the process. We are now presenting a new view so that customers can see how …
 
Beverages are part of the megatrend towards healthier options that an increasing number of people are going to be looking for. Fermented drinks like Kombucha are going to be increasingly popular, with 5x the number of people looking for Kombucha now than 5 years ago. We discuss where you want to sit in the product adoption cycle / trend uptake and …
 
We have created our list of the trends that will be impacting (increasing or decreasing) profitability. This is based on our conversations with our Restaurant customers across 17 countries along with some Google search trends analysis, plus our reading of the We talk about the impact of being behind the trends, with the example of the Melbourne Bur…
 
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