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Rethinking Revenue

Ed Porter and James Rores

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Welcome to the Rethinking Revenue podcast, where we unbox the secrets to turbocharging the profitable growth of your company. Hosted by seasoned revenue experts, Ed Porter and James Rores. Each episode features in-depth interviews with CEOs who share hard-fought lessons of success and failure, revenue leaders who are reshaping their profession, and other experts influencing the revenue go-to-market landscape. Sustaining profitable revenue growth is more than a numbers game, and more complex ...
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Unlock the secrets to fostering a high-performance sales culture and transform your sales team into quota-crushing champions! Join us for an inspiring conversation with Ken Lundin, founder and CEO of RevHeat, as he recounts his extraordinary journey from a young salesperson to a renowned thought leader. Challenges in Modern Sales Management (4:23) …
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Join Membrain’s Chief Revenue Officer, Paul Fuller, as he kicks off the fourth season of "The Art and Science of Complex Sales Podcast - The 3 Ts." Paul dives into the essential pillars for building scalable sales teams: Talent, Transformation, and Technology. Explore the critical importance of recruiting and retaining top talent in a challenging e…
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As the founder and CEO of Sure Impact, Sheri Chaney Jones brings a wealth of experience in using data to drive social change. With a background in data science and a decade-long career in helping the social sector define metrics and tell their stories, Sheri has been at the forefront of leveraging technology to solve complex social problems. Her co…
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What if the key to transforming your sales career lies in revisiting the entrepreneurial spirit of your youth? Meet Juan Pablo Urruchua, or JP, whose start with selling cookies and eggs to schoolmates influenced where he is now as a SalesStar Practice Partner and leader of SalesStar Mexico. With a unique perspective on sales as an exchange of value…
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Could personalized coaching be the game-changer your sales team needs? Join us in this episode with Tony Cross, CEO and founder of Growth Matters International. Tony has embarked on an incredible mission to elevate the performance of over one million sales professionals by focusing on the empowerment of sales managers and leaders. Discover how Tony…
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Ready for an unexpected truth about team building? It's not about traditional hiring practices or years of experience. It's about creating a culture that multiplies the potential of each team member. But here's the twist: the key to success lies in something you may not have considered. Stay tuned to revolutionize your approach to team building and…
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In this episode of "The Art and Science of Complex Sales," we sit down with James Rores of Floriss Group and Walter Crosby of Helix Sales Development to unravel the essence of true sales leadership. Leadership and Self-Discipline in Sales (9:09) This chapter addresses the challenges and nuances of sales leadership. The common industry issue of prom…
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Unlock your potential in sales leadership through the heartwarming and insightful stories shared by Brent Long, Owner of Long on Life LLC. Discover how heart-to-heart connections and genuine service can revolutionize your approach to sales and leadership. Brent's unique perspective will inspire you and provide practical strategies to build a thrivi…
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If you feel stuck in a rut, trying to grow your sales and business, and not seeing the results you want…know you’re not alone! It's like spinning your wheels but not moving forward, and it can be frustrating. You may be putting in the effort, but not getting the personal and professional growth you're aiming for. It's time to break free from this c…
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Discover how AI is revolutionizing the sales landscape by automating mundane tasks and enabling more personalized interactions, allowing your team to focus on what truly matters. Join Joe Wikert, President of Revenue Path Group as he shares his unique journey from software engineering to sales, providing insightful examples of how AI can enhance pr…
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With over three decades of breaking barriers in B2B sales, Heidi Solomon-Orlick, CEO and founder of GirlzWhoSell, joins us to share her passion for empowering the next generation of female sales leaders. Heidi highlights sales as a collaborative, problem-solving process that goes beyond mere transactions, emphasizing the importance of a servant sel…
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Many companies need to rethink revenue to survive. But this week’s episode dives into a full company transformation involving everything from a complete product overhaul to an entire shift in team management. Imagine the surprising strategies and innovative leadership that made it possible. The transition from print to digital media can be daunting…
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There's a common thread that connects the passion of salespeople and it goes beyond the rush of closing a deal—it's the stories that drive us. In this heartfelt conversation, we navigate the personal narratives behind the sales drive, such as the profound pursuit of familial respect, and how these stories deepen our understanding of wealth with Mik…
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Have you ever had a dry pipeline? Of course you have, we all have! But, what did you do to overcome it? Tune in to this week’s episode as we speak with an entrepreneur about an all-too-common problem…pipeline! Lindsay Sutula, the founder of Topfox Marketing, brings a wealth of entrepreneurial spirit and experience to the podcast. Having started her…
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Join the conversation with Frank Cespedes, a senior lecturer at Harvard Business School as he brings his arsenal of sales wisdom and leadership expertise to our latest episode. Navigating the Modern Sales Landscape (11:42) Paul's question revolves around the difference in the ability of sales leaders to lead themselves and its correlation with the …
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Scaling a business isn't just about the numbers—it's about the people. From selling popcorn to steering a multi-million-dollar powerhouse, Neal Glatt joins the conversation to reveal the secrets behind assembling a sales force that's not just effective, but extraordinary. Lessons from Scaling Sales Teams (13:41) Neal discusses the transformative jo…
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Do you want to build trust, respect, and understanding with your prospects and customers to close more sales? Discover the surprising truth about how your listening habits impact your sales success. Uncover the unexpected ways in which your listening skills can transform your sales process and elevate your results. Dive into the four listening zone…
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Uncover the secrets to being a top-notch sales leader and building a winning sales team with Steve Heroux, CEO of the Sales Collective. In this episode, we dive into the world of sales, busting myths and emphasizing the power of genuine connections. Prepare yourself for a discussion that will completely transform how you approach sales! Building a …
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Join us with Jermaine Edwards, as he shares his learnings on sales leadership, the difference between earning versus proving, the impact of cognitive load, and how we show up for prospects and customers to provide true value. From Indecision to Possibility Exploration (11:56) Paul asks about the gap between earning the right for attention and provi…
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Are you ready to learn the key to relentless forward movement and how it can transform your growth strategy? Get ready to unlock the power of intentional hiring and fostering a culture of givers. Join us in this engaging conversation and discover how to propel your business to new heights. Bill Balderaz is a prominent entrepreneur with a strong bac…
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Meet Mike Stokes, the founder of Indicator. Mike is a groundbreaking entrepreneur reshaping leadership in sales. Mike shares his transition from co-owning a laminating business to becoming a pioneer in sales leadership. He provides a refreshing angle on sales, presenting it as a service that goes beyond mere transactions to guide customers in makin…
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Have a seat, pour a drink, light up a cigar, and enjoy our 2nd in-person episode with another friend and colleague Nick Massaro, Sales Effectiveness Consultant at Membrain. We recorded this podcast at a local cigar lounge in Columbus, Ohio and Nick graciously allowed us to use his recording equipment. Does this sound familiar? You've been told to j…
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Join us as we sit down with the Founder & CEO of SalesStar, Paul O'Donohue. Paul was an electrical engineer turned sales transformation leader, whose entrepreneurial spirit led him to create SalesStar, a powerhouse in the international sales arena. Building a Sales-Driven Culture (17:28) Paul discusses SalesStar's global growth and mindset shift to…
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Have a seat, pour a drink, light up a cigar, and enjoy this episode with our friend and colleague Paul Fuller, Chief Revenue Officer of Membrain. We recorded this podcast in person at a local cigar lounge in Columbus, Ohio, and is part one of a two-part series recorded that evening. Have you ever thought about how a simple shift in mindset can tran…
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"The book that took four years of writing, four decades of entrepreneurship, and a thousand espressos to make." Have you ever stood at the crossroads of a crucial sales negotiation, teetering between playing by the buyer's rules and drawing your own line in the sand? Jenica Dixon from Slattery Sales Group joins us to navigate this treacherous terra…
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Discover the surprising truth about customer retention and revenue growth that most business leaders overlook. This insightful conversation with a post-sales expert will challenge your perspective and leave you pondering new possibilities for your business. The pressure to constantly chase new leads and neglect the potential of your current custome…
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CEO of E3 Performance Solutions, Raymond Cardinale takes center stage in our latest podcast episode, bringing with him a wealth of knowledge from his 30-year voyage through the sales industry, from the hustle of New York City streets to the structured halls of Xerox. As the mastermind behind E3 Performance Solutions, Raymond doesn't just tell his s…
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Trying to drive change in your business can be frustrating, especially if you aren’t seeing the desired results. Get ready to uncover the secret to enrolling your teams in the organizational vision that will transform how you lead. This week’s guest is Sean Lockwood, CEO of TouchMath. Sean shares his journey from transforming a legacy catalog busin…
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Are you frustrated by the lack of opportunities for women in sales leadership and unsure how to advocate for training? Despite the push for diversity and empowerment, many women still face challenges in advancing their careers in sales. It's time to act and make your voice heard. Meet this week’s guest, Lauren Bailey (aka LB), a sales powerhouse wi…
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Are you ready for a surprising twist? Our guest, Bradley Gamble, co-founder and CEO of The Selling Factory, has discovered a groundbreaking way to help college students build professional networks, and it's changing the game for both students and businesses. But that's not all—Brad's unconventional sales strategies and insights into rethinking reve…
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Discover how Ryan Johnson, the innovative fractional COO of Three Sparrows Executive Services, translates athletic discipline into business success in our newest episode. With his background as a former athlete, Ryan shares valuable strategies for sales entrepreneurs aiming to improve their performance. From Field to Office (6:42) Ryan shares his j…
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Unlock the secrets to exceptional sales leadership that can take your team's performance from good to extraordinary, with insights from Kelly Riggs, founder of the Business LockerRoom. This episode goes beyond the basics, providing a deep dive into the nuances of leadership that inspire action and achievement. We tackle the challenge of transformin…
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Uncover the surprising truth about effective sales leadership and motivation in this candid conversation. Leadership is absolutely about adapting to the individuals. It's not about the new sheriff in town my way or the highway. - Gretchen Gordon In this episode you’ll hear: How to unleash your sales leadership potential and inspire your team to new…
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Ever wondered how a deep belief in your product can solidify customer trust? Our guests Sean O'Shaughnessey CEO of New Sales Expert and Kevin Lawson, President of Lighthouse Sales Advisors, join us to share their insights into the transformative power of genuine conviction and rapport in sales. They break down why the sales game is more than pushin…
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Join us as we follow Andy Shaffer's journey through the highs and lows of the entertainment industry. From fighting against a city-wide ban to navigating the challenges of technological advancements, Andy's resilience and adaptability will leave you on the edge of your seat, wondering how he'll overcome the next obstacle. Tune in to discover the tw…
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Have you ever wondered what separates an ordinary salesperson from a true sales maestro? As a sales expert and also the director of Sell Better, James Buckley joins us in today’s episode to dissect the landscape of modern sales, revealing the traits and strategies that distinguish top performers. With the sales industry in perpetual motion, we disc…
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If you're feeling frustrated because you've hired sales leaders who just can't seem to drive the results you need, you’re not alone! You may have tried hiring based on impressive resumes and experience, only to find that they don't quite fit the stage of your company's growth. Instead of seeing improved sales team performance and company growth, yo…
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Hitting rock bottom can either crush you or make you stronger. Chris McAllister, CEO of Sightshift, knows this well. He turned his financial struggles into a journey of growth. Today, he shares how shifting from seeking validation to focusing on making a real impact transformed his sales approach. He believes sales is about serving others by addres…
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Have you heard the myths about leadership that might be holding your organization back? Myth 1: Leaders are born, not made. Myth 2: A strong leader must always be in control. Myth 3: Leadership is a solo act. Our guest, Patrick Nora, will share the truth about leadership in shaping organizational success. Patrick Nora, President of Boon Edam USA, b…
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Ever wonder why some sales teams soar while others falter? The answer might lie within the nuances of coaching versus auditing. Join Alan Versteeg, Global Chief Revenue Officer of Growth Matters, as he guides us through the transformative shift from 'cannonball management' to 'cruise missile management,' a strategy that demands real-time action cor…
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Does it sound familiar to constantly seek new growth opportunities but struggle to achieve sustainable results? You may have been told to focus solely on increasing sales without considering the underlying factors that drive sustained growth. This approach can lead to short-term gains but ultimately results in a lack of consistent, long-term succes…
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In this episode, Paula S. White, the founder of PW Enterprises, delves into her transformative journey—from being a savvy negotiator on a purple bicycle to orchestrating multimillion-dollar sales. Music's Impact on Leadership and Coaching (10:39) Paula S White shares how a concert sparked her passion project on the link between music and leadership…
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Does this sound familiar? You're working hard to generate leads and boost sales, but you're not seeing the results you want. You may have been told to simply increase your marketing efforts without truly understanding your audience. This ineffective action can lead to wasted resources, missed opportunities, and frustration as you struggle to see th…
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Join us as we welcome Darrell Amy, the CEO of Revenue Growth Engine and Co-host of the Selling from the Heart podcast, as he recounts his journey from a budding law student to a sales expert, and how this transition has honed his expertise in coaching sales teams to drive substantial growth. As he shares his narrative, you'll learn the value of inv…
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In the world of growing companies, there's always the potential for unexpected twists that can change the course of a business. Picture this: a young professional, facing budget constraints and technical challenges, experiences a pivotal moment that leads to a groundbreaking realization. The twist in his journey ignites a passion within him and lay…
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There's a moment in every sales professional's career when the traditional tactics start to feel hollow, and the hunger for a deeper connection with clients becomes unignorable. That's where Larry Levine comes in, turning the sales game on its head with his philosophy of 'selling from the heart.' In our latest episode, Larry, a master of authentic …
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Yuri has devoted his career to helping sales professionals make a positive impact on those around them. He's founder of SalesHookup, and he has a particular passion for coaching and mentoring in sales, going so far as to create one of the first peer-to-peer mentoring technologies in the sales space. Navigating the Challenges of Sales Coaching and S…
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