Welcome to Transforming Insight, the podcast for anyone who has the ambition to transform their Insight team and create an Insight-driven organisation. Your host is James Wycherley, chief executive of the Insight Management Academy, and the author of Transforming Insight: the 42 secrets of successful corporate Insight teams. In the Transforming Insight podcast, we not only explore all 42 secrets outlined in the Transforming Insight book, but we also talk to senior corporate Insight leaders, ...
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Have you ever wondered "What is a Viking?", "Were Vikings tattooed?" or "Did they ever REALLY use the Blood Eagle? If so, then this is the right podcast for YOU. In this podcast, follow along Daniel Farrand's (Owner of Horns of Odin) journey as he tries to make sense of the complex history of the Viking Age and Nordic Mythology, through easy to digest, funny, natural (and often very honest) conversations. Daniel is joined by Co-Host (and in house archaeologist) Margrethe Havgar, as the pair ...
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Having explored the importance of building commercial foundations for our work in episode 52 and getting into the habit of estimating the size of the prize, we now need to think about how we can apply our new commercial understanding. I think there are 3 key aspects to this: What we do: use value to prioritise our research and analysis activity How…
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Ep 231 - Invading Ireland with Dr. Niamh Wycherley
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In this week's episode, Dan sits down and talks with Dr. Niamh Wycherley, host of The Medieval Irish History Podcast, about the cultural and historical impacts of the Viking's journies across Ireland. ------------------------------------------------ Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and would like to b…
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Ep 230 - What Makes Us Human? With Dr. James Dilley
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In this week's episode, Dan picks Dr. James Dilley's brain, and the two of them travel back to prehistory with the help of experimental archaeology, long before the Viking Era. ------------------------------------------------ Follow Dr. James on Instagram: @ancientcraftuk Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we …
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Episode 56: Transforming Insight at Google
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In this episode, we examine the evolution of Google's approach to insights and prioritization, especially in the wake of the COVID-19 pandemic. Laura sheds light on how AI is being integrated into Google's processes, balancing immediate business needs with future requirements. Laura and Roy discuss the iterative process of aligning insights with gl…
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Ep 229 - Njordr's Naked Attraction with Dan Coultas
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In this week's episode, Dan sits down with sea deities expert Dan Coultas, as they discuss their history and the weird and unusual aspects you might never have heard before. ------------------------------------------------ Follow Dan on Instagram: @thegodsowncounty Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and…
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Ep 228 - Nebala Goes Full Donkey with Jonas Lorentzen
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In this week's episode, Dan catches up with recurring guest Jonas Lorentzen to discuss their latest music project Nebala. ------------------------------------------------ Follow Jonas on Instagram: @Nebalamusic Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and would like to be in the audience for live streams of n…
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Some years ago I interviewed Sue Whelan Tracey, former commercial director for one of the UK's big four banks, and at that time a director at Moneyfacts, an NHS health trust, and a major diabetes charity. Sue told me how much she tried to champion the use of customer insight in every organisation she worked with, but she thought that we didn't alwa…
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Ep 227 - Jarlsberg - Now With Even More Holes! with Christian Løchsen Rødsrud
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In this week's episode, Dan and Margrethe sit down with Christian Løchsen Rødsrud to discuss the history and recovery process of ancient ship burials. ------------------------------------------------ Follow Margrethe on Instagram: @arkeomags Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and would like to be in the…
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Ep 226 - The Post-Classical Sagas Of Icelanders With Rebecca Merkelbach
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In this week's episode, Dan and Margrethe have a talk with Rebecca Merkelbach about the research they have done into the post-classical sagas for their new book. ------------------------------------------------ Follow the Rebecca on X: @beccamerkelbach Follow Margrethe on Instagram: @arkeomags Follow the Podcast on Instagram: @nordicmythologypodcas…
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Ep 225 - Birka Historical Tattoo Festival With Veronica Björkman and Żaneta Reliszko
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In this week's episode, Dan and Margrethe have a discussion with Veronica Björkman and Żaneta Reliszko, who are the founders of the Birka Historical Tattoo Festival. ------------------------------------------------ Follow the festival on Instagram: @@birkahistoricaltattoofest Follow Margrethe on Instagram: @arkeomags Follow the Podcast on Instagram…
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Ep 224 - All About Týr With Joshua Rood
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In this week's episode, Dan and Margrethe sit down with Joshua Rood, who is not only the vocalist for the Icelandic black metal band Nexion but is also a Norse religion expert who is here to talk all about Týr, the Norse god of war. ------------------------------------------------ Follow Joshua on Instagram: @josua_hrodgeir Follow Nexion on Instagr…
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Ep 223 - Poetry And Life In Anglo Saxon Britain With Connor S. Wyrdstaef
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In this week's episode, Dan sits down with Connor S. Wyrdstaef. He is a historical reenactor who specialises in researching what life was like in Anglo-Saxon Britain. ------------------------------------------------ Subscribe to Connor on YouTube: @thefyrdsman9590 Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and …
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But the topic that’s resonated most for us personally and many of our members has been Insight team wellbeing and the ways we can all identify and help our colleagues to manage stress. Emma’s conversation with new IMA associate Lara Meyer, recorded and shared at the July Insight forums and now available for all members to watch on the IMA website, …
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Ep 222 - Heilung Drumming and Spiritualuty With Nicolas Schipper
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In this week's episode, Dan and Margrethe talk with Nicolas Schipper. Though he is mainly known as the drummer for Heilung, he is also a teacher of spirituality. ------------------------------------------------ Follow Nicolas on Instagram: @schippermusik Follow Margrethe on Instagram: @arkeomags Follow the Podcast on Instagram: @nordicmythologypodc…
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Ep 221 - Hand Tool Art With Guy Dugmore
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In this week's episode, Dan chats with Guy Dugmore. An artist who creates Nordic-inspired bone and antler pendants entirely using hand tools. ------------------------------------------------ Follow Guy on Instagram: @Hedgeandcave Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and would like to be in the audience fo…
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Ep 220 - Viking Culture Photography With Martine Vargdottir
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In this week's episode, Dan and Margrethe sit down with seamstress and photographer Martine Vargdottir to talk about how they recreate past cultures through still images. ------------------------------------------------ Follow Martine on Instagram: @vargdatter Follow Margrethe on Instagram: @arkeomags Follow the Podcast on Instagram: @nordicmytholo…
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Episode 53: Transforming Insight at Lloyd's Register
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In this episode, we dig into the transformative power of integrating various disciplines within data analytics to answer complex business questions. Drawing from Caroline's experiences at Prudential and Lloyd's, we discuss how combining data analytics, client research, marketing, and competitive intelligence can lead to more comprehensive and impac…
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Ep 219 - Happy Birthday Oseberg With Jan Bill
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In this week's episode, Dan and Margrethe celebrate the Oseberg Ship's 120th Birthday! With guest Jan Bill, they deeply dive into this archaeological wonder. ------------------------------------------------ Follow Margrethe on Instagram: @arkeomags Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and would like to be…
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EP 218 - Big VS Small Museums With Richard Wakeman
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In this week's episode, Richard Wakeman joins Dan and Margrethe again to discuss their time working in various big and small museums across the UK. ------------------------------------------------ Follow Richard on Instagram: @richardkwakeman Follow Margrethe on Instagram: @arkeomags Follow the Podcast on Instagram: @nordicmythologypodcast If you l…
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Episode 52: Building commercial foundations
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If we want to transform our Insight team’s commercial impact, we need to build a commercial foundation for our work. What does that look like? What are the first steps? And how can we make it easier for ourselves by helping our colleagues adopt a commercial mindset? Please listen to find out more! Topics Discussed Core stats and a business blueprin…
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Ep 217 - Asatru Revisited With Dr Mathias Nordvig
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In this week's episode, Dan and new co-host Margrethe are joined by old co-host Dr Mathias Nordvig to revisit Asatru and talk about some mistakes and misconceptions made during their first analysis. ------------------------------------------------ Follow Mathias on Instagram: @mathiasnordvig Follow Margrethe on Instagram: @arkeomags Follow the Podc…
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Episode 51: Optimising impact through commerciality
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Over the last 20 years, there has gradually been more focus on commercial thinking in Insight teams, and some organisations have made notable progress. But 400 Insight leaders have taken part in the IMA’s capability benchmarking in the last 5 years, and commerciality remains the best practice territory given the lowest scores. In today’s episode I …
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Ep 216 - History Inspired Pottery With Rose Lovegrove
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In this week's episode, Dan chats with Rose Lovegrove as they talk about her inspiration for her pottery works of art. ------------------------------------------------ Follow the Rose on Instagram: @karnkreft Follow the Podcast on Instagram: @nordicmythologypodcast Follow Jameson on Instagram: @nordicsoundchannel / @banjodruid If you like what we d…
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Ep 215 - Latin Animal Charms And Incantations With Tim Hertogh
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In this week's episode, Dan and Margrethe talk with Tim Hertogh as he discusses his work on charms and incantations that range from controlling bees to checking for infidelity. ------------------------------------------------ Follow the Margrethe on Instagram: @arkeomags Follow the Podcast on Instagram: @nordicmythologypodcast Follow Jameson on Ins…
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Episode 50: Transforming Insight at Nestle UK
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Topics Discussed A look back at Carolina’s past roles (2:30) Seminal moments in Carolina’s Insight career (11:50) Learning from transformations at PepsiCo (14:50) Being a driving force for transformation at Nestle UK (16:07) Building capabilities in the team to be bigger than the sum of the parts (25:37) Developing the plan for a transformation ini…
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Ep 214 - Doggerland With Sasja van der Vaart-Verschoof
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In this week's episode, Dan and Margrethe are joined by Sasja van der Vaart-Verschoof to discuss the archaeologist treasure trove that is Doggerland. ------------------------------------------------ Follow the Sasja on Instagram: @theoverdressedarcheologist Follow the Margrethe on Instagram: @arkeomags Follow the Podcast on Instagram: @nordicmythol…
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Ep 213 - Troll Magic With Jameson Foster (Scuzzlebutt)
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In this week's episode, Dan has a chat with Jameson Foster, AKA Scuzzlebutt, to talk troll magic, its musical properties, and how it relates to his musical persona. ------------------------------------------------ Follow the Podcast on Instagram: @nordicmythologypodcast Follow Jameson on Instagram: @nordicsoundchannel / @banjodruid If you like what…
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Episode 49: Respecting the rhythms and rituals
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Today’s episode looks at the fourth pathway, process, and this one is a bit different because it starts not with the Insight team, but with the rest of the organisation. Whether we like it or not, senior decision-makers, like consumers, will have their own ways of making choices. In our companies, that might mean committees that meet each month or …
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Ep 212 - Norse Blacksmithing With Reece Saul Foster
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In this week's episode, Dan is joined by Reece Saul Foster, AKA Saul Forged, to talk about his journey to becoming a blacksmith and the tools of the trade. ------------------------------------------------ Follow the Podcast on Instagram: @nordicmythologypodcast Follow Reece on Instagram: @saulforged If you like what we do, and would like to be in t…
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Ep 211 - Scandinavia and the Muslim World With Karl Farrugia
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In this week's episode, Dan is joined by Karl Farrugia to discuss how Scandinavians have left their mark on the Muslim World. ------------------------------------------------ Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and would like to be in the audience for live streams of new episodes to ask questions please …
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Episode 48: Improving your Insight team's reputation
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In today’s episode, James and Lisa look at the reputation of our Insight teams, and how we need to manage it carefully to enhance our positioning. It’s a bit like our companies obsessing about customer experience so that individual interactions don’t undermine their corporate brand: we can say what we like about the purpose of our Insight teams, bu…
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Ep 210 - Gender: Past And Present With Marianne Moen
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In this week's episode, Dan and Margrethe are joined by the magnificent Marianne Moen to discuss gender in archeology and modern day. ------------------------------------------------ Follow Margrethe on Instagram: @arkeomags Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and would like to be in the audience for liv…
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Ep 209 - Einarr's Journey With Connor Benson
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In this week's episode, Dan is joined by Connor Benson to discuss his journey through establishing a business within the Viking community. ------------------------------------------------ Follow the Connor on Instagram: @einarrs_journey Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and would like to be in the audi…
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Ep 208 - Prehistoric Clothing With Nicole DeRushie
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In this week's episode, Dan and Margrethe are joined by Nicole DeRushie to discuss "Bog fashion", clothing found in archeology, and the techniques that would have been used. ------------------------------------------------ Follow Nicole on Instagram: @grounded_history Check out Bog Fashion on Facebook: https://www.facebook.com/profile.php?id=615580…
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Ep 207 - Tora Viking Girl With Morten Myklebust And Vicky Mikalsen
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In this week's episode, Dan and Margrethe are joined by Morten Myklebust and Vicky Mikalsen to discuss their awesome collaboration on Tora Viking Girl! ------------------------------------------------ Follow Midgard Viking Centre on Instagram: @midgardvikingsenter Follow Margrethe on Instagram: @arkeomags Follow the Podcast on Instagram: @nordicmyt…
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Ep 206 - A Thor Subject With Declan Taggart
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In this week's episode, Dan sits down with Margrethe Havgar and Declan Taggart to talk about Thor! ------------------------------------------------ Follow Margrethe on Instagram: @arkeomags Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and would like to be in the audience for live streams of new episodes to ask qu…
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Ep 205 - The Misuse Of Rune Magic With Angie Padilla
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In this week's episode, Dan sits down with Margrethe Havgar and Angie Padillato to discuss the origins of runes and how they have been misused in modern day. ------------------------------------------------ Follow Margrethe on Instagram: @arkeomags Follow Angie on Instagram: @angie.hervor Follow the Podcast on Instagram: @nordicmythologypodcast If …
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Ep 204 - How Accurate Is Asatru? With Margrethe Havgar
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In this week's episode, Dan sits down with Margrethe Havgar to discuss Asatru from a constructive outside perspective. ------------------------------------------------ Follow Margrethe on Instagram: @arkeomags Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and would like to be in the audience for live streams of ne…
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We also see this as a time of team change, with lots of restructures, some redundancies, and a loss of people with years of experience. In response, the most successful Insight teams have doubled down on commercial thinking and influencing skills. Finally, we look at leaders’ roles in guiding their team members through change. Lisa provides a perso…
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Ep 203 - Real Life 'Viking' With Terry Chittock
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In this week's episode, Dan sits down with Margrethe Havgar and Terry Chittock to learn about Terry's inspiring history and his amazing craft. ------------------------------------------------ Follow Terry on Instagram: @thorsonnsworkshop Follow Margrethe on Instagram: @arkeomags Follow the Podcast on Instagram: @nordicmythologypodcast If you like w…
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Ep 202 - Icelandic Staves With Albert Björn Shiell
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In this week's episode, Dan sits down with Albert Björn Shiell to discuss Magic staves and their uses in modern day, while also touching on the subject of plant based medicine. ------------------------------------------------ Follow Albert on Instagram: @sussex_pellar Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, …
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Episode 46: Transforming Insight at Coca Cola Europacific Partners
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Topics Discussed Hazel’s journey to becoming Associate Director of Insights at Coca-Cola EP(1:38) Enabling colleagues to self-service their data needs (5:02) Three-pronged approach to drive a more Insight-led business (8:31) Hazel’s approach to team management and Insight leadership (21:06) Collaborating with agency partners for success (25:10) Wha…
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Ep 201 - Museums, Spirituality And Ethics With Ruben Terlouw
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In this week's episode, Dan sits down with Ruben Terlouw to talk about museums, their ethics, and the spiritual connection that they can house. ------------------------------------------------ Follow Ruben on Instagram: @woedans Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and would like to be in the audience for…
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Ep 200 - Norse Myths That Shape How We Think With Carolyne Larrington & Margrethe Havgar
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In this special 200th episode, Dan, along with Margrethe Havgar, sits down with Carolyne Larrington to talk about how her translations of the Poetic Edda have become the most widely used translation in the scholarly world. ------------------------------------------------ Follow Carolyne on Twitter/X: @profcarolyne / @profcarolyne.bsky.social Follow…
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Episode 45: Increasing the awareness of Insight
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There’s no point developing detailed brand concepts if nobody has heard of our companies in the first place. And the same is true for our Insight teams. So in this week’s episode, I’m going to suggest that whilst we should certainly reflect on our Insight team brand, we should also recognise that we often simply need to promote awareness of Insight…
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Ep 199 - Life Of A Craftsman With Eldulfr
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In this week's episode, Dan chats with the artist Eldulfr to discuss their craft, their pagan beliefs, and their personal philosophy behind DIY. ------------------------------------------------ Follow Eldulfr on Instagram: @eldulfr Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and would like to be in the audience …
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Ep 198 - Heathen Beliefs In Poetry & Sagas With Stine Sandnes
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In this week's episode, Dan sits down with Stine Sandnes to talk about heathen beliefs and how such beliefs were recorded in sagas and poems. ------------------------------------------------ Follow Stine on Instagram: @helheimen Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and would like to be in the audience for…
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Episode 44: Transforming Insight at Transport for London
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Topics Discussed Renate's journey to leading the Insight Team at TFL (1:50) Navigating the team through a re-org (4:21) Annual goals, priorities and team collaboration (10:04) What is Renate most proud of her team achieving? (14:15) Maintaining the heightened profile for the Insight team post-pandemic (17:05) Challenges and success of a leadership …
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In this week's episode, Dan chats with the wonderful Kati Rán about her new Album and what it's like to collaborate when making music! ------------------------------------------------ Follow Kati on Instagram: @kati_ran Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and would like to be in the audience for live str…
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Ep 196 - Oseberg Textiles With Margrethe Havgar
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In this week's episode, Dan chats with Margrethe Havgar once again to go over her discoveries made through reproducing the textiles and tapestries from the Oseberg Ship burial. Follow Margrethe on Instagram: @arkeomags Follow the Podcast on Instagram: @nordicmythologypodcast If you like what we do, and would like to be in the audience for live stre…
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