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DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you work in B2C marketing or for an eCommerce store or DTC brand, this podcast is for you.
 
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On this episode of DTC Pod, Nigel joins Blaine to break down the foundational building blocks for brands that want to build profitable businesses. They cover topics like how to build solid unit economics, types of content that perform, optimizing customer journeys, understanding attribution, copywriting, landing pages, as well as benchmarks to hit …
 
On this episode of DTC Pod, Rob joins Blaine to talk about how to operate a consumer brand and think like a seasoned executive. They talk about what channels to focus on to grow, how to tap into existing infrastructure, deciding what to prioritize, how to nail a rebrand, finding quick wins for your brand, ins and outs of the beverage and wellness s…
 
On this episode of DTC Pod, Jesse joins Blaine to talk about the future of commerce. They discuss mobile commerce, moving from agency to brand owner, increasing conversion, bootstrapping, fundraising, testing out MVPs, getting customer buy in, developing product roadmaps, and much more. 1:17 The Future of Mobile Commerce So the best way to think ab…
 
On this episode of DTC Pod, Gretchen joins Blaine to talk about wholesale as a massive competitive edge as a go-to-market strategy for consumer products. They talk about starting paddywax, scaling a business over a career, leveraging wholesale early on, merchandising strategy, selling into big retailers, the inspiration for Ink & Alloy, business bu…
 
On this episode of DTC Pod, Courtney joins Blaine & Ramon to talk about leveraging a niche audience to find scale in apparel. They cover topics including finding your market, your first production run, starting limited but focused, seasonal vs. season-less products, subtleties of niche markets, bootstrapping & growth, affiliates & influencer channe…
 
On this episode of DTC Pod, Max joins Blaine to talk about starting the brand as a side project, getting early conviction, bootstrapping to launch, landing a major shark tank deal, product positioning, brand design, form factors & digital amplification, early retail strategies, fundraising, go to market point of entry, market disruption, and much m…
 
On this episode of DTC Pod, Haris joins Blaine & Ramon to talk about how he built Miracle Brand into a profitable 8 figure brand. They discuss best practices in performance marketing, breaking through the 5M revenue ceiling, the dos/don'ts of working with agencies, incentives of ad networks, a crash course in affiliate networks, why affiliate & ret…
 
On this episode of the pod, Lauren joins Blaine and Ramon to talk about her experience running marketing & affiliate at Ritual, how her performance-minded approach to marketing led her to Dreamday, lessons from the best-in-class brands, the affiliate marketing landscape, why affiliate is such an important channel, the tie between affiliate and PR, …
 
On this episode of DTC Pod, Jasmine joins Blaine to discuss the landscape of PR for consumer brands. They cover topics like incentive structure for editors, how the landscape of editorial has matured over the last decade, where things are headed, how to nail your pitch, how to build relationships with editors, the role of PR in building consumer tr…
 
On this episode of DTC Pod, Ronak joins Blaine & Ramon to talk about evolving dynamics of the creator economy, how creator brands are typically launched, how Pietra solves for sourcing, fulfillment, and e-commerce, productizing a service for the most time-constrained customers, how their marketplace got started, how they raised their seed and serie…
 
On this episode of DTC Pod, Steven joins Blaine to talk about building one of the most popular jewelry brands from the ground up starting in 2010, before applying those learnings to developing products for Elements of Balance in a CPG adjacent space. They discuss identifying brand mission and purpose, building visual identity, organic product growt…
 
On this episode of DTC Pod, JT joins Blaine in the LA studio to talk about how brands can unlock massive growth by thinking like creators. They cover topics including building your tiktok strategy, the ins & outs of the tiktok and instagram algorithm, types of content that perform best, how to generate winning content, brands that have done tiktok …
 
Mark Samuel is the founder & CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice. IWON's healthy snacks can be found in over 5,000 stores nationwide, including Kroger's, Wegmans, Sprouts, Whole Foods, Vitamin Shoppe, Safeway, Ralphs, Brookshire’s…
 
On this episode of DTC Pod, Oriel joins Blaine to discuss the role of creative direction in launching a new brand. They talk about brand formation and topics including coming up with a name, defining your brand's purpose, the power of copywriting, merchandise as a medium, language as a product, how to find your brand's voice, ways to minimize inven…
 
On this episode of DTC Pod, Sofia & Carolyn join Blaine & Ramon to talk about company building, product marketing, brand marketing, finding product market fit, guidelines for each funding round, syncing marketing & inventory, building a resilient supply chain, building community, & more. 9:46 Product Market Fit 🎯 It was a 90 degree day in Prospect …
 
On this episode of DTC Pod, Brian joins Blaine & Ramon to talk about his career in digital commerce, media, and venture capital which has spanned 4 decades. Brian is a seasoned operator and investor, having led investments in companies including Everlane, Snif, Feastables, Caraway, Afterpay, Archive, Disco, & Tydo to name a few. This episode covers…
 
Sahand chats with Blaine and Ramon about the idea behind Terra Kaffe and building a hardware company. He also discusses decision making frameworks, leveraging market trends, how Terra Kaffe had to pivot from B2B sales to DTC, raising capital, his philosophy on leading and growing a team, and much more (listen in for a surprise!). 11:29 - 11:48 The …
 
Sami Clarke is a certified health, wellness, & fitness trainer who built a large following for her workout videos and holistic approach to wellness. With millions of followers and hundreds of millions of views across Youtube, Instagram, & TikTok, Sami cultivated a strong community before deciding to start her own fitness & wellness platform, FORM. …
 
Cherene Aubert is the Director of Growth at Bobbie, the first European style organic infant formula that meets FDA standards. Bobbie has raised over $50M to take the soon to be 100B+ formula market by storm. Cherene honed her craft and expertise in growth & ecommerce while working for agencies like Human Marketing and Common Thread Collective. In 2…
 
Paul Michaux is the co-founder & head of product at Prose, the DTC customized hair care brand. Michaux founded Prose in 2017 but he built up his expertise and knowledge of product, branding, & consumer goods working at P&G, Christian Dior, and L’Oréal. Prose has achieved immense success and is a leader in hyper-personalization consumer goods. They’…
 
Alex Plugaru is the CTO & cofounder of Gorgias, the customer service tool born from Techstars NYC program. Gorgias now has 9K+ customers (including some of the most well-known brands), $25M ARR, a global team of 230+ people, and $75M in fundraising. Before starting Gorgias in 2015, Alex worked as a web developer at various companies. This episode i…
 
Jeff Nobbs is the co-founder & CEO of Zero Acre Farm, an environmentally-focused food company. Nobbs has been an entrepreneur from day 1. As a teenager in 2006, he cofounded cashback shopping website Extrabux. It was acquired by ebates in 2014. In 2015, Nobbs jumped into the food scene and started a healthy, fast-casual restaurant Kitava — which he…
 
In this episode of DTC Pod, Oren has a candid conversation with Blaine and Ramon about the social strategy behind the FYRE Festival, why he’s tired of talking about the festival, and how he’s reinvented himself since then. As an expert in branding & social media, Oren also gives us some tips on how to create a solid social strategy and also shares …
 
In this episode of DTC Pod, we cover a lot like the best way to cook a steak, why serving up ads to customers is pointless, the idea of finding a calling, and more. For the students tuning in, Khosravi also talks about his personal experience and why you should never let grades or your past define you. This is an episode you don’t want to miss. Thi…
 
In this episode of DTC Pod, Tom discusses the evolution of advertising and why OOH advertising is ripe for disruption. We also dive into how he came up with the idea for Adgile, the revolutionary technology supporting this truck-side advertising, and why DTC & challenger brands are gravitating towards Adgile. Tom also gives us an inside look into h…
 
In this episode of DTC Pod, Kasey discusses the art of storytelling on social media platforms, specifically TikTok. We talk about what makes a great TikTok video, a great TikTok hook, and why voiceovers are more important than visuals. Kasey also explains how he’s used TikTok to create brand awareness, attract Shark Tank casting directors, and crea…
 
Nick joins Blaine & Ramon on DTC Pod to give the audience an inside look into the world of Growth Marketing & eCommerce. Nick talks about he created Every Man Jack’s digital marketing program, the strategy and logistics behind omnichannel commerce, attracting consumers to Every Man Jack’s DTC channel, how he approaches advertising, and the differen…
 
On this episode of DTC Pod, Brosnan and Heckman join Blaine & Ramon to discuss the process of creating, scaling, and selling an e-commerce business. They cover topics including how to start an online store, how to validate before investing in inventory, getting started with print on demand options, tapping into sourcing agent networks, what makes a…
 
On this episode of DTC Pod, Nish joins Blaine to talk about how he started Arrae with his wife, Siffat Haider. They discuss how to build a DTC brand with a product lens, what it took to get to the first 17K orders, personal touches to drive early sales, how they transitioned into scaling, how they got Hailey Beiber as a mega fan of Arrae, the tech …
 
Jonah Reider is an NYC based chef, entrepreneur, and writer for Food & Wine. Prior to starting Pzaz, Jonah made a name for himself cooking meals in his dorm room at Columbia which turned into famed supper club and boutique condiments brand, Pith. Jonah hosts the bi-monthly column “Supper Club” at Food & Wine magazine, and has contributed to GQ, Vic…
 
Follow Along on Social DTC Pod on Instagram DTC Pod on LinkedIn DTC Pod on Twitter DTC Pod on TikTok Don’t hesitate to reach out to us on socials or directly to Blaine & Ramon if you have a guest you’d like to recommend, or specific topics you’d like to learn more about in the consumer, creator, and commerce landscape which we can explore with futu…
 
Mélanie chats with Blaine & Ramon about building Ghia. Some topics include how to create a new beverage category, production considerations for a new beverage type, early-stage funding advice and key supporters along the way, customer-led product iteration, building a culinary first brand, design and branding insight, leveraging restaurants and ret…
 
Growing up, Darrin Willingham dreamed of playing in the NFL. But then he discovered his love for creating content. Darrin discusses how he found himself in the world of YouTube, making videos, monetizing his passion for sneakers, and coming full circle by working with pro-athletes off the field. Darrin also gives some tips on building a strong soci…
 
Blaine & Ramon are thrilled to have Kevin Wong as a guest on DTC Pod and dive into building the first Asian American craft hard seltzer alcohol brand - Lunar. Kevin talks about the early days of home brewing, perfecting the formula, and learning from failed batches and supply chain. He also gets into the business side and talks about selling to res…
 
Terry Lee stopped by the DTC POD studio to talk to Blaine & Ramon about building Rosaluna and specifically how he’s established Rosaluna’s culture and values (ex: moving with intention versus just moving fast). Terry also discusses visiting Oaxaca, Mexico, learning about how mezcal is made, and meeting the multi-generational family of farmers who m…
 
On this episode of DTC Pod, Blaine & Ramon chat with Chaz Zayed and Emmit Flynn about how they started Awful Cloth in their dorm room and grew it into a viral brand, collaborating with Barstool on a hoodie, why they’ve seen so much success with influencers (side note: they’ve never paid any influencer to wear their hoodie!), and their plans to grow…
 
Tono Mandly stopped by DTC Pod's Miami studio to discuss the current consumer landscape in Latin America and how Riogrande is filling a gap in the consumer market, the startup scene in LatAm, the challenges of building DTC Brands in Latin America, and the incredible potential for this $100 billion e-commerce market. 3:47 - 10:22 Tono's background 1…
 
Zach Abbott maker of the world's 1st genetically engineered probiotics. Purpose-built to help our bodies handle the diets and environments of modern life joins Ramon & Blaine to discuss the science behind ZBiotics, the challenges of educating consumers on a genetically engineered probiotic, and how to lean it to being genetically engineered registe…
 
While Aspen is still in its early days, we’re excited to have Keta Burke-Williams on the pod to discuss the logistics of building a fragrance company. In this episode of DTC pod, you’ll hear Blaine & Ramon talk with Keta about creating a scent, finding a manufacturer, finding her voice when pitching to VCs, optimizing for online and offline sales, …
 
We’re thrilled to have Kristin Toth join Blaine & Ramon on DTC Pod where she walks us through her career trajectory and how she narrowed in on supply chain & ops, being an advisor to multiple startups, why building a circular furniture company is challenging, how Fernish strategically launched in two cities to test product-market, and how Fernish h…
 
Paul Voge speaks with Blaine & Ramon about how creating DIY flavors with his soda stream led to a full-fledge sparkling water business. Paul discusses the challenges of building a CPG brand, being on Sharktank during the height of COVID, Aura Bora’s path into retail stores, why he prefers retail over DTC orders, and more. 4:17- 6:06 Starting a CPG …
 
Stix makes women’s at-home health essentials like fertility, pregnancy, UTI, and yeast infection products. In today’s episode, Stix cofounder Cynthia Plotch chats with Ramon & Blaine about building Stix, finding investors, talking to customers about difficult subjects, and how her prior experience at Harmless Harvest gave her the confidence to crea…
 
Emily Elyse Miller talks to Blaine & Ramon about building OffLimits and how her creative background has informed the brand. OffLimits is also one of the early adopters of Web3, and Emily dives into how they’re currently using NFTs, what excites her about Web3, challenges with Web3, and what other brands need to consider before jumping into this. 3:…
 
Geoffrey Woo joins Blaine & Ramon on DTC POD to discuss why he started Anti Fund with Jake Paul, what they look for in founders when investing, and where he sees opportunity in Web 3. Geoff also dives into why Anti Fund is not your traditional VC, managing founders’ expectations when a celebrity investor is involved, and why they prefer investing i…
 
On this episode of DTC Pod, Sam Madani chats with Ramon Berrios & Blaine Bolus to discuss how he built Bomani and the ups-and-downs of the entrepreneurial journey. The road to success for Bomani wasn’t easy. They faced a ton of rejection from local brewers, but they persevered and decided to pitch their concept to the biggest brewer in the country,…
 
Tabs Chocolate is a sexually enhancing dark chocolate founded by two University of Michigan undergrads Jake and Oliver. Blaine and Ramon are excited to have Jake Lewin and Oliver Brocato on DTC Pod to discuss how they designed specifically for TikTok, negotiating and working with influencers, creating viral videos, and making 90K in revenue in just…
 
Mid-Day Squares is the healthy chocolate bar company that’s built a name for itself through its bold content. Today on the pod, Ramon and Blaine are joined by the architect of Mid-Day’s brand voice & content strategy, Jake Karls, better known as the “Rainmaker” at MDS. As a Rainmaker, Jake is out there developing critical relationships with multipl…
 
Chris Bernard AKA “Bernie” joins Blaine and Ramon to discuss Mindright and working with Rob Dyrdek, learning from previous business mistakes of growing too fast, the importance of building your brand’s community before utilizing celebrity ambassadors, how TikTok is helping Mindright grow, and more. Buff Bake 2:07 -3:03 Story behind Mindright 6:44 -…
 
Lindsay McCormick, CEO and co-founder of Bite, chats with Blaine and Ramon about her zero-waste company that makes personal care & hygiene products. Lindsay started Bite with $6,000 dollars and originally hand-made and packaged Bite's toothpaste tablet from her living room in L.A. In 2019, Lindsay went on Shark Tank and turned down offers from Mark…
 
Better & Better recently raised a $4M seed round, Blaine and Ramon got the chance to talk to Vlad in-depth about his entrepreneurial journey, the difficulty of pitching a DTC product in a trend-driven VC climate (note: many investors are interested in investing crypto, NFTs, traditional SaaS, etc), competing against legacy brands like Colgate, usin…
 
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