Best Jason Swenk Podcasts (2024)

1
Unlocking Sales Success by Becoming Your Own Client with Jim Huffman | Ep# 716 32:57

12m ago32:57

32:57

Are you seeking the best approach to train your sales team? Have you considered implementing a foot-in-the-door offer? Today’s featured guest reflects on past mistakes made while attempting to step away from sales, and shares a recent success could lead to a complete overhaul of the sales funnel, resulting in a tenfold increase in the closing rate.…

1
The ONLY 5 Things Agency Owners Should Be Doing w/ Jason Swenk 48:46

2d ago48:46

48:46

Your life as an agency owner is crazy–you’re hiring (and probably firing), doing business development, meeting with clients, preparing pitch decks, trying to lead your team and a million other things. But, did you know there are only 5 things you should be spending your time on–if you want to successfully scale or sell your agency? Jason Swenk is t…

1
Are You a Visionary or Volunteer at Your Agency? Becoming a True CEO with Casey Benedict | Ep# 715 21:26

4d ago21:26

21:26

Are you making a mark in your specific niche? Have you taken the necessary steps to elevate your brand and attract your ideal customers? Our guest today, a seasoned agency owner with fourteen years of experience working with influencers believes these are areas where agencies could learn from influencers, who by heavily focusing on developing their…

1
Staying Versatile and Adaptable in Uncertain Times with Amy Jackson | Ep# 714 17:50

7d ago17:50

17:50

Are you considering narrowing your focus in the near future, or do you prefer to retain the flexibility to take advantage of growth opportunities in specific sectors? Our featured guest established a PR agency by recognizing the potential to connect forward-thinking companies with journalists. In the current uncertain economic climate, she opts for…

1
When to Choose an Acquisition as a Strategy for Rapid Agency Growth with Manish Dudharejia | Ep# 713 18:04

11d ago18:04

18:04

Is your agency prepared for a strategic acquisition to accelerate its growth? What advantages does an acquisition offer compared to organic growth? Do you have the necessary resources to navigate the acquisition process while ensuring the continued growth of your agency? Our featured guest today will discuss his ongoing acquisition process, outlini…

1
A Unique Hybrid Office Model and Bouncing Back After Big Clients Leave with Sarah Segal | Ep# 712 31:02

14d ago31:02

31:02

Do you run a virtual agency or a more traditional in-office business? It all comes down to what suits your and your team’s work style, and one agency owner has found a way to incentivize in-office days. She also shares the lessons learned after two big clients left within weeks of each other. This feature guest has constantly been evolving and adap…

1
Guy Kawasaki on Being Remarkable in Your Agency and Your Life | Ep# 711 32:25

18d ago32:25

32:25

What does it take to be truly remarkable? Do you struggle with imposter syndrome? Even uber-successful entrepreneurs like Guy Kawasaki have had those moments. Transitioning from corporate giants like Apple, Inc. to crafting a legacy of remarkability, he has devoted the latter part of his career to unraveling the essence of extraordinary achievement…

1
Navigating an Agency Acquisition for Rapid Growth with Leah Messina | Ep# 710 19:37

21d ago19:37

19:37

Have you considered the potential for growth through a strategic acquisition? How do you anticipate the agency owner's role evolving during an acquisition process? What steps can be taken to ensure a seamless integration once the deal is finalized? Our featured guest today has undergone a significant transformation, transitioning from white label t…

1
5 Steps to Better Change Management for Agencies w/ Rob Sayles 53:04

21d ago53:04

53:04

Do you feel like something’s not working in your agency? You’ve got processes that are outdated (or just plain not documented). You’ve got tools that aren’t the right fit or you’re not getting enough out of. Even though you feel the need for change, it terrifies you. If so, you’re not alone, I was at an agency-focused conference in Denver just a fe…

1
Are You the Bottleneck In Your Agency? Empowering Your Team with Irwin Hau | Ep# 709 20:30

25d ago20:30

20:30

Are you the bottleneck in your own agency's growth? Does the weight of every decision rest on your shoulders, leaving you overworked and your team underutilized? This guest is a successful agency owner who found himself in the industry after being laid off during the global economic crisis. He turned this setback into an opportunity and started his…

1
Achieving Team Alignment with Your Agency’s Goals with Julie Williamson | Ep# 708 17:49

28d ago17:49

17:49

Have you ever felt like a broken record with your team? Do you find yourself repeating the agency's goals and vision, only to be met with glazed-over expressions? Have you effectively communicated the agency’s direction and vision? It’s a common struggle for agency owners to feel they’re desperately trying to rally the troops behind a unified purpo…

1
Dear Agency Owners, We Need to Talk - Showing up For Your Agency, with Darby Copenhaver | Ep #707 23:57

1M ago23:57

23:57

What do you think is holding you back from scaling your agency? Have you received coaching? And if you have, have you implemented their recommended measures? On today’s episode we talk about agency owners’ accountability and why reaching out for help can be useless unless you understand what you want. Scaling an agency is hardly something you can d…

1
3 Keys to Crafting a Compelling Agency Brand Geoffrey DeStefano | Ep #706 31:55

1M ago31:55

31:55

Are you establishing genuine connections with your target audience and clients? Have you developed a compelling brand narrative that resonates with your audience to cultivate a dedicated following? Our featured guest today played a pivotal role in shaping the iconic brand identity of Red Bull, which has become a benchmark for creating captivating c…

1
Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor 44:21

1M ago44:21

44:21

Agency clients often want more strategic consulting from the agencies they hire. At the same time, many agencies feel like the services they’re delivering are often undervalued by the clients they serve. If both of these are true, then why are so many agencies caught in what Pete Caputa calls the “Tactician’s Trap” where it feels like you’re on an …

1
Mastering CLIENT ACQUISITION for Agency Growth with David Baeza | Ep #705 26:17

1M ago26:17

26:17

Do you have a clear understanding of the client acquisition channels needed to grow your agency? Is your agency vulnerable to leadership or a client leaving? Today’s guest built his agency working with venture capitalists and private equity firms and found great success in that area, so much so that he never worried about client acquisition again. …

1
Escaping Operational Tunnel Vision by Focusing on Strategic Agency Growth, with Samantha Martin | Ep #704 23:44

1M ago23:44

23:44

Do you feel trapped in an operation tunnel vision? Are you ready to shift your attention toward strategies for agency growth? Our guest today initially viewed strategy sessions as a luxury she could only afford once her agency had achieved significant success. However, upon receiving guidance from a coach to address alignment issues, she and her pa…

1
A $1 MILLION Agency Is Not Always Sustainable, with Amy Littleton | Ep #703 27:09

2M ago27:09

27:09

Are you considering starting an agency but feel like it might be too late to do so? Our featured guest today had a thriving career in PR and successfully managed an agency for nearly two decades before deciding the missing piece in that career was building and growing her own agency. With an extensive client network who already knew and trusted her…

1
The Keys to Staying Relevant in a Competitive Agency Landscape, with Marlo Fogelman | Ep #702 23:58

2M ago23:58

23:58

What does it take for an agency to not only survive but thrive over decades? What mindset and approach enabled this agency owner to pivot and leverage new opportunities? In the challenging world of business, most companies struggle to reach the one-year mark, with even fewer making it to the five-year milestone. Hence, for an agency to make it beyo…

1
50% Profit Margins Unlocked with Time-Tracking Data w/ @MarketingMax 55:42

2M ago55:42

55:42

He went from working 70-80 hour weeks to building a 7-figure agency with 50% profit margins while only working about 1 hour per week. Today he’s the founder of GrowthDaily.com & AgencyReviews.io & he’s known by his 45,000 followers on X as @MarketingMax, but several years ago he was an agency co-owner struggling to make the sort of money he wanted …

1
Build a THRIVING AGENCY CULTURE Without Promotions and Titles with Scout Driscoll | Ep #701 20:21

2M ago20:21

20:21

Are you interested in breaking away from conventional agency practices? Do you want an agency structure that best suits your team? Today’s guest established her agency right after college, without any prior experience working in an agency. She designed her agency's structure based on what felt right for her team rather than following standard indus…

1
Owning an Agency is an Extreme Sport, with Karley Cunningham | Ep #700 21:12

2M ago21:12

21:12

Is the fear of failure the driving force that keeps you striving towards your goals? For too many agency owners, the relentless stress of this life corrodes their drive, fueling an unhealthy obsession with avoiding defeat at all costs. Putting together a great team and taking the time to stop and figure things out is often the only way to get out o…

1
The Path to Becoming a $50 Million Agency, with Phil Case | Ep #699 36:12

2M ago36:12

36:12

Have you ever wondered what it takes to scale an agency from millions to tens of millions in revenue? Or how to successfully pivot from services to products? Today's guest has walked that path - not once but twice. He’s built two successful agencies with the mission to lift brands up, tell compelling stories and recognize new products. As he reflec…

1
The POWER of Personal Brands: How Much is Too Much when SELLING Your Agency, with Jason Barnard | Ep #698 29:18

2M ago29:18

29:18

Are you debating the value of building your brand? Perhaps you're wary of the effort needed to establish your identity, only to feel confined to your business once you become the face of the agency. Our guest today specializes in helping clients effectively brand themselves and elevate their agencies. He understands the common fears and reservation…

1
The 3 Keys to Thought Leadership That Drives ROI w/ Susan Baier 1:00:33

2M ago1:00:33

1:00:33

How can you leverage thought leadership to gain new followers, win new clients, keep them longer and increase referrals for your agency? Susan Baier, Founder of Audience Audit, where they help agencies create thought leadership content based on quantitative research that builds trust with potential clients, has seen thought leadership done well (wi…

1
Selling Strategy and Building Long-Term Client Relationships, with Molly Baker | Ep #697 24:28

2M ago24:28

24:28

Are you striving to refine your selling strategy and cultivate enduring client relationships that stand the test of time? How can you elevate your approach to not just closing deals but fostering long-term partnerships that drive mutual growth and success? Today's guest started her business with the idea of embodying a strategic dance of trust, val…

1
Why Firing Their Biggest Client was the BEST Decision, with Miles Marmo | Ep #696 28:02

2M ago28:02

28:02

Do you treat your team like employees or like people? Every agency owner should recognize the immense value of their team and ensure they are treated with the utmost respect. This may entail parting ways with toxic clients, as the well-being of your team is irreplaceable. Our guest today faced challenging times during the pandemic when they had to …

1
Raising the Standards: The Importance of SOPs, with Robert Brill | Ep #695 25:40

2M ago25:40

25:40

Are you prepared to elevate your agency team and pave the path to success? As your agency expands, the need to grow your team becomes inevitable, and having standard operating procedures (SOPs) in place beforehand can save you a lot of headaches. Today’s guest went through a rapid growth phase with his agency and found he was ill-prepared to delega…

1
Building The Right Team: Taking Advantage of The Largest Untapped Talent Pool, with Sara Jensen | Ep #694 17:20

3M ago17:20

17:20

Is your agency work affecting your family life? Are you challenged by finding the right talent to assemble a team to take over some of the work? Today’s guest thought she’d always be a solopreneur but as her workload mounted, she realized she needed reinforcements to maintain her level of service and keep clients coming back. Getting the right tale…

1
5 Overservicing Mistakes That Hurt Your Profitability w/ Alyson Caffrey 53:19

3M ago53:19

53:19

Over 1/3 of agencies frequently struggle with overservicing clients. You’ve likely felt the pain yourself. When projects are going well out of scope and things are taking longer than your team planned, it can have a major impact on your agency’s profitability. Alyson Caffrey, Founder & COO of Operations Agency, has identified the 5 biggest scoping …

1
Losing Money as a Business Plan? Forging Long-term Client Relationships, with Kim Lawton | Ep #693 36:07

3M ago36:07

36:07

Do you prioritize new clients or building lasting relationships? Would you be willing to lose money on a client in order to build a long-lasting relationship? Today’s guest has built two successful agencies banking on the power of planning for the long term instead of focusing just on the numbers. She’ll explain how she and her partner formed their…

1
What All Successful Agencies Have in Common: How to Separate from the Pack, With Tim Condon | Ep #692 23:00

3M ago23:00

23:00

What sets high-performing agencies apart from their low-performing counterparts? How are you positioning your agency for success? Our guest today is a seasoned business executive with extensive experience in product marketing and sales leadership. In his current role, he collaborates with agencies and gains insights into what separates successful o…

1
Fall in Love With The Problem Not the Solution: A Deep Dive with Author, Serial Entrepreneur, and Co-Founder of Waze, Uri Levine | Ep #691 38:14

3M ago38:14

38:14

What would you do if you sold your agency tomorrow? Are you clear enough on your purpose that you could keep on creating value? Today’s guest is the founder of a beloved app that changed the way people drive nowadays. He eventually sold that company but hasn’t stopped looking for ways to improve people’s lives through his startups. He’ll share what…

1
Onboarding for Success: Getting it Right in The Beginning, with Noel Andrews | Ep #690 21:59

3M ago21:59

21:59

Does your onboarding process set new hires up for success from day one? Do you believe the hardest part of adding new team members is the hiring process? Today’s guest believes most business owners disregard the importance of the onboarding process, which can affect a new hire’s chances of success in the agency. He goes over the many aspects you sh…

1
How To Drive Client Results 70% Faster w/ Kate Vasylenko 52:22

3M ago52:22

52:22

Clients who are “happy” may still leave you. But clients who are seeing results–and seeing them fast? Now, that increases the value you deliver and decreases the chances that new clients will churn. So, how did this digital marketing agency drive client results 70% faster, increase customer satisfaction scores and start getting glowing feedback fro…

1
2000 Episodes over 14 Years: Lessons Pat Flynn Has Learned As Host of The Smart Passive Income | Ep #689 25:01

3M ago25:01

25:01

Is the fear of failure holding you back from taking the first steps to establish your brand? Are you hesitating to start a podcast because you believe it would only be worthwhile if it garners millions of downloads? Our guest today is a true trailblazer in the podcast industry, having successfully built a thriving agency around his initial decision…

1
From Zero Employees to Selling An Agency; The Big Picture, with Simon Cristal | Ep #688 29:07

3M ago29:07

29:07

Do you want to sell your agency at some point? Do you know where you want to take your business before you’re ready to search for a partnership? Today’s guest started his agency at just twenty-three years old and was ready to sell ten years later, when his business was thriving and had a solid position in a coveted niche. However, the selling proce…

1
Delegate the Outcome, Not the Task: Building a Successful Team, with Torey Azure | Ep #687 37:20

3M ago37:20

37:20

Have you ever doubted your ability to steer your agency toward greatness? Does your team follow your lead on the decisions you make to get there? Many agency owners face this internal battle, questioning if they truly have what it takes to lead their business to new heights. Today’s guest has conquered those self-doubts and forged an unwavering con…

1
Avoiding Burnout: Learning How to Let Go, with Brendan Chard | Ep #686 26:38

3M ago26:38

26:38

Do you fear missed opportunities if you define a niche or turn away less-than-ideal prospects? Today’s guest started his agency as a college student and pivoted to digital services as the internet barely became a thing. One of the biggest shifts and struggles in his journey has been overcoming the fear of tuning down revenue and letting go of the n…

1
Hiring Secrets from an 8-Figure Agency CEO w/ Eric Siu 46:53

3M ago46:53

46:53

Isn’t it refreshing when someone further down the path is willing to share the successes AND failures they’ve seen along the way? That’s exactly the type of conversation you’ll get from today’s episode with Eric Siu, CEO of Single Grain, Founder of Leveling Up and Co-Host of the top-ranked Marketing School Podcast. Eric’s journey has taken him from…

1
Client Retention: How to Reduce Churn, with Khushbu Doshi | Ep #685 17:53

4M ago17:53

17:53

Are you struggling to keep your clients happy and retain their business? How do you prepare your team to create the best client experience? In today's competitive market, delivering an exceptional client experience is paramount. Our guest today is a true master of client service, leading a team laser-focused on understanding each client's unique ne…

1
The Power of Metrics, Communication, and Knowing When to Let Go, with Suken Shah | Ep #684 28:09

4M ago28:09

28:09

Would you say your agency is like your baby? Could you be so emotionally attached to your business that you may be stifling its growth? Today’s guest will share his experience growing an agency and the turning points that allowed him to make real progress in its growth. From learning to communicate his agency's vision in a way that inspired buy-in …

1
Content is KEY: From “Publish or Perish” to “Adapt or Die”, with Scott Gillum | Ep #683 23:59

4M ago23:59

23:59

As an agency owner, have you explored the possibilities of content creation? Has it proven effective in building an audience or generating leads? Today’s guest is an agency owner who has been writing books and collaborating with different publications for years. However, he finds that, for marketers, content doesn’t really bring a lot of leads. For…

1
Avoiding The Revenue Trap: Putting Profit First, with Robert Berkeley | Ep #682 28:28

4M ago28:28

28:28

Are you fed up with the revenue roller coaster? Ready to get off and build an agency business model focused on sustainable profits? Maybe you’ve heard the saying "revenue is vanity and profit is sanity.” Our featured guest today experienced significant sustainable growth after breaking free from the “revenue trap.” By shifting the focus from revenu…

1
The Must-Have Forecast Model to Grow Your Agency w/ Garrett Mehrguth 48:52

4M ago48:52

48:52

Today he runs an agency doing $25MM in ARR with around 150 employees. But–as the story usually goes–this success didn’t come overnight & started with much more humble beginnings. From not getting paid by one of his first clients to gaining traction with small monthly retainers on Fiverr to now running a successful performance marketing agency for S…

1
Strategy Can SAVE Small Businesses, with Jimmy Newson | Ep #681 19:21

4M ago19:21

19:21

When was the last time you stepped back to evaluate whether your agency's strategy is truly aligned with your core mission and values? Is your team buying into the overall vision? Are they motivated and understand their role in the vision? If not, it’s time you start integrating vision and strategy for more effective results. Today’s guest has set …

1
The CRM Designed Specifically for AGENCIES, with Steve Holm of Copper CRM | Ep #680 13:57

4M ago13:57

13:57

Is your agency leveraging CRMs to tailor personalized client experiences and nurture long-term client relationships? Are you tracking customer interactions from first message to delivery? In the dynamic world of agency-client interactions, CRM tools play a pivotal role in streamlining operations and enhancing customer experiences. Today’s guest has…

1
Balancing Motherhood and Being an Agency CEO with Audra Brehm | Ep #679 24:32

4M ago24:32

24:32

How do you prioritize between family time and business responsibilities as an entrepreneur and parent? How is that balancing act working out for you? Being an agency owners and a parent can be a bit of a mess and there’s no magic formula to balancing parenthood and being an agency CEO. For some parents, this means a lot of guilt about not spending …

1
Becoming the Brand, a Conversation with John Warrillow | Ep #678 33:37

4M ago33:37

33:37

Gary Vaynerchuk and Steve Jobs both became the face of their brand, but could this marketing strategy cost you when it’s time to sell your agency? How can you avoid becoming the brand to build a ‘sellable’ agency? Today’s guest is an entrepreneur who has successfully started and sold four businesses. He discusses the value of personal brands in rel…

1
The 3 Client Communication Risks (& How to Avoid Them) w/ Susan Fennema 38:05

4M ago38:05

38:05

It can be terrifying to allow your clients to “see how the sausage is made,” and this is one of the main concerns related to handling client communications within your project management or professional service automation software. While there are benefits to streamlining your client communications and inviting them into the system that runs your a…

1
How Alex Rossman 8xed his Agency in 2 Years | Ep #677 28:09

5M ago28:09

28:09

Do you have enough of an appetite for risk to trigger exponential agency growth? Have you considered strategic partnerships as a growth strategy? Today’s guest changed the music scene for entrepreneurship and managed to grow his agency from $2 million to $16 million in just two years. How’d he do it? After getting past common initial struggles like…

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