Jen Taylor Certified Director Of Operations public
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Design Your Wedding Business | Empowering Creative Women Business Owners

Jen Taylor | Certified Director of Operations, Business Strategist, and Coach

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Are you a woman entrepreneur in the wedding and event industry who is burnt out? Do you want your business to work for you instead of the other way around? Does the stress and frustration you’re feeling ever make you want to throw in the towel, give up on your dream, and start working on your resumé? Stop right there! Host Jen Taylor understands how you feel and has answers for you. When she started out over 15 years ago as a successful destination wedding planner in Washington and Maui, it ...
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Who is your ideal client? Maybe you’ve got it nailed down or maybe you've never thought about this before. Even if you do have an idea of who your ideal client is, this is something that is constantly evolving. In this episode, we’re covering who your ideal client is, how to talk to your ideal client, and how to create your ideal client. I’m also s…
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Are you ready to be the wedding professional that everyone is talking about? In this episode, I’m joined by wedding-professional mentor Carin Hunt to talk about how to become the wedding pro on everyone's lips. Getting the word out about your business goes beyond pretty logos and websites. There’s only so much you can do before you actually have to…
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Do you get overwhelmed trying to create content for all the platforms? If you do, are you repurposing the content you already have? In this episode of Design Your Business, Amy Leisner and I are teaching you how to show up more for your audience without burning out trying to create new content. You’ll learn how to take the content you already have …
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When was the last time you updated your contracts? This episode is about ensuring that your contracts are in tip-top shape and that you are covered when things go awry. Let’s face it, not everything is within our control; sometimes things go wrong. What is within your control is how you are legally protecting yourself from the fallout if something …
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Do you want to know a simple way to upgrade your marketing content? In this episode, we are talking about all things branding photography. But who needs branding photography? When should you get it done? How do you know you’re going to like the photos? Find the answers to these questions and more in this episode of the Design Your Wedding Business …
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What is a content creator and how do you use one in your business? Is a content creator the same as an influencer? What about a photographer or videographer? Do I really need all of them? I set out to answer all these questions and more in this episode of Design Your Wedding Business with the help of Seattle-based content creator Sheena Kalso. Shee…
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If you could sit down with a human resources professional, what would you ask them? This episode on the Design Your Wedding Business podcast is your opportunity to spend 30 minutes with your very own HR representative. Deliece Knights-Barnett is here to teach you everything you need to know about hiring and managing employees with professionalism a…
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Pop the champagne and cut the cake because it’s the Design Your Wedding Business podcast’s second anniversary! Things are going to be changing around here, so I thought this would be a good opportunity to sit down for a chat and talk about how far the podcast has come and what direction it’s headed in. I’m so excited to talk to you about what I hav…
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Do you dream of being the wedding planner who all the local wedding professionals want to work with? Listen up! In this episode of Design Your Wedding Business, I’m connecting with DJ Craig Slater to learn about his corner of the industry and discuss how we as wedding planners can better serve our clients and build stronger relationships with other…
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Are you considering diversity and inclusivity in your wedding planning process? In this episode of Design Your Wedding Business, De Evans and I discuss the promotion of diversity and inclusivity, how to diversify your network of wedding professionals, and how to ensure that your weddings are inclusive for all guests and vendors. De Evans Events cre…
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When was the last time you took a vacation? Summer is approaching and wedding season is ramping up at the same time, so you might be wondering how to take time for yourself and your family while still working with clients and getting everything done. In this episode of the Design Your Wedding Business podcast, I’m sharing my advice on how to take a…
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What’s it like to work with a wedding photographer? In this series on the Design Your Wedding Business podcast, I’m connecting with one wedding professional each week to talk about how we as wedding planners can better educate ourselves and our clients about different areas of the industry. In this episode, we’re learning all about wedding photogra…
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How do you know if you are moving in the right direction? KPIs (key performance indicators) are the best way to see how your business is doing. Tayler Cusick-Hollman is returning to the Design Your Wedding Business podcast to teach you what KPIs are, which ones you need to know, and how to use them. If you have a hard time figuring out what marketi…
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Sales. The word that triggers some kind of emotional reaction in all of us. Whether you love the sales process or you cringe at the thought of it, this episode of the Design Your Wedding Business podcast will help you perfect it. Sam Jacobson is here to help us with the good, the bad, and the ugly of all things sales-related for wedding planners an…
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I can’t believe this is Episode 100 of the Design Your Wedding Business podcast! Whether you’re a long-time listener or a newbie, thank you so much for being here. In this 100th episode, we’re talking about visibility for your wedding business. We spend a lot of time thinking and talking about marketing, but what if we’re focusing our attention on …
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Does SEO bring out the procrastinator in you? Yeah, me too. When it comes to SEO (Search Engine Optimization), many of us don’t know what to do or where to start. Well, you’re in luck because Sara Dunn is here to show you how easy it can be. In this episode of Design Your Wedding Business, Sara is teaching you the basics of SEO for wedding professi…
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Are you trying to do your own market research in the wedding industry? We all know that we need to be doing our research and looking at data, but it’s hard to know where to start or what to look for. In this episode on the Design Your Wedding Business podcast, Shane McMurray is sharing everything you need to start researching your market and what’s…
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Have you been thinking about sprucing up your website? It’s not uncommon to find that updating your website gets bumped down your list of priorities and before you know it it’s been five or more years since you last gave it a refresh. Maybe that’s you, or maybe you’re setting up your website for the first time, either way, I want to make sure your …
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What questions do you have about working with rental companies as a wedding planner? With a bit of luck, by the end of this episode, we’ll have those questions answered. When I had a team, I would ask top wedding professionals to come and talk to us about their corner of the industry so that we could better serve our clients and build stronger rela…
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If you have questions about working with a hair and makeup artist but are unsure who to ask, you’re in luck! In this episode on the Design Your Wedding Business podcast, we’re talking to makeup artist Anne Timss about what it’s like for a wedding planner and makeup artist to work together and what that process looks like. Anne is covering wedding m…
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If you’ve never worked directly with a florist before, you might be wondering what that process looks like. Wonder no more because Judi Tschudia is here on Design Your Wedding Business to walk you through the entire process of floral design for weddings from start to finish. Judi is getting into the nitty gritty of everything that goes into wedding…
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How do you get into planning destination weddings? Maybe you got into the wedding industry with a dream of doing destination weddings or maybe you’re looking to try something new. Whatever has led you here, we’ve got answers for you in this episode of Design Your Wedding Business. Natalie John is here to talk all things destination weddings. She’s …
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Have you ever done a styled shoot for your wedding business? If you have, you’ll know that they make great marketing material, but they take a lot of work to create, coordinate, and execute from start to finish. So, are styled shoots worth the effort? I thought we should ask a professional. Margaux Fraise is here on Design Your Wedding Business to …
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What do you do when your pricing doesn’t seem to fit in any market? Your business has grown and you’ve gotten too expensive for the budget shoppers, but you don’t yet have the reputation or prestige that luxury clients are looking for. Does that sound like you? It’s a tricky spot to be in, so in this episode of Design Your Wedding Business, we’re h…
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How do you get into the luxury market? If your goal is to work with high-end clients, you might be wondering where to start. I have the perfect guest for you in this episode of the Design Your Wedding Business podcast. James Christianson from James x Schulze is sharing his expert advice for breaking into the luxury market as a wedding professional.…
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Follow-up. You know you need to do it, but it always ends up on the back burner. In this episode of Design Your Wedding Business, I’m joined by fellow wedding industry mentor Kate Storey to talk about why follow-ups are so valuable and how to use them to get more bookings from your ideal wedding clients. Believe it or not, a good follow-up strategy…
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Wedding shows: we all have questions about them. Which is the right show for me? Are they worth it? What should I bring? How do I capture the attention of attendees? Kristen DeBadts has answers for you in this episode of Design Your Wedding Business. Kristen and I are getting into the nitty-gritty of how to choose the right wedding show for you, pr…
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What does building a house have in common with building a business? Well, for starters, a house can’t be built in a day and neither can your business. It takes time to lay the foundation, create the structure, and get everything working smoothly. In this episode of Design Your Wedding Business, I’m walking you through the process of building and st…
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Have you been wondering about Human Design but don’t know where to start? Let me make things easier for you and give you a starting point right here! When I first heard about Human Design I was enthralled. It showed me so much about who I am as a person and in turn as a business owner. If you’re wondering what Human Design is and what it has to do …
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How can you incorporate more self-care into your life? A few months ago, I did a self-care Sundays series on the 8 Dimensions of Self-Care. In this episode of Design Your Wedding Business, I’m joined by the author of that framework herself, Stacy Fisher. Stacy is talking about what self-care really is and how to discover what it means to you. She’s…
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What are you doing to continue your education as a wedding professional? Let’s face it, you don't just sign one contract, send out one proposal, do one wedding, and know it all. You have to take time to continue to invest in yourself to grow as a business owner and wedding professional. That’s why continuing education within the industry is so impo…
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So, the slow season is approaching and you know you had things you wanted to do but you can’t remember what they all were. Don’t panic, I’m sharing my list of everything I like to get done during the off-season to make sure that my business can continue running smoothly. Work your way through this list and you’ll be good to go by the time things st…
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How can you simplify your schedule? There are three things you need to include in your schedule to set yourself up for the best week possible, and I’m sharing them in this episode of Design Your Wedding Business. I’m teaching you how to plan your calendar and create your schedule to make your weeks more manageable, productive, and efficient. If you…
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Do you have a process for wrapping up your year and transitioning into the new year? If not, get some inspiration from this episode of the Design Your Wedding Business podcast. I’m sharing what I do at the end of each year to prepare for the new year and make the transition as easy as possible. We’re covering organization, standard operating proced…
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How do you feel about your conflict resolution skills? Could they use some brushing up? At some point in your career, you might experience a relationship with a coworker that goes sideways. It might be a passing comment that gets taken the wrong way or maybe an action that causes hurt and distrust. Whatever the cause, we all have to repair relation…
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Have you ever been in a toxic relationship with a client? It’s hard to accept when a client relationship isn’t working out, but sometimes it’s better to move on than be hurt by a toxic client relationship (or any relationship for that matter). I had the opportunity to sit down with Cathy O’Connell to talk about walking away from toxic relationships…
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Do you often feel stressed or overwhelmed? We all face stressful situations in our careers as wedding professionals, whether it’s at an event, in a meeting with a client, or behind the scenes. This episode is going to provide you with the tools you need to regulate your system and manage stress. Christina Algeciras is joining us to share her knowle…
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This episode is a tribute to my new life. Five years ago at 2 a.m. on October 31st, my husband passed away. As I reflected on this experience and what I wanted to share about it, I thought about all the things I’ve learned and worked on over the last five years that have shaped me into who I am today, and that’s what I want to talk about. Of course…
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How do you balance your wedding business with all the obligations you have over the holidays? The holiday season is just around the corner, so it’s time to start thinking about how to prepare to make sure that you can enjoy your holiday season and not burn yourself out from trying to do all the things. There are two important questions for you to a…
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Do I need to hire a virtual assistant? If you’re asking yourself this question, this episode of Design Your Wedding Business is for you. As your wedding business coach and mentor, I want to make sure you have all the information you need about who to hire in your business. We’ve talked about online business managers, now it’s time to cover virtual …
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Do you need an online business manager? That’s the million-dollar question that I’m going to answer in this episode with the help of our guest, Kristin Amundson. If you have no clue where to start when it comes to hiring an online business manager or virtual assistant for your wedding business, we’ve got you covered. We’re starting with the basics …
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Where are my organization lovers at? Okay, how about my organization haters? Whatever camp you fall in, I want you to listen up for this episode! I’m getting geeky with Lisa McHargue and we’re talking about organizing your digital clutter. Lisa is walking us through how to streamline your email, Google Drive, Dropbox, hard drive, and other digital …
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As business owners in the digital age, we are constantly surrounded by screens. From the computers in our offices to the smartphones in our pockets, it seems as though we're always connected, but have you taken measures to protect your business privacy and ensure your personal safety? In this episode of Design Your Wedding Business, we are discussi…
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Are you making marketing decisions based on data and analytics? If not, you’re missing out on an opportunity to make your marketing much more effective. Lisa Galletti is joining me to talk about how to validate your marketing efforts with Google Analytics. She gets that Google Analytics can be overwhelming and she’s here to help. This episode will …
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Do you feel a little lost when it comes to Search Engine Optimization (SEO)? It sounds complicated and technical, but the most important SEO principles are actually pretty simple and can do a lot for the visibility of your wedding business. Let’s dive into the world of SEO with marketing expert Adrienna McDermott. You might remember her from our re…
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Do you find marketing overwhelming in an age of social media, digital advertising, and advanced technology? A lot has changed since the days when we depended on flyers, brochures, and magazines to get the word out. Now it can be all too easy to get lost trying to navigate things like graphic design, video content, and SEO. Enter Tayler Cusick Hollm…
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How can you create more visibility for your wedding business? Over the next few episodes of the Design Your Wedding Business podcast, we’ll be learning about some of the best tools available to help you grow your wedding business through marketing and visibility. These tools are going to make things easier for you behind the scenes of your business…
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“My clients aren’t hanging out on Pinterest.” “Only DIYers go on Pinterest for their weddings.” In this episode, Julianne Smith is breaking down these myths and talking about why you need to be on Pinterest as a wedding business owner. If you’re feeling burnt out by social media and you need more inquiries and more business, Pinterest is your solut…
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Do wedding professionals need marketing funnels? That’s the question Adrienna McDermott is helping us answer in this episode. She’s explaining what a marketing funnel actually is and how it compares to a sales funnel and is busting some of the misconceptions you might have heard about them. She’s also taking us step-by-step through what a marketing…
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Are you tired of throwing random marketing ideas at the wall to see what sticks? It might be time for a more strategic plan. This episode is about how to create an effective marketing plan to save you from overwhelm and avoid shiny object syndrome, and our guest (and fellow wedding industry mentor), Heidi Thompson, is the perfect person to take us …
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