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Having the courage to start your own business and launch your coaching program online can be tough. Look, it may not be easy but it can simple. In each episode, we take a deep dive into one core growth strategy so you can gain a solid understanding of what’s required to ethically design, launch, and sustainably scale your coaching program. All you have to do is listen to what Jereshia Said.
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Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.
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Threads Success Strategies with Melissa Litchfield, Lennox Saint, Jereshia Hawk & Becky Mollenkamp
43:14
43:14
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43:14
Curious about how real business owners are leveraging Threads for growth? In this roundtable episode, I’m joined by four incredible entrepreneurs—Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp—who share their hands-on strategies for building community and driving interest in their businesses on Meta's Threads platform. We dis…
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1
Instagram’s Link in Bio: End of an Era or Just Evolving?
24:25
24:25
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24:25
Is saying "link in bio" old news? Or maybe you've heard the chatter about ManyChat and want to know more? You’re in the right place! In this episode of the Mindful Marketing Podcast, I’m talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I’ll also spill the tea on what’s actually working for conversion…
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Instagram Threads: The Good, The Bad, and The Ugly One Year Later
25:17
25:17
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25:17
It's been one year since Meta introduced Threads, and there's a lot to unpack. In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We'll explore whether you should be on this platform, how to make it work for your business, and what you need to be cautious about. From personal connections to algor…
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For High 6-Figure Earners, Why You’re Making Less Profit Despite Higher Revenues
30:45
30:45
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30:45
In today's episode, together we will explore the journey of moving from grinding towards financial security to aligning your business with your personal desires. I dive into the challenges that arise after hitting multi-six-figure revenue milestones. We discuss the struggle of maintaining alignment with your personal desires and the importance of r…
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Ignite Your Marketing with Curiosity with Emily Aborn
32:06
32:06
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32:06
What if curiosity could be your secret weapon in marketing? I’m thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging…
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Unlocking the Secrets of Business Automation with Nikki McKnight
37:41
37:41
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37:41
Ever feel like your marketing efforts are getting lost in a sea of tech tools and automation jargon? Let's cut through the noise and get back to basics with systems that actually work for you! In this episode, Nikki McKnight joins me to dive into the often overlooked side of marketing automation—what we need to consider before getting lost in the t…
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Taking Time Off? Here's How to Serve Coaching Clients In Your Absence
25:20
25:20
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25:20
Taking a break from your business doesn't mean your clients have to suffer. In this episode, I share the behind-the-scenes strategies I used to maintain high-touch client support during my time off. I’m answering your questions about delegating responsibilities, hiring support coaches, and standardizing your processes to ensure your clients receive…
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Marketing Automation Secrets from the Experts with Colie James, Dama Jue, and Brianca Kirkman
57:52
57:52
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57:52
Struggling to keep up with important dates and client engagement? Ever wondered how automation can help you manage your business and personal life better? I’m sitting down with powerhouse guests Colie James, Brianca Kirkman, and Dama Jue to unravel the magic of marketing automation. We dive deep into how automation tools like Airtable, ManyChat, an…
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Mindful Marketing Shortcuts to Increase Your Productivity with Lucy Reyes
26:43
26:43
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26:43
If you’ve ever felt like a marketing hot mess, you’re in for a treat. I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy’s journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights. In this episode, we’ll explore how to automate your marketing tasks efficiently, …
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How To Coach Yourself: 5 Steps To Overcome Limiting Beliefs
11:16
11:16
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In this episode of "Jereshia Said," I dive into a live group coaching session with Sam, a web design agency owner launching her first group coaching program. We tackle her fears about niching down and explore a powerful self-coaching exercise that helps her shift her mindset. Listen in to discover how to overcome limiting beliefs and step confident…
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In this episode of "Jereshia Said," I dive into my essential business money management practices that have kept my business healthy and profitable. I'll share how I set up payroll, manage personal finances, plan business expenses, and use tax strategies to keep more of what I earn, offering actionable advice for entrepreneurs at any stage. Why you …
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Crush Your Content with Smart Marketing Automation
31:01
31:01
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31:01
What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up? In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you’re holding a baby who loves to be held by mama and mama alone!). Join me as I dive deep into the worl…
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Building Thriving Communities Using Facebook Groups with Christina Jandali
34:55
34:55
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34:55
What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community? I’m chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online. We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining…
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This episode of "Jereshia Said" focuses on the significance of identifying your owner's intent and how it shapes your business strategy. We discuss the key differences between growth-focused and profit-focused businesses and highlight the importance of aligning your business model with your personal priorities. Learn from my personal experiences as…
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How Social Media Rebels Are Finding Success on Substack with Kathleen Oh, Becky Mollenkamp, and Tara McMullin
48:32
48:32
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48:32
I’m diving into the evolving world of social media with three incredible guests who are making waves on Substack. Kathleen Oh, Becky Mollenkamp, and Tara McMullin share their unique journeys and insights into why they left traditional social media platforms behind and found success on Substack. In this episode, Kathleen discusses her journey from b…
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10 Lessons Learned From Planning My Sabbatical In Advance
33:51
33:51
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In this episode of the Jereshia Said podcast, we explore the transformative journey of testing every department in my business over 18 months before taking a sabbatical. From client delivery and content creation to social media management and sales, I rigorously evaluated each aspect, generating over $1.4M in revenue amidst personal challenges like…
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Why I Took a Sabbatical: Divorce, Descaling & The Decision to Pause
18:26
18:26
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18:26
In this episode of the Jereshia Said podcast, I share my journey of planning for and taking a sabbatical amidst major personal life transitions. Despite running a multi-million dollar business, I felt disconnected by the relentless pursuit of growth and wanted some time to reset the direction I was taking my business. In this episode, we will cover…
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Expert Tips for Sustainable Social Media Marketing with Tomisin Smith
41:16
41:16
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41:16
Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith. Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle t…
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In this "Homecoming" Summer Series episode, I share my morning affirmations that have become a vital part of my daily ritual, helping me deepen self-trust, reclaim power, and support personal and business realignment. Integrate these affirmations into your daily routine to remind yourself of your worth, power, and innate ability to create the life …
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The Impact of AI on Marketing, Ethics, and Creative Content with Avery Swartz
36:55
36:55
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36:55
As controversial as we all know it is, artificial intelligence is here to stay. So as digital marketers, how do we use it thoughtfully and mindfully? Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client…
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Welcome back to the Jereshia Said podcast. I'm so excited to kick off a new summer series, titled "Homecoming", where I'm peeling back the layers and inviting you into the inner journey of my sabbatical. In this season, I'm revealing it all—from descaling my business, growing through grief, and navigating divorce, this season is about rediscovering…
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Why a Personal Touch in a Digital World Still Matters with Dre Baldwin
32:01
32:01
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32:01
Social media and marketing can often feel super impersonal, but today’s guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre’s custom video proposal to be on this podcast was so unique that I knew we had to have him on the show! In this episode, Dre shares his incredible journey, from giving four TED Talks to autho…
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Social Media Trends to Watch in 2024: Insights from Metricool Study of 29 million posts!
31:04
31:04
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31:04
I love data! Whether you’re a business owner, content creator, or freelancer, you should fall in love with data too because it’s the starting point to designing a real path to success on social media. In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leav…
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Overcoming Public Backlash on Social Media with Megan Griffith
31:52
31:52
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31:52
Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it? In this episode, I’m bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way. …
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Turning a Viral TikTok into a Profitable Coaching Business with Megan Griffith
36:20
36:20
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36:20
Can TikTok really be a goldmine for generating leads and securing clients? Absolutely! In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to th…
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From securing the bag to securing peace ✨ My sabbatical journey has been nothing short of a transformation. I've transitioned from constantly hustling to appreciating slow mornings and making pancakes from scratch. It’s been a journey from financial security to securing my well-being. Tune in for an update on the eight focal areas of my grown woman…
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How TikTok Revolutionized Video Content and Marketing Strategies for Businesses
21:13
21:13
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Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners. We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for every…
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Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila
51:35
51:35
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51:35
What’s the best search engine around? If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, it’s not Microsoft Bing). It’s social media. My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is in…
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Is A Closed Membership Model Right For Your Online Community?
25:43
25:43
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25:43
I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School. I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the cha…
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Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane
39:35
39:35
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39:35
Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practi…
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