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Some of the biggest players in the screen print industry started out in a garage or basement shop. Each year, more and more people try to experience the same journey by launching their own diy screen print company at home. But how do you market and grow a screen print business when you're just getting started and budgets are tight? Follow me, Jesse Poteet, as I build my own print company. I'll share my own tactics and strategies I am using to grow my business, as well as failures and lessons ...
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Learning to love the process and try new things with Jennifer Sanderson of Pigskins & Pigtails
45:54
45:54
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45:54
Screen printing isn't easy and there are a lot of variables (and opinions) to consider when you're learning how to print. Jennifer Sanderson of Pigskins & Pigtails (https://www.pigskinsandpigtails.com) wasn't afraid of the challenges and has paved a way for crafters and beginner screen printers to learn screen printing through her content and tutor…
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Using digital marketing to grow your business with Jonathan Musgrave
34:09
34:09
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What is marketing? How can digital marketing help you grow your screen print business? In this episode of the podcast I sit with with my friend Jonathan to talk about digital marketing strategies, Facebook advertising, social media marketing, and just marketing in general. ------------------------------------------ 💰 Learn how to grow a profitable …
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The dangers of printing art you don't have permission to print
10:40
10:40
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10:40
In today's episode we talk about the importance of not printing designs that you don't have permission to print and the risks you're taking if you do. It could cost you everything and it's not worth it, besides, it's stealing. ----------------------------------------- ☕️ Buy me a coffee: https://ssp.ink/coffee ✅ Subscribe on Patreon for bonus conte…
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Get To Know Retro Supply Co: A Chat With Founder Dustin Lee
35:01
35:01
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Had a great time in this discussion with Dustin Lee of Retro Supply Co. Dustin shares more about his journey as a graphic designer and and his insights from his own experience launching and growing a profitable business. We also talk about the value in picking a niche for your business rather than being a serve-all type of shop. Lot's of great insi…
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In this episode of the Startup Screen Printing Podcast I have a great discussion with Darryl Shaper of Fixed Fee Law Firm (https://ssp.ink/fixedfeelaw) about the legal steps every entrepreneur should take when starting a business. From filing an LLC to creating a contract, Darryl explains everything you need to know to get your business started off…
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S1E10 - Using social media to promote your screen print business
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25:06
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In this episode I talk about using social media to promote your screen print business. There is no right or wrong way, but if you're looking for a way to grow your business through social media, I've got some great tips and insights to share that I think will truly help your business. ------------------------------------------ 💯 Get my FREE registr…
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S1E9 - Deep dive into everything that goes into a screen print pricing formula
30:57
30:57
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In this final episode on the topic of screen print pricing, we finally take a deep dive into what exactly goes into the pricing formula. Keep in mind, this is just one formula and may not work for your situation, but if you're wondering where to start with pricing, give this a shot then change it to fit your shop. I use airtable as my pricing calcu…
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S1E8 - Don't price with fees. Keep your screen print pricing strategy simple.
11:03
11:03
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It's been common for decorators to price their work as a combination of prices given to the customer rather than one single price. For example, a screen fee, a setup fee, etc. However, this only complicates things for your customer. Keep your pricing simple. Give them the price total that gets them out the door with the finished product. Get my FRE…
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S1E7 - Should you mark up your apparel price?
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14:46
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Continuing our conversation on pricing strategy by looking into whether you should mark up your apparel price or not. Many shops do markup the apparel price and for various reasons. I have recently decided not to do that in my pricing, but instead added a different type of handling fee. How do you. handle apparel markups in your pricing? ----------…
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When you're just getting started, pricing can be difficult and intimidating. So, over the next several episodes I'm going to attempt to cover pricing for screen printing. It get's easier if we take it one step at a time and keep in mind that you don't have to get it right the first time. Your pricing strategy should always be changing as you reexam…
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S1E5 - Be honest about being a solo business
13:55
13:55
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There's long been an assumption when starting your business that you should use words like "we" and "us" in your website copy or when you communicate with potential customers via email or phone. However, I believe you actually attract a higher quality customer by being honest about where you are in your business. Tell people it's just you. Tell the…
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S1E4 - Water Based vs Plastisol, which is right for you?
17:08
17:08
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The biggest debate in screen printing. Which is best: water based ink or plastisol. Let's talk about the pros and cons of both so you can make your own decision about what's best for you. Hint: there's no wrong decision. ------------------------------------------ Sign up for my newsletter: https://ssp.ink/go Subscribe to the podcast: https://ssp.in…
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S1E3 - Should you be a one-stop shop and offer more than just screen printing?
7:52
7:52
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A lot of screen printers fall into the trap of saying yes to money, leading them to offer more than just screen printing too early in their business. It's ok to be just a screen printer. Let's talk about why you shouldn't be a one-stop-shop when you're getting started. ------------------------------------------ Sign up for my newsletter: https://ss…
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Finding your first customers for your new screen print company is easier than you think. Let's talk about how I found my first customers and how I think it will work for you as well. ------------------------------------------ Sign up for my newsletter: https://ssp.ink/go Subscribe to the podcast: https://ssp.ink/podcast Instagram: https://ssp.ink/i…
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Just getting started with screen printing and not sure which press to buy? Not sure what equipment you really need to get started? I'll cover my recommendations in this episode. ------------------------------------------ Sign up for my newsletter: https://ssp.ink/go Subscribe to the podcast: https://ssp.ink/podcast Instagram: https://ssp.ink/instag…
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S1E0 - Welcome to The Startup Screen Printing Podcast
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5:22
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Welcome to the Startup Screen Printing podcast. My hope for this podcast is that it becomes a resource for you as you're starting your screen print company. I'll be sharing my experience with starting my own company and helping you make decisions like what press to purchase or how to get business email set up. --------------------------------------…
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