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Believe it or not, Canada is a brand. Last year, Canada came in third, according to a global ranking. Who cares? The rest of the world. Our brand influences everything from trade and tourism to investment and immigration. Our national brand is formed by perceptions people have of us. And some of what people think is shaped by media coverage. So, what are they saying about us? Tune in to hear how what's happening at home is making news around the world.
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This week I’m looking at the fall-out from Canada listing Iran’s Islamic Revolutionary Guard Corps as a terrorist entity. The IRGC is a branch of the Iranian military. It’s controlled by the most powerful figure in Iran, the Ayatollah Ali Khamenei. Canada is only the second country to make this move. And that’s caught the attention of media outlets…
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By Jessica Brando
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Brand Canada - feature interview with Simon Anholt
24:56
24:56
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24:56
If you’ve caught any of my previous episodes, you know this podcast explores what happens when Canadian news events get covered outside our borders. It’s an idea that’s been bouncing around in my head since 2006. That’s when I first heard that Canada was ranked one of the top three countries in the world…in a new global survey called the Anholt Nat…
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Wildfire season started early this year out West. Thousands of people were evacuated from their homes in Alberta and British Columbia in May. Experts say above-average temperatures and drought-like conditions could put us on track for another summer of extreme wildfires. It’s terrifying for people living in the path of the flames. And it’s unhealth…
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India - arrests and allegations of extrajudicial killings
20:23
20:23
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This week I’m paying attention to what I’m seeing in articles written for readers in India. Headlines such as “India slams Canada as diplomatic tensions rise” and “It's Canada's compulsion to blame India” are greeting readers in recent days. And if you’re asking how come, here’s why. Police in British Columbia have just arrested four Indian nationa…
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