Best Jessica Scanlon And Kevin Ring Podcasts (2024)

1
Zig When They Zag - Season 2, Episode 8: Why Asking, “Should I Be on Facebook?” is the Wrong Question to be Asking 29:55

3y ago29:55

29:55

Whether it's creating a Facebook page for your business or jumping on the hottest new social media or marketing trend, the answer is (unsurprisingly) "it depends." However, each business is unique. There's no "one-size-fits-all" approach that can yield consistent results across products, industries, and demographics. What to Ask Instead Platforms a…

1
Zig When They Zag - Season 2, Episode 7: 5 Reasons Marketing Takes Time 35:56

3y ago35:56

35:56

"How long will marketing take to start working?" The truth is that marketing takes time to produce results because it's not a switch you flip on and off. It's more like an engine you have to get going up to speed slowly. 1. No One Knows Who You Are As with person-to-person relationships, becoming familiar takes time. You wouldn't jump right into ma…

1
Zig When They Zag - Season 2, Episode 6: 5 Reasons Why Your Marketing Isn't Working 28:43

3y ago28:43

28:43

5 Reasons Why Your Marketing Isn't Working In this episode, Jessica and Kevin discuss how brands that are pursuing growth may be missing the mark when it comes to some of their marketing efforts. 1. Incorrect Brand Positioning Are you talking about your business in a way that your customers are willing to learn about it? Many business owners strugg…

1
Zig When They Zag - Season 2, Episode 5: 5 Marketing Things To Start Doing Right Now 30:50

3y ago30:50

30:50

5 Marketing Things You Should Be Doing Right Now Jessica and Kevin discuss the 5 Marketing Things You Should Be Doing Right Now. Why do them now? Remember the "Roaring Twenties?" Well, we're about to enter another "Roaring Twenties" in this century. Here are the five marketing things you should be doing right now. 1. Talk to Your Customers We've be…

1
Zig When They Zag - Season 2, Episode 4: The Difference Between Brand Building and Lead Generation 27:20

3y ago27:20

27:20

Difference Between Brand Building and Lead Generation There’s more than one kind of digital marketing approach. While most companies will benefit from brand building activities, not all businesses are a great fit for digital lead generation. In this episode, Kevin and I discuss the differences between the two styles of digital campaigns. Enjoy! Wha…

1
Zig When They Zag - Season 2, Episode 3: What Are Marketing Goals? 23:16

3y ago23:16

23:16

What are Marketing Goals? How can a company set intentional growth goals for the year after simply making it through the year 2020? In this episode, Jessica Scanlon and Kevin Ring dive into marketing goals. Know Where You Want Your Business to go this Year Most business leaders have their goals in mind and know where they want to go, but they don't…

1
Zig When They Zag - Season 2, Episode 2: The Importance of Doing Things In Order 35:08

3y ago35:08

35:08

The Importance of Doing Things in Order Why not jump into all the marketing services at the same time? Is marketing strategy worth it? In this episode, Jessica Scanlon and Kevin Ring discuss how important it is to do things in order when it comes to executing on marketing. Focus on How You Deliver the Maximum Value Jessica talks about the early day…

1
Zig When They Zag - Season 2, Episode 1: Keys to Success in 2021 21:07

3y ago21:07

21:07

How do you balance a strategic plan and flexibility? How can you plan for a year that already seems like it'll be unpredictable? Jessica Scanlon and Kevin Ring discuss how to win in business in 2021. They talk about how to take the lessons learned from the wild ride that was 2020 and apply them to have a successful year in business, even when thing…

1
Zig When They Zag - Episode 18: What is Brand? Part 3: Customer Experience 29:01

3+ y ago29:01

29:01

In this episode, Jessica Scanlon and Kevin Ring discuss the customer experience aspect of a company's brand. Customer experience is the holistic experience customers feel and encounter with your brand, product, or service. It's important to have a framework built around the customer experience so it can be protected, no matter who the customer is i…

1
Zig When They Zag - Episode 17: What is Brand? Part 2: Value Proposition 29:02

3+ y ago29:02

29:02

What is a Brand?: Value Proposition What do customers value from your company? In this episode, Jessica Scanlon and Kevin Ring talk about the value proposition aspect of a company's brand. The value proposition is what the customer needs to be done and what your company does. A value proposition is not just meeting the needs of the customer, it's c…

1
Zig When They Zag - Episode 16: What is a Brand? Part 1: Mission, Vision, and Purpose 25:11

3+ y ago25:11

25:11

Wondering how your brand is perceived? Trying to figure out what should be at the heart of your brand? In this episode, Jessica Scanlon and Kevin Ring talk about what branding truly is. Many business owners think branding simply means what their logo looks like, but there is much more to it than that. It's everything that your employees and custome…

1
Zig When They Zag - Episode 15: Is Now the Right Time? 27:04

3+ y ago27:04

27:04

Is Now the Right Time? Short answer: yes. In this episode, Jessica Scanlon and Kevin Ring talk about knowing when the right time is to make marketing moves. Kevin mentions a line that our marketing director at Hot Dog Marketing often uses with customers; that she can tell a customer exactly where they'll be and what they can expect if they implemen…

1
Zig When They Zag - Episode 14: The Cost of Doing Nothing 21:36

3+ y ago21:36

21:36

Are you hesitant to engage in marketing campaigns during COVID-19? Do you know what the penalty for inaction is? Turns out, the cost of doing nothing can be really high. In this episode, Jessica Scanlon and Kevin Ring talk about what can happen to a business when there is so much change going on but the business owner chooses not to take any action…

1
Zig When They Zag - Episode 13: Why Great Business Leaders Get Stuck on Marketing 32:42

3+ y ago32:42

32:42

Do you have an unsolvable marketing problem? Did you know a marketing agency could probably solve this issue? In this episode, Jessica Scanlon and Kevin Ring talk about why great business leaders, people who solve all sorts of problems, often get stuck on marketing. Kevin describes three reasons that get people stuck: Ignorance - Decision-makers ar…

1
Zig When They Zag - Episode 12: Misconceptions of Working with a Marketing Agency 24:44

3+ y ago24:44

24:44

Do you think marketing is just creating content? Or do you think you need to know the solution before approaching an agency? In this episode, Jessica Scanlon and Kevin Ring discuss the misconceptions many clients have when they start working with Hot Dog Marketing. Many times this means not knowing what a strategic marketing agency provides or inco…

1
Zig When They Zag - Episode 11: Common Marketing Myths Part 2 24:44

3+ y ago24:44

24:44

More marketing myths dispelled? You got it! See/Listen to part 1 here: https://hotdogmarketing.net/zigzags/common-marketing-myths-part-1/ In this episode, Jessica Scanlon and Kevin Ring take down more marketing myths that many small business owners believe. These myths can stem from not having the full picture of what's driving traffic or nurturing…

1
Zig When They Zag - Episode 10: Holding Internal Marketing Teams Accountable 24:35

3+ y ago24:35

24:35

Internal marketing teams: do they actually work for small businesses? Are they worth it? In this episode, Jessica Scanlon and Kevin Ring talk about how small businesses can suffer when they choose to use internal marketing teams. Hiring one or two marketers to play the role of an entire marketing team spreads your employees much too thin. Unfortuna…

1
Zig When They Zag - Episode 8: What is Brand Equity? 30:44

3+ y ago30:44

30:44

The term "brand equity" is thrown around a lot, but what does it really mean? In this episode, Jessica Scanlon and Kevin Ring focus on brand equity. They discuss not only what it is but how you can obtain brand equity for your small or medium-sized business. Having brand equity means that your brand is the one that comes to mind when people think a…

1
Zig When They Zag - Episode 2: Leadership in a Crisis Part 2 24:36

3+ y ago24:36

24:36

In this episode, Jessica Scanlon and Kevin Ring discuss how to dig into your company's mission, values, and vision. Just because a crisis hits doesn't mean your mission, values, and vision should be thrown out the window. Mission: Your value proposition-the problem you set out to solve for people. Values: the guide for how you do business-what peop…

1
Zig When They Zag - Episode 3: Leadership in a Crisis - Community Leadership 20:44

3+ y ago20:44

20:44

Community involvement helps your business build trust, accountability, and authority with your audience and the community. Jessica Scanlon and Kevin Ring discuss how community giving can build brand equity just like consistent marketing. Beyond brand recognition, positive brand equity increases trust within the community for your business. Even whe…

1
Zig When They Zag - Episode 4: How to Thrive in a Slowdown Part 1 24:14

3+ y ago24:14

24:14

Having a customer-centric value proposition is critical to making a real impact with your audience. In this episode, Jessica Scanlon and Kevin Ring discuss focusing your messaging on the customer's values, instead of your own. Kevin compares this to dating, you don't want to spend the entire time talking about yourself. Marketing is similar. Instea…

1
Zig When They Zag - Episode 5: How to Thrive in a Slowdown - Know Your Best Customer 24:33

3+ y ago24:33

24:33

Who is your best customer? Hint: it's not just anyone with money. In this episode, Jessica Scanlon and Kevin Ring discuss how to identify your ideal customer as a small business owner. Many business owners incorrectly think their ideal client is "everyone." Ideal customers value what your business does. They have a problem that your business is uni…

1
Zig When They Zag - Episode 6: Healthy Leadership 20:46

3+ y ago20:46

20:46

What happens when your annual business plan goes out of the window? In this episode, Jessica Scanlon and Kevin Ring discuss how business leaders should reevaluate their business and marketing plans during times of crisis. Before a crisis occurs, make sure you are keeping an updated dashboard of your business goals and key metrics. Jessica mentions …

1
Zig When They Zag - Episode 7: How to Pivot Your Marketing During a Crisis 31:16

3+ y ago31:16

31:16

In business, you solve a problem for your customer. Pivoting means that you anticipate your customers' new concerns and adjust to solve their problems in a new way. Customer effort score: the harder it is for customers to interact with you, the quicker they'll abandon the purchase. Kevin discusses the framework we use at Hot Dog Marketing to help c…

1
Zig When They Zag - Episode 9: Common Marketing Myths Part 1 22:25

3+ y ago22:25

22:25

Who is your ideal customer? (Hint: it's not everyone) In this episode, Kevin Ring and Jessica Scanlon dispel some of the marketing myths we hear often. Unfortunately, there are many occasions where business owners fall into the trap of one or more of these marketing myths. Often, the effects are expensive and can also be creating much more work. Th…

1
Zig When They Zag - Episode 1: Leadership in a Crisis Part 1 21:20

3+ y ago21:20

21:20

Episode 1: originally recorded April 10, 2020. The first in a two-part mini-series about leadership in crisis finds Jessica Scanlon, Founder and CEO of Hot Dog Marketing, and Kevin Ring, our Director of Strategy, discussing what it means to be a leader in these uncertain times. What does being a leader mean now? What should leaders focus on? How sh…

Podcasts Worth a Listen

Jessica Scanlon And Kevin Ring Podcasts

Podcasts Worth a Listen

1
Zig When They Zag

Jessica Scanlon and Kevin Ring

1
Zig When They Zag - Season 2, Episode 8: Why Asking, “Should I Be on Facebook?” is the Wrong Question to be Asking 29:55

1
Zig When They Zag - Season 2, Episode 7: 5 Reasons Marketing Takes Time 35:56

1
Zig When They Zag - Season 2, Episode 6: 5 Reasons Why Your Marketing Isn't Working 28:43

1
Zig When They Zag - Season 2, Episode 5: 5 Marketing Things To Start Doing Right Now 30:50

1
Zig When They Zag - Season 2, Episode 4: The Difference Between Brand Building and Lead Generation 27:20

1
Zig When They Zag - Season 2, Episode 3: What Are Marketing Goals? 23:16

1
Zig When They Zag - Season 2, Episode 2: The Importance of Doing Things In Order 35:08

1
Zig When They Zag - Season 2, Episode 1: Keys to Success in 2021 21:07

1
Zig When They Zag - Episode 18: What is Brand? Part 3: Customer Experience 29:01

1
Zig When They Zag - Episode 17: What is Brand? Part 2: Value Proposition 29:02

1
Zig When They Zag - Episode 16: What is a Brand? Part 1: Mission, Vision, and Purpose 25:11

1
Zig When They Zag - Episode 15: Is Now the Right Time? 27:04

1
Zig When They Zag - Episode 14: The Cost of Doing Nothing 21:36

1
Zig When They Zag - Episode 13: Why Great Business Leaders Get Stuck on Marketing 32:42

1
Zig When They Zag - Episode 12: Misconceptions of Working with a Marketing Agency 24:44

1
Zig When They Zag - Episode 11: Common Marketing Myths Part 2 24:44

1
Zig When They Zag - Episode 10: Holding Internal Marketing Teams Accountable 24:35

1
Zig When They Zag - Episode 8: What is Brand Equity? 30:44

1
Zig When They Zag - Episode 2: Leadership in a Crisis Part 2 24:36

1
Zig When They Zag - Episode 3: Leadership in a Crisis - Community Leadership 20:44

1
Zig When They Zag - Episode 4: How to Thrive in a Slowdown Part 1 24:14

1
Zig When They Zag - Episode 5: How to Thrive in a Slowdown - Know Your Best Customer 24:33

1
Zig When They Zag - Episode 6: Healthy Leadership 20:46

1
Zig When They Zag - Episode 7: How to Pivot Your Marketing During a Crisis 31:16

1
Zig When They Zag - Episode 9: Common Marketing Myths Part 1 22:25

1
Zig When They Zag - Episode 1: Leadership in a Crisis Part 1 21:20

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