Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breakin ...
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Welcome to the Creative Flow podcast A podcast for product-based businesses looking for an inspiration boost to enhance their designs and mindset. Hosted by Joanne Griffin - a retail mentor who works collaboratively with creative retail brands just like you. My passion is to share quick and relatable tips on running a business, developing your product range and mastering your mindset. So we can get into our creative flow every day.
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212 | Secrets to Successful Amazon Selling with Vicki Weinberg
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In this episode of the Resilient Retail Game Plan, I'm joined by Amazon selling expert Vicky Weinberg. We discuss how to make your products and brand stand out on Amazon, Vicky’s journey from a baby product brand owner to an Amazon consultant, and the importance of understanding Amazon's fee structure and fulfillment options. Vicky emphasizes the v…
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211 | Clearing Slow Stock Without Damaging Your Brand with Catherine Erdly
19:29
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In this episode of the Resilient Retail Game Plan, I'm addressing one of the most requested topics from my audience: how to clear slow stock without damaging your brand. We'll explore what makes a discounting strategy harmful to your brand, and why it's crucial to avoid blanket discounts in favor of targeted promotions. I'll walk you through practi…
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210 | Routines Of Highly Successful Retailers with Catherine Erdly
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The Power of Routines: Key Habits of Successful Retailers Today we are delving into the routines and habits that highly successful retailers adopt to thrive. I’m breaking down essential routines—from daily to yearly planning—that help businesses stay proactive and in control. I discuss the importance of structure, focusing on critical tasks first, …
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209 | Crafting Creative Christmas Content with Alice Loveday
28:37
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Making Christmas Content Fun: Tips for Product Businesses with Alice Loveday Today I’m joined by Alice Loveday, founder of Loveday Social, to discuss how small businesses can create fun and engaging Christmas content. We emphasize the importance of planning and starting early (we mean now, in the summer!) with a strategy that includes breaking down…
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208 | Stress-free Christmas Marketing for Retailers with Catherine Erdly
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In this episode, I'll be sharing insights on how to prepare your Christmas marketing strategy efficiently. We've already covered strategies, handling burnout, product preparation, and more in previous episodes of this series. Today, I'll guide you on creating a structured marketing plan, breaking down the 13-week period before Christmas, and offer …
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207 | Secrets to Creating Irresistible Christmas Products with Joanne Griffin
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Today I get to share expert tips on developing products that your customers will eagerly buy for Christmas. I'm joined by Joanne Griffin, founder of Creative Flow Collective, as we discuss using customer research and trends to create standout products. We emphasize the importance of market research, understanding your unique selling proposition (US…
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206 | Christmas in July: How to Find Your Perfect Christmas Inventory
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Today, we're diving into your Christmas product strategy for 2024. I'll guide you through analyzing last year's sales data, identifying 'hero' products, planning your product range, setting your launch date, and making accurate sales projections. Whether you have years of Christmas sales data or are gearing up for your first holiday season, this ep…
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205 | Christmas in July: Thriving Through the Festive Season with Mike Cole
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Today I’m joined by business coach Mike Cole to discuss effective strategies for preparing for the Christmas season. We talk about the importance of setting realistic plans, identifying non-negotiables, and avoiding the pitfalls of 'happy path' planning. Mike shares insights on capacity planning, business continuity planning, and the importance of …
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204 | Christmas in July: Why Now is the Time to Plan Your Christmas Strategy
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Today we are kicking off a six-part series on preparing for the crucial time of year for retailers, Christmas. In this episode, I explain why now is the perfect time to start planning and share insights on setting goals, reviewing past performance, and strategizing for the upcoming holiday season. We'll explore how to plan for sales, manage resourc…
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203 | 5 Elements for Better Retail Cash Flow (SHOPS)
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How do you improve the cash flow in your independent retailer or e-commerce brand? I want to introduce you to an acronym that I came up with to talk about the different elements that make up the cash flow in your business. And that, appropriately enough, is SHOPS. And in today's episode, I'm going to talk you through the five different elements of …
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202 | How Your Mindset Impacts Your Business with Annabel Gonifas
29:16
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In this episode of the Resilient Retail Game Plan, host Catherine Erdly and coach Annabel Gonifas explore how mindset influences business performance. Catherine discusses her personal experiences and emphasizes the importance of addressing mindset in her Product Business Mastermind. Annabel elaborates on the key challenges small business owners fac…
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201 | 5 Lessons I’ve Learned from Ambitious Product Business Owners
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It's amazing the difference that a year can make. I am one year into my signature mastermind and I'm just about to start welcoming the fifth cohort of my signature Mastermind program where I work in-depth with ambitious product business owners, finding out what's going on with them, discovering what their challenges are, and helping them achieve th…
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I can't believe I'm actually saying this, but it's episode number 200 of the Resilient Retail Game Plan. It is unbelievable to me that the podcast that I started nearly four years ago in 2020 has just hit its 200th episode, and I wanted to do something a little bit different today. I have swapped places with my guests and I am being interviewed for…
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199 | 12 Essential Father's Day Marketing Tips for Your Product Business
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Father's Day is coming and it is the last big gift-giving occasion before Christmas. Generally speaking its not as big as big as Mother's Day in terms of spend, but it's still significant and it is definitely worth exploring. Today I’m going to share 12 marketing ideas for you in your business when it comes to Father's Day. Let’s Dive In [00:00] Fa…
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How do you find managing cash flow in your business? If it is something that comes to you easily, you may be surprised to hear that you are definitely in the minority. If you're one of the people who feels like cash flow is stressful and everybody else has it figured out, then I can promise you it is not the case. Over the last few weeks, I have sp…
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197 | Social Media Content Creation Secrets with Char Dixon
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Creating content for our businesses, love it or hate it, it is part of the everyday life of a small business owner. But how do you do it in a way that doesn't suck all of the joy and fun out of the process? In this episode, I'm joined by Char Dixon. Char is the founder of Loudmouth Content. She also has a really in-depth background in the retail in…
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196 | Your Stock Management Questions Answered
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Today I will be answering four questions that I've been asked from my membership and mastermind about stock management. If you've got a question about stock management that isn’t answered by today's podcast, you can join the Resilient Retail Club, where you will be able to ask me whatever questions you’d like whenever you like. And if you have enjo…
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195 | The Third Golden Rule of Stock Management
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How often are you reviewing your stock? Stock management is not a one-and-done type scenario. I certainly would be able to sit down with you and audit your stock. We would be able to go through it, look at how much you've got, understand what's working, and what's not working, and I could make recommendations on how you could trim that stock back a…
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194 | The Second Golden Rule of Stock Management
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How well are you managing the most valuable asset in your business? In other words, your stock. The chances are, if you are a product business owner, whether that is an e-commerce brand or an independent retailer, then the majority of the financial value of your business is tied up in your stock. And my question to you is how well are you managing …
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193 | The First Golden Rule for Effective Stock Management with Catherine Erdly
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Is your cash flow problem really a stock management problem? The reason I asked this question is because recently when I ran the Retail ROAR summit, I asked everyone who signed up what their biggest issues were. And the biggest issue that came up, particularly in people with a six-figure (or more) businesses, was their cash flow and people were tal…
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192 | A Retail Owners Guide to Effective Branding and Website Design with Tamsin Rennie
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In this episode of the Resilient Retail Game Plan, I’m talking with Tamsin Rennie, founder of Monroe Creative, about the critical balance between aesthetic appeal and functional performance of websites for product-based businesses. We discuss common mistakes businesses make when DIYing their websites, the significance of professional branding and w…
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191 | Dive into Google Shopping Ads with Sara Jones
30:31
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Have you used Google Shopping in your business? Maybe you've given it a go, but you're not really sure if you're getting the best results. Or you've taken a look and it just all seems too complicated. Today I’m joined by Sara Jones. She is the founder of the online retail Academy and she's a specialist in Google Shopping Ads. She's going to be talk…
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190 | Four Golden Rules to Creating a Business You Love
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Being in the retail business today has been described to me as standing on one side of the Grand Canyon and being able to see the other side, but having no idea how to get across. You are an ambitious, focused business owner who has big plans, and big dreams for their businesses, but you just can’t see how to bridge the gap between where you are to…
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189 | Uncovering What Your Customers Really Want with Katie Tucker
31:25
31:25
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Maybe you've been wondering, will my customers buy this? Will they like this new product line I'm developing or purchasing? Or what, quite simply, do my customers want to see from me? We often get told that we need to talk to our customers to understand them. It's advice I've certainly given out a lot in my lifetime, for sure. But what do we actual…
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188 | Breaking through Sales Myths with Sara Dalrymple
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Sales - without it, we don’t have a business, just an expensive hobby. And yet, for many of us, when it comes to thinking about selling our products or services, or promoting our businesses to the world, it suddenly feels very difficult. One of the people I come back to time and time again when it comes to getting clear about selling on social medi…
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187 | A Resilient Retail Pep Talk - The UK Recession
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Today's podcast is a pep talk. And the theme of the pep talk today is that the UK is officially in recession. So you might think this is an odd theme for a pep talk, but I know that it can feel overwhelming and demotivating when you hear headlines like “ UK officially in a recession after Christmas sales collapse.” It can feel like a very worrying …
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Today I want to share three tips on how you can get the most out of the Retail ROAR conference. The conference features a lineup of 10 founders of retail businesses or brands and 9 subject matter experts. To help you prepare to get the most from the conference I share a summary of the diverse range of speakers and their respective topics, which cov…
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185 | Creating a Productive Team with Hayley Watts
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In this episode of the Resilient Retail Game Plan, I am talking with coach and facilitator Hayley Watts about effective team management, productivity, and your well-being as a founder. We talk about effectively giving responsibility to your team through an analogy with a 'fried egg', the importance of clarity and setting boundaries in team roles, a…
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184 | Celebrating One Year of Tame Your Tiger
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Today we are celebrating the one-year anniversary of ‘Tame Your Tiger'. I just take a moment to reflect back on the last year and talk a little bit about what it's meant to me and to the business, to have this book out there into the world. I am also excited to announce my upcoming free online summit ‘Retail ROAR’ from February 29 to March 1, featu…
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183 | Creating Memories: Ruth Sturdy and the Colour Chronicles Story
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In this episode, I got to sit down with Resilient Retail Club member Ruth Sturdy, the founder of Color Chronicles. Ruth shared her journey after looking for a book that would not only allow her to record memories of her daughter but would bring her daughter into the process as well. When one couldn’t be found, Ruth decided to create it which led to…
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182 | Creating an Effective Retail Sales Plan for 2024
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Do you have a sales plan for 2024? If not, do you know what is holding you back from having a sales goal? For some, they don't really grasp the importance of having one. They're not familiar with the importance and transformational nature of having a sales goal. And so they don't make the time for it. But if you want your business to be more profit…
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181 | How to create a business that feels good (not just looks good)
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Do you ever find yourself looking at another business and thinking “I wish that my business was like that!” or “I want my business to be like XYZ.” or even “I just wish I could get to this point with my business and then everything will be fine.” You've probably seen on social media retail businesses that've got piles of mailing bags, or maybe they…
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180 | 10 Reasons Your Customers Buy in January
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I know that for a lot of people, you're coming off a high from the fourth quarter. And I know it can feel like quite a slap in the face when you go from the biggest months of the year in November and December and then you get into January and it can feel like it's all dropped off a cliff. So first if this is one of your first Christmases or if you …
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179 | 7 Lessons I Learned from My Mastermind Members
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Last summer I launched a mastermind for product-based business owners and it has hands down been the most exciting that I’ve done in my business. The people in the mastermind have businesses of various sizes. Some are very large, and very well established. Some are earlier on in their journey or at different stages. But the thing that unites every …
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178 | 5 Questions To Ask As You Scale Your Retail Business
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Do you want to scale your business? In other words, do you want to grow it further than where it is now? Or maybe you're in the process of growing it and you want to feel more comfortable and proactive with what's happening to you and to your business. So what I wanted to dig into today, is to help you understand that if you're in this process of g…
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177 | 4 Trends That Will Reshape the Retail Industry in 2024
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In this episode, we will discuss four key retail trends for 2024: sustainability and green fatigue, the rise of artificial intelligence, social commerce, and personalized communication. As a retailer, you need to embrace these trends and be proactive so you can ensure that your business continues to grow and continues to thrive in the coming year. …
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176 | The Power of Influencer Marketing in Retail with Lindsay Schneider
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In episode 176 of the Resilient Retail Game Plan, host Catherine Erdly, founder of the Resilient Retail Club, engages in an insightful discussion with Lindsay Schneider, founder of the self-tanning brand, Get Into the Limelight. We discuss the trials and triumphs of building a brand, focusing on Lindsay's experience in product sourcing, the process…
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175 | Negotiation Strategies and Techniques for Retail Business Growth with Simon Duncan
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In this episode of the Resilient Retail Game Plan, we are discussing the art and skill of negotiation in the retail business with Simon Duncan. We delve into why negotiation is a crucial skill for business owners, how to determine what the other party wants in a negotiation and the importance of planning before entering a negotiation situation. The…
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174 | Scaling Your E-commerce Business with Yoni Kozminski
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Have you thought about what it would take to scale your e-commerce business to $5 million or more? What about getting an investment to grow your business further? In today’s episode, I spoke with Yoni Kozminski, an e-commerce scaling expert.. Yoni shares his expertise on scaling e-commerce businesses and the process of working with founders when in…
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173 | Finding Value Beyond Business with Toks Aruoture
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We know that starting a business is not for the faint of heart. Even those who are full of confidence can sometimes be plagued with the fear of losing everything we have built. In today's episode, I spoke with the inspiring Toks Aruoture, owner of the Baby Cot Shop. Toks has an incredible journey to share with us. After losing her store in the US s…
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172 | From Fast To Slow Fashion With Emma & Leanne Duncan
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It’s no secret that the fashion industry is problematic. From materials to manufacturing to the retail models themselves, a lot of damage is wrought upon the people producing the clothes as well as the planet. As the world slowly wakes up to the long-term effects of these business practices, it’s encouraging to see people act more responsibly, taki…
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Originating in the USA as a post-thanksgiving sales event, Black Friday has, over the last decade, become a major, and sometimes divisive shopping event in the UK retail calendar - and based on last year's figures it’s only getting bigger. As a small business, you shouldn’t feel obligated to take part in a sales event that’s traditionally a mainsta…
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170 | All Things TikTok With Penny Walker
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TikTok is a relative newcomer in the world of social media, but it’s been making serious waves since it entered the fray back in 2016. Hugely popular with the younger demographics, the platform has evolved and changed a lot since its inception, and with tools such as ‘TikTok Shop’ I’d suggest that it’s worth taking the time to consider whether sett…
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169 | Strategic Content Production & Youtube With Matthew Hughes
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Video has become a commonplace and indispensable tool for small business owners. My often repeated adage that ‘people buy from people’ is exemplified perfectly by the amazing engagement and communities we see grow around brands and founders when they share the realities of their business, whether that’s through behind-the-scenes videos or product s…
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168 | The Fourth Quarter Cash Flow Crisis
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If you’re feeling the pinch at the moment, trust me, you’re not alone. September through October are traditionally a major pinch point for retail - when you have lots of money going out as you stock up for the festive season, without any of the accompanying sales materialising until later in the year, cashflow can start to dry up and things can sta…
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167 | Founding, Funding, Fabrication And Fashion With Caroline Gogolak
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In episode 167 of The Resilient Retail Game Plan, I speak to Caroline Gogolak, CEO and founder of the New York fashion brand Saint Art. Producing effortless but luxe street-style sportswear, Caroline has seen great success with Saint Art by implementing an effective ‘test-and-learn’ approach and making clever business decisions that help address is…
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166 | What Role A Physical Store Can Play For A Retail Brand With Katie Mitchell
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The retail landscape is constantly evolving. From the continued growth in online shopping, to the collapse of the department store model, as well as the effect of lockdowns on the high street, we’ve seen a lot of change in the last few years, especially when it comes to physical stores. When the need to buy a product is no longer enough reason to g…
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165 | All About Paid Advertising With Melanie Eilers
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Paid Advertising can be incredibly effective for small product businesses. We’ve all undoubtedly seen some great sales success stories built off the back of social media-based ad campaigns, but paid advertising can be a bit of a confusing subject as well as a technical minefield - how do you know when you’re ready to jump into the Ads Manager, and …
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164 | Five Ways That Being Part Of A Community Is A Secret Weapon For You And Your Product Business
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Having run the Resilient Retail Club for the last three years, I’ve seen first-hand the transformative power being part of a community can have on not only your business but on your life. Fostering connections and relationships and sharing in experiences is such a crucial part of what it means to be human - in episode 164 of The Resilient Retail Ga…
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163 | Selling Socks, Saving Wildlife And The Art Of Wholesale With Lucy Jeffrey
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There are many reasons someone starts a business, but a pattern I often see with founders in the Resilient Retail Club is a combination of dissatisfaction with the working world and a desire to make a more significant impact, and today's guest is no exception! In episode 163 of The Resilient Retail Game Plan, I speak to Lucy Jeffrey, founder of bam…
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