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Girl Meets Gram

Johanna Adriaansen

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If you know you should be using social media to market your business, brand or side hustle but you’re feeling overwhelmed and confused then this is the podcast for you! I’m Johanna, your go to girl for all things Instagram and here on the podcast we talk about not just the 'gram but also social media, personal branding and digital marketing. I share easy and actionable tips weekly.
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So you have a job and it pays the bills but it’s just not lighting you up in the way that you want to be. If you’re honest, it’s draining af, and you’re living for the evenings and weekends. You’ve been considering working for yourself and you have an idea of what that might look like but you spend more time day dreaming about the freedom and doing…
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An incredibly popular and accessible way to scale your business is through digital products. A digital product acts as a replacement or version of your services that can be sold on ‘auto pilot’! In this episode I share 6 major reasons to create a digital product and how to get started!
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Having a personal brand is incredibly powerful for career opportunities, positioning yourself as a leader in your industry, making more money, starting your own business and more. In this episode I share why YOU need a personal brand and how to get started! Need to get your Instagram sorted? Check out my Instagram course Girl Meets Gram. Is being a…
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One of the most important things to consider when starting a new business is who you are selling to. Not identifying a target audience is the biggest mistake I see new business owners making. Knowing who you are talking to is the secret to succeeding on social media in 2020, and the secret to growing a loyal audience, establishing an online communi…
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- How I become a social media manager and how it's allowed me to travel the world. - The pros and cons of the job - How to decide if pursuing a career in social media management is right for you - An invitation into... Accelerate - Group coaching with me! The fast track to becoming a Social Media Account Manager. Doors close April 6th,…
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If you’ve already started as a social media account manager or you’re looking to get into it then you’re going to want to listen to this episode and make sure you aren’t making any crucial mistakes! Mentions Social Media Account Manager Training THIS SUNDAY MARCH 29th (replay will be available) Honeybook Client Relationship Management & Invoicing S…
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I see you. You’re spending hours creating content, working on your blog whether that's a Squarespace site or microblogging through your Instagram captions. You’re growing your personal brand, the growth is slow but your ultimate goal is for your personal brand to provide a full time income and you’re like “Okay I need to start making money off all …
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-6 Tips for Sharing PR packages -FTC Rules about Gifting Disclosure -Talking with brands about moving from gifted to paid Unboxing is something I’ve wanted to talk about for a while! If you’re a veteran on the Influencer scene you might be super sick of unwarranted packages showing up at your door. Maybe you feel torn when sharing the products, you…
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To have a successful Influencer career as a personal brand it's critical to continue to add value, build something meaningful, and create connections. But that's not all it takes. This episodes covers the importance of focusing on the business side of your personal brand through developing a business plan, establishing intention behind your content…
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For the last few years one of the most common goals, from a brand perspective, when it comes to using Influencer Marketing has been product awareness. However, the more trackable these hashtag-ads become, such as with unique links, swipe ups, and the Instagram Checkout Button, the more brands are going to be able to track actual conversions. What d…
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Instagram highlights. Are they dead or are they thriving? Are they serving your account or are they a waste of time? Instagram highlights are kind of like hashtags in my opinion, they aren’t going to make your account blow up but they are part of Instagrams key features and should be used properly! In this episode: -The game changing 'Intro' highli…
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Ace your next brand partnership! Successful businesses foster amazing experiences. As an Influencer you are a business and when you partner with brands it’s important their experience with your company is intentional and well crafted. Remember they are hiring you and you are a business. What can we do as business owners to make that experience amaz…
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Video content has massively increased in popularity in 2019 and is becoming more important as we head into 2020. Social media users are looking for more connection and easier information on Instagram. Que video. So what does this mean for content creators? It means that it’s time to include video in your Instagram content strategy, this is not a su…
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Free Instagram Masterclass - Learn how to Use Instagram for Your Business, Brand or Side Hustle - { 3 Three Simple Realities to Success on Instagram } Girl Meets Gram Instagram Marketing Course - My signature Instagram marketing. DROP THE SOCIAL MEDIA OVERWHELM AND FEEL CONFIDENT IN YOUR INSTAGRAM STRATEGY Land clients through Instagram without try…
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If you’re using your Instagram as an Influencer and marketing your personal brand, OR you’re using it to help market your product or service, the platform is a totally viable way to bring in clients, streams of clients! You might feel like it’s crickets over there and that’s where I come in. 5 tips to help you nail your strategy and attract clients…
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Once you find some productivity hacks that you love and can easily implement into your life you’ll be off to the races. Different tactics work for different people which is why I’m giving you a list of EIGHT so you can try them out and see which ones sky rocket your getting-shit-done o’meter! Mentions: Time Cube Time Blocking Table 26 Summer Instag…
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This episode covers everything you need to know for Instagram captions including what to write, how long they should be, and how to format them properly. Nailing your caption game will allow you to start real conversation, grab people’s attention and never second guess what to write in your captions again! Mentioned: 26 Summer Instagram Post Ideas …
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This episode answers FAQs like how to plan an episode, what equipment to use and how to get published on Spotify and Apple Podcasts. Listen in for my super easy method to starting a podcast! A podcast in my business has totally been worth the extra effort and with a little bit of equipment or just an iphone you'll be on your way to publishing your …
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There are tons of apps you can use to up level your IG stories this episode shares some of those populars apps and then focuses in on all the creative ways you can use the in-app features for making your Instagram Stories more creative and aesthetically pleasing. APPS: Unfold Snow Phonto Blog post with photo examples for each tip http://johhhanna.c…
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Pinterest is a game changer for those who create blogs or blog style content (even Instagram) because it helps continuously drive traffic to your content. An Instagram post has a shorter life span than a fly..but Pins, pins live on like wise old elephants continuing to spread the good knowledge that are your blog posts! Listen in for -how to get st…
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Blogging Workflow! This episode takes you through my 16 step process for writing, publishing and distributing each blog post. I'd highly recommend checking out the blog itself to help you follow along! As always feel free to message me on Instagram @johhhanna with any questions! GIRL MEETS GRAM COURSE https://girlmeetsgram.mykajabi.com/girlmeetsgra…
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Repurposing content throughout Instagram, your blog and other social media channels is important for you and your audience! Repeat exposure is in order for our audience to get to know our brand and help build the know, like and trust factor between you and your potential clients. Listen in for repurposing strategy tips and exactly how to do it!…
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In April 2019 I got to join one of my clients, who is an Influencer, on an all expenses paid media trip to the Fairmont Mayakoba. This podcast episode takes you behind the scene to discuss everything from payment and compensation, to posting and social media requirements from the bloggers, the itinerary and more. Listen in for that and my top 6 tak…
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Building a personal brand on Instagram is a popular pursuit but it’s not just about pretty pictures. Personal brands are businesses and when done right, they can be totally amazing. In this episode we’re talking about what an Influencer really is and how to get started creating, building and growing your own personal brand. Personal brands, for man…
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Networking isn't my favorite activity. In fact I kind of dread it. But finding a networking style that works for me totally changed the game for my business in the last year. This podcast covers the benefits of networking and how to get started in a way that you can be excited about! Plus listen in for how coffee dates are making me money.…
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This week I'm covering a topic requested from a friend and audience member! Best practices for Instagram giveaways and how to run one from start to finish! While giveaways can be an effective way to grow our audience they are not necessarily an effective way to grow an audience of engaged, loyal followers who turn into clients. Giveaways can be a r…
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Confession time.. I BOUGHT followers and it's hands down my biggest Instagram regret. Once I learned about how detrimental it was for my account I was so upset. On this episode I talk about buying likes, followers, engagement and ads - what’s worth it and what’s not! Put down your credit card until you listen to this!…
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Instagram has become so much more than a collection of pictures that represent your life. A jumble of dimly lit food photos, pictures of your dog, and the trip you took last summer aren’t cutting it. Instagram is a visual platform and although it's not the end all be all, it's pretty important that your Instagram feed is aesthetically pleasing. Tod…
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