Jonny Prest public
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I’m Brand Master Flash: I’m a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My podcast promotes ethical brand building and business transformation. You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strat ...
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The future of business is doughnut shaped: What’s the impact of your business? Auditing for Regeneration. In the journey to building a regenerative business, let's dive into "What’s your business’s planetary Impact?" We're delving into the often overlooked facets of your business - the good, the bad, and the ugly. Every business has its darker side…
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🌱 How to Start Building a Regenerative Business Clean your money and grow social investments In today's video, we explore two vital steps: Profit and People. Businesses must pivot towards solutions driving real systemic change for a cleaner, positive future. The key lies in the delicate balance between profit and people—a concept known as Green Cap…
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Ever wondered what "regenerative" really means in the business world? Join me as I break it down in this video. Sustainability vs. Regeneration First off, let's clear the air – sustainability is crucial, no doubt. It's the first step toward regeneration. However, my gripe lies with businesses that merely use sustainability as a buzzword to mask the…
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Sustainable is out, regenerative is in. ESG, CSR and SDGs are not the answer for business and industry sustainability. If your business model and products are degenerative at its core, they aggressively pollute and fundamentally are not something that people really need then your business will never reach net zero. I believe this transition within …
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As designers, we often look to human behaviour, science, art and engineering for answers and solutions. Interestingly, some of the best design solutions can be found within our natural world. Harnessing the evolved biology of the kingfisher, designers were able to improve aerodynamics of the Japanese bullet train by mimicking the shape of the bird’…
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Working in brand and marketing, we hear influential writers and thought-leaders use the words ‘tribe’ and 'community’. These words are commonly spoken by industry gurus such as Seth Godin and Marty Neumier. They’re used frequently to describe our association with products, places, people and companies. But, fundamentally, what is a tribe? In the di…
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"What we do in the next ten years will profoundly impact the next few thousand… This is no longer a scientific challenge; it is a communications challenge.” - Sir David Attenborough Let’s talk about climate change. So we know the science, we're advanced in the tech and there’s a clear roadmap of what needs to be done. So why is the climate challeng…
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Jamie Mustard is a multimedia artist and expert on identity and perception. His book ‘The Iconist’ is the study of what makes anything iconic: the anatomy of what causes any idea, art or message to STAND OUT and take hold in the human mind, across any medium. I caught up with Jamie to discuss his book but also to share ideas, opinions and views abo…
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"Change happens at the edges" An agency that definitely does not operate in the bland, soft middle is Yarza Twins. Yarza Twins is an award-winning design agency based in London and Paris. I had the opportunity to chat with founders Eva and Marta Yarza. Their agency works with passionate clients to create honest work that stands out from the crowd. …
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For the past 3 years I’ve been focusing on and specialising in brand strategy. The majority of my work with clients focuses on the core truth of a brand: the purpose, vision and philosophy. I come from a visual background; I trained as a graphic designer but beyond that I was an artist. I love the visual side of brand building so it was a great hon…
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Why does the word ‘sales’ still give most business leaders, solopreneurs and marketers the chills? Why do we still often see sales as sleazy and squeezy? Luis Báez is a Sales Enablement Strategist dedicated to serving business owners, including coaches, course creators, and consultants. Combined with his colourful Puerto Rican / New York charm, his…
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So many businesses have a great product, an amazing team and watertight systems and processes but they struggle to get their offering into the hands of their customers. Often this is down to one simple reason: they can’t effectively communicate why their product/solution has value. Welcome to the cool, talented and super personable Dennis Morrison.…
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In light of COP26 being held in Glasgow between 31 October and 12 November 2021, I wanted to speak to someone who was leading the way here in the UK to tackle some of the biggest climate change emergencies. Hugo Tagholm is the Chief Executive for Surfers Against Sewage (SAS). SAS is one of the UK’s leading ocean conservation and campaigning chariti…
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In my 20 years’ experience of working in business, one of the biggest catalysts for problems is poor communication. From marketing to PR to finance to sales, communication is crucial. I caught up with Dr Michael Gerharz to discuss transformative communication and why leaders need to search for the truth in themselves and at the core of their organi…
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“...branding in the absence of category design is bullshit.” Niche Down Christopher Lochhead & Heather Clancy Is category design significantly more effective than branding and brand marketing? What does marketing success look like right now? Branding Differentiation Purpose-led Creating a magnetic message Category design Solution-driven Delivering …
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“Your purpose in life is to find your purpose and give your whole heart and soul to it” ― Buddha If you're a business leader, entrepreneur, manager, director or you’ve just started a business on your own - are you asking the right questions and what is the most important question? Start with why. No. Start with want. What is the most important ques…
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The world is changing. We feel different; we want new things from our lives. There is a thirst to make a difference, to make a positive change. But how? Through our work, our hobbies, our businesses, our brands. It's time for enlightened brand strategy. Welcome to the Brand Master Flash podcast What is an enlightened brand strategy? Enlightened: Sh…
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The world has changed - and continues to change. More than ever we need people, leaders, businesses and brands to help guide the way. To look for new ideas and to help create positive change. I am, like a lot of people, on a new journey; a journey to help others around me and focus on the important things. People, communities, wildlife and the envi…
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For the past 20 years I've been building a career in the creative industry. From studying art, graduating in design and then crafting my skills as graphic designer, I've always appreciated the marriage between art and design. Now, working as a brand strategist, I have even more appreciation for the role of crafted design and artistry in the brandin…
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Making the move to creating your first bit of video content is a brave one. The first time I saw the red light staring back at me I was filled with dread and fear. 25 takes later I was still no closer to creating my first video for Brand Master Flash. But I persevered and now I create weekly videos, accumulating thousands of views across my channel…
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As we come out of lockdown, is it business as usual? Stop! It's time to regroup, rethink and revisit our brand. Here are 5 reasons to brand strategise after a global pandemic: Reconnect with you team Understand what your customers need Create a big picture strategic plan Create new and exciting ideas Align everyone onto your new path “Give me six h…
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For the past 18 years I've worked in marketing. I come from a creative / design background which evolved into media and film, and now I work in brand and business strategy. The main thing that keeps me interested in marketing is that it's constantly evolving. Technology, media and, ultimately, the way consumers behave. But marketing is so much more…
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About 2 years ago, on Instagram, I came across one of the biggest, in-yer-face, colourful characters I have ever had the pleasure to stumble upon. I was shocked by his tenacity, realness, and overall ‘I don’t give a shit’ attitude. It's the one and only Mr Brad Burton. Brad is the founder of 4Networking, the UK’s largest business network and the au…
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This month hits the 10-year milestone of my company Seed. It's been an absolute rollercoaster ride and I feel blessed to have had such an amazing experience. I've met some amazing people and shared incredible times. I've put together 10 important lessons that I've learnt over the decade, throughout the highs and the lows. Hopefully this will help a…
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Work in marketing or communications? Ask yourself two questions: 1. Is our brand visible to the outside world? 2. Does our message vibrate? If not, then it’s time to challenge old ways of thinking. Your continuous drive for excellence and growth has a story. Tell it. The ups and downs. Talk to your people. Get your best minds together and go back t…
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Well, 2021, that escalated quickly. Pick yourself up, dust yourself off and let's think brand. Time for a check-in and to make sure we have our house in order. Are you looking to strengthen the foundation of your brand, build a team of world-class talent and generate more income? Or is there some fixing to be done?I've broken down a 6-part check sh…
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Just before Christmas I continued my ongoing research into 'how to create a profitable website'. This time it's all about traffic. I caught up with Sarah McDowell to discuss all things SEO (Search Engine Optimisation). Sarah is currently the SEO content executive at Holland & Barrett and co-host of the popular SEO podcast SEO SAS. With this experie…
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You're on a mission to create more revenue from your website, but it's a perplexing task if you're not a web wizard. It looks good, it works fine and your copy says everything you want to say - but your website visitors are dropping off before they buy. Most marketers, sales managers and business owners are unsure how to improve design, functionali…
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Checking in with our colleagues, friends and loved ones is more important now than ever. So many of us are living in our little bubbles, just keeping our heads down and trying to get through the current pressures and problems. It's harder to spot the mental struggles of our peers while we're all more isolated. Just check in: at the start of meeting…
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Firstly, total respect for making it through uni during this crazy time - I tip my hat to you. Now what? Yes, it's time to start your creative career. The days of sending your CV to every agency on the planet is outdated and ineffective. You need to get personal. Focus on your portfolio and connect with companies that mirror your values and value y…
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I caught up with Paul Ince from Likemind media and MarketEd Live to chat about all things COVID-19 and its effect on our personal lives, our children and businesses. Lots of nuggets in here if you work in marketing and some sound advice from someone with bags of knowledge. Enjoy.By Jonny Prest
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So as we start this rollercoaster that is the COVID-19 pandemic outbreak, I catch up with Rob Watson from Decentered Media to discuss how it is effecting us personally, our communities and city and what is happening socially, politically and environmentally. I believe it's important to document this historic, disruptive and lethal time. I will aim …
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"Could you make that bit green? No, that's too green, could you change it to a green that's a little less... green?" Do you ever get the feeling that a project will never end and that you'll be working on amends until the day you die? It is resolvable: I'll explain how to structure a project to reduce amends, improving the client relationship and t…
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Can you make the logo bigger? Can you make it pop? I've shown it to my grandma and she doesn't like it....Fiiiggghhhtt!!!!!! Creativity and relationships form the foundation of any great brand reputation but how do we resolve or avoid confrontation and conflict. In this episode I will be discussing creative differences and solutions to stop having …
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As business owners, leaders, marketers or creative entrepreneurs we may already know about positioning... or do we? The first bite is the eye so make sure you get your brand image on the money. Shoddy looking brands get pushed aside. Sharp looking brands eat first. Time to supercharge your BIP. Big shout out to Yrral on the edit and motion graphics…
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