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Most membership organizations -want- to be using best practices for membership growth and member care... but best practices are often easier said than done.There are practical realities that get in the way… too little time, not enough staff, a board that doesn't "get it", or even chapter leaders that go rogue.There’s no shortage of advice out there on best practices in membership. What WE need to talk about is how to actually make those things possible in the real world… how to be absolutely ...
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In this episode, we're continuing a special series during which we're exploring how to use technology to help you grow things that are NOT membership. In the work that I do with clients, I'm most often talking about membership growth, but in the quest for that, organizations often find themselves needing more people power. Questions begin to bubble…
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If you've been listening to this podcast for any length of time at all, you know that we talk about membership growth a lot, but there are actually LOTS of other things that membership organizations want to grow, too: donations, sponsorships, volunteers, event attendees, certification holders, non-dues revenue, and more. With this episode, we're ki…
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We're solidly into the 4th month of the year, which means there's an entire first quarter of progress in the rearview mirror. Often, the metrics that organizations look at most closely throughout the year is the number of members who have signed on or renewed. After all, these are the numbers that seem most directly connected to revenue. Today, we'…
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This past week, I had the opportunity to be a guest on an episode of Radio-Free 501c with host Cecilia Sepp as part of her special series focused on the 21st Century Membership. As I contemplated what being a "21st Century Membership" means in advance of the show, a few things came to mind. I'll be curious to hear what you think. Connect with Joy W…
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Last week, I spent some time consulting with a small membership organization about their tech options. They've been operating primarily on paper but are now exploring how to up-level in the coming year. Their new membership chair was a flurry of ideas and optimistic about possibilities. It was an exciting conversation. As I stepped away from the co…
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This week is another guest episode. This time, I’m joined by Amanda Lea Kaiser from Kaiser Insights. If Amanda’s name sounds familiar, it’s probably because she’s pretty well known in association circles, but it could also be because she appeared here on this podcast back in Episode 64. So if you listen today and want to hear more from her, you mig…
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This past week, Wild Apricot clients learned that a 25% price increase was coming to all pricing tiers in April. It's not unusual for companies to have to increase prices periodically, so this is to be expected. Yet, every time the price of technology goes up, boards start to wonder if they need to look around at what else is out there. If yours is…
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Today, I have a special guest with me. It’s been a while since we’ve had a guest episode, so I hope you enjoy this conversation with Aron Murch. Aron is the Co-Owner of 2H Media. Aron works with nonprofits in Ontario, focusing especially on building video-driven websites that reduce confusion and encourage engagement. He believes that you can incre…
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Do you have contacts who have just been sitting in your database for months, maybe even years, without ever becoming a member? Some organizations keep those old contacts on their list forever. Other organizations are constantly trying to clear their databases out because the cost of their membership software is based on the number of contacts. My r…
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Raise your hand if you’ve ever wondered why the heck people think that what your organization does is brilliant, but they still don’t become a member. Go ahead, raise those hands. I’ll wait. If your hand is now raised, you are in good company. In fact, getting interested people to decide “yes” is something that challenges a lot of membership-based …
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For many organizations, this time of year is when things get "real". You can see whether revenue went up or down. You can see whether you have more members or less. This means that this is the time of year when it makes sense to consider if these are the same results that you want next year. In this episode, I share 3 questions that organizations s…
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Recently, my team and I provided event support for a client that was hosting its first "back-to-live" Conference after a pandemic hiatus. Along the way, I noted a few things that could be woven into the experience next time that will likely have an impact on membership growth. Listen in to catch what those are. Connect with Joy Website: joyofmember…
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In this week's episode of The Joy of Membership Podcast, we're diving into how you can turn a seemingly dead-end opportunity for new members into a membership growth opportunity. All you have to do? A little follow-up! Take a listen and let me know if you're interested in adding some automation features to your membership practices. Connect with Jo…
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New members: We all want them. But when it comes to attracting new potential members, is your organization falling short? In this week's episode of The Joy of Membership Podcast, I dive into five types Discovery Magnets (more commonly known as lead magnets) that can drive reach and new member leads for your organization. As always, after you tune i…
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This week, I'm wrapping up the 3-part series called "The Roadmap to Membership Growth". This has officially served as the kick-off for Season 3 of the podcast, and this is Episode 103! If you missed the first six growth practices in The Roadmap to Membership Growth, be sure to flip back and listen to Episode 101 and 102. It's not that the practices…
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Ready for the next leg of our Membership Growth Itinerary?! Today's podcast is a brief overview of the second grouping of growth practices (remember - there are 9!) to achieve membership growth. If you missed last week's episode, listen in here, then come back and dive into ways your organization can improve member experience to achieve growth! Con…
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It's your official welcome to Season 3 of the Joy of Membership Podcast! In Season 1, you heard many interviews with membership leaders, exploring why they’re here, how they are being helpful to their audience, and what they’ve learned along the way. In Season 2, we explored lots of different CAREpoints...where what you do and how you do it makes a…
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This week, Cecilia Sepp (founder of Rogue Tulips Nonprofit Consulting & Association Management Services) chats with us about how relations between local chapters and national organizations can and SHOULD work together. Cecilia has spent her entire career in the nonprofit arena - in association staff positions, as a high-level consultant, and volunt…
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As Fall approaches (here in the US), it's the time of year that many organizations turn their focus to member recruitment. Whether it's an annual membership drive, a member-to-member referral campaign, or a growth effort conducted alongside conference registration, it's typically all-hands on-deck to work toward growing the organization's membershi…
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Although your members share a common interest or passion, that doesn't mean they share the same brain. Every person is different, so making sure you address member preferences within your member experience will help your current (and future) members feel at home within your organization. Connect with Joy: Website: joyofmembership.com journeycare.ap…
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On this week's episode of The Joy of Membership Podcast, I'm diving into some different ways that technology benefits your organization. While your website is undoubtedly important to the work you do, there are other elements of technology that could potentially make a HUGE impact within your membership. Take a listen and let me know what you think…
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No matter how great your membership software is, without reliable and honest customer service, you'll be left dissatisfied. I've been listening to many issues from clients and new inquiries about their current software vendor, and it makes me sad that a tool (designed to HELP) is truly causing more issues within an organization. If you think you ma…
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Remember how great it was when the cell phone went mainstream, and you could, for the most part, get ahold of anyone anywhere? Now with smartphones, there's a boom in ways to get ahold of people without needing to use your voice. Super convenient, if you're into that sort of thing...but what about your members? As always, when developing tools to b…
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Let me ask an obvious question... do you ever wish that it was easier to grow your membership? Today, I share five things that might be making growth more difficult to achieve than it should be. Connect with Joy: Website: joyofmembership.com journeycare.app The Fastest Path to Growth Challenge Boost Your Member Recruitment in Less Than 90 Days... w…
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When you're growing membership within your organization, you want to be sure you're using the most effective and efficient practices and platforms for YOUR membership. What works for some may not work for you, and vice versa. A great way to discover new options for how to do things, or where to do them, is by using membership benchmark data. Take a…
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Hi there, and welcome to this week's episode of The Joy of Membership Podcast! I'm chatting about all things eLearning with my guest, Dan Streeter. As the Vice President of Learning Strategy & Development at Blue Sky eLearn, Dan Streeter leads a world-class team of instructional design professionals that enable nonprofits, associations, and busines…
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I'm excited to share today my conversation with Marie Bigham, Founder and Executive Director of ACCEPT (Admissions Community Cultivating Equity & Peace Today), an advocacy group and community that centers racial justice in the college admissions process and profession. Recently named a “Global Game Changer” by Facebook, Marie is a national leader i…
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I'm back this week with more goodies on membership growth, because ultimately that's what organizations need. Today, I'm focusing on a big piece of the membership growth puzzle: hidden opportunities to engage new members. Take a listen to the episode, and if you've had success with any of these areas of member recruitment I'd love to hear about you…
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Do you ever get so bogged down in plowing ahead on your work that you forget to celebrate the little wins? (I think I already know that answer!) Often times we set major goals but forget about the micro-goals we achieve getting to that finish line. In today's episode, I'm sharing ways YOU and your organization can celebrate your wins in membership …
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This week, I'm excited to welcome Denise Logan! With her background as a lawyer, mental health professional, and business owner, she's worked with hundreds of business owners and executives to navigate selling their businesses and moving on to the next phase of life. She's sharing an awesome concept for establishing trust within your membership, an…
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On this episode of The Joy of Membership Podcast, I'm sharing information on a new resource designed for established memberships. If your membership growth numbers remain stagnant (or even regress), "The Fastest Path to Growth" Member Recruitment Challenge is definitely designed for you. Take a listen as I explain this 12-week program that walks yo…
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Today on The Joy of Membership Podcast, we're talking about the membership software unicorn...an all-in-one software that truly is all-in-one. If your organization has unique needs, then an all-inclusive software may not actually have all that you need or want. Take a listen to some of the problems my clients have run into with all-in-one membershi…
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Welcome back to The Joy of Membership Podcast! This week, I'm sharing some insight into one of the more popular needs of my clients: website redesign. Membership sites are so much more than just a pretty face (although that's important, too!). Take a listen as I share a few ways you know it's time to redesign your membership site! Connect with Joy:…
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In today's episode of The Joy of Membership Podcast, I dive into how delivering certificates to your members (for things besides completing a training) can add to the member experience. The best part? Certificate-based recognition DOESN'T have to add to your plate...just your members' satisfaction! Birthday playlist that I mention during this episo…
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We all know how great it feels when someone pays attention to the small things. Your members are no different. When you start to focus on little details that will build connections to your members, you deliver the ultimate member experience while also helping them feel like you TRULY see them. I'm sharing three big steps to remembering the small st…
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Thanks for checking out this week's episode of The Joy of Membership Podcast! You read the episode title correctly...and now you're probably wondering, "What does Taco Bell have to do with membership?!" I promise there's a personal connection, and if you have a few minutes I think this quick analogy can really pack a punch! Take a listen and let me…
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Has the price of your membership ever caused your organization some turmoil? If so, this week's episode of The Joy of Membership Podcast will be helpful for you! Today, I'm diving into value-driven marketing, and how the way you frame your membership can make all the difference when it comes to charging your worth! Connect with Joy: Website: joyofm…
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In this 80th episode of The Joy of Membership Podcast, we're diving into the #1 problem nearly all organizations who come to me are trying to solve: How do we grow our membership? Oftentimes, my clients are initially asking for help with a surface problem that eventually leads us down the road of, "Why aren't people joining?" I think you'll really …
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In today's episode of The Joy of Membership Podcast, I'm ready to embrace spring! And I'll be sharing five ways for you to reenergize your membership if you're feeling that growth is a bit stagnant. After all, spring is a time for clean, fresh beginnings. With these five steps, your membership will feel ready to attract all the right people at just…
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Member retention: without it, your organization is in a constant cycle of onboarding and trying to establish consistency. Today on the Podcast, I'm sharing how you can strategically connect with your current members as the renewal period draws closer for their membership subscription. As you'll hear, I call this the "Pre-Renewal" Warm-Up, and I'm c…
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Today on the Joy of Membership Podcast, we're diving into how relationships and connections outside of your membership can be harnessed to grow your members. Yep, we're diving into member-driven referrals! From how to encourage members to share about your organization to delivering an awesome funnel for referred potential clients to join, this epis…
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This week's Joy of Membership Podcast episode is a timely follow-up to last week's topic on Member Onboarding because I received a few questions. I thought it would make sense to go just a bit deeper into one specific tactic that you can include in the onboarding that you offer. That is, doing an actual member orientation. Now some organizations do…
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On this week's episode of The Joy of Membership Podcast, we're talking about member onboarding. You captured your new members attention...after all, they are now members! Your onboarding is the first experience your new members have with your organization, and in today's episode I'm sharing a few ways to ensure that experience is effective and memo…
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As membership leaders, you know how important donors and their contributions are to making your membership strong. In today's episode, you get to hear from Stephanie Cory, a nonprofit trainer, consultant, and board member, about her experience with donors and maintaining relationships. I hope you take away a few new ideas and enjoy listening to tod…
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Welcome back to the Joy of Membership Podcast! This episode is focusing on a frustrating topic when it comes to leading a membership: lack of new members. As a membership leader, you spend so much time trying to attract new members. When those efforts seem to fall flat, it is daunting. To help get you past those issues, I'm sharing four common reas…
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It's another episode of The Joy of Membership Podcast coming your way! In today's episode, I'm sharing a very universal commonality between the organizations, non-profits, and trade groups I work with: the way they are managing membership is too complicated! Whether it's because they are short-staffed, or maybe have too many people in on a single p…
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Welcome back to The Joy of Membership Podcast! Today, we're diving into a subject that, while not necessarily the most glamorous, can make a BIG difference on membership efficiency. I'm talking about the most important features a membership software can provide to your membership, and in turn, your members. Whether you're looking for a software pro…
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In today's episode, we're diving into the purpose and value behind strategic partnerships. When you find (and keep) strategic partners for your organization, you simultaneously provide more value to your members AND boost the incoming financial revenue. This episode is great for those of you who aren't sure who or where to start finding opportuniti…
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Welcome to today's Joy of Membership Podcast episode! The topic we're diving into is how you can deliver delight to your members in 5 specific and integrated ways. Why is delight so important? Your members will never be truly happy if they are only getting a mediocre member experience from the organization they choose to represent them. Take a list…
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